Newsletter

Word Collect - Word Games Fun Newsletter

Word Collect - Word Games Fun Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

Game Overview

  1. Gameplay
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Word Collect - Word Games Fun Strategy

Executive Summary

Fun Features:

Mini Games

Word Discovery

Bonus Coins

Daily Challenges

Offline Play

Cross-Device Synchronization

Monetization

No Ads Offer

Basic Piggy Bank Offer

Apple Frenzy

Piggy Bank Full

Maple Marvels

Golden Ticket

Endless Treats

Trick or Treat Special

Fireside Feast

Fireflies Offer

Top Monetization Networks

User Acquisition

Revenue of $59,250,682

Top Tier-1 countries in revenue: USA, UK, Canada, Australia

Total downloads of 67,276,521

Top Tier-1 countries in downloads: USA, UK, Canada, Australia

UA Strategy

Downloads: In the last 14 to 30 days, downloads for Word Collect - Word Games Fun increased by 1.72%, while they declined by 5.62% in the last 30 to 60 days but rose again by 0.86% during the last 60 to 90 days.

Revenue: In the last 14 to 30 days, Word Collect - Word Games Fun revenue grew by 4.18%, decreased by 9.25% in the last 30 to 60 days, and increased by 0.82% during the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, Facebook's growth reached 25.2%, and YouTube increased by 21.4%, while in the last 30 to 60 days, AppLovin rose by 10.4% and Facebook by 6.4%, followed by Facebook increasing by 2.32% and YouTube growing by 10% during the last 60 to 90 days.

Popular Markets: In the last 14 to 30 days, the USA grew by 19.8%, Canada by 9%, Australia by 2%, and Germany declined by 3%, while over the last 30 to 60 days, the UK increased by 11.3%, and both Canada and Australia grew by 13%, and in the last 60 to 90 days, the USA rose by 2.75%, the UK by 5.7%, and Canada by 4.4%.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, the number of new creatives for Word Collect - Word Games Fun increased by 9.3%, while in the last 30 to 60 days, there was a 20% decrease, and grew by 2.53% in the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, AppLovin increased by 4.71% and Facebook declined by 3.86%, while in the last 30 to 60 days, Facebook grew by 3.6%, and in the last 60 to 90 days, AppLovin rose by 1.35%, and Facebook increased by 10.8%.

Popular Markets: In the last 14 to 30 days, Germany grew by 6.1%, while the USA declined by 15.7%, the UK increased by 16%, and Canada declined by 12%, while in the last 30 to 60 days, the UK grew by 15.2%, Canada by 17.5%, and Australia by 9.1%, and in the last 60 to 90 days, Canada grew by 7%, and Germany by 5%.

Word Collect - Word Games Fun - Game Overview

Word Collect - Word Games Fun, a word puzzle game developed by Super Free Games, presents over 2500 levels of word puzzles that escalate in difficulty. The game supports both solo and daily challenge modes, rewarding players with bonus coins for discovering hidden words and advancing through levels. It is available for both offline and online play, accommodating gamers anywhere.

Gameplay

In Word Collect - Word Games Fun, players swipe to connect letters in any direction to form words and target to fill in blanks on a puzzle grid representing keywords.

The game starts easy and increases in complexity, challenging players with longer and less common words as they advance through over 2500 levels.

Players earn coins for discovering hidden words, logging in daily, and completing levels, which can be used to purchase hints to help solve complex puzzles.

Besides the main puzzles, Word Collect - Word Games Fun includes daily quests and mini-games like Wild World Event and Jigsaw Puzzle!, adding variety and extra challenges.

The game can be played offline allowing users to enjoy it anytime and anywhere without an internet connection.

As levels get harder, players may use earned or purchased coins to obtain hints, which reveal letters and assist in puzzle completion.

Fun Features:

Mini Games

Word Discovery

Bonus Coins

Daily Challenges

Offline Play

Cross-Device Synchronization

Monetization

Monetization Strategy: Word Collect - Word Games Fun

1. No Ads Offer

The Word Collect - Word Games Fun introduces the 'No Ads Offer' to enhance the user experience by removing advertisements from the game and offering premium in-game currency.

This IAP is made accessible once players complete level 20. Players can purchase any tier of this offer at any point after it becomes available, providing continuous accessibility.

This offer is structured into multiple tiers: the first tier removes ads for ₹519.99; the second tier offers 3,000 coins and ad-free gameplay for ₹889.99; the premium tier includes 6 hints, 3,000 coins, and no ads for ₹1,150.00.

Offering multiple tiers within the same IAP utilizes choice architecture. This can increase conversion rates as players select the tier that best meets their needs.

The middle option is designed to act as a decoy, making the highest-priced option appear more valuable by offering significantly more resources (hints and coins) for a slightly higher price, potentially increasing the likelihood of players choosing the premium option.

2. Basic Piggy Bank Offer

The Basic Piggy Bank Offer allows players to buy a piggy bank, enabling players to save the 666 coins they have earned in the Word Collect - Word Games Fun. Opting for this IAP allows players to save their accumulated coins.

This initial Piggy Bank offer is made available on earning 666 coins at level 41 in the Word Collect - Word Games Fun. Players can avail of this piggy bank offer now or continue earning more coins to unlock another piggy bank offer after earning 1200 coins.

The offer can be purchased for ₹240.00, with an indication that this price offers an 11% discount.

The use of a piggy bank, a universal symbol of savings, alongside the specific coin amount (666), invokes a sense of achievement. Showing a full piggy bank creates a "now or never" feeling, together making players feel they should act quickly to claim their reward.

3. Apple Frenzy

The 'Apple Frenzy' deal introduced by the Word Collect - Word Games Fun offers a boost for players in the form of 4,250 coins and an additional bag of coins. These resources are primarily used to purchase hints that aid players in solving word puzzles.

This offer is available with a countdown indicating it ends in 2 days and 16 hours and is introduced to players at level 46.

The deal is priced at ₹889.99, a 50% discount from the original price of ₹1,749.99. This discount is highlighted to attract players by offering a large amount of game currency at half the price.

The use of a countdown timer exploits the scarcity principle and compels players to act quickly to take advantage of the offer before it expires.

4. Piggy Bank Full

The "Piggy Bank Full’ offer allows players to store in-game currency (coins) in a piggy bank as they play and earn coins.

The offer is accessible at level 48 when players earn their first 1200 coins. Once the player purchases the piggy bank, they can unlock the accumulated coins. The offer to buy the piggy bank reappears each time it's filled, presenting repeated opportunities for the purchase.

Priced at ₹240.00, the deal provides more value for the price compared to regular in-game purchases, thereby incentivizing players to opt for the piggy bank to maximize their in-game currency at a lower cost.

The offer taps into 'Reward Anticipation', where the excitement of expecting a reward motivates players. The piggy bank design, with coins visually accumulating and becoming available upon purchase, heightens this anticipation.

5. Maple Marvels

The 'Maple Marvels' is a promotional deal offered by the Word Collect - Word Games Fun that offers 4,750 coins and a locked bag with additional in-game currency. The main benefit is acquiring a significant quantity of the game's premium currency.

This offer is introduced after completing level 53 and is available for a limited time, as indicated by the countdown of "Ends in: 2d 1h".

Priced at ₹1,200.00, this deal offers "2x Value", suggesting that it provides double the usual amount of in-game currency for this price point compared to the standard rate.

The thematic design aligns with the autumn season, which tends to appeal to users' sense of nostalgia or seasonal enjoyment, making the IAP more enticing.

By showing a slashed price from ₹2,249.99 to ₹1,200.00, it sets a high anchor and makes the actual price appear more reasonable.

6. Golden Ticket

The Word Collect - Word Games Fun introduces a deal named the 'Golden Ticket'. By subscribing to this deal, players receive 1,000 coins daily, and 1 daily hint for solving word puzzles. A significant feature of this IAP is the ad-free experience.

It is a subscription-based IAP that is available after players reach level 67. It is designed to be a permanent fixture in the game, offering continual benefits as long as the subscription is active.

Players can subscribe to this deal at ₹650.00/week and the highlight of a 3-day free trial also lowers the barrier to initial adoption.

The subscription model leverages the psychological principle of commitment and consistency, where players are likely to continue subscribing once they begin enjoying the ad-free experience.

Introducing the deal in a fresh design on the game's 7th anniversary utilizes the novelty effect, where new visuals can renew interest and influence both existing and new players to subscribe.

7. Endless Treats

The 'Endless Treats', a tiered IAP, offered by the Word Collect - Word Games Fun leverages a tiered pricing mechanism where players can unlock combo packages containing coins and hints.

Initially introduced at level 78, the 'Endless Treats' IAP is available for a limited duration—specifically for 16 hours and 51 minutes during its first appearance. The offer reappears at various intervals, such as during special events like the game's 7th anniversary, each time with a fresh look and altered pricing mechanisms to suit the occasion.

The IAP is structured in a tiered format where, in its first appearance, players can access the first tier for free and must pay to unlock the second tier and again the offering in the third tier is for free. The cost to unlock this premium tier is ₹699.99.

In a later appearance, such as during the game’s anniversary, the pricing mechanism is reversed: players must first purchase the top tier (offering 3,000 coins and 2 hints for ₹699.99) and can then access the subsequent tiers for free.

Offering initial resources for free taps into the reciprocity principle, where players are more likely to purchase additional resources after receiving valuable resources for free.

8. Trick or Treat Special

The 'Trick or Treat Special' is a combo deal offered by the Word Collect - Word Games Fun to give players access to 4,500 coins and 12 bulbs (used as hints for solving unscrambled words).

This offer is introduced at level 84 and is only available for 1 day and 10 hours.

The IAP is priced at ₹1,299.99, discounted from the original ₹2,699.99, and is marked as a 160% value increase from the standard offer. Advertising "160% more" value plays on the anchoring bias, where the original higher price sets a mental benchmark, making the discounted price appear remarkably favorable.

The seasonal Halloween theme is leveraged to mark this offer as an event-specific promotion, recurring annually around Halloween to capitalize on the festive mood.

9. Fireside Feast

The 'Fireside Feast' is a combo deal that offers players 4,800 primary in-game currency (coins), 5 hints to solve word puzzles more easily, and one locked bag containing additional coins.

Introduced at level 92, this deal is available for a limited period, ending in 1 day and 19 hours and is intended to prompt players to make impulse purchases before the deal expires.

The original price of the offer is ₹2,249.99, but it is offered at a discounted price of ₹1,149.99, marking 20% off the original price.

Offering hints and additional coins at a high level like 92 directly feeds into the player’s desire to progress in the game and the countdown timer adds a sense of urgency.

10. Fireflies Offer

The deal, ‘Out of Fireflies’, offered by the Word Collect - Word Games Fun is about replenishing fireflies, which serve as hints, allowing users to solve puzzled words that may not be immediately apparent.

The offer becomes available after players cross level 100 and is particularly targeted at those who resume the game after a long pause for 4 to 5 days, ensuring they can maintain momentum even if they've lost familiarity with the game.

The IAP offers bundles of fireflies at 10 fireflies for $179.99 and 60 fireflies for $889.99. These prices point to a high-value placement on these aids, indicating their impact on gameplay and progression.

Players who have invested time and effort into reaching advanced levels may feel more compelled to purchase hints rather than risking stagnation or regression in the game, playing on the desire to avoid losses and continue progress.

In-App Advertisement

Word Collect - Word Games Fun integrates an on-demand video ad system allowing players to watch advertisements in exchange for in-game currency voluntarily. This is accessible through a clickable icon directly on the gameplay interface.

The game employs a reward-based advertising strategy, incentivizing players with free coins for viewing ads. This approach enhances player engagement and increases ad revenue as players are more likely to watch ads to gain gameplay advantages.

Ads are seamlessly integrated into the game's user interface, appearing as natural components of the game environment rather than disruptive elements. This minimizes player frustration typically associated with intrusive ads and maintains a positive gaming experience.

The placement of the ad offer, prominently displayed during game sessions, ensures maximum visibility and encourages frequent interaction. This strategic placement helps maximize the number of ad views and, consequently, the potential revenue from advertisers.

In-Game Currency

1. Coins

Coins are the primary in-game currency used to buy hints, such as shuffling letters, revealing a letter, or solving an entire word, to help players progress through challenging levels.

Earning coins can be done by completing puzzles, logging in daily, finishing daily challenges, reaching achievements (like finding words without hints), watching ads, or leveling up in the game.

The benefits of coins include making progress easier, solving tougher puzzles, and speeding up game completion without interruptions.

Coins can also be purchased using real money, with options ranging from 240 to 80,000 coins priced between ₹89.99 to ₹17,900.00.

Social Integration

In Word Collect - Word Games Fun, players are rewarded 120 coins for each friend who joins and completes 10 levels, encouraging community growth and engagement.

The game features a tiered reward system. Inviting 5 friends unlocks a special Reward Chest, motivating players to stay active and invite more friends.

Players can easily share invitations via text messages or apps, simplifying the process and boosting overall user interaction.

A referral code system allows players in Word Collect - Word Games Fun to connect for extra rewards, strengthening both new and existing player relationships.

The game leverages social reinforcement by rewarding players for engaging others, tapping into their desire for recognition and satisfaction, which helps maintain long-term interest.

In-Game Store

The in-game store in Word Collect - Word Games Fun offers various resources to improve the player experience and aid in puzzle-solving.

Players can purchase coins in various amounts, ranging from 240 coins for ₹89.99 to 80,000 coins for ₹17,900.00. Larger bundles often come with bonus coins, providing better value for higher purchases (e.g., 50% to 65% more coins).

In addition to coins, the store provides bundles such as Big Bundle, Super Bundle, and Epic Bundle, which include a combination of coins, hints, and power-ups.

These bundles are designed to give players a cost-effective way to obtain multiple resources at once.

The store also features unique resources like Fireflies, Light Bulbs, and Food, which help players solve puzzles more efficiently.

In-Game Events (LiveOps)

1. Wild Word Event

The Wild Word Event in Word Collect - Word Games Fun is a time-limited event, lasting for 2 days.

During the event, players are required to complete a total of 50 levels within the given time frame to qualify for rewards.

Upon successfully completing all 50 levels, players will earn a reward of 200 coins.

The 200 coins can be used to unlock helpful in-game features such as hints and power-ups. These features make it easier to progress through challenging levels.

The event is designed to encourage more player engagement by offering an exciting challenge with valuable rewards, enhancing the overall gaming experience.

2. Jigsaw Puzzle

The World Wonders Jigsaw Puzzle event lasts for 1 day and 15 hours, during which players must collect 42 jigsaw pieces to complete a puzzle.

The goal is to gather all 42 pieces by playing word puzzles and achieving specific objectives like finding 5 words in a row without using hints. Each piece collected brings players closer to completing the image.

Completing the puzzle grants players a reward of coins. These coins can be used for in-game benefits like purchasing hints or unlocking features.

Participating in this event provides players with an engaging goal while earning valuable rewards to help them progress faster in the game.

3. Quests

Word Collect - Word Games Fun offers two types of quests: Daily Quests and Lifetime Quests.

Daily Quests reset each day and give players new challenges, such as achieving word streaks or using hints. Completing these quests rewards players with bonus items or gift boxes.

Lifetime Quests are long-term tasks that players can complete over time. These include using hints, making purchases, or finishing daily challenges.

Players who complete Lifetime Quests earn larger rewards, like coins, which can be used for in-game items, level unlocks, or faster progression.

Both Daily and Lifetime Quests encourage players to stay engaged with the game by offering valuable rewards that improve their experience.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $59,250,682

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (83%) : $49,129,139

point

UK 

🇬🇧 (6%) : $3,275,112

point

Canada 

🇨🇦 (4%) : $2,015,767

point

Australia 

🇦🇺 (3%) : $1,913,287

Other Countries:

India 🇮🇳 (1%),

Japan 🇯🇵 (1%)

Downloads: 67,276,521

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (42%) : 28,325,217

point

UK 

🇬🇧 (7%) : 4,944,185

point

Canada 

🇨🇦 (4%) : 2,406,784

point

Australia 

🇦🇺 (3%) : 1,770,792

Other Countries:

India 🇮🇳 (14%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $1.49

Tier-1 East: $0.75

Global: $0.88

Top Creatives

Creative 1

CREATED

Sep 15, 2024

IMPRESSION

1,798,080

Impressions by country

USA (10%), 

France (1%) 

Other countries

Turkey  (71%), 

Indonesia  (6%) 

Creative tags

TextHandBeverageFood

COLORS

#191970
#000000
#DAA520
#6A5ACD
#2F4F4F

Monetization Network:

100%

Creative 2

CREATED

Nov 18, 2024

IMPRESSION

1,165,836

Impressions by country

USA (76%), 

Australia (3%), 

Canada (3%), 

UK (2%) 

Other countries

India  (2%), 

Chile  (3%) 

Creative tags

TextBeverageFoodBody PartHand

COLORS

#191970
#000000
#FFFAFA
#FFFFFF
#483D8B

Monetization Network:

100%

Creative 3

CREATED

Sep 04, 2024

IMPRESSION

960,993

Impressions by country

USA (18%), 

Australia (6%), 

Canada (5%), 

Germany (4%) 

Other countries

Singapore  (9%), 

Chile  (8%) 

Creative tags

GameTextFoodScreenBeverage

COLORS

#191970
#483D8B
#9370DB
#000000
#2F4F4F

Monetization Network:

100%

Top Creatives (Competitors)

1. Word Connect

CREATED

Nov 04, 2024

IMPRESSION

812,019

Impressions by country

UK (3%), 

France (3%), 

Canada (2%), 

USA (1%) 

Other countries

India  (40%), 

Pakistan  (30%) 

Creative tags

TextVegetableOnionFoodGinger

COLORS

#8B0000
#FFDEAD
#FFFFFF
#DEB887
#F0E68C

Monetization Network:

100%

2. Word Scapes

CREATED

Jun 01, 2024

IMPRESSION

3,451,525

Impressions by country

Germany (2%), 

Canada (2%), 

UK (2%) 

Other countries

India  (61%), 

Pakistan  (6%) 

Creative tags

GameOutdoorsNatureCrossword PuzzlePlant

COLORS

#F5F5F5
#C0C0C0
#000000
#BDB76B
#FAF0E6

Monetization Network:

100%

3. Scrabble® GO-Classic Word Game

CREATED

Jun 02, 2024

IMPRESSION

3,157,855

Impressions by country

USA (71%), 

Canada (7%), 

Australia (3%), 

Germany (3%), 

UK (2%), 

France (2%) 

Other countries

N.A.   

Creative tags

TextNumberFaceHeadFood

COLORS

#E6E6FA
#FF6347
#B22222
#FF7F50
#D2691E

Monetization Network:

64%
36%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

In the last 14 to 30 days, Word Collect - Word Games Fun downloads increased by 1.72%.

arrow

Over the last 30 to 60 days, downloads dropped by 5.62%.

arrow

In the last 60 to 90 days, downloads rose by 0.86%.

2. Change in Revenue

arrow

In the last 14 to 30 days, Word Collect - Word Games Fun's revenue grew by 4.18%.

arrow

In the last 30 to 60 days, revenue decreased by 9.25%.

arrow

However, in the last 60 to 90 days, revenue rose by 0.82%.

3. Change in Monetization Networks

arrow

In the last 14 to 30 days, Facebook saw a 25.2% increase, AppLovin grew by 2.05%, and YouTube increased by 21.4%.

arrow

Over the last 30 to 60 days, AppLovin rose by 10.4%, Facebook by 6.4%, and YouTube declined by 18.5%.

arrow

In the last 60 to 90 days, AppLovin increased by 6%, Facebook by 2.32%, and YouTube grew by 10%.

4. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA grew by 19.8%, the UK saw an 8.2% increase, Canada rose by 9%, Australia by 2%, and Germany declined by 3%.

arrow

Over the last 30 to 60 days, the USA increased by 6.2%, the UK by 11.3%, Canada and Australia by 13%, and Germany by 23.3%.

arrow

In the last 60 to 90 days, the USA grew by 2.75%, the UK by 5.7%, Canada by 4.4%, Australia by 4.4%, and Germany by 5%.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

In the last 14 to 30 days, the number of new creatives for Word Collect - Word Games Fun increased by 9.3%.

arrow

During the last 30 to 60 days, there was a decrease of 20%.

arrow

In the last 60 to 90 days, the number of new creatives grew by 2.53%.

2. Change in Monetization Networks

arrow

In the last 14 to 30 days, AppLovin increased by 4.71%, while Facebook declined by 3.86%.

arrow

In the last 30 to 60 days, AppLovin grew by 3.3%, and Facebook grew by 3.6%.

arrow

In the last 60 to 90 days, AppLovin saw an increase of 1.35%, YouTube grew by 2.5%, and Facebook saw a growth of 10.8%.

3. Change in Popular Markets

arrow

In the last 14 to 30 days, Germany experienced a 6.1% growth, while the USA saw a decline of 15.7%. The UK recorded a 16% increase, Australia grew by 8.6%, and Canada declined by 12%.

arrow

During the last 30 to 60 days, the USA registered a 28.4% increase, the UK grew by 15.2%, Canada by 17.5%, Australia by 9.1%, and Germany by 4.66%.

arrow

In the last 60 to 90 days, Canada grew by 7%, the USA by 9.4%, Germany by 5%, Australia by 7%, and the UK by 7%.

Push Notifications

Word Collect - Word Games Fun sends 3 to 4 notifications daily, using a friendly tone to create excitement and urgency with phrases like "Woohoo!" and "The clock ticks ominously."

Notifications are often time-sensitive, promoting events like a Halloween or Oktoberfest sale that encourage users to check the app quickly to avoid missing limited-time offers.

The game shows some personalization, providing hints based on player progress (e.g., giving answers for specific levels like level 43).

Calls to action (CTAs) are clear and direct, using phrases like "Log in now!" and "Hurry!" to encourage users to engage immediately.

These notifications use urgent language and reward users to return to the game frequently.