BLKBOX Industry Newsletter
Decode Trending Apps' Monetization, Creative + UA Strategy And Competitive Landscape!

Babbel

Babbel, developed by Babbel GmbH, is a subscription-based language learning platform, that offers guided learning in multiple languages through award-winning courses, games, podcasts, and more.

Feb 12, 2024
Genre:
Education

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Oct 23, 2023

IMPRESSION

796,525

IMPRESSIONS BY COUNTRY

USA (15%), Australia (4%)

CREATIVE TAGS

City
Urban
Building
Tower
Poster

COLORS

#2E4C4D
#BF938C
#6A686A
#818081
#FFFFFF

Monetization Network:

Social Logo 0
100%

Duolingo

Duolingo is a popular language-learning platform that offers a variety of interactive and gamified lessons to help users learn a new language effectively and enjoyably.

Feb 5, 2024
Genre:
Education

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Nov 28, 2023

IMPRESSION

4,990,678

IMPRESSIONS BY COUNTRY

USA (12%), Germany (8%)

CREATIVE TAGS

Text
Animal
Head
Face
Person

COLORS

#FFFFFF
#6A686A
#215212
#90DE44
#F7F5F7

Monetization Network:

Social Logo 0
100%

Badoo

Badoo, launched in 2006, stands out as a widely-used dating and hookup application, renowned for its commitment to simplifying the process of connecting with potential partners.

Jan 29, 2024
Genre:
Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Nov 15, 2023

IMPRESSION

1,137,209

IMPRESSIONS BY COUNTRY

USA (5%)

CREATIVE TAGS

Head
Face
Person
Adult
Smile

COLORS

#833DE4
#FFFFFF
#767576
#5F5D5F
#495A27

Monetization Network:

Social Logo 0
100%

Hinge

Hinge, a dating app launched in 2012, emphasizes serious relationships with its philosophy “designed to be deleted”. The app is a great option for people who are looking for a long-term relationship and are in their 20s to 40s.

Jan 22, 2024
Genre:
Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Nov 09, 2023

IMPRESSION

4,404,747

IMPRESSIONS BY COUNTRY

Germany (37%), France (25%), UK (3%), USA (2%)

CREATIVE TAGS

Head
Face
Person
Animal
Mammal

COLORS

#000000
#798695
#727F8D
#354B4E
#D4D2D4

Monetization Network:

Social Logo 0
100%

Bumble

Bumble is an online dating and networking application launched in 2014. Profiles of potential matches are displayed to users, who can 'swipe left' to reject a candidate or 'swipe right' to indicate interest.

Jan 15, 2024
Genre:
Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Oct 27, 2023

IMPRESSION

1,708,290

IMPRESSIONS BY COUNTRY

USA (20%), UK (9%), France (7%), Germany (4%)

CREATIVE TAGS

Text
Head
Face
Phone
Adult

COLORS

#F7D046
#FFFFFF
#D8A43E
#F7F5F7
#000000

Monetization Network:

Social Logo 0
69%
Social Logo 1
31%

Tinder

Tinder is an online dating and geosocial networking application launched in 2012. On Tinder, users 'swipe right' to like or 'swipe left' to dislike other users' profiles, which include their photos, a short bio, and some of their interests.

Jan 08, 2024
Genre:
Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Oct 12, 2023

IMPRESSION

2,282,871

IMPRESSIONS BY COUNTRY

France (13%), Germany (8%), UK (2%), USA (1%)

CREATIVE TAGS

Head
Face
Adult
Person
Phone

COLORS

#000000
#FFFFFF
#801D0F
#DDDCDD
#E6E8F8

Monetization Network:

Social Logo 0
100%

Candy Crush Soda Saga

‘Candy Crush Soda Saga’ is an engaging match-three puzzle adventure where players mix and match colorful candies to achieve a series of challenging objectives.

Jan 02, 2024
Genre:
Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Sep 29, 2023

IMPRESSION

1,522,564

IMPRESSIONS BY COUNTRY

USA (93%)

CREATIVE TAGS

Food
Candy
Sweets
Person

COLORS

#B56BD1
#D8ABDB
#DCBB8A
#E3FBFE
#964BC9

Monetization Network:

Social Logo 0
100%

Lotsa Slots

Lotsa Slots by SpinX Games Limited is a mobile casino game featuring 150+ slot machines, bonus games, and progressive jackpots. The primary goal is to play strategically, aiming for jackpots and using winnings for continued gameplay.

Dec 26, 2023
Genre:
Casino

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Sep 21, 2023

IMPRESSION

1,028,526

IMPRESSIONS BY COUNTRY

Germany (22%), France (8%), USA (5%)

CREATIVE TAGS

Game
Head
Gambling
Face
Slot

COLORS

#FFFFFF
#965636
#374E4F
#983530
#FBE5C7

Monetization Network:

Social Logo 0
100%

Homescapes

Homescapes, a free-to-play puzzle game by Playrix, integrates match-3 puzzles with mansion renovation and home decorating. Players complete vibrant match-3 levels to renovate rooms, unlock family story chapters, and decide on interior design.

Dec 18, 2023
Genre:
Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Oct 19, 2023

IMPRESSION

1,445,627

IMPRESSIONS BY COUNTRY

France (15%), Australia (1%)

CREATIVE TAGS

Game
Head
Face
Animal
Person

COLORS

#19196C
#7A8798
#374E4F
#BCB775
#E8A76C

Monetization Network:

Social Logo 0
99%
Social Logo 1
1%

Candy Crush Saga

Candy Crush Saga, a free puzzle game by King, challenges players to complete levels by swapping colored candies and creating matches of three or more within a limited number of moves.

Dec 11, 2023
Genre:
Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Sept 12, 2023

IMPRESSION

41,40,873

IMPRESSIONS BY COUNTRY

USA (21%)

CREATIVE TAGS

Person
Adult
Candy
Food
Sweets

COLORS

#364E4F
#D4A2D9
#F4B9C1
#75140C
#FCF1F5

Monetization Network:

Social Logo 0
100%

Clash Royale

Clash Royale is a real-time strategy video game developed and published by Supercell. The game combines elements from collectible card games, tower defense, and multiplayer online battle arena.

Dec 04, 2023
Genre:
Strategy

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Oct 13, 2023

IMPRESSION

10,545,648

IMPRESSIONS BY COUNTRY

USA (4%), Germany (4%), UK (3%), France (2%)

CREATIVE TAGS

Game
Head
Face
Person
Adult

COLORS

#FFFFFF
#596A37
#A5CC4F
#BCB775
#000000

Monetization Network:

Social Logo 0
100%

Gardenscapes

Gardenscapes is a mobile game from Playrix's Scapes™ series that combines match-3 puzzles, garden restoration, and social networking. Players can swap and match, restore and decorate the garden, and enjoy a novel storyline while solving unique match-3 levels.

Nov 27, 2023
Genre:
Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Sep 19, 2023

IMPRESSION

51,738,169

IMPRESSIONS BY COUNTRY

USA (89%), Germany (4%), UK (2%)

CREATIVE TAGS

Game
Head
Face
Super Mario
Person

COLORS

#808080
#463D86
#364E4F
#7A8797
#19196B

Monetization Network:

Social Logo 0
100%

Royal Match

Royal Match, a free puzzle game by Dream Games, Ltd., challenges players to assist King Robert in constructing a magnificent royal castle. Players accomplish this by completing diverse tasks, navigating vibrant levels, and collecting rewarding treasures from chests.

Nov 20, 2023
Genre:
Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Sep 27, 2023

IMPRESSION

8,974,073

IMPRESSIONS BY COUNTRY

USA (37%), UK (20%), Germany (6%), Australia (5%)

CREATIVE TAGS

Game
Person
Indoors
Food

COLORS

#000000
#60B177
#80CAAC
#374E4F
#CA3141

Monetization Network:

Social Logo 0
42%
Social Logo 1
32%
Social Logo 2
26%

Slotomania

Slotomania is an engaging and popular online casino game that offers an exhilarating virtual slot machine experience. Developed by Playtika, it boasts a vast collection of themed slot games, stunning graphics, and imeersive gameplay.

Nov 13, 2023
Genre:
Casino

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Oct 21, 2023

IMPRESSION

267,116

IMPRESSIONS BY COUNTRY

USA (100%)

CREATIVE TAGS

Game
Gambling
Slot
Head
Face

COLORS

#F9D849
#FFFFFF
#000000
#FAEBD7
#463D86

Monetization Network:

Social Logo 0
94%
Social Logo 1
6%

Cash Tornado

Cash Tornado™ Slots – Casino by Zeroo Gravity Games offers an immersive casino experience with captivating slots, explosive jackpots, and loads of free spins.

Nov 06, 2023
Genre:
Casino

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Feb 18, 2021

IMPRESSION

7,201,566

IMPRESSIONS BY COUNTRY

USA (31%), Australia (<1%), Canada (<1%)

CREATIVE TAGS

Gambling
Slot
Game
Head
Face

COLORS

#000000
#19196B
#75147C
#44087D
#B72D82

Monetization Network:

Social Logo 0
88%
Social Logo 1
6%
Social Logo 2
3%
Social Logo 3
2%

Coin Master

Coin Master developed by Moon Active is a mobile game where players can spin a virtual slot machine to earn coins and other rewards. Players can use these coins to upgrade their virtual village and attack other players' villages.

Oct 30, 2023
Genre:
Adventure

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

Dec 30, 2022

IMPRESSION

4,973,003

IMPRESSIONS BY COUNTRY

USA (77%), Germany (7%), France (2%), Australia (1%)

CREATIVE TAGS

Gambling
Game
Slot
Head
Face

COLORS

#BCECED
#B4C3DC
#FADFB3
#73808E
#7A8798

Monetization Network:

Social Logo 0
100%

Monopoly Go

Monopoly GO is a free-to-play mobile game by Scopely, based on the classic Monopoly board game. Players roll the dice, buy properties, and collect rent. It offers a social feature for playing and competing with friends.

Oct 23, 2023
Genre:
Board

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy


Creative Strategy:

CREATED

May 26, 2023

IMPRESSION

49,394,906

IMPRESSIONS BY COUNTRY

Germany (17%) , France (16%), USA (15%), UK (14%)

CREATIVE TAGS

Game
Person
Dice
Head

COLORS

#F9D849
#000000
#FFFFFF
#44087D
#19196B

Monetization Network:

Social Logo 0
97%
Social Logo 1
3%

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