Whiteout Survival Newsletter
01
Executive Summary
02
App Overview
03
User Acquisition
04
Top Creatives
05
Top Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Whiteout Survival Strategy
Exploration & Combat Stages
Hero Recruitment & Upgrades
PvP Arena Battles
Expansive & Dynamic Map
Interactive Events
Various Weather Effectss
Rookie Value Pack
Legend Transcend Pack
Win Back Offer
VIP Special Pack
Spark Pack
Revenue of $666,138,183
Top Tier-1 countries in revenue: USA, Germany, UK, Australia, France, Canada
Total downloads of 53,691,374
Top Tier-1 countries in downloads: USA, France, Germany, UK
Downloads: Whiteout Survival experienced a 7.09% increase in downloads over the last 14 to 30 days, a 3.59%increase over the last 30 to 60 days, and a 4.23% increase over the last 60 to 90 days.
Revenue: Whiteout Survival's revenue decreased by 0.78% in the last 14 to 30 days, decreased by 1.61% over the last 30 to 60 days, and increased by 1.16% in the last 60 to 90 days.
Monetization Networks: Over the last 14 to 30 days, Facebook and YouTube saw increases of 2.0% and 20% respectively. In the last 30 to 60 days, Unity showed growth of 1.4%. During the last 60 to 90 days, all platforms registered growth: YouTube by 3.3%, Unity by 7.7%, and AppLovin by 7.6%.
Popular Markets: In the last 14 to 30 days, while the USA saw a 1.1% decrease, growth was observed in France, with increases of 11.0%. Over the last 30 to 60 days, Germany saw an increase of 8.5%. In the last 60 to 90 days, the USA grew by 5.9% and the UK by 3.0%.
Unique/New Creatives: Over the last 14 to 30 days, the number of new creatives for Whiteout Survival increased by 19.96%, decreased by 23.49% in the last 30 to 60 days, and decreased by 1.17% over the last 60 to 90 days.
Monetization Networks: During the last 14 to 30 days, Facebook increased by 5.7%, and Unity by 7.2%. In the last 30 to 60 days, AppLovin witnessed an increase of 4.7%, and YouTube by 8.8%, while Unity experienced a decline of 8.0%. During the last 60 to 90 days, YouTube increased by 3.2%, but Unity saw an increase of 16%.
Popular Markets: Over the last 14 to 30 days, the USA grew by 3.3%, and Germany by 8.0%, while France and Canada remained unchanged. In the last 30 to 60 days, the UK and Germany increased by 2.3% and 3.0% respectively. During the last 60 to 90 days, the USA increased by 10.0%, with Canada and France remaining consistent with no change.
Whiteout Survival is a strategy game set in a frozen post-apocalyptic world where players manage the last remaining city. Players upgrade buildings centered around the Furnace, collect and level up heroes, and progress through various missions, including Chapter, Growth, and Daily Quests.
In Whiteout Survival, players must navigate and survive in a harsh winter environment, managing resources to keep their community alive in extreme conditions.
Efficient resource management is crucial, as players need to gather and allocate food, wood, and coal to sustain their community.
Players build and upgrade structures such as shelters, cookhouses, and workshops to improve living conditions and enhance community capabilities.
The game allows players to recruit heroes with unique abilities, which can be customized and upgraded to increase their effectiveness in various tasks.
Whiteout Survival features exploration stages where players send expeditions to new areas, fight PvE enemies, and gather resources for rewards.
Players can engage in player-versus-player (PvP) battles in the Arena, competing against others to improve their ranking and earn rewards.
Forming or joining alliances with other players adds a collaborative element, allowing players to work together towards common goals and support each other in alliance events.
Whiteout Survival regularly hosts in-game events and missions like Lucky Wheel, and Hero of Chiefs, offering unique rewards like Hero XP, Gems, and Alliance tokens that keep the gameplay fresh and engaging.
Exploration & Combat Stages
Hero Recruitment & Upgrades
PvP Arena Battles
Expansive & Dynamic Map
Interactive Events
Various Weather Effects
1. Rookie Value Pack
Whiteout Survival presents the "Rookie Value Pack," a time-limited IAP during the furnace upgrade level 2, specifically designed to improve the player's city development.
It offers significant value, including 1,000 Diamonds, 10 Molly Shards for upgrading the Legendary hero Molly, 10 Gold Keys for recruiting rare and epic heroes, 24 General Speedups of 5 minutes each, and 60 General Speedups of 1 minute each.
By providing this 24-hour time-limited offer, the game encourages players to make a quick decision before it expires. Also, the one-purchase-per-player restriction ensures exclusivity, prevents misuse, and maintains the special value of the boost.
Priced at ₹179.00, the IAP offers a 4000% increase in value, indicating that the included items would be much more expensive if purchased individually.
The offer's interface also includes the phrase "A special gift for you to boost City development!" which explains the purpose and benefits of the pack, appealing to players looking to progress quickly.
2. Legend Transcend Pack
When players reach Furnace level 4 in Whiteout Survival, they are offered the "Legend Transcend" pack. It includes valuable items like Exploration Manuals and Hero Shards to upgrade heroes and increase their Troop Capacity, designed for those with a Mythic Hero.
The pack includes 15 Mythic General Hero Shards, 10 Hero XP (10,000 each), 10 Mythic Exploration Manuals, 10 Mythic Expedition Skill Manuals, and 25 VIP XP. These items help upgrade Mythic heroes, improve stats, enhance exploration abilities, provide expedition bonuses, and increase the player's VIP level.
As the game progresses, offering this pack at Furnace level 4 ensures players have the resources to meet challenges such as battling powerful heroes, enduring harsh weather conditions, and fending off dangerous enemies, thereby enhancing their gaming experience.
Providing a high-value pack with a 2930% increase at level 4 encourages investment and enhances player engagement, capitalizing on their momentum and boosting the likelihood of purchases to sustain progress.
Rare items such as Mythic General Hero Shards and Hero XP enhance its perceived value, justifying the ₹449.00 price through the Anchoring Effect.
3. Win Back Offer
The "Win Back" offer in Whiteout Survival is similar to the "Rookie Value Pack." It is a limited-time offer available to players at furnace upgrade level 7, designed to enhance gameplay by supporting city development.
This IAP, priced at INR 89.00, provides 500 Diamonds, 5 Molly Shards for upgrading the Legendary hero Molly, 5 Gold Keys for recruiting rare and epic heroes, 12 General Speedups of 5 minutes each, and 30 General Speedups of 1 minute each.
The items included in the IAP are valued at 5000% of the purchase price, half the perceived value of the initial "Rookie Value Pack," making it an attractive offer.
The increase in perceived value from 4000% to 5000% between the two offers emphasizes the benefit of the "Win Back" IAP for players seeking maximum in-game advantages at a favorable cost.
The offer uses the psychology of discounts to create a sense of value, encouraging quick purchases and re-engaging players who previously passed on the "Rookie Value Pack," providing the game another chance to earn revenue.
4. VIP Special Pack
The VIP system in Whiteout Survival encourages daily logins from furnace upgrade level 7 by awarding VIP points, which increases daily active users (DAU) and helps establish a routine among players.
Each VIP level offers benefits like faster resource production and larger storehouse capacity, which streamline gameplay and allow players to manage their in-game assets more effectively.
Daily free bundles for VIP levels, containing valuable items such as Diamonds and speedups, encourage regular check-ins and are perceived as highly valuable due to their significant percentage increase in value (e.g., 232% and 318%).
Access to VIP benefits and progression to higher levels requires purchasing the VIP 1 pack priced at ₹449.00. This tiered system fosters a sense of achievement and motivates incremental spending among players.
5. Spark Pack
Whiteout Survival designed the "Spark Pack" in-app purchase to help players maintain the furnace and manage extreme temperatures, ensuring better gameplay and enhanced survival capabilities.
The pack includes 10 Gold Keys, 25 VIP XP, construction speedups, and 500 units of 10k Meat.
This offer is a one-time deal that appears when players reach Furnace Level 8.
Setting the price at ₹449.00 ensures the pack is affordable for many players while remaining profitable. This strategy leverages the psychological principle of affordability, making the pack appear like a reasonable investment.
The 2020% value claim creates a strong psychological impact of perceived value by making the pack seem like a great deal. Players perceive significant savings and value compared to individual item purchases, enhancing the pack's attractiveness and encouraging spending.
In-game currency
1. Gems
Gems are the primary in-game currency in Whiteout Survival.
Players can obtain gems by completing missions, participating in hero recruitment events, or buying special packs.
Gems can speed up construction, training, and other time-related tasks.
Some in-game events, like the Lucky Wheel Event, require gems to participate or unlock additional rewards.
The 2X Gem Bonus promotion in the top-up center offers prices ranging from ₹89.00 for 500 + 500 gems to ₹8,900.00 for 50,000 + 50,000 gems.
2. Gold Key
Gold Keys are a secondary currency in Whiteout Survival.
They can be purchased from the Gem Shop for 1,500 Gems each.
Players can also earn Gold Keys by progressing through Exploration mode and defeating high-level enemies.
Gold Keys are used in the Hero Hall for "epic recruitments," providing hero shards, manuals, hero XP, speedups, and resources.
3. Alliance Token
Alliance Tokens are a secondary currency used to purchase items from the Alliance Shop in Whiteout Survival.
Players earn Alliance Tokens by donating resources like Coal, Meat, Iron, and Wood to alliance research projects, with some projects offering higher token rewards.
Additional tokens are awarded based on daily and weekly contribution leaderboard rankings, with top contributors receiving up to 10,000 tokens weekly.
Alliance Tokens can be used to buy items such as VIP XP, Speedups, Hero Shards, Chief Rename Cards, Teleporters, and city shields, aiding in faster game progression and alliance strengthening.
In addition to these currencies, basic resources such as Wood, Iron, and Coal are also considered secondary currencies. These resources are essential for building and upgrading structures and can be gathered through exploration and gameplay activities.
Social Integration
Whiteout Survival facilitates a sense of competition and community through leaderboards and alliance rankings. The display of rankings motivates players to increase their activity within the game and watch their name rise in the standings.
The game's mail system allows for direct communication between players, alliances, and the game administrators. This feature supports social interaction by allowing players to coordinate strategies, manage alliance activities, and receive updates or rewards.
The notification of events like the "Foundry Battle" and alliance invites in the mail system keeps players aware of upcoming game activities, leading to increased participation in events.
Whiteout Survival rewards players for performance and participation (e.g., Chief's Approval Rating, Arena rankings), incentivizing play, and promoting social sharing and discussions about strategies and achievements within the community.
1. Hall of Chiefs
The Hall of Chiefs is a key event in Whiteout Survival that occurs every two weeks on first-generation servers, which are intended for new players who have been playing for less than 40 days, marking the early stage of the game.
The event spans one week and is organized into seven stages: Power Boost, Hero Development, Train Troops, Gather Resources, Chief Gear Upgrade, and additional rounds of Power Boost and Hero Development.
Each stage includes specific tasks, such as playing the lucky wheel, that players must complete.
Players earn rewards such as Gems, Mythic Expedition items, and Hero Shards.
2. Lucky Wheel
The Lucky Wheel event runs for three days, allowing up to 150 spins per day using Lucky Chips or Gems, with rewards including Mythic Hero Shards, Mystery Packs, and resources.
The wheel has 10 rewards and players earn additional Spin Rewards at 5, 15, 35, 70, and 120 spins.
Completing 120 spins grants up to 115 Mythic Hero Shards from Spin Rewards and an average of 179 shards from spins, enough for a 3-star Mythic Hero.
Players should aim for 120 spins to maximize rewards. If unable to spin 120 times, it is better to save Gems for future events.
3. Bear Hunt
The Bear Hunt event is a collaborative alliance event that occurs every 48 hours and lasts for 30 minutes, where members work together to defeat a powerful Raging Bear.
Rewards are based on the damage dealt by individual players, and even inactive participants earn alliance rewards, including tokens for the alliance shop.
In newer servers, rewards may include hero shards, essential for hero upgrades.
Players can earn Explosive Arrowheads by completing missions, which can be donated to enhance the Bear Trap, boosting the alliance's attack bonuses during the event.
4. Alliance Championship
The Alliance Championship is a competitive tournament where alliances of similar tiers face off in a round-robin format, with each alliance competing in five matches to capture flags across three lanes.
To participate, an alliance must have at least 10 members and a Furnace level of 10. Once registered, an alliance cannot disband until the event ends.
Rewards include KO Rewards, given after each battle round: Grade 1 for defeating one enemy team, and Grade 2 for defeating two enemy teams or remaining undefeated in a round.
Tier Rewards are awarded based on final rankings at the end of the championship, with higher tiers offering more valuable rewards such as resources, speedups, and other items.
5. Hero Rally
The Hero Rally event is a limited-time (2-day)event where players join rallies to defeat powerful targets, requiring alliance coordination for success.
Participants can earn Hero Shards, Resource Packs, Experience Points, loot items, and Event-Specific Tokens for valuable upgrades and bonuses.
The event's goal is to defeat designated enemies, gather rewards, and enhance heroes through cooperative effort and strategic play.
To succeed, players should coordinate with alliance members, choose effective heroes, and actively participate in rallies to maximize rewards and benefits.
1. March Queue Pack
March Queue Pack permanently unlocks the Extra March Queue, providing players with resources to conduct multiple marches simultaneously. This is essential for exploring, attacking, or defending across the vast icefield with increased efficiency.
Included in the pack are 2,000 gems, along with 1,000 of each Chief XP to aid in leveling up the player’s chief for unlocking additional skills and benefits.
With a "500% value" tag, this pack is priced at ₹349, and it's a one-time purchase per player which indicates its time-limited availability.
2. City Boost Pack
The "City Boost Pack" from the Whiteout Survival game allows players to upgrade their city infrastructure.
The pack includes 2,500 gems, 100 Chief XP, and other resources such as food, wood, stone, and iron. This injection of resources encourages players to perform multiple upgrades and expansions without the usual waiting periods.
Marked with an "820% value" tag, this pack is available at ₹449.00, with accompanying resources like instant boosts (5-minute speedup and a Hero Medal) to strengthen the city's defenses and improve the character’s productivity.
3. Chief Stamina Pack
The Chief Stamina Pack is designed to replenish Chief Stamina by acquiring 500 gems and a mix of other game resources for continued gameplay and conquests.
Highlighted with a "1620% more value" tag, this pack offers an increase in resources compared to purchasing them individually.
The pack has a countdown timer indicating limited-time availability, which creates a sense of urgency among players to purchase before it expires, thus driving immediate sales.
Available at ₹89.00, the pricing of this pack appeals to a wide range of players, from casual to more committed ones.
4. Hall of Chief’s Pack
Hall of Chief’s Pack is designed to help players strengthen their chief's capabilities, for competitive advantage in both defensive and offensive operations.
The pack contains 2,500 gems along with other resources like speed-ups, building, and training materials. The combination is needed to accelerate development and training processes within the game.
Tagged with a "1640% more value," this pack offers a boost in resources at a cost of ₹449.00 for a premium gameplay option.
The availability of this pack is time-sensitive, as indicated by the countdown timer, urging players to purchase within the set window.
5. Troops Training Pack
Troops Training Pack fortifies a player’s army and supply players with resources for protecting the city and preparing for offensive operations against enemies.
The pack includes 2,500 gems and a range of training accelerators such as training speed-ups, recruitment boosts, food and building resources.
With a "1820% more value" label, this pack offers value-added resource for its price of ₹449.00, making it an attractive option for military advancement.
6. Gleam of Hope Pack
The "Gleam of Hope Pack" in Whiteout Survival is crafted to offer valuable in-game resources like food, gems, and 5-min and 10-min speed-up tokens to accelerate building and character training processes.
The pack is available at ₹449.00 and highlights a "600%" value indicator for a more cost-effective gameplay option.
Urgency bypasses deliberative thought processes, leading to more impulsive decisions. The countdown or time limit associated with the offer compels users to make a decision quickly.
1. 1st Purchase
‘1st Purchase’ in the Whiteout Survival is an incentive offer provided to new players on making their first purchase in the game.
Availing this deal offers players with a character card of Natalia SSR and other valuable in-game assets like 10 gold and 10 silver keys with 10 EXP posion for strengthening the player’s capability throughout the gameplay.
With this deal, players can also earn additional daily rewards. For instance, on the next day, players can claim 200 in-game currency and more in-game items for an exciting gameplay experience.
2. Daybreak Expedition
Daybreak Expedition is an in-game event where players can progress through levels to unlock rewards.
The event is structured into multiple tiers or levels, each with special offers including in-game currency, character upgrades, food and speed-up tokens. For example, at Level 1, players receive free rewards and can continue for additional rewards like hero cards and tools.
Players have the option to "Purchase Level," at ₹899.00 and immediately unlock the next level and its rewards without completing the challenges. This feature is designed for increased flexibility and progress faster within the event.
3. Home & Beyond
"Home & Beyond" is a login reward system in the Whiteout Survival, encouraging players to log in daily to fight alongside their heroes. The structure is designed to reward players progressively as consecutive login days increase.
The deal is featured in multiple tiers of rewards, each becoming accessible on subsequent days of logging in. For example, on Day 3, players receive hero cards, and by Day 7, more advanced in-game items are unlocked.
Strategically designed to appeal to both free-to-play users and paying customers, "Home & Beyond" showcases items that can be obtained without purchase, while simultaneously presenting tempting purchase options (like the ₹449.00 deal shown).
Top Countries Tier:1
USA
🇺🇸 (37%) : $243,314,336
Germany
🇩🇪 (4%) : $26,986,030
UK
🇬🇧 (3%) : $20,360,828
Australia
🇦🇺 (2%) : $10,427,489
France
🇫🇷 (2%) : $14,235,940
Canada
🇨🇦 (2%) : $13,715,374
Other Countries:
South Korea 🇰🇷 (16%),
Japan 🇯🇵 (9%)
Top Countries Tier:1
USA
🇺🇸 (20%) : 10,489,767
France
🇫🇷 (4%) : 2,074,644
Germany
🇩🇪 (4%) : 2,316,431
UK
🇬🇧 (4%) : 2,169,485
Other Countries:
Saudi Arabia 🇸🇦 (7%),
Turkey 🇹🇷 (6%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $17.4
Global: $12.41
Jun 16, 2024
17,976,502
USA (100%)
N.A.
Jun 16, 2024
7,703, 284
USA (100%)
N.A.
Jun 08, 2024
2,572, 911
UK (6%),
Germany (5%),
USA (3%)
India (17%),
Brazil (13%)
Mar 03, 2024
12,831,359
France (17%),
Germany (14%),
UK (9%),
USA (9%)
N.A
Apr 17, 2024
58,328, 941
Germany (11%),
USA (10%),
UK (8%),
France (6%)
India (35%),
Spain (6%)
Feb 26, 2024
1,718,999
USA (7%),
UK (6%),
France (2%),
Canada (1%)
Brazil (35%),
Poland (19%)
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Downloads
In the last 14 to 30 days, Whiteout Survival experienced a 7.09% increase in downloads.
Over the last 30 to 60 days, downloads increased by 3.59%.
In the last 60 to 90 days, Whiteout Survival saw a 4.23% increase in downloads.
2. Change in Revenue
Whiteout Survival's revenue decreased by 0.78% in the last 14 to 30 days.
The revenue decreased by 1.61% over the last 30 to 60 days.
In the last 60 to 90 days, Whiteout Survival experienced a 1.16% increase in revenue.
3. Change in Monetization Networks
In the last 14 to 30 days, Facebook experienced a 2.0% increase, YouTube had a 20% increase, AppLovin demonstrated a growth of 6.2% and Unity saw a decrease of 8.1%.
IOver the last 30 to 60 days, YouTube demonstrated an increase of 8.9%, Facebook's numbers increased by 7.9%, Unity’s by 1.4%, and AppLovin’s by 1.3%.
During the last 60 to 90 days, YouTube grew by 3.3%, Unity by 7.7%, Facebook by 4.1%, and AppLovin by 7.6%.
4. Change in Popular Markets
In the last 14 to 30 days, the USA saw a 1.1% decrease, and France grew by 11.0%. Germany increased by 17.7%, while the UK had a growth of 11.7%.
In the last 30 and 60 days, the USA grew by 12.6%, the UK saw a 7.6% increase, Germany demonstrated a growth of 8.5%, France increased by 10.0%, and Australia rose by 13.3%.
Over the last 60 to 90 days, the USA saw an increase of 5.9%, the UK saw a 3.0% increase, Germany showed a 7.5% increase, France experienced a growth of 6.6%, and Australia grew by 5.0%.
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Unique/New Creatives
Over the last 14 to 30 days, the number of new creatives for Whiteout Survival increased by 19.96%.
In the last 30 to 60 days, the number of new creatives decreased by 23.49%.
Over the last 60 to 90 days, there was a 1.17% decrease in the number of new creatives.
2. Change in Monetization Networks
In the last 14 to 30 days, Facebook showed a 5.7% increase, YouTube saw a 3.7% growth, AppLovin demonstrated an uptick of 2.5% and Unity witnessed an increase of 7.2%.
Over the last 30 to 60 days, Facebook's numbers increased by 2.4%, AppLovin’s by 4.7%, and YouTube’s by 8.8%. While Unity witnessed a decrease of 8.0%.
During the last 60 to 90 days, YouTube increased by 3.2%, AppLovin showed a 13.3% increase, Facebook witnessed 8.1% growth, and Unity saw an increase of 16%.
3. Change in Popular Markets
Over the last 14 to 30 days, the USA registered a growth of 3.3%, the UK grew by 8.6%, and Germany by 8.0% while France and Canada remain unchanged.
In the last 30 to 60 days, the USA witnessed a 4.4% decrease, the UK had a 2.3% increase, Germany experienced a 3.0% increase, and Australia’s growth was at 2.3%.
During the last 60 to 90 days, the USA demonstrated a 10.0% increase, the UK saw a 16.7% growth, and Germany experienced a 2.5% increase. Canada and France remained consistent and didn’t change over the last 60 to 90 days.
Whiteout Survival sends 2 to 3 push notifications daily to provide timely reminders of the expected rewards and ongoing events. The core purpose is to sustain interest and encourage players to log in regularly.
Notifications are personalized with terms like "Honored" and user-specific IDs, making messages seem directly tailored to the individual player.
Emphasizing scarcity with limited-time offers, such as the stamina supply from Patrick, encourages immediate action to capitalize on temporary benefits.
Notifications are tied to in-game events (e.g., preparing for a winter storm), which helps keep players informed and engaged with ongoing game dynamics and changes.
Messages are timed around key moments in gameplay, such as when a hero is ready for an upgrade or when idle income is maxed out.
Each message includes a clear call to action, which guides players on what to do next, increasing interaction rates.