Newsletter

UNO!™ Newsletter

UNO!™ Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

Game Overview

  1. Gameplay
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

UNO!™ Strategy

Executive Summary

Fun Features:

Various Gameplay Modes

Customizable House Rules

Clans and Clubs

VIP System and Rewards

Customizable Avatars and Emojis

Special Themed Decks

Monetization

Collection Gift Pack

Halloween Treat Pack

First Buy Super Bonus

Level 5 Pack

Remove Ads

Coin Safe

Autumn Treasure Pack

Night of Terror

Golden Pass Offer

Pass Pack

Repeat Win Pack

Star Surge Pack

Top Monetization Networks

User Acquisition

Revenue of $133,133,095

Top Tier-1 countries in revenue: USA, Germany, UK, France, Australia, Canada

Total downloads of 305,028,900

Top Tier-1 countries in downloads: USA

UA Strategy

Downloads: UNO!™’s downloads grew by 11.81% in the last 14 to 30 days, increased by 9.47% in the last 30 to 60 days, and rose by 1.60% in the last 60 to 90 days.

Revenue: In the last 14 to 30 days, UNO!™'s revenue increased by 7.77%, grew by 8.70% in the last 30 to 60 days, but dropped by 3.79% in the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, AppLovin saw an increase of 7.0%, and YouTube grew by 20.6%, while in the last 30 to 60 days, Facebook grew by 6.2%. During the last 60 to 90 days, YouTube registered a growth of 22.7%, and Facebook saw an increase of 4.3%.

Popular Markets: In the last 14 to 30 days, the USA and UK both grew by 11.4%, while over the last 30 to 60 days, France grew by 16.66%, and Germany increased by 9.9%. In the last 60 to 90 days, Germany and the UK registered a growth of 50.2%.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, the number of new creatives for UNO!™ decreased by 25.47%, fell by 6.12% in the last 30 to 60 days, and dropped by 9.26% in the last 60 to 90 days.

Monetization Networks: Over the last 14 to 30 days, AppLovin increased by 29.2%, while Facebook declined by 20.7%. In the last 30 to 60 days, Facebook and YouTube both demonstrated growth of 23.3%, while in the last 60 to 90 days, AppLovin rose by 7.5% and YouTube decreased by 25.0%.

Popular Markets: In the last 14 to 30 days, the UK saw a decline of 2.8% and France grew by 11.4%. Over the last 30 to 60 days, the USA registered an 8.4% growth, and Canada grew by 30.0%, while during the last 60 to 90 days, the USA had a decline of 14.2% and Germany grew by 50.2%.

UNO!™ - Game Overview

UNO!™ by Mattel163 Limited is the digital adaptation of the classic UNO card game, accessible as a mobile app and via web browsers. It retains the core rules of the original game while incorporating features for interactive play with friends, family, and players globally. It aims to recreate the excitement of the traditional game, offering online play, unique game modes, and daily challenges.

Gameplay

UNO!™ is a game of matching colors and numbers, enhanced by special action cards, offering simple yet strategic gameplay with various modes like Classic Mode, 2v2 mode, and more for all players

In Classic Mode, players engage in the traditional format of UNO, competing to empty their hands by using special action cards to disrupt opponents. The main objective is to shout "UNO!" when down to the last card and be the first to play all the cards.

2v2 Mode allows players to form teams in pairs, encouraging them to strategize and use their cards to help each other win. This mode is perfect for those who enjoy cooperative gameplay.

Go Wild Mode offers a more intense version of UNO with customizable house rules allowing a faster pace. Players can set rules such as stacking Draw Two or Draw Four cards and playing Wild cards immediately.

During Tournaments, players participate in time-limited events like Card Adventure where they compete against one another for ranks and prizes.

Frequent Adventure Modes and events introduce unique rules and themed cards, each offering limited-time gameplay. Special rewards such as coins, diamonds, and unique avatars are available during the events.

With Friend Match, players can invite friends to join private games featuring customized rules. Social features enable sending gifts, in-game chat interactions, and joining clans for collaborative play.

Daily Challenges and Rewards encourage players to log in each day and complete specific tasks, like winning games or using certain cards, to earn various rewards.

Players can communicate using Voice and Text Chat options during gameplay, adding a social element that enhances the experience for friends and family.

Customization Options enable players to select different avatars, frames, and emojis, personalizing their in-game identity and adding a unique touch to their gaming experience.

Fun Features:

Various Gameplay Modes

Customizable House Rules

Clans and Clubs

VIP System and Rewards

Customizable Avatars and Emojis

Special Themed Decks

Monetization

Monetization Strategy: UNO!™

1. Collection Gift Pack

The Collection Gift Pack in UNO!™ offers in-game currency (coins) and special card packs with powerful cards, which add unique actions like skipping turns or rotating hands.

The gift pack typically appears early in a player’s experience or after reaching milestones like level 2, encouraging new players to make their first in-game purchase.

The Collection Gift Pack offers two options: ₹199 for 5,000 coins with a 2-star card pack for casual players, and ₹1,999 for 50,000 coins with a 4-star card pack, providing greater value for committed players.

Purchasing this offer provides strategic advantages through high-value cards and additional coins, allowing players to progress faster and compete more effectively.

This tiered pricing strategy appeals to players at different levels, with the higher-priced option positioned as a better deal to justify the expense. Marked as "HOT" and "limited," the pack creates urgency and is restricted to a one-time purchase, making it a unique, exclusive offer.

2. Halloween Treat Pack

UNO!™ offers the Halloween Treat Pack, a limited-time offer, holiday-themed seasonal IAP. It provides 9,000 in-game coins at a discounted price of ₹199, along with 199 VIP points for added rewards.

With an 800% value boost over the regular offer of 1,000 coins, this deal is designed to appeal to players looking for significant in-game currency at a lower price.

This IAP is available at Level 2. It targets new players or those reaching early milestones and encourages initial spending.

The limited-time label and countdown timer create urgency, encouraging players to decide quickly before the offer expires. The increase from 1,000 to 9,000 coins highlights the value, making players feel they are getting more for their money.

The Halloween theme draws attention and adds festive appeal to the IAP. Priced at ₹199, it lets players enjoy in-game benefits with a minimal financial commitment, potentially boosting app revenue by encouraging future purchases.

3. First Buy Super Bonus

The First Buy Super Bonus in UNO!™ is a one-time offer for first-time buyers. It includes a primary purchase of 1,000 coins, plus an enticing set of bonus rewards: 800 extra coins, 10 diamonds (premium currency), 2 shields for protection in 2v2 mode, and 199 VIP points that help unlock higher VIP levels.

Available to users upon reaching level 3, this IAP is strategically offered after players have engaged with the game through introductory levels, enhancing its appeal by providing a meaningful boost in resources at a crucial stage.

Priced at ₹199.00, this package combines main and bonus items that deliver excellent value, making it an attractive entry-level deal for new users seeking an affordable way to enhance their gameplay.

By emphasizing exclusivity through "One Time Offer" and "First Buy Super Bonus" labels, the IAP leverages FOMO (fear of missing out) psychology, prompting users to act quickly to secure this limited-time opportunity.

This offer helps bridge the gap from free-to-play to paying users, providing a low-risk first purchase and adding long-term progression value through VIP points, which incentivize ongoing engagement and motivate users to explore premium features.

4. Level 5 Pack

The Level 5 Pack in UNO!™ is a one-time offer designed to reward players for reaching level 5, a small milestone that motivates continued progression and investment in the game.

Players receive 30 diamonds, 3,000 coins, and shields for protection in 2v2 mode. Diamonds can be used to buy special items, including shields that prevent players from losing coins during matches, while coins are the standard currency for purchasing upgrades.

This offer includes 299 VIP points, providing access to benefits like ad-skipping, increased bank capacity, and unique VIP effects.

Bundling items such as diamonds, coins, shields, and VIP points adds value to the offer, increasing the likelihood of purchase.

Priced at ₹299, this offer claims a 70% discount, with a total value of approximately ₹997, encouraging players to buy before it expires.

5. Remove Ads

UNO!™ offers a Remove Ads in-app purchase (IAP) that eliminates ads between matches, providing players with a seamless and uninterrupted gaming experience.

This IAP also includes 10,000 in-game currency and 10 premium diamonds as additional rewards.

The offer appears when players reach level 5, suggesting it is a one-time opportunity to enable ad-free gameplay early.

Priced at ₹299, the IAP displays a "7x Value" tag, highlighting that the combined benefits of ad removal, currency, and diamonds offer significantly more value than buying each item separately.

6. Coin Safe

In UNO!™, the Coin Safe Offer provides players with in-game currency (coins), enabling them to keep playing without interruptions and unlock special features such as scratch cards, new game modes, and additional content.

By purchasing this IAP, users instantly receive 3,280 coins, which they can use to enhance their gameplay experience.

This offer usually appears when a player runs low on currency and reappears periodically, especially after reaching certain milestones, like reaching level 5.

The price for this IAP is ₹399, set at a level that feels affordable for frequent, smaller purchases, making it ideal for casual players who want a quick boost without a long-term commitment.

The additional 10,000-coin reward for "winning games" also encourages players to buy the IAP, creating a sense of urgency and a Fear of Missing Out (FOMO) on extra benefits.

7. Autumn Treasure Pack

The Autumn Treasure IAP in UNO!™ is a limited-time offer available from level 6, offering players exclusive in-game rewards.

The Pack includes in-game currency (coins) and high-tier UNO card packs (4-star and 5-star packs). The timer (17:46:03) indicates a limited-time seasonal offer associated with the autumn season.

UNO card packs (4-star and 5-star) offer unique cards such as extra wild cards, special skip cards, or powerful draw cards, while coins serve as entry fees for game modes and tournaments, providing access to higher-stakes games and enabling players to purchase in-game boosts, such as protection against Draw 4 cards or immunity for a round.

The initial offer is priced at ₹299.00, and if the player buys the first pack, they will also receive additional items for free, such as coins and card packs. This appeals to both free and paying players seeking extra benefits without a subscription.

The combination of free items with premium options enhances the perceived value, making players feel they are receiving a good deal. The affordable price of ₹299 encourages impulse purchases, appealing to users who may not usually spend money on the game.

8. Night of Terror

The Night of Terror is a limited-time Halloween-themed offer in UNO!™ that provides users unique benefits like in-game currency, card packs, and decoration items.

Upon purchase, users receive a Halloween-themed room decoration (a pink carpet) to customize their in-game space, one UNO card pack, and 1,000 in-game coins, which can be used to access game modes like the classic game and wild card, or to buy other in-game items.

This offer, available at level 7, comes with a countdown timer, indicating that it is available for only a short period, encouraging users to make quick purchasing decisions.

Priced at ₹999.00 with a 75% discount, the IAP is a premium bundle compared to regular items or standard bundles. The significant discount and limited-time availability make it stand out as a better value than usual in-app purchases or subscriptions.

This limited-time offer taps into loss aversion, making users feel they should take advantage of such substantial savings.

9. Golden Pass Offer

The game UNO!™ offers two premium upgrades, Golden Pass and Golden Pass Plus, which unlock rewards like Forest Star’s Lively Entrance, Diamonds, Coins, Laid-Back Dreamer, Honey Pot Skip, and Subterranean Adventures starting at level 7.

These rewards add excitement and variety to gameplay with visually appealing effects and useful items, enhancing the overall player experience.

Golden Pass Plus includes extra benefits like a 10% bonus in Pass Points, which help unlock exclusive rewards (such as special cards and coins), and an opening effect available at level 100 for an enhanced game experience.

Both passes give players access to additional rewards through the pass system, offering both free and premium rewards by joining in-game events. Priced at ₹599.00 for the Golden Pass and ₹999.00 for the Golden Pass Plus, these options cater to different budgets and levels of commitment.

By offering unique rewards not available for free, the passes create a sense of exclusivity and appeal to both casual and dedicated players, encouraging them to purchase to gain a competitive edge.

10.  Pass Pack

The Pass Pack in UNO!™ is linked to the game’s pass system, offering exclusive rewards like Pass Points, Coins, and Diamonds to help players progress faster and access special items.

Pass Points provide gameplay benefits such as extra turns or powerful action cards, enhancing the playing experience.

Coins allow entry into game modes like Classic and Wild and can be spent on card packs or power-ups, while Diamonds unlock exclusive items like special cards and cosmetic upgrades.

The Pass Pack, available at level 8, includes options where users can watch ads to get 5 free Pass Points twice, while the ₹99 pack offers 30 Pass Points and 100 coins at a 65% discount, and the ₹199 pack gives 50 Pass Points, 5 Diamonds, and 200 coins at a 60% discount.

Limited-time availability and high discounts (60-65%) create urgency and encourage impulse buying by making players feel they are getting a valuable deal on in-game currency.

11. Repeat Win Pack

The Repeat Win IAP in UNO!™ offers players instant coins plus bonus coins based on their biggest win within the past 24 hours, with two pack options available.

The ₹299 pack provides 1,800 coins and up to 9,600 bonus coins, along with a UNO star card pack, while the ₹499 pack gives 6,400 coins and up to 64,000 bonus coins.

Each purchase grants VIP points, which unlock benefits like ad-free gaming, special VIP effects, and exclusive emotions.

The offer becomes available at level 9 and is limited-time, featuring a 16-hour countdown that resets based on recent player wins, encouraging prompt decisions to maximize rewards.

By connecting rewards to recent wins and highlighting high bonus amounts, the IAP taps into players’ excitement, encouraging purchases through perceived value and exclusive VIP incentives.

12. Star Surge Pack

The game UNO!™ offers this Star Surge Pack IAP that provides players with 5,000 coins immediately, offering a substantial boost to their gameplay experience.

This pack offers 400% more coins than typical purchases, allowing users to access in-game features and items quickly, without needing to earn coins through regular gameplay.

Buying the Star Surge Pack also awards 199 VIP points, which can unlock additional benefits such as an ad-free experience and exclusive VIP effects within the game.

This limited-time offer is available at level 9 and features a countdown timer of about 10 minutes to encourage quick decision-making.

Priced at ₹199, the pack is highly cost-effective, emphasizing the significant increase in coins to highlight its value and encourage impulse buying.

The anchoring effect is illustrated by showing a crossed-out "before" price of 1,000 coins next to a highlighted "now" price of 5,000 coins, making the higher amount appear like a better deal in comparison.

In-game currency

1. Coins

In the UNO!™, coins serve as the primary in-game currency.

Players can earn coins through various means such as watching sponsored ads, completing gameplay achievements, receiving gifts from friends or club requests, making purchases in the bank or store, participating in lucky spins, and engaging in UNO universe gameplay, in-game events, and leaderboard competitions.

Coins are utilized to purchase new decks, card packs, and boosts that enhance gameplay. They also enable entry into various game modes like Classic and Go Wild, and pay entry fees for tournaments, facilitating richer gameplay experiences.

Coins unlock special events, and limited-time offers, and increase bank capacity through VIP levels, allowing players to hold and manage more coins.

2. Diamonds

Diamonds are considered a premium in-game currency in UNO!™.

Players can earn diamonds by completing ranked matches, participating in weekly or time-restricted tournaments, and accomplishing in-game tasks and challenges such as those in the UNO Universe or card collection events.

Diamonds can also be obtained through daily login rewards, watching ads for free diamond rewards, redeeming active game codes, or purchasing them directly with real money from the in-game store.

This in-game currency can be exchanged for coins and used to purchase card packs, cosmetic upgrades, and magic wands. Players can also use diamonds to purchase shields, which protect players from losing coins during gameplay.

Additionally, diamonds unlock special game modes, enable participation in competitive tournaments, and grant access to limited-time events and the Lucky Spin feature.

Social Integration

UNO!™ incentivizes users to link their gaming profiles with their social media accounts, such as Facebook and Google, by offering coins- ‘the primary in-game currency’.

Players can invite friends to the game and earn coins for each new friend who joins.

The game extends its reach by connecting with users across various digital platforms, including Instagram, YouTube, and TikTok. This multi-platform presence helps to attract a diverse audience and increase the game's visibility.

The game employs a tiered reward system, increasing rewards as users invite more friends, with escalating coin bonuses. This strategy with an invitation code and social media connect button encourages continuous user engagement by rewarding sustained social invitations.

In-game store (Shop)

The in-game store of the UNO!™offers shields (e.g., 2v2 Mode Shield and Single Mode Shield) to protect players from losing coins in specific game modes where 2v2 Mode Shield costs 13 Diamonds and Single Mode Shield costs 8 Diamonds.

Limited-time Halloween-themed decorations and effects, such as spooky filters and animated character effects, are priced between 59 and 79 Diamonds.

Players can buy coins and diamonds in bundles, with bonuses offering extra value (e.g., 100% more items in higher packs). Coins range from ₹199 for 2,000 to ₹1,999 for 40,000, and Diamonds range from ₹199 for 40 to ₹1,999 for 520.

Exclusive packages like ad removal at ₹299, additional in-game bonuses (UNO Road Special at ₹199), and VIP membership perks (e.g., crowns for leaderboard advantages) are available.

The store includes emoji packs for ₹999 each, themed frames (Halloween Special) for ₹999, and visual enhancements to personalize the gaming experience, with both limited-time and premium-priced options.

In-game Events

1. Wild Weekend

The Wild Weekend event in the UNO!™ is available every weekend, from Friday 12:00 AM to Monday 12:00 AM (UTC), providing players opportunities to earn coins through specialized gameplay.

During this event, players can win or lose more coins depending on the multiplier they receive, which can be either "2 Times" or "8 Times".

Exclusive to this event is the "Discard All" card, which permits players to discard all cards of the same color from their hand, turning action cards into normal cards and negating their special effects.

The event promises an increased number of action cards and offers a higher multiplier, up to 600 times, which provides substantial rewards for those who participate.

2. Card Adventure

The "Card Adventure" event introduces an engaging way for players to collect in-game currency and special rewards through a card-selection mechanism.

Rewards from card selections can include in-game currency, special UNO cards, and other bonuses. The goal is to progress through the card selections to claim as many rewards as possible before encountering a bomb.

It’s a monthly event scheduled nearly at the end of the year during which players can claim one free ticket every day. These tickets allow them to participate in daily challenges and earn hidden rewards.

Players complete daily tasks that earn them points. These points are used to advance along a progress track, with the goal of collecting enough points to progress toward the final reward.

Players use the claimed ticket to pick cards and reveal rewards. They must select strategically, as some cards might contain bombs which can end the game prematurely. However, players have the option to use in-game currency (diamonds) to neutralize bombs and continue playing.

3. Monthly Deco Rush Start

The "Monthly Deco Rush" event offers players a fun and engaging way to collect unique decorations for their game environment.

Players are presented with a choice of three different decorations—floral, unicorn, and jester themes. Players can select their favorite decoration to pursue during the event.

They can refresh their decoration choice once a day for free, allowing them flexibility in their selection if they change their mind about their preferred decoration.

Progress in this event is tied to viewing advertisements. Each ad watched contributes points to a progress bar; filling this bar is essential for unlocking the final reward. This setup incentivizes continuous play and increases ad revenue by integrating ad viewing with game progression.

On completing the progress bar, players are awarded a special gift, enhancing their gaming experience and potentially offering in-game advantages or aesthetic enhancements.

4. Bewitching Brew-Off

The "Bewitching Brew-Off" is a thematic in-game event in UNO, designed to engage players during the Halloween season.

The event active for a week during Halloween, encourages players to collect Halloween-themed ingredients to concoct a brew. Completing this task rewards players with bonus coins and surprises.

Players earn 'pickaxes' by collecting quest points from regular matches. These pickaxes are used to find ingredients hidden within the game.

Boosters can significantly increase the number of quest points earned per game. Players can boost their quest points up to 4x, enhancing their ability to collect more pickaxes and therefore find more ingredients faster.

Upon gathering all necessary ingredients, players receive various rewards, including game coins and unique items like the "Spectral Charm." Additionally, after the event ends, any unused pickaxes are converted into coins, providing further incentive to participate throughout the event period.

Participants find "spooky ingredients" by using the pickaxes obtained from collecting quest points.

5. Card Rush Week

The "Card Rush Week" event is designed to offer players an opportunity to earn a range of card packs by watching videos.

The event is active for a limited time, spanning 2 days and 5 hours.

Players watch videos to fill a progress bar. Each video watched advances the bar to specific thresholds. The strategic video reward system enhances user engagement while creating valuable advertising opportunities.

Watching videos provides rewards that increase with the number of videos viewed: one video watched awards a Silver Card Pack; four videos, a Green Card Pack; and further thresholds at 10, 20, 30, and 40 videos unlock progressively higher-value packs.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $133,133,095

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (54%) $71,661,226

point

Germany 

🇩🇪 (5%) $5,918,120

point

UK 

🇬🇧 (5%) $6,817,145

point

France 

🇫🇷 (4%) $5,514,944

point

Australia 

🇦🇺 (3%) $4,443,508

point

Canada 

🇨🇦 (3%) $4,012,792

Other Countries:

Japan 🇯🇵 (5%)

Downloads: 305,028,900

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (17%) : 52,491,335

Other Countries:

Brazil 🇧🇷 (13%),

Mexico 🇲🇽 (6%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $1.12

Tier-1 East: $0.68

Global: $0.44

Top Creatives

Creative 1

CREATED

Oct 11, 2024

IMPRESSION

38,096,469

Impressions by country

Germany (4%), 

UK (3%) 

Other countries

Indonesia  (17%), 

Brazil  (15%) 

Creative tags

FaceGameGraphicsArtComics

COLORS

#DC143C
#000000
#FFD700
#8B0000
#6A5ACD

Monetization Network:

100%

Creative 2

CREATED

Jul 18, 2024

IMPRESSION

3,083,560

Impressions by country

USA (23%), 

UK (9%), 

France (5%), 

Germany (4%), 

Canada (4%), 

Australia (4%) 

Other countries

Japan  (8%), 

Brazil  (7%) 

Creative tags

ComicsStickerFaceAdvertisementText

COLORS

#A0522D
#2F4F4F
#CD853F
#DCDCDC
#000000

Monetization Network:

100%

Creative 3

CREATED

Oct 11, 2024

IMPRESSION

2,690,018

Impressions by country

Germany (5%), 

UK (4%) 

Other countries

Indonesia  (13%), 

India  (11%) 

Creative tags

FaceToySweetsHead

COLORS

#191970
#F0F8FF
#F4A460
#B22222
#ADD8E6

Monetization Network:

100%

Top Creatives (Competitors)

1.  OPA! - Family Card Game

CREATED

Aug 29, 2024

IMPRESSION

2,069,196

Impressions by country

USA (9%) 

Other countries

Brazil  (17%), 

Chile  (9%) 

Creative tags

HeadFaceGameHandText

COLORS

#696969
#000000
#191970
#000080
#32CD32

Monetization Network:

72%
20%
7%

2. Solitaire Grand Harvest

CREATED

Oct 03, 2024

IMPRESSION

3,848,822

Impressions by country

USA (87%), 

Australia (1%) 

Other countries

N.A.   

Creative tags

PeopleHeadFaceWomanText

COLORS

#191970
#000000
#2F4F4F
#006400
#FFFFFF

Monetization Network:

99%

3. Spider Solitaire: Card Games

CREATED

May 03, 2024

IMPRESSION

915,104

Impressions by country

USA (32%), 

Germany (19%), 

Canada (17%), 

UK (15%), 

Australia (14%) 

Other countries

N.A.   

Creative tags

PlantNatureOutdoorsHandFace

COLORS

#FFFFFF
#000000
#696969
#C0C0C0
#FFFAFA

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

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UNO!™’s downloads grew by 11.81% in the last 14 to 30 days.

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Over the last 30 to 60 days, downloads increased by 9.47%.

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In the last 60 to 90 days, there was a 1.60% increase in downloads.

2. Change in Revenue

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In the last 14 to 30 days, UNO!™'s revenue increased by 7.77%.

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Over the last 30 to 60 days, revenue increased by 8.70%.

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However, in the last 60 to 90 days, revenue decreased by 3.79%.

3. Change in Monetization Networks

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In the last 14 to 30 days, AppLovin saw an increase of 7.0%, Facebook demonstrated growth of 29.5%, and YouTube experienced a 20.6% growth.

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Over the last 30 to 60 days, Facebook grew by 6.2%, AppLovin saw an 11.3% increase, and YouTube grew by 55.5%.

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In the last 60 to 90 days, YouTube registered a growth of 22.7%, Facebook saw an increase of 4.3%, and AppLovin experienced a 7.07% increase.

4. Change in Popular Markets

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In the last 14 to 30 days, the USA and UK both grew by 11.4%, while Germany and France both had a 7.2% growth.

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Over the last 30 to 60 days, France grew by 16.66%, the UK saw a 49.9% rise, while Germany and the USA both grew by 9.9%.

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In the last 60 to 90 days, Germany and the UK had a growth of 50.2%, France grew by 12.6%, and the USA registered an increase of 16.7%.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

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In the last 14 to 30 days, the number of new creatives for UNO!™ decreased by 25.47%.

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Over the last 30 to 60 days, the number of new creatives experienced a downfall of 6.12%.

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In the last 60 to 90 days, there was a decrease of 9.26% in the number of new creatives.

2. Change in Monetization Networks

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In the last 14 to 30 days, AppLovin has increased by 29.2%, Facebook demonstrated a decrease of 20.7%, and AdMob grew by 9.9%.

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Over the last 30 to 60 days, Facebook and YouTube demonstrated a growth of 23.3%, while AppLovin experienced a downfall of 7.3%.

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In the last 60 to 90 days, YouTube decreased by 25.0%, AppLovin's increase was 7.5%, and Facebook saw a decline of 4.3%.

3. Change in Popular Markets

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In the last 14 to 30 days, the UK saw a decline of 2.8%, the USA demonstrated a 24.0% growth, Germany and France both experienced a growth of 11.4%, and Canada saw a decrease of 4.6%.

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Over the last 30 to 60 days, the USA registered an 8.4% growth, the UK and Canada grew by 30.0%, Germany saw a 9.9% growth, and France saw a 16.6% increase.

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In the last 60 to 90 days, the USA had a 14.2% decline, Germany grew by 50.2%, the UK saw a 12.6% increase, and France registered a 50.1% growth.

Push Notifications

UNO!™ sends 1 to 2 reward-focused notifications daily to increase player engagement and retention by incentivizing continuous interaction with the game through rewards and perks.

Through its notification, the game leverages the psychology of reward anticipation and satisfaction to motivate players to return to the game frequently, enhancing user activity and boosting revenue through in-app purchases and ad viewership.

Targeting dedicated players with exclusive perks, the notifications reinforce loyalty and motivate continued play among high-engagement users, enhancing the perceived value of sustained gameplay.

By coupling CTAs with rewards ("earn coins," "unlock free card packs") and exclusive opportunities ("claim what's yours"), the game maximizes the likelihood of click-throughs, fostering deeper interaction and sustained player investment.

These notifications offer rewards (coins, exclusive card packs, and bonuses) for actions like daily logins or inviting friends, incentivizing continued user interaction and social sharing.

Daily rewards serve to habituate players to open the app regularly, leveraging the fear of missing out (FOMO) on limited-time offers to boost daily active users (DAU).

By using the player's name and acknowledging their specific achievements, notifications are personalized, increasing the emotional investment and perceived exclusivity of the communication.