The "Golden Ticket" is an exclusive premium in-app purchase (IAP) available at level 6 solely during the Township's “Season Adventure event” (a recurring month-long event where players complete tasks to earn points and advance on a rewards bar).

It offers players unique rewards such as special outfits for chickens, expedited train services, and exclusive items like a golden frame and gold username. Additionally, players can earn gifts for co-op members, new tasks to enhance their in-game progress, and currency.

During the Season Adventure event, players are given the option to select between complimentary rewards earned by completing specific tasks and premium rewards. This encourages ongoing participation and provides opportunities for optional in-app purchases to enhance their gaming experience.

The Golden Ticket, priced at ₹449.00, offers additional benefits and perceived value through out-of-the-box rewards, enhancing the player's experience within the game journey.

The game's IAP strategy employs the time-limited availability of the Golden Ticket and the differentiation between free and premium rewards to leverage psychological tactics such as scarcity and contrast, enhancing the game's revenue.

During the Township game's "Expedition Event," players are offered the "Energy Sale" in-app purchase (IAP), which provides vital energy and in-game boosters such as Dynamite and Infinite Lives, ensuring smooth game progression and enhancing active engagement in event activities.

Players typically encounter the "Energy Sale" IAP at level 14 when their energy reserves are depleted during the "Expedition event”, prompting them to consider purchasing energy to continue their participation.

The IAP offers two choices: 1200 energy plus in-game boosters at a 60% discount for ₹ 699.00, or 750 energy plus in-game boosters at a 50% discount for ₹ 549.00, providing substantial savings. This appeals to players aiming to progress in the game.

By timing the IAP during the in-game event and presenting it when players run low on energy, the game creates urgency, prompting purchases to sustain engagement. With two pricing options, players can choose based on preference and budget, boosting conversion rates.

In Township, the "Amazing Sale" in-app purchase (IAP) rewards players with 170 Township Cash upon reaching level 20, enabling them to accelerate production, enhance crop growth, or purchase premium decorations to beautify their town.

The game features this "Amazing Sale" IAP priced at ₹269.00, offering a significant discount of 70% from its regular price. The label "70% OFF" is prominently displayed, emphasizing substantial savings, and appealing to budget-conscious individuals.

Additionally, the background features scattered green banknotes, symbolizing wealth and financial capacity. The bold yellow lettering spelling out "AMAZING SALE!" positioned prominently at the top of the image highlights the exclusivity and importance of this promotional opportunity.

At level 8, players often encounter this offer, where acquiring additional Township Cash can significantly aid in the game progression, serving as a strategic investment toward achieving their objectives and overcoming challenges efficiently.

In Township, the Piggy Bank feature becomes available at level 27, allowing players to gather Township Cash (T-Cash) earned during gameplay.

Players earn Township Cash by completing various in-game orders like helicopter, train, or airplane tasks.

Players need a minimum of 75 Township Cash to open the Piggy Bank, with a maximum capacity of 130 T-Cash. Once full, players can exchange their accumulated Township Cash for real money for ₹269.00, offering a direct conversion from in-game to real-world currency.

The Piggy Bank's real-money conversion satisfies players' craving for tangible rewards, while its gradual T-Cash accumulation promotes ongoing gameplay and investment, fostering a sense of accomplishment.

Players in the Township can enhance their gaming experience during the "Expedition Event" by opting for the “Energy Booster Offer”, which provides essential Township Cash and energy resources, enabling seamless game progression and active participation in event-related activities.

At level 37, players in Township receive a familiar in-app purchase (IAP) similar to the one offered at level 8, complemented by extra Township Cash, after they refuse the initial offer presented at level 8.

The offer provides two options: one is 220 T-Cash along with in-game boosters like Infinite Lives at ₹549.00 and 180 Energy with an 80% discount price at ₹449.00. The other option is 180 T-Cash along with 370 energy, also with in-game boosters.

By timing the offer to coincide with the player reaching a new level, the game can re-engage players who might be losing interest or finding the game challenging. The additional resources can help them progress further in the game, improving player retention.

At level 43, players receive the in-app purchase (IAP) named "Cornucopia of Deals," which provides up to 110 T-Cash, in-game boosters, and energy.

It is a limited-time offer that presents players with a series of deals, initially offering the first two deals for free. Additional free rewards can be unlocked by purchasing for ₹349.00.

By offering initial free deals and requiring a purchase for extra rewards, the IAP creates a sense of urgency and incentive for players.

Including T-Cash, in-game boosters, and energy enhances the offer's value, attracting players wanting to improve their gameplay. The time-limited nature of the offer creates a sense of scarcity, motivating quick action.

At level 51, players in Township can access the "Special Offer," which grants them a significant amount of in-game currency (T-Cash) and boosters for quicker progress through the ability to purchase items, speed up tasks, and gain advantages.

Players are presented with two discounted options to purchase Township Cash (T-Cash) and in-game boosters: the first offers 120 Township Cash and boosters for ₹179.00, and the second provides 55 T-Cash and boosters for ₹89.00, both at a 90% discount from the regular price.

The offer strategically appears when players decline an energy sale, its frequency linked to user actions, ensuring it feels exclusive and targeted, thus boosting the likelihood of purchase.

Both were discounted by 90%, making the offer exceptionally appealing, underscoring its value, and prompting users to seize the limited-time opportunity for substantial savings, thereby distinguishing it from regular in-app purchases.

By timing the offer to follow a declined energy sale, the game utilizes the principle of reciprocity, providing players with a second opportunity featuring an enhanced offer, fostering a sense of value, and increasing the likelihood of a purchase in return.

The Ernie's Cup event in Township is a one-day event offering players the opportunity to engage with the game's community, enhance their rankings, and earn rewards based on their achievements.

Top-performing players in Township's Ernie's Cup event earn rewards based on their performance and leaderboard standing, including exclusive items like an in-game booster, and infinite lives.

Ernie's Cup event in Township appeals to motivated competitive players who have completed tutorial levels of the puzzle mini-game, offering them challenges, leaderboard climbing, and prize-winning opportunities.

In the Gem Fever event, players aim to collect gems and progress through the event stages by clearing obstacles on the expedition map.

Players earn rewards such as energy, infinite lives, and in-game boosters as they progress through stages, serving as incentives to strive for higher leaderboard rankings by collecting gems and completing stages efficiently.

The Gem Fever event's duration varies between instances, spanning several days or weeks, and players can enhance their competitive edge by employing strategic tactics like utilizing the Double Points icon for increased gem earnings and timing their participation to double their earned points.

During the Great Freight Event, participants undertake various transportation challenges involving helicopters, trains, planes, and ships to earn points and obtain rewards.

Throughout the Great Freight Event, players are presented with a task to complete, offering rewards such as the grand prize of 200 Township Cash. The value of the reward escalates with the number of tasks accomplished.

To secure the grand prize of 200 T-Cash, players must successfully fulfill all tasks within the designated three-day period, fostering greater motivation for sustained involvement.

The Transport Magnate Event, a Mayor's Competition, challenges players to gather points through the efficient utilization of their town's distinct structures—Helicopter Pad, Train Station, and Airport—for transporting goods.

The event extends for 3 to 4 days, offering players a brief timeframe for participation, intensifying the event's thrill, and encouraging prompt, decisive action.

Participating in the Transport Magnate Event presents players with the opportunity to win appealing rewards, such as exclusive skins and valuable prizes like Township Cash, serving as powerful incentives that spur active involvement and motivate players to aim for success in the competition.

The Ruler of the Mine Event in Township challenges players to extract ore from the mine to earn points.

Players must complete multiple tasks by collecting a specified amount of ore, with each completed task unlocking rewards and culminating in a grand prize of 200 Township Cash.

The event consists of several stages, often up to six, each requiring the completion of specific tasks.

The event consists of several stages, often up to six, and is a temporary, 2-day event that occurs periodically in Township, rotating with other events like Treasure Mine and Mine Time.