Newsletter

Pocket Champs: 3D Racing Games Newsletter

Pocket Champs: 3D Racing Games Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

Game Overview

  1. Gameplay
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Pocket Champs: 3D Racing Games Strategy

Executive Summary

Fun Features:

Idle Racing Mechanics

Gadget Selection

Multiplayer PvP Races

Time-Limited Events

Daily Rewards and Chests

Global Leaderboards

Monetization

Welcome Kit

Progress Pack

Run Pack

Power Offer

VIP Locker Offer

Power-Up Bundle

Epic Gadget Bundle

Big Event Offer

Top Monetization Networks

User Acquisition

Revenue of $70,658,904

Top Tier-1 countries in revenue: USA, UK, Germany, France, Canada

Total downloads of 58,902,502

Top Tier-1 countries in downloads: USA, France, UK

UA Strategy

Downloads: Downloads of Pocket Champs: 3D Racing Games have increased by 9.12% in the last 14 to 30 days, 6.83% in the last 30 to 60 days, and 8.11% in the last 60 to 90 days.

Revenue: The revenue of Pocket Champs: 3D Racing Games increased by 6.38% in the last 14 to 30 days, 1.30% in the last 30 to 60 days, and 1.95% in the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, Facebook increased by 11.4% and AppLovin grew by 12.7%, while over the last 30 to 60 days, AppLovin grew by 15.3% and Facebook saw an 8.7% increase, and in the last 60 to 90 days, Facebook saw a 4.5% increase, while YouTube rose by 2%.

Popular Markets: In the last 14 to 30 days, the USA grew by 11.4%, the UK rose by 11.5%, and both France and Australia saw a 13.3% increase, while in the last 30 to 60 days, the USA increased by 11.3% and the UK grew by 11.6%, and in the last 60 to 90 days, the USA grew by 4.3%, and the UK rose by 2%.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, the number of new creatives for Pocket Champs: 3D Racing Games increased by 11.78%, while in the last 30 to 60 days, it declined by 8.18%, and in the last 60 to 90 days, it grew by 18.99%.

Monetization Networks: In the last 14 to 30 days, Facebook increased by 33.4% while AppLovin declined by 6.1%, in the last 30 to 60 days, Facebook rose by 3.7% and AppLovin increased by 22.6%, and in the last 60 to 90 days, Facebook grew by 3.25% and AppLovin rose by 13.3%.

Popular Markets: In the last 14 to 30 days, the USA grew by 22.6%, the UK increased by 54%, and Germany increased by 24.9%, while in the last 30 to 60 days, the USA declined by 2.1%, France grew by 9.2%, and in the last 60 to 90 days, the USA grew by 3.2%, the UK increased by 6.6%.

Pocket Champs: 3D Racing Games: Game Overview

Pocket Champs: 3D Racing Games by Madbox is a fast-paced multiplayer mobile game where players train and equip champions with gear like jetpacks and gliders to compete in obstacle-filled races. Blending strategy, real-time action, and rewarding upgrades, the game offers an exciting experience for both casual and competitive players.

Gameplay

Pocket Champs: 3D Racing Games allows players to train their champs in essential skills like running, flying, swimming, and climbing, improving their “Champs” performance in races through real-time training.

Players can compete in real-time PvP races against friends and global opponents, where strategic selection of gadgets and training methods plays a key role in securing victory.

Champs can be equipped with gadgets such as a paraglider, climbing axes, jetpack, swim gear, and shoes, each offering unique advantages during races.

Winning races rewards players with Gold (primary in-game currency), Crown, and legendary gadgets, which can be used to upgrade champs and enhance their abilities.

Pocket Champs: 3D Racing Games features time-limited events like Run Challenge, Jungle Temple, and Fortune Wheel, offering exciting challenges and additional rewards.

Pocket Champs: 3D Racing Games enhances multiplayer engagement with social features like a Friend Request Link for easy connections, a Friends Leaderboard for performance comparison, and Facebook integration for seamless friend detection, fostering a connected and competitive community.

Fun Features:

Idle Racing Mechanics

Gadget Selection

Multiplayer PvP Races

Time-Limited Events

Daily Rewards and Chests

Global Leaderboards

Monetization

Monetization Strategy: Pocket Champs: 3D Racing Games

1. Welcome Kit

The Welcome Kit IAP in Pocket Champs: 3D Racing Games serves as a starter pack for new players, providing essential items to enhance their early gameplay and support progression, available at an 85% discount, as indicated by its name.

Priced at ₹260.00, this pack includes epic gadgets, each offering unique advantages to enhance the champ's performance. It also provides 200 Gems, a speed token to boost progress, an exclusive champ skin for customization, and a mega chest with rare rewards.

These items provide a competitive edge in races, faster progression, and aesthetic enhancements, enabling players to save time and reduce grinding.

The offer is time-limited (1 day and 23 hours), creating urgency through FOMO (fear of missing out).

Leveraging psychological tactics like the anchoring effect (crossed-out price) and loss aversion (one-time opportunity), the affordable and visually appealing IAP encourages first-time purchases, improving player engagement and retention while ensuring long-term revenue for the game.

2. Progress Pack

The Progress Pack in Pocket Champs: 3D Racing Games is a limited-time offer providing valuable in-game resources, including a Mega Chest with at least one epic gadget, 5,000 gold, and 100 gems.

These items help players unlock rare gadgets like Swan and Batplane, which improve performance in races, increase coin earnings, enhance gadget upgrades, and enable faster progression in the game.

This IAP becomes available as players start racing and upgrading their gadgets using earned gold. It is presented as a one-time opportunity, creating urgency and exclusivity.

The Progress Pack, originally priced at ₹899.99 and now available for just ₹90.00 with a 90% discount, is offered for 24 hours only, urging players to act quickly before the deal expires.

The visual design highlights the discounted price in green and shows the original price crossed out, emphasizing savings and creating a Fear of Missing Out (FOMO), which motivates players to make an immediate purchase.

3. Run Pack

The Run Pack is a limited-time in-app purchase (IAP) available in the Pocket Champs: 3D Racing Games, designed specifically to support the Run Challenge event. It offers players valuable rewards that help them progress and succeed in the event.

The pack includes several key items: a Mega Chest, the rare epic ostrich bot (a powerful gadget that flies fast and aids in beating opponents in the race), 5,000 gold (useful for upgrading gadgets and participating in other in-game events), and 250 Gems.

The Run Pack is available for a limited 24-hour period, indicated by a countdown timer in the game. It reappears while the Run Challenge event is active, giving players multiple chances to purchase it as needed.

The pack is priced at ₹790.00, offering a 25% discount from its original price of ₹1,053.49. This pricing strategy makes the offer more attractive, especially for players looking to save money while getting great value.

The scarcity of the 24-hour availability creates a sense of urgency (Scarcity Principle), while displaying the original price alongside the discounted price leverages the Anchoring Effect, making the savings appear more significant and encouraging players to act quickly.

4. Power Offer

The Power Offer is an in-app purchase (IAP) in Pocket Champs: 3D Racing Games that boosts a player's character abilities by adding one point to the essential categories of Run, Swim, Climb, and Fly, improving performance in races and helping to overcome challenges.

The IAP is offered after the player’s ‘Champ’ finishes the race in a lower position, targeting moments of near success or underperformance.

The offer is priced at ₹440, marked as a 50% discount from the original price of ₹880, emphasizing its value.

The discount creates a sense of urgency and encourages users to make quick purchases through the "fear of missing out" (FOMO).

The offer targets emotional vulnerability, appearing after a near-win, which motivates players to purchase it in hopes of improving their ranking.

5. VIP Locker Offer

The VIP Locker offer in Pocket Champs: 3D Racing Games, part of the "Coach Mission" event, provides players with valuable rewards, including 990 gems, 4200 gold, and several chests containing useful gadgets for champions. It caters to both players seeking practical benefits and those aiming for exclusive status.

Players gain seasonal advantages such as the ability to queue training bags for better efficiency, an extra daily mission for faster progress, and a golden name for increased visibility in the game.

This IAP appears seasonally, as indicated by the countdown timer, and is priced at ₹890. It promises an 800% value return compared to regular in-game purchases, highlighting significant savings.

The pricing and presentation focus on perceived value, urgency through a time-limited offer, and the appeal of exclusivity. The vibrant visuals and clear rewards create a sense of urgency and encourage quick decision-making to avoid missing out on the benefits.

6. Power-Up Bundle

The game Pocket Champs: 3D Racing Games offers the Power-Up Bundle In-App Purchase (IAP), which includes valuable items such as Legendary Training Tokens and Legendary Training Bags to support players during key moments, such as reaching higher levels or facing tougher challenges.

Legendary Training Tokens come in four types: Run, Swim, Climb, and Fly. These tokens enhance the champion's speed and power, improving performance in various activities.

The Legendary Training Bags contain helpful gadgets like the Turtle Bot and Swan, giving players an edge in races and aiding their progress.

The IAP is priced at ₹790, with a 70% discount, offering better value compared to grinding for resources or purchasing items individually.

The time-limited offer creates urgency through scarcity, while the original price helps to make the discounted ₹790 seem like a great deal.

7. Epic Gadget Bundle

In Pocket Champs: 3D Racing Games, the Epic Gadget Bundle IAP offers exclusive rewards to improve gameplay, including a legendary Training Bag with 800 golds, 50 gems, speed tokens, 2500 gems, and an epic gadget called "Turtle Bot," which enhances swim speed.

This bundle is presented as a one-time opportunity, creating urgency for users to purchase it within the 24-hour time limit.

Priced at ₹790.00, the IAP provides a 65% discount from its original price of ₹2,257.00, making it a highly attractive deal compared to regular in-game purchases or subscriptions.

The visually appealing interface highlights the bundle's exclusivity and value. The inclusion of a unique epic gadget and its targeted pricing strategy aims to maximize app revenue by encouraging both new and existing players to engage in microtransactions.

8. Big Event Offer

The Big Event Offer in Pocket Champs: 3D Racing Games is a time-limited in-app purchase that offers players essential resources to boost their performance during special events.

It includes 500 gems, a premium currency for purchasing items and accelerating progress, 20 tickets for event participation, and 2 training bags to boost performance.

Priced at ₹440.00, the offer comes with a 75% discount from its original value of ₹1,760.00. This significant price reduction makes the bundle more affordable and appealing, encouraging players to invest in premium resources.

The display of the discounted price alongside the original price uses the anchoring effect to highlight the value of the deal. The exclusive resources, especially the event tickets, add to the bundle’s relevance and utility during the event period.

By aligning the contents with the ongoing event, the Big Event Offer motivates players to improve their participation and rewards. Its strategic design appeals to players’ goals of excelling in the event and achieving greater in-game success.

In-App Advertisement

In Pocket Champs: 3D Racing Games, in-app advertisements work alongside in-app purchases as an important part of its monetization strategy.

Players can watch video ads to earn bonus rewards like free gadget upgrades. This voluntary approach encourages ad engagement without forcing players to watch ads.

Ads are shown during natural gameplay breaks, such as after completing a level. This keeps the game flow smooth while effectively capturing the player's attention.

Events like the "Fortune Wheel" allows players to spin for prizes, with extra spins unlocked by watching ads. By making ads optional and tied to rewards, the game gives players more choices while increasing ad revenue.

In-Game Currency

Pocket Champs: 3D Racing Games features two main in-game currencies: Gems and Gold, both of which enhance gameplay and provide various benefits.

1. Gems

Gems, the primary in-game currency, are used to purchase items like Tickets and Gold from the in-game shop and assist in upgrading gadgets.

Players can earn Gems through daily rewards, completing challenges, watching rewarded video ads, or as rewards from in-game events like the Jungle Temple.

Gems can also be purchased with real money through in-app purchases, with options ranging from 80 Gems for ₹90.00 to 14,000 Gems for ₹8,900.00.

2. Gold

Gold is the primary in-game currency used for upgrading the gadgets, essential for improving champion performance in races.

Players earn Gold by participating in races, completing levels, and achieving milestones, as well as through event rewards or by watching ads.

There is no direct option to buy Gold with real money like gems. However, players can obtain Gold by using gems they already have or by purchasing gems from the in-game store.

Gold can be acquired in amounts ranging from 1,000 to 50,000, with prices between 90 gems and 3,000 gems.

3. Tickets

Tickets are a secondary in-game currency in Pocket Champs: 3D Racing Games, primarily used to participate in special time-limited events.

These events offer unique rewards and challenges not available in regular gameplay.

Players can earn tickets through special in-app purchases or by watching rewarded video ads. Tickets can also be purchased with gems in the in-game store.

Social Integration

Players can connect with friends using a personal Friend Request Link or by linking their Facebook accounts. They can view friends' Coach Profiles, which show achievements, favorite gadgets, and online status, promoting friendly competition.

Also, players who join the game through Facebook can also earn rewards like gems. A Friends Leaderboard allows players to compare their achievements and progress, encouraging improvement and active participation in the game.

Players can invite others to join the game through referral links and earn rewards, boosting social engagement and expanding the player community.

The game features real-time PvP challenges where players race against friends or global opponents, combining strategy with competition to create a fun and interactive community.

In-Game Store (Shop)

The in-game store (Shop) of Pocket Champs: 3D Racing Games offers a variety of items, bundles, and perks designed to meet player needs and enhance gameplay.

Special in-app purchase (IAP) offers, such as the Legendary Gadget Bundle and Power Offer, appear both in the store and as pop-ups, ensuring players do not miss out on these deals.

The store features a Daily Deals section that updates regularly with a countdown timer, offering affordable items like gadgets, skins, and gems.

Players can purchase chests of different rarities, including Big Chests, Mega Chests, and Legendary Chests, which contain exclusive, randomized rewards.

The store uses features like time-limited deals and frequent updates to encourage players to return often and stay engaged with the game.

In-Game Events

1. Sport Contest

The Sport Contest event in Pocket Champs: 3D Racing Games challenges players to participate in time-limited races. Players must complete tasks within the given timeframe to unlock all rewards.

Rewards include various in-game items such as gems, gold, chests, Training Bag, and exclusive character skins. These items help enhance gameplay by improving gadgets, upgrading characters, and unlocking more powerful abilities.

The event is time-limited, which lasts for 22 hours, and 2 minutes.

The rewards earned from the event boost player performance by enabling faster upgrades, providing more energy for races, and unlocking unique customization options that enhance both aesthetics and competitive advantages.

2. Mega Showdown

The Mega Showdown Event in Pocket Champs: 3D Racing Games is a thrilling competitive event designed to challenge players and offer exclusive rewards for their performance.

Players begin the tournament in the Rookie Division and advance through the ranks by earning Crowns, which are awarded for successfully completing races.

The event provides a variety of rewards, including Gold, Diamonds, Chests containing exclusive gadgets, Training Bags, and a rare epic skin, all of which enhance the player's ability to compete and progress in the game.

Participating in the Mega Showdown gives players the opportunity to showcase their racing skills while enhancing their in-game performance and unlocking valuable upgrades.

3. Fortune Wheel

The Fortune Wheel event in Pocket Champs: 3D Racing Games allows players to win various rewards by spinning the wheel with tickets.

Every ticket guarantees a win, offering rewards like Gadgets, which improve champion performance, and essential in-game currencies such as Gems or Gold.

Players can earn tickets through gameplay or by watching ads, and the event often includes time-limited opportunities to encourage active participation.

The event adds excitement to the game, providing a fun and rewarding experience that motivates players to keep engaging.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $70,658,904

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (39%) : $27,307,911

point

UK 

🇬🇧 (6%) : $4,136,021

point

Germany 

🇩🇪 (6%) : $4,330,282

point

France 

🇫🇷 (5%) : $3,509,097

point

Canada 

🇨🇦 (3%) : $1,908,592

Other Countries:

Japan 🇯🇵 (10%),

South Korea 🇰🇷 (6%)

Downloads: 58,902,502

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (13%) : 7,821,248

point

France 

🇫🇷 (5%) : 2,703,181

point

UK 

🇬🇧 (4%) : 2,243,691

Other Countries:

India 🇮🇳 (8%),

Brazil 🇧🇷 (7%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $2.59

Tier-1 East: $3.47

Global: $1.2

Top Creatives

Creative 1

CREATED

Oct 23, 2024

IMPRESSION

9,311,049

Impressions by country

USA (10%), 

UK (2%), 

Canada (1%) 

Other countries

India  (37%), 

Indonesia  (12%) 

Creative tags

GameNatureSwimmingWaterOutdoors

COLORS

#9ACD32
#008000
#C0C0C0
#20B2AA
#FFFFFF

Monetization Network:

100%

Creative 2

CREATED

Nov 13, 2024

IMPRESSION

3,845,655

Impressions by country

USA (42%), 

UK (5%), 

Canada (4%), 

Australia (3%) 

Other countries

India  (19%), 

Pakistan  (4%) 

Creative tags

PoolWaterOutdoorsSwimmingSliding

COLORS

#9ACD32
#008000
#20B2AA
#C0C0C0
#D2B48C

Monetization Network:

100%

Creative 3

CREATED

Oct 13, 2024

IMPRESSION

3,702,049

Impressions by country

USA (28%) 

Other countries

N.A   

Creative tags

GameTextOutdoorsMountainHead

COLORS

#FF0000
#F5F5F5
#BDB76B
#DEB887
#FFFFFF

Monetization Network:

61%
24%
10%
4%

Top Creatives (Competitors)

1. Mob Control

CREATED

Sep 13, 2024

IMPRESSION

39,127,561

Impressions by country

USA (12%), 

UK (9%), 

Canada (6%), 

Australia (5%) 

Other countries

N.A   

Creative tags

OutdoorsRoadNatureCityPlant

COLORS

#2F4F4F
#4169E1
#556B2F
#000000
#008B8B

Monetization Network:

88%
11%

2. Timeline Up

CREATED

Sep 20, 2024

IMPRESSION

37,901,235

Impressions by country

 USA (66%), 

UK (7%), 

Canada (5%), 

Australia (3%), 

Germany (1%) 

Other countries

Indonesia   (4%), 

Turkey   (2%) 

Creative tags

GameOutdoorsSkatingBuildingNumbers

COLORS

#FFFFFF
#FAF0E6
#FFFAFA
#CD5C5C
#AFEEEE

Monetization Network:

100%

3. Subway Surfers

CREATED

Dec 10, 2024

IMPRESSION

695,672

Impressions by country

UK (22%), 

France (15%), 

Australia (1%) 

Other countries

Saudi Arabia  (51%), 

UAE  (3%) 

Creative tags

GameHeadRoadOutdoorsFace

COLORS

#2F4F4F
#708090
#9ACD32
#556B2F
#696969

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

Downloads of Pocket Champs: 3D Racing Games increased by 9.12% in the last 14 to 30 days.

arrow

Over the last 30 to 60 days, downloads rose by 6.83%.

arrow

In the last 60 to 90 days, downloads grew by 8.11%.

2. Change in Revenue

arrow

In the last 14 to 30 days, the revenue of Pocket Champs: 3D Racing Games increased by 6.38%.

arrow

Over the last 30 to 60 days, revenue grew by 1.30%.

arrow

During the last 60 to 90 days, revenue rose by 1.95%.

3. Change in Monetization Networks

arrow

In the last 14 to 30 days, Facebook increased by 11.4%, AppLovin grew by 12.7%, and YouTube saw a growth of 7.5%.

arrow

Over the last 30 to 60 days, AppLovin grew by 15.3%, Facebook saw an increase of 8.7%, and YouTube experienced an increase of 16.6%.

arrow

During the last 60 to 90 days, Facebook saw an increase of 4.5%, YouTube experienced a rise of 2%, and AppLovin saw a growth of 8.5%.

4. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA grew by 11.4%, the UK rose by 11.5%, Canada increased by 11%, and both France and Australia saw an increase of 13.3%.

arrow

Over the last 30 to 60 days, the USA increased by 11.3%, the UK grew by 11.6%, while France and Canada each showed a growth of 10%.

arrow

During the last 60 to 90 days, the USA grew by 4.3%, the UK rose by 2%, Canada demonstrated a growth of 15%, and France increased by 5%.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

In the last 14 to 30 days, the number of new creatives for Pocket Champs: 3D Racing Games increased by 11.78%.

arrow

During the last 30 to 60 days, there was a decline of 8.18%.

arrow

Over the last 60 to 90 days, the number of new creatives grew by 18.99%.

2. Change in Monetization Networks

arrow

In the last 14 to 30 days, Facebook saw an increase of 33.4%, while AppLovin declined by 6.1%.

arrow

During the last 30 to 60 days, Facebook rose by 3.7%, and AppLovin increased by 22.6%.

arrow

Over the last 60 to 90 days, Facebook increased by 3.25%, and AppLovin grew by 13.3%.

3. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA experienced a growth of 22.6%, the UK recorded an increase of 54%, France saw a growth of 25.6%, Australia grew by 48.3%, and Germany increased by 24.9%.

arrow

During the last 30 to 60 days, the USA registered a decline of 2.1%, France grew by 9.2%, the UK demonstrated an increase of 10%, and Australia experienced a rise of 10%.

arrow

Over the last 60 to 90 days, the USA grew by 3.2%, the UK increased by 6.6%, and France saw a growth of 17.6%.

Push Notifications

Pocket Champs: 3D Racing Games sends 1 to 2 push notifications daily to keep players engaged, often with updates like training completion or tournament progress.

The notifications use a friendly, encouraging tone with phrases like "Good luck, Coach!" and "Come and discover," while focusing on rewards and limited-time offers.

Notifications are event-based, such as informing players when training is finished or new rewards are available, making them timely and relevant to the player’s actions.

The notifications encourage quick action with phrases like "Come and get your rewards" or "Did you unlock the Yeti Shape yet?" and create urgency with time-sensitive offers (e.g., "Only 2 weeks left").