Picsart app offers new users a 7-day Free Trial immediately after signing up, granting access to a suite of premium tools like a one-tap background remover, exclusive effects, AI tools, and a no-ads experience.

The deal transparently discloses the monthly and yearly subscription costs, with the yearly option offering significant savings. This ensures users are fully informed about the financial commitment required after the trial.

The free trial period incentivizes users to engage with the product's premium offerings for 7 days, establishing an initial commitment without financial risk. This experience leads to habitual use of the enhanced features as users seek to maintain the app experience they have become accustomed to.

The ‘Remove BG Pro Access’ in Picsart is designed to offer advanced editing tools like the Background Eraser, an AI-powered smart selection tool for precise blurring, and the Remove Object tool for removing unwanted objects.

As users engage in background adjustments or sticker additions within Picsart, they are presented with the 'Remove BG Pro Access' promotion, which highlights the premium tools available through the Picsart Gold subscription.

The promotional deal offers a choice between a monthly subscription at $12.99 and an annual subscription at $57.0, averaging $4.75 monthly. A 7-day free trial is available before any payment.

The promotion leverages the principle of loss aversion by suggesting users shouldn't let a bad background spoil their photos—implying that not upgrading can result in a loss of image quality.

Picsart's 'Gold Filter Enhancements' is a promotional deal that offers an exclusive toolkit for quick cartooning with Magic effects, artistic Sketch effects, and AI Filters like Anime, Clarendon, Valencia, X-Pro II, Lo-Fi, and Earth Face. This deal grants access to a regularly updated filter library with the convenience of one-tap applications and customizations for standout images.

When users try to explore premium filter options, try out or preview filters marked for Gold members, the app guides them to the Picsart Gold subscription page, capitalizing on their interest in accessing more content.

Presenting a range of advanced Picsart filters only accessible through the subscription creates a sense of scarcity and exclusivity, making the deal more attractive.

The visual contrast between the standard and the enhanced photo versions serves as an anchor, making the improved image's appeal stronger. Users are more likely to perceive the value of premium features when they see a direct comparison between the before and after states.

‘Picsart Sticker Upgrade’ centers around Picsart Gold subscription, providing users with access to more than 60 million stickers, the option to create custom stickers, and enhanced editing tools for personalizing images with stickers.

Users are introduced to the deal of upgrading stickers when they engage with the Picsart sticker feature, particularly when they select stickers marked for Gold users or when they attempt to create their own stickers. The timing of the offer's appearance varies based on user interaction with the app's features.

The use of visually distinct markers like crowns on premium stickers Picsart makes them more noticeable, increasing the desire for these items.

Free stickers provide immediate gratification, but the allure of premium stickers that promise higher quality or uniqueness plays on the desire for delayed but more rewarding gratification.

After completing their photo or video edits, users are directed to explore the benefits of the Premium Gold subscription. This ‘Exclusive Download Option’, available upon subscription, facilitates the saving and sharing of users’ creations across various social media platforms.

By offering a free trial and showcasing the IAP during pivotal moments of user interaction, Picsart taps on a moment when the user's investment in their creation is highest, making it an effective prompt for conversion to a paid subscription.

The strategy behind this deal is based on behavioral and decision-making principles. The app offers premium features at the point of export or sharing, leveraging the user's desire to maintain the quality of their work without watermarks and with high resolution.

Availing of the ‘Exclusive Retouch’ promotion will allow users to unlock advanced tools like retouching makeup, cartooning effects, and exciting AI Filters, expanding their creative palette.

Upon attempting to utilize advanced retouching options, such as hair color modification or makeup stickers, Picsart strategically offers the ‘Exclusive Retouch’ deal, directing users toward its subscription page, thereby encouraging the acquisition of the Picsart Gold membership.

The use of the phrase "Enjoy it without limits." taps into the psychological desire for freedom and unlimited possibilities, appealing to the perceived constraints of the free plan.

The design and copywriting style of this offer target users' desires to enhance their photos and social media presence, capitalizing on the trend of sharing polished images online.