Newsletter

Lotsa Slots Newsletter

Lotsa Slots Newsletter

Contents

01

Executive Summary

  1. Monetization
  2. In-Game Currency
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

Game Overview

  1. Gameplay
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top 5 Countries
  2. Downloads + Downloads in Top 5 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Lotsa Slots Strategy

Executive Summary

Fun Features:

Special Events

VIP Programs

Free Daily Bonuses

Diverse Slot Themes

Progressive Jackpots

Monetization

Explosive Deal Level 3

Golden Pass Level 5

Super Wheel Deal Level 14

Golden Wheel Level 14

Secret Stash Offer Level 25

Explosive Deal Level 50

Exclusive Clan Packages Level 80

Golden & Silver Darts Sale Level 81

Social Integration

Top Monetization Networks

User Acquisition

Revenue of $499,835,863

Top countries in revenue: USA, Australia, Canada, UK, Germany, and France

Total downloads of 25,866,994

Top countries in downloads: USA, Australia, UK, Canada

UA Strategy

Downloads: Lotsa Slots saw a 4.8% growth in downloads in the last 14 to 30 days, a 9.5% rise in the last 30 to 60 days, and a 9% increase in the last 60 to 90 days.

Revenue: Lotsa Slots revenue declined by 1.6% in the last 14 to 30 days, increased by 1.31% in the last 30 to 60 days, and increased by 3.3% in the last 60 to 90 days.

Monetization Networks: In the last 30 to 60 days, Unity led with 13.8% growth, Admob continued positively with a 9.42% increase in the last 14 to 30 days, Remerge sustained growth at 11.2%, Applovin showed a 17.5% increase in the last 30 to 60 days.

Popular Markets: In the last 14 to 30 days, the USA grew by 12.4%, Canada experienced a 19.2% growth, Germany observed an 8% increase, Australia recorded an 11% rise, and France saw a 14.2% increase in the last 30 to 60 days.

Creative Strategy

Unique/New Creatives: Lotsa Slots experienced a notable 32.11% decline in the last 14 to 30 days, followed by a 12.29% increase in the last 30 to 60 days. In the last 60 to 90 days, there's been a 7.01% increase.

Monetization Network: Unity grew by 21.6% in the last 60-90 days, Remerge saw 6.99% growth in the last 14-30 days, YouTube achieved a 25.2% growth in the last 30-60 days, Bigabid decreased by 4.1% in the same period, and Applovin dropped by 3.82% in the last 14-30 days.

Popular Markets: The USA grew by an impressive 12.7% in the last 14 to 30 days, Canada registered a notable 23.3% increase in the last 60 to 90 days, and the UK faced a 12.5% decline in the last 30 to 60 days.

Lotsa Slots - Game Overview

Lotsa Slots by SpinX Games Limited, is a mobile casino game app that provides various slot machines, bonus games, and progressive jackpots for entertainment. The primary goal is to play consistently, aiming for a jackpot and using the winnings to continue playing.

Gameplay

The primary gameplay involves spinning virtual slot machines. Each machine has a different theme, graphics, and sound effects.

The game features progressive jackpots, where the jackpot increases over time until someone wins.

With 150+ free slot machines, the game offers a variety of themes and gameplay styles to keep the experience fresh and engaging.

Players have missions and goals, such as completing certain tasks, gathering bonus coins, participating in events, or unlocking new slot machines.

Lotsa Slots has a VIP rewards program, offering special benefits and bonuses for loyal players.

Players can connect with friends, exchange gifts, and engage in friendly competitions, adding a social element to the gameplay.

The game includes tournaments where players can compete against each other for rewards.

Fun Features:

Special Events

VIP Programs

Free Daily Bonuses

Diverse Slot Themes

Progressive Jackpots

Monetization

Monetization Strategy: Lotsa Slots

1. Explosive Deal (Level 3)

After spinning the slot and reaching level 3, players get the first in-app purchase (IAP) offer.

This exclusive offer grants ten times more store coins (equivalent to $768,000,000 worth of coins) and is accessible for a limited duration.

The offer is made even more appealing with a discounted price of $4.99, down from $49.99, giving players extra advantages and benefits.

2. Golden Pass (Level 5)

The Golden Pass in Lotsa Slots provides exclusive rewards at a special offer.

For only $4.99, players get a range of benefits, like doubling the Coins and receiving bonuses such as 100 jades, Wild Super Slots, Coins worth $19.99, and more.

Additionally, players can also consider the Golden Pass Bundle, priced at $19.99 (originally $34.99). This comprehensive package includes 100 rewards valued at $1150, along with 20 discounted rewards at 40% off.

3. Super Wheel Deal (Level 14)

When players reach level 14 in Lotsa Slots and collect the lobby bonus four times, the wheel bonus feature becomes unlocked.

In this feature, players spin a wheel to win various rewards, including coins.

To double the coins that will be collected through the wheel bonus, players can utilize the Super-Wheel Dealโ€”a time-limited offer priced at $0.99.

4. Golden Wheel (Level 14)

In Lotsa Slots, players can unlock the exclusive Golden Wheel bonus after spinning and collecting wheel bonus offers.

While the regular wheel bonus is free and provides coins as rewards, spinning the Golden Wheel acquires a cost of $0.99, $1.99, or $2.99.

Through the Golden Wheel offer, players have the potential to win up to 72.9 million, 1.99 million, or 211.2 million coins on these additional spins.

5. Secret Stash Offer (Level 25)

Lotsa Slots presents the Oinky feature, enabling players to gather savings while spinning the slot machine.

Moreover, there is also a Secret Stash where coins accumulate upon reaching a new level.

The Oinky steadily accumulates coins as players keep playing, and they can choose to unlock both the Oinky and Secret Stash at any time for a set price of $0.99.

6. Explosive Deal (Level 50)

After spinning the slots and reaching level 3, a special offer emerges, allowing the player to purchase coins valued at $768,000,000 for only $4.99.

Following the initial time-limited offer, a subsequent explosive deal becomes available at level 50, providing an increased amount of coins worth $1,152,000,000 at the same $4.99 cost.

This offer provides a greater number of coins for the same price as the initial offering.

7. Exclusive Clan Packages (Level 80)

In Lotsa Slots, clans are groups of players who play together, earning rewards for themselves and their clan.

Exclusive clan packages, priced from $19.99 to $99.99, provide special coin deals of $0.2 to $1 value per member.

Buying these packages gives players 100% more coins, enabling them to share daily coin gifts within the clan. These packages are designed exclusively for clans to encourage regular coin exchanges among members.

8. Golden & Silver Darts Sale (Level 81)

Every Sunday, Lotsa Slots hosts the "Pop Party" event where players can win up to $116 million coins in the Silver party and up to $309 million coins in the Gold party.

Players use gold or silver darts to pop balloons and earn rewards like Lucky stamps, pass stars, and coins. Silver darts come from slot spins and completing the "Week of Fortune," while gold darts are earned by completing "My Missions."

If players want more darts, they have the option to purchase them: one gold dart for $1.99, five gold darts for $3.99, one silver dart for $0.99, and four silver darts for $1.99.

9. Social Integration

Within Lotsa Slots, players can connect with friends, exchange gifts, and engage in slot tournaments.

This social dimension introduces a sense of achievement and progression, enabling players to share milestones and compete with others."

If players connect their Facebook account, they get a 2M bonus and can keep their progress safe and their balance secure.

In-game currency

1. Coins

Coins are the primary in-game currency in Lotsa Slots.

Players can earn them by spinning the reels, completing missions, and participating in various events and promotions.

Additionally, players have the option to purchase these coins from the in-game store, with prices ranging from $1.99 to $49.99.

2. Jades

In Lotsa Slots, jades serve as secondary currency for buying benefits, such as bonus packages, exclusive bonus games, and others.

Players can acquire jades by playing the base game and completing specific tasks or challenges.

They are available in in-game stores at prices ranging from $1.99 to $14.99.

3. Booster Subscriptions

Lotsa Slots offers four booster subscriptions, providing exclusive benefits for three or seven days.

Priced from $0.99 to $6.99, players can purchase boosts like the Total Boost Bundle, Super Wheel Deal, Level Up Blast, and Express Bonus Deluxe in the in-game store.

4. Lotsa Cash

Lotsa Cash, a special currency in Lotsa Slots, allows players to make in-game store purchases without using real money.

Players can obtain Lotsa Cash by participating in special events, and it is not available for direct purchase.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $499,835,863

Top Countries Tier:1

point

USA ย 

๐Ÿ‡บ๐Ÿ‡ธ (74%) : $369,117,939

point

Australia ย 

๐Ÿ‡ฆ๐Ÿ‡บ (8%) : $39,112,325

point

Canada ย 

๐Ÿ‡จ๐Ÿ‡ฆ (4%) : $19,682,648

point

UK ย 

๐Ÿ‡ฌ๐Ÿ‡ง (4%) : $17,886,505

point

Germany ย 

๐Ÿ‡ฉ๐Ÿ‡ช (2%) : $7,836,393

point

France ย 

๐Ÿ‡ซ๐Ÿ‡ท (1%) : $5,642,065

Downloads: 25,866,994

Top Countries Tier:1

point

USAย 

๐Ÿ‡บ๐Ÿ‡ธ (41%) : 10,683,456

point

Australia ย 

๐Ÿ‡ฆ๐Ÿ‡บ (5%) : 1,288,445

point

UKย 

๐Ÿ‡ฌ๐Ÿ‡ง (5%) : 1,169,876

point

Canada ย 

๐Ÿ‡จ๐Ÿ‡ฆ (3%) : 843,840

Other Countries:

South Africa ๐Ÿ‡ฟ๐Ÿ‡ฆ (4%),

India ๐Ÿ‡ฎ๐Ÿ‡ณ (3%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $30.39

Global: $19.32

Top Creatives

Creative 1

CREATED

Sep 21, 2023

IMPRESSION

1,028,526

Impressions by country

Germanyย (22%),ย 

Franceย (8%),ย 

USAย (5%)ย 

Other countries

Netherlandsย  (14%),ย 

Switzerlandย  (12%)ย 

Creative tags

GameHeadGamblingFaceSlot

COLORS

#FFFFFF
#965636
#374E4F
#983530
#FBE5C7

Monetization Network:

100%

Creative 2

CREATED

Sep 20, 2023

IMPRESSION

869,856

Impressions by country

USAย (95%),ย 

Australiaย (5%)ย 

Other countries

N.Aย  ย 

Creative tags

GameGamblingSlotFaceHead

COLORS

#000000
#FFFFFF
#19196C
#374E4F
#C0C0C0

Monetization Network:

100%

Creative 3

CREATED

May 15, 2024

IMPRESSION

8,687,764

Impressions by country

USAย (23%),ย 

Germanyย (1%),ย 

Australiaย (1%),ย 

UKย (1%)ย 

Other countries

N.Aย  ย 

Creative tags

GamblingSlotsBallScoreboardUrban

COLORS

#000000
#FFFAFA
#FFFF00
#FFFFF0
#F8F8FF

Monetization Network:

100%

Top Creatives (Competitors)

1. Slotomaniaโ„ข Slots Casino Games

CREATED

Dec 28, 2023

IMPRESSION

6,961,025

Impressions by country

USAย (74%),ย 

Canadaย (11%),ย 

UKย (7%),ย 

Australiaย (5%),ย 

Germanyย (2%)ย 

Other countries

N.Aย  ย 

Creative tags

SlotLightingHandFemaleGambling

COLORS

#000000
#32CD32
#6A5ACD
##6495ED
#EEE8AA

Monetization Network:

84%
16%

2. Quick Hit Slots - Vegas Casino

CREATED

May 20, 2024

IMPRESSION

51,382,189

Impressions by country

USAย (83%),ย 

Canadaย (6%),ย 

Australiaย (5%),ย 

UKย (1%)ย 

Other countries

Mexicoย  (2%),ย 

Hong Kongย  (1%)ย 

Creative tags

GameGamblingSlotHeadFace

COLORS

#FF0000
#FFD700
#56BCF9
#000000
#F0E68C

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

Over the last 14 days to 30 days, downloads experienced a growth of 4.8%.

arrow

During the last 30 to 60 days, there was a rise of 9.5% in downloads.

arrow

In the last 60 days to 90 days, downloads increased by 9%.

2. Change in Revenue

arrow

In the last 14 days to 30 days, the revenue decreased by 1.6%.

arrow

In the last 30 days to 60 days, there was a 1.31% increase in revenue.

arrow

Over the last 60 days to 90 days, the revenue went up by 3.3%.

3. Change in Monetization Networks

arrow

In the last 30 to 60 days, Unity showed the highest growth at 13.8%.

arrow

Admob continued its positive trend, experiencing a growth of 9.42% in the last 14 to 30 days.

arrow

Remerge also sustained positive growth at 11.2% in the same period.

arrow

Applovin demonstrated an increase of 17.5% in the last 30 to 60 days.

arrow

Additionally, YouTube and Bigabid witnessed growth of 15.2% and 15% in the last 14 to 30 days and the last 60 to 90 days, respectively.

4. Change in Popular Markets

arrow

In the last 14 days to 30 days, the USA has seen a notable growth of 12.4%.

arrow

Similarly, Canada experienced a maximum growth of 19.2% during the same period.

arrow

Germany also observed substantial growth, with an 8% increase in the last 14 to 30 days.

arrow

Australia recorded an 11% rise in the last 14 to 30 days, and France saw a 14.2% increase in the last 30 to 60 days.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

In the last 14 days to 30 days, there was a significant decline of 32.11%.

arrow

In the last 30 to 60 days, there was an increase, showing a 12.29% rise.

arrow

This upward trend continues into the last 60 to 90 days, with an increase of 7.01%.

2. Change in Monetization Networks

arrow

Unity showed a positive impact, increasing by 21.6% in the last 60 to 90 days.

arrow

Remerge witnessed growth of 6.99% in the last 14 to 30 days.

arrow

YouTube sustained positive growth, achieving a maximum of 25.2% in the last 30 to 60 days.

arrow

Bigabid experienced a decrease of 4.1% in the same 30 to 60-day period.

arrow

Applovin also saw a decrease of 3.82% in the last 14 to 30 days.

3. Change in Popular Markets

arrow

The USA saw substantial growth in the last 14 to 30 days, showing an impressive increase of 12.7%.

arrow

Canada experienced impressive growth in the last 60 to 90 days, registering a 23.3% increase.

arrow

The UK faced a decline of 12.5% in the last 30 to 60 days.

Push Notifications

Notification Frequency: Lotsa Slots delivers 4 to 5 daily notifications to keep players informed about important updates, encouraging their active engagement with the game.

In-Game Alerts: These notifications inform players about current and upcoming events, promoting engagement and participation.

Free Rewards Alerts: Notifications emphasize free rewards, motivating players to collect and enjoy extra benefits.

Timely Greetings: Warm "good morning" and "good night" messages provide opportunities for free coins, personalizing the gaming experience.