Newsletter

Lingokids Newsletter

Lingokids Newsletter

Contents

01

Executive Summary

  1. Monetization
  2. Top Monetization Networks
  3. User Acquisition
  4. UA Strategy
  5. Creative Strategy

02

App Overview

  1. Core Functionality
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top 5 Countries
  2. Downloads + Downloads in Top 5 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Lingokids Strategy

Executive Summary

Fun Features:

1200+ Fun Educational Activities

Animated Videos

Digital Drawing

Character Discovery

Screen-free Playlearning

Monetization

Free Week Trial Offer

Unlocking 1200+Fun Activities

Extended Access

Half-Price Deal

Exclusive Progress Tracker

Multiple-Profile Expansion

60% Off

Lingokids Plus Promotion

Top Monetization Networks

User Acquisition

Revenue of $114,634,307

Top Tier-1 countries in revenue: USA, UK

Total downloads of 81,323,535

Top Tier-1 countries in downloads: USA

UA Strategy

Downloads: Lingokids’ downloads dropped by 8.06% in the last 14 to 30 days, a 5.20% increase in the last 30 to 60 days, and an 8.55% rise in the last 60 to 90 days.

Revenue: Lingokids experienced a decline of 2.93% in its revenue in the last 14 to 30 days, a 0.70% decline in the last 30 to 60 days. The last 60 to 90 days showed positive growth of 0.15%.

Monetization Networks: YouTube maintained as a top monetization platform during the last 90 days.

Popular Markets: Canada maintained a +12.31% growth in the last 14 to 30 days. The USA and Australia also demonstrated the same growth of +10% during the same timeframe. The USA was consistent in its growth of +10.0% in the last 60 to 90 days.

Creative Strategy

Unique/New Creatives: Over the last 14 to 30 days, new creatives increased by 7.53%. In the last 30 to 60 days, there was a decline of 28.46% and a positive growth of 31.31% over the last 60 to 90 days.

Monetization Network: YouTube maintained its position as the top monetization platform during the last 90 days.

Popular Markets: Over the last 14 to 30 days, USA saw a 24.56% rise, while Canada recorded a 12.31% increase. Australia showed a 50% increase in the last 60 to 90 days, and the USA experienced a positive growth of 20.0% in the last 60 to 90 days.

Lingokids- App Overview

Lingokids is an innovative Playlearning™ application designed for children aged 2 to 8 years old. Offering over 1,200 interactive activities including audiobooks, games, podcasts, songs, and videos, it combines academics with modern life skills. Through engaging and educational activities, the app fosters vocabulary expansion, phonics mastery, sentence formation, interaction with STEM principles, and more.

Core Functionality

Lingokids guarantees a 100% ad-free space for children to explore and learn safely.​​

The platform adapts to each child's learning level and pace, ensuring a customized educational journey.

Children can engage with a variety of topics such as math, reading, language skills, STEM concepts, and more.

Parents can monitor progress, manage profiles, and access printable activities for offline learning.

The app employs a blend of visual, auditory, and tactile elements in its activities, enhancing learning by engaging multiple senses.

Lingokids connects children and parents to a worldwide community, offering a diverse and inclusive learning environment.

Designed with accessibility in mind, the app ensures that children with various learning needs, including those with visual or hearing impairments, can access and benefit from the app's learning content.

Fun Features:

1200+ Fun Educational Activities

Animated Videos

Digital Drawing

Character Discovery

Screen-free Playlearning

Ludic Learning

Monetization

Monetization Strategy: Lingokids

1. Free Week Trial Offer

Lingokids offers users a free one-week trial, providing an opportunity to explore the platform's features and benefits.

Before initiating the trial, Lingokids users are directed to the payment page where they are prompted to select a plan for continued access after the trial period.

Lingokids promotes longer subscription commitments with a 50% discount on a one-year plan; the one-year plan is $6.99/month ($86.74 total), and the one-month plan is $24/month.

2. Unlocking 1200+ Fun Activities

Lingokids provides free children's games to attract users and engage them with stimulating content.

When users attempt to access restricted learning activities, they are guided to a page prompting them to unlock premium content.

Subsequently, users are directed to the subscription page, which offers options for both one-year and one-month plans. The annual plan comes with a 50% discount, while the monthly plan is available at its regular price.

3. Extended Access

Lingokids limit the number of learning activities users can do daily to encourage subscriptions.

Once users complete these activities, the app encourages them to return the next day for additional content or prompts them to subscribe for extended access.

This approach aims to create a sense of special access, inspiring users to consider a subscription for continuous and uninterrupted access to the educational content provided by the app.

4. Half-Price Deal

Lingokids offers a special promotion, providing users with a substantial 50% discount on their premium subscription.

To accommodate user preferences for flexibility, the offer includes both 1-month and 12-month durations.

Subscribers are drawn in by exclusive benefits, including access to revisit activities, the full range of Lingokids content, updated activities, and personalized progress reports. This enhances the overall value of the subscription.

5. Exclusive Progress Tracker

The Progress Center in the Lingokids app serves as a feature, enabling parents to monitor their child's learning progress.

It offers insights into the child's achievements, word progress, and recently practiced topics, providing a comprehensive overview of their educational journey.

Accessing the Progress Center prompts users to visit the Lingokids subscription page, highlighting that only subscribers can use this feature.

6. Multiple-Profile Expansion

The "Add Child" feature in Lingokids enables users to establish extra child profiles under a single account, providing flexibility for families with multiple children.

This user-friendly option allows parents to easily oversee and track the learning progress of each child within a unified account.

Selecting the "Add Child" option in the Parents Area's Profile section directs users to the Lingokids Subscription page, where they can explore additional features and benefits for managing multiple child profiles.

7. 60% Off

Similar to the initial free one-week trial, this offer provides users considering an upgrade to a premium account a significant advantage of a 60% discount on the annual plan.

By grabbing this opportunity, users can get the annual plan for a monthly rate of $5.78, leading to a total cost of $69.34, as opposed to the original price of $173.34.

This substantial discount makes the annual plan a cost-effective option for prolonged access, motivating users to commit to a yearly subscription.

8. Lingokids Plus Promotion

Lingokids provides daily free learning activities for users, followed by a persuasive video promoting the benefits of Lingokids Plus after completing 4 to 5 activities aiming to convert users to a premium subscription.

The video showcases premium features enhancing the educational experience, and the assurance of 'Easy cancellation' addresses concerns, offering users a risk-free exploration of the premium offering.

Upon selecting 'Try Plus,' users are seamlessly directed to the Lingokids Subscription Page, enabling them to explore available plans and enjoy the associated benefits.

Subscription Model of Lingokids

Lingokids Plus

Lingokids Plus is an exclusive subscription that allows users access to all interactive activities and content offered by Lingokids.

Subscribers enjoy various benefits, such as repeat activity access, full Lingokids content, updated activities, additional materials, progress reports, multiple profiles, and an offline mode.

Users can opt for monthly or yearly plans, ensuring a value-driven and personalized learning experience.

Promotional Offers

Lingokids utilizes promotional emails that present exclusive offers, like "Get 60% off" and "Upgrade to Plus for Untamed Benefits."

The goal of these promotions is to motivate users to actively engage with the app and commit to extended subscriptions by providing substantial discounts.

Furthermore, the emails incorporate compelling calls-to-action such as "Explore Now" or "Get 60% off."

Lingokids Store

The Lingokids Store offers a varied assortment of products related to the Lingokids universe, including children's apparel, stationery, home goods, accessories, and exclusive collections.

Featured items in the shop range from t-shirts, stickers, and notebooks, to mugs, all showcasing a diverse array of charming Lingokids characters.

Tailored to the preferences of children and families who enjoy the Lingokids app, the store provides a wide selection of items, ensuring there is something to suit the tastes and preferences of diverse audiences.

Lingokids Gift Cards

Lingokids presents gift card options ideal for children aged 2 to 8, offering a valuable gift opportunity that facilitates learning through engaging educational games, songs, and activities.

The gift cards are available in various denominations, including a 1-month option at $14.49, a 3-month card priced at $34.99, a 6-month option for $59.99, and 1-year subscriptions at $71.99, catering to different preferences and budget considerations.

These gift cards serve as distinctive and lasting presents for children, encouraging extended engagement in educational activities and contributing to a positive learning experience.

Feature Comparison

(Free vs. Plus)
FeatureComparisonTable

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $114,634,307

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (40%) : $45,712,122

point

UK  

🇬🇧 (4%) : $4,265,360

Downloads: 81,323,535

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (13%) : 10,313,305

Other Countries:

Mexico 🇲🇽(9%),

Brazil 🇧🇷(8%),

Philippines 🇵🇭(5%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $3.77

Global: $1.41

Top Creatives

Creative 1

CREATED

Aug 09, 2023

IMPRESSION

9,201,269

Impressions by country

Canada (4%), 

Australia (1%) 

Other countries

Brazil  (52%), 

Israel  (18%) 

Creative tags

AnimalMammalFaceTextHead

COLORS

#FFFFFF
#80FED5
#9500D3
#4C0083
#308B59

Monetization Network:

100%

Creative 2

CREATED

Oct 24, 2023

IMPRESSION

3,856,937

Impressions by country

Canada (4%), 

Australia (1%) 

Other countries

Brazil  (52%), 

Israel  (18%) 

Creative tags

HeadFacePersonChild

COLORS

#010001
#8E4516
#810001
#304F51
#9ACC34

Monetization Network:

100%

Creative 3

CREATED

Nov 24, 2023

IMPRESSION

1,316,209

Impressions by country

Canada (4%), 

Australia (1%) 

Other countries

Brazil  (52%), 

Israel  (18%) 

Creative tags

GameAnimalMammalSportPerson

COLORS

#43DFD2
#34CB33
#F8DDB5
#03FEFF
#02CCD2

Monetization Network:

100%

Top Creatives (Competitors)

1. Duolingo

CREATED

Nov 28, 2023

IMPRESSION

4,990,678

Impressions by country

USA (12%), 

Germany (8%) 

Other countries

Brazil  (17%), 

Turkey  (16%), 

India  (9%) 

Creative tags

TextAnimalHeadFacePerson

COLORS

#FFFFFF
#6A686A
#005400
#74E100
#F7F5F7

Monetization Network:

100%

2. Babbel

CREATED

Oct 23, 2023

IMPRESSION

796,525

Impressions by country

USA (15%), 

Australia (4%) 

Other countries

Finland  (11%), 

Israel  (9%) 

Creative tags

CityUrbanBuildingTowerPoster

COLORS

#354B4D
#B79690
#6A686A
#818081
#FFFFFF

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

Over the last 14 to 30 days, downloads experienced a decline of 8.06%.

arrow

There was a 5.20% increase in downloads during the last 30 to 60 days.

arrow

In the last 60 to 90 days, downloads showed a rise of 8.55%.

2. Change in Revenue

arrow

In the last 14 to 30 days, there was a 2.93% downfall in revenue.

arrow

Revenue decreased by 0.70% over the last 30 to 60 days.

arrow

In the last 60 to 90 days, revenue had a positive growth of 0.15%.

3. Change in Monetization Networks

arrow

YouTube continued to be a top monetization platform during the last 90 days.

4. Change in Popular Markets

arrow

In the last 14 to 30 days, Canada maintained a positive growth of 12.31%.

arrow

Besides, the USA and Australia also experienced a similar growth of +10% in the same period.

arrow

The USA observed an increase of 25.0% in the last 30 to 60 days.

arrow

The USA maintained a consistent growth of +10.0% even in the last 60 to 90 days.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

Over the last 14 to 30 days, there was an increase of 7.53% in new creatives.

arrow

In the last 30 to 60 days, a decline of 28.46% was observed.

arrow

There was an uptick of 31.31% in unique or new creatives in the last 60 to 90 days.

2. Change in Monetization Networks

arrow

YouTube remained as the top monetization platform during the last 90 days.

3. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA experienced a 24.56% rise.

arrow

Australia showed 50% growth in the last 60 to 90 days.

arrow

Canada demonstrated an 8.6% increase over the last 30 to 60 days.

arrow

The USA experienced a growth of +20.0% in the last 60 to 90 days.

Push Notifications

Lingokids sends 2 to 3 push notifications daily to users. The platform uses notifications to remind users about daily refreshed games and activities, instilling a habit of regular learning.

A regular invitation is given to users to join community events or discussions, enhancing the social aspect of the platform.

The app sends notifications at optimal times to encourage regular app usage, which is required for subscription-based models.

The phrase “available for free every day” suggests that there is valuable content offered at no cost, making the user feel they are getting exclusive access to something special.

The notification targets natural human curiosity by not revealing new activities and increases the frequency of opening the app.