Labeled as an “Initial Buy Pack”, the deal offered by the Last War:Survival Game features an in-game character named Kimberly, portrayed as a powerful figure with the quote: “My cannonballs send enemies running in terror”. This narrative touch adds personality and boosts player engagement with the purchase.

Introduced after level 5 of fighting with the zombies and other enemies, the package includes multiple in-game items such as 1 Kimberley card, 100 Diamonds, 10 Legendary Recruitment Ticket, 1 Permanent custom Avatar, 1 set of 100 VIP Points, and 100K of Hero EXP.

The offer promotes a "9600%" bonus, signifying a substantially higher value compared to typical purchases. This tactic is frequently employed in games to enhance the attractiveness of initial offers for new players.

The pack, priced at ₹99.00, is marketed as an affordable option for players. The price point is strategically set to encourage impulse buying.

The Hero Growth Pack is introduced to players to help them enhance their hero rosters.

When players need additional heroes, the pack becomes accessible in the "Recruit" section of the game interface after reaching level 6 in the Server Wars.

The pack also offers several in-game items like 500 Diamonds, 4 Hero EXP Chest, 5 Legendary Recruitment Tickets, 1 VIP Point (500), and 750 Skill Medals for upgrading the skills of heroes.

Priced at ₹499, this value-packed deal of the Last War:Survival Game offers 1900% more value than buying the same items individually, meaning players get more for their money.

The game introduces The “Survivor Recruit Pack”, which offers 500 Diamonds, 10 Legendary Recruitment Tickets, and 1 unit of 500 VIP Points. This pack is designed to enhance a player's ability to recruit their survivors.

Players are strategically provided with the 'Survivor Recruit Pack' when they require additional survivors to enhance building upgrades, train troops, and advance their technological research.

At ₹499.00, the pack offers 2100% more value, suggesting cost-effectiveness compared to acquiring each component separately within the game.

The pack's visual appeal, featuring distinct survivors and vibrant colors, plays a key role in capturing players' attention and interest and encouraging quick decisions to invest in it.

Last War:Survival Game offers a ‘Construction Queue’ deal to speed up the construction of in-game buildings like Headquarters, Barracks, Hospitals, Drill Grounds, Garages, Tech Centers, Gear and Component Factories, Tank Centers, Aircraft Centers, Missile Centers, and Resource Centers.

The deal allows players to permanently unlock construction queues—Queue 2 for ₹199.00 and Queue 3 for ₹999.00. This tiered pricing strategy reflects the increasing value offered by the ability to manage multiple construction projects as players want to expand their base.

Construction Queue 3 becomes available after Queue 2 is purchased or unlocked, indicating a tiered approach to purchasing additional construction capabilities.

The design and pricing strategy of these IAPs leverage the principles of tiered value and instant gratification. By offering multiple price points, the game caters to different levels of player commitment and resource management needs.

The "Epic Builder Pack" deal by the Last War:Survival Game includes an Epic Builder card, which reduces construction time by 20 minutes when assigned, 300 diamonds, 1 set of 500 VIP points, and an Uncommon Alliance. These offerings can speed up construction, provide VIP status improvements, and aid in alliance activities.

The purchase becomes available upon upgrading the Headquarters to level 5 and represents a one-time offer intended to provide players with a singular boost.

Priced at ₹299.00, this deal offers in-game at a 3200% increased value compared to their cumulative cost if purchased individually, making it one of the strategic purchases to advance more quickly in the game.

The high value (3200% increase) and the limited availability (purchase limit of one) create a sense of urgency and exclusivity, compelling players not to miss out. This strategy is used to boost short-term revenue and encourage new or infrequent spenders to make purchases.

The "Eternal Pyramid Pack" is centered around permanently increasing construction speed. Along with 1 unit of Eternal Pyramid, the pack includes 500 Diamonds and 100 units of 5-minute Speedup. The pack is designed to speed up the construction process, allowing players to stay ahead in their game development.

The offer is presented to players when they seek to upgrade the main Headquarters building of the Last War:Survival Game to level 6. This is a limited-time offer with a purchase limit of one, indicated by a countdown of two days and 23 hours remaining on the offer.

The deal is at ₹499.00, offering a 5680% increase in value, making it a highly cost-effective choice for players. This high-value proposition is designed to attract players without multiple small transactions.

The pack employs psychological tactics such as scarcity and a high-value offer, presented through a limited-time window, compelling players to purchase immediately.

The countdown timer, combined with the high percentage increase in value, taps into the fear of missing out (FOMO), which can prompt quicker decision-making and increase impulse buys.

The promotional deal of ‘Murphy’s Gift’ is designed to upgrade the tier level of an in-game character (hero) Murphy. With this upgrade, players can earn the "strongest and most dependable shield" of the gameplay, suggesting that it boosts the player’s defense capabilities.

This time-limited deal in The Last War:Survival Game is introduced every two hours of gameplay in the ‘Hot Deals’ section, allowing players to unlock the character Murphy and excel in Server Wars against zombies and enemy troops.

The deal's promotional rate is set at ₹499.00, considering the original value appears higher based on the percentage increase mentioned (3650%). At this price, the IAP also offers 500 diamonds, 10 shards of Murphy, 1 unit of 500 VIP Points, and 1 Rare Alliance Chest.

The use of a countdown timer leverages the scarcity principle, creating urgency. Highlighting an extraordinary percentage increase in capability plays on the anchoring effect, where the first number seen (3650%) influences the perception of the value offered.

The "Warrior's Battle Pass" in 'Last War: Survival Game', priced at ₹1,999.00, allows players to accumulate premium rewards collectively, providing exceptional value.

Players are directed to the ‘Hot Deals’ interface of the Last War:Survival Game to access the time-limited offer of the Battle Pass when players fall short of in-game items and currencies. Different countdown timers are introduced with this offer at regular intervals within the gameplay.

The large "8000%" increase badge leverages the anchoring effect, where such a high percentage creates a perception of enormous potential gain. Moreover, the layout prominently displays premium rewards and their icons, utilizing the principle of immediate gratification to attract players.

Last War:Survival Game introduces the "Time-limited Gear Pack" for a guaranteed instant upgrade of Tank Gear to level 10 upon purchasing. This pack is designed to boost players' defensive capabilities in the game.

The offering of the pack of 10,000 diamonds, 1 M5-A 'Thor' Railgun, 40,000 units of Upgrade Ore, and 20 Level-tied Iron Chest is designed to boost a player's combat capabilities. The diamonds are for speeding up game progress and purchasing exclusive items. The M5-A 'Thor' Railgun enhances the player’s combat effectiveness. Upgrade Ore is used for enhancing gear, vital for improving heroes' stats.

The promotional deal is available upon reaching level 10 of the Headquarters, making it a milestone-based offer. It is designed to be a one-time offer that adds exclusivity and targets players at a specific stage in their gameplay progression.

The deal is available at ₹9,900.00 to instantly upgrade key game equipment (Tank gear) to a high level and enhance tank heroes' stats, optimizing power gain and giving players a strategic advantage in battles. This investment saves time and multiple transactions, offering immediate high-tier upgrades.

The IAP uses the psychological principle of urgency through a countdown timer, motivating players to make a quick decision before the offer expires.

With the milestone achievement of upgrading a headquarters to level 10, the offer feels like a deserved reward, encouraging players to invest as a form of celebrating their progress.

The “Time-Limited Pack” featured in Last War:Survival Game is a milestone-focused deal that offers in-game resources, enhancing the player's capability to build and sustain the Survival Wars against zombies.

The pack offers 500 diamonds, Hero EXP chests (10 for Level 7, increased to 12 for Level 10), essential resources like food, metal, and coins (increased from 3 units each at Level 7 to 8 units each at Level 10), VIP points (escalated from 50 to 1000 points), 5m speedups, and special chests.

The promotional deal is introduced to players immediately after upgrading the headquarters to level 7 and level 10.

Each pack is priced at ₹499.00, which remains consistent. However, the quantity of in-game resources offered increases with higher levels of upgrading headquarters. This pricing consistency helps players anticipate and plan their expenditures in the game environment.

The design and timing of these packs use the psychological trigger in gaming: the fear of missing out (FOMO). By making these packs available for a limited time immediately after achievement and by increasing the bonuses with higher levels, the game encourages more frequent and possibly impulsive purchases.