Newsletter

Top Heroes: Kingdom Saga Newsletter

Top Heroes: Kingdom Saga Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

Game Overview

  1. Gameplay
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Top Heroes: Kingdom Saga Strategy

Executive Summary

Fun Features:

Engaging Storyline

Diverse Heros and Troops

Horde Mechanics

PvP & PvE Mechanics

Stunning Graphics and Sound Design

Hero Customization

Monetization

Super Deal Login Reward

Pyromancer Offer

Wilderness Hunter Pack

Growth Booster

Construction Queue Booster

Resource Replenishment Pack

Relic Pack

Astrologer Skin Pack

Event Pack Purchase

Top Monetization Networks

User Acquisition

Revenue of $118,532,832

Top Tier-1 countries in revenue: USA, Germany, France

Total downloads of 13,655,743

Top Tier-1 countries in downloads: USA, France

UA Strategy

Downloads: Downloads of Top Heroes: Kingdom Saga increased by 28.6% in the last 14 to 30 days, rose by 36.6% in the last 30 to 60 days, and grew by 11.8% in the last 60 to 90 days.

Revenue: In the last 14 to 30 days, the revenue of Top Heroes: Kingdom Saga increased by 8.0%, grew by 9.6% in the last 30 to 60 days, and increased by 4.5% in the last 60 to 90 days.

Monetization Networks: During the last 14 to 30 days, AppLovin increased by 34.8%. Over the last 30 to 60 days, AppLovin grew by 13.1%, and Facebook by 12.6%. In the last 60 to 90 days, AppLovin demonstrated a growth of 6.5%.

Popular Markets: In the last 14 to 30 days, the USA grew by 15.4%. Over the last 30 to 60 days, Germany, Australia, and Canada each saw a 10.0% rise, and France experienced no change. In the last 60 to 90 days, the UK grew by 9.3%.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, the number of new creatives for Top Heroes: Kingdom Saga increased by 10.9%, grew by 40.4% in the last 30 to 60 days, and increased by 16.1% in the last 60 to 90 days.

Monetization Networks: Over the last 14 to 30 days, Facebook saw an 11.6% increase. During the last 30 to 60 days, AppLovin grew by 9.0%. In the last 60 to 90 days, Facebook grew by 6.2%, and AppLovin saw a 15.3% increase.

Popular Markets: In the last 14 to 30 days, Canada and France each experienced a 13.3% increase. Over the last 30 to 60 days, the USA registered a 15.7% increase. During the last 60 to 90 days, France registered a 25.0% growth, and Canada had no change.

Top Heroes: Kingdom Saga: Game Overview

Top Heroes: Kingdom Saga is a strategy and PvP-focused mobile game developed by RiverGame. Players are tasked with building and expanding their kingdoms, recruiting heroes, and engaging in battles. The game combines both PvE and PvP elements, with a strong emphasis on competitive gameplay and resource management.

Gameplay

In Top Heroes: Kingdom Saga, players focus on constructing and upgrading a variety of buildings to enhance their kingdom’s capabilities and overall strength.

Players can recruit heroes like Pyromancer, Astrologer with unique abilities using recruitment token that are earned through gameplay, adding a layer of strategy to the hero selection process.

Gathering resources such as diamonds (the primary in-game currency), along with secondary resources like meat, timber, stone, and ruby, is essential in Top Heroes: Kingdom Saga. Players need these resources to upgrade their kingdom's buildings and improve their heroes' abilities.

Combat mechanics are semi-automated, requiring players to strategically upgrade and position their heroes before battles, but the actual combat is handled automatically.

The game offers exploration of fog-covered worlds where players battle various monsters and complete quests to earn rewards and progress.

Joining a guild is essential for players to collaborate with others, engage in guild wars, share resources, and access mutual support during their journey.

Fun Features:

Engaging Storyline

Diverse Heros and Troops

Horde Mechanics

PvP & PvE Mechanics

Stunning Graphics and Sound Design

Hero Customization

Monetization

Monetization Strategy: Top Heroes: Kingdom Saga

1. Super Deal Login Reward

The Super Deal Login Reward IAP in Top Heroes: Kingdom Saga is part of the limited-time "Login Reward" event, offering both free and premium rewards to encourage daily logins.

Free rewards include items like construction speed-ups, recruitment tokens, and rare resource chests, while premium rewards for ₹169 include exclusive items like the Knight’s Legacy Monument and large resource bundles.

This IAP is a one-time offer aimed at new players and activates immediately after starting the game. It remains available for the duration of the 7-day "Login Reward" event.

Priced at ₹169, the IAP is affordable and highlighted with a "4500% value" tag to emphasize the high return on investment, making it an attractive option for players seeking faster progression.

The timer ("6D 20:19:26") and limited availability create a sense of urgency, encouraging quick decisions to avoid missing out. The affordable pricing and exclusive items leverage psychological triggers like scarcity, urgency, and the "foot-in-the-door" effect, increasing the likelihood of immediate purchases and future spending.

2. Pyromancer Offer 

The Pyromancer Offer in Top Heroes: Kingdom Saga grants players access to the exclusive Pyromancer character, renowned for her high damage output, unique burn mechanics, and strategic impact on gameplay.

The offer includes additional rewards like recruitment tokens, diamonds, and an ad-free experience, which enhance gameplay by accelerating character collection, improving resource management, and providing a more immersive experience.

This one-time offer is unlocked when players begin recruiting characters using recruitment tokens and are tied to the early stages of progression, emphasizing its exclusivity and limited availability.

Priced at ₹169, the IAP is presented as a high-value, low-cost purchase, reinforced by a "9800% value" tag. Its design uses scarcity, exclusivity, and visually appealing elements to create urgency and encourage first-time purchases while fostering long-term spending habits.

3. Wilderness Hunter Pack

In Top Heroes: Kingdom Saga games, the Wilderness Hunter Pack offers valuable resources, including 10 Wilderness Hunter Shards, a Level-tied Meat Chest, 200 Skill Books, and diamonds, designed to enhance player progression and gameplay effectiveness.

The shards unlock or upgrade the Wilderness Hunter character, improving the combat capabilities, while the Meat Chest boosts hero attributes like power, attack, and health. Skill Books strengthen hero abilities, making them more versatile in battles, and diamonds provide flexibility for additional upgrades.

This IAP unlocks at Castle Upgrade Level 3, catering to early progression needs and providing a crucial boost at a pivotal stage when players may encounter challenging battles to advance further.

Priced at ₹399, the pack is positioned as an affordable yet premium offer. The "5023% value" tag highlights its immense worth, emphasizing the advantages compared to grinding or standard gameplay progression.

Designed with scarcity and exclusivity, the limited availability creates urgency, while the visually appealing interface and clear reward presentation make it an attractive, low-risk investment for players seeking to strengthen their gameplay experience.

4. Growth Booster

The Growth Booster IAP from the Top Heroes: Kingdom Saga game helps players advance their combat power and gain a competitive edge.

It becomes available at Castle upgrade level 7 and offers 400 Diamonds, 10 Recruitment Tokens, and 5 Level-tied Meat Chests to help users upgrade resources, recruit stronger heroes, and level up efficiently.

This IAP is a limited-time offer, as shown by the countdown timer (1:59:42). Its time-sensitive nature encourages players to make quick decisions to benefit from the package.

Priced at ₹399.00, the package is designed to offer players a favorable cost-benefit ratio.

The design of the IAP uses psychological principles like scarcity (limited-time offer), exclusivity (unique item bundle), and perceived value (3954% benefit) to make it more appealing. The affordable pricing encourages impulse purchases from players looking for faster progress in competitive gameplay.

5. Construction Queue Booster

In Top Heroes: Kingdom Saga, the Construction Queue Booster offers an additional construction queue, enabling players to build multiple structures at once. This feature accelerates progress and improves gameplay efficiency by reducing construction wait times.

Players will encounter the IAP when they experience limitations with only one construction queue. It appears during active building or while waiting for construction to complete, offering a solution to speed things up.

For those seeking a permanent upgrade, this offer costs ₹169, unlocking the feature forever. Alternatively, players can rent the extra queue for 2 days using 265 in-game gems, providing a flexible spending option.

By eliminating the construction bottleneck, this IAP allows for multitasking, enhancing the overall gameplay experience and reducing frustration. It caters to both casual and dedicated players with affordable options for temporary and long-term use.

Psychologically, the IAP taps into players' desire for time-saving solutions. With simple, appealing messaging and a pricing structure, it subtly encourages the permanent option for better long-term value.

6. Resource Replenishment Pack

The Resource Replenishment Pack in Top Heroes: Kingdom Saga helps players get important resources to improve their gameplay and reduce waiting times. It includes a Training Speed-up (5m) item, which speeds up hero training, and 400 diamonds to help upgrade abilities, heroes, and castles faster.

This IAP (In-App Purchase) appears when the player runs out of a required resource. It offers an instant way to refill the missing resource, allowing users to continue playing without delays.

The pricing of the IAP is ₹399.00, and it provides a valuable bundle with premium items. The offer is designed to be useful for players who want to progress quickly without waiting.

The IAP is designed using urgency and convenience principles by showing the offer at a critical moment when players lack resources. This strategy increases the chances of a purchase, as players are more likely to buy when they need an immediate solution.

7. Relic Pack

The Relic Pack in Top Heroes: Kingdom Saga is a special offer that gives players valuable in-game resources to make their heroes stronger and progress faster.

It includes a Marshal’s Warhorn (boosts attack speed), Magic Stone (x10,000) (used for upgrading the Relic Hall), Diamonds (x400) (in-game currency for trades), VIP Points, and extra rewards like Guild Points, Timber, Stone, and Meat.

This IAP appears as a limited-time offer and is triggered when the player reaches Castle Upgrade Level 11. The countdown timer pressures players into making a quick decision, pushing players to decide quickly before the offer expires.

The Relic Pack costs ₹399.00 and provides a 2885% value boost, making it a highly rewarding deal compared to regular in-game purchases. The one-time bundle includes premium rewards that are not always available, making it an exclusive opportunity for players.

The psychology behind this IAP relies on urgency and exclusivity. The high-value rewards make the offer seem too good to miss. The clear and engaging interface highlights the benefits, making it easier for players to justify the purchase.

8. Astrologer Skin Pack

Top Heroes: Kingdom Saga offers the Astrologer Skin Pack - Ice Crystal as a premium in-app purchase. This pack includes an exclusive Ice Crystal Skin for the Astrologer hero, giving them a unique and eye-catching appearance.

Additionally, it provides 30 Astrologer Shards, which can be used to unlock or upgrade the character, enhancing both their look and abilities in the game.

The pack also contains 30 Level-tied Meat Chests, 2,400 Diamonds for in-game trades, VIP Points, and epic rewards like timber, stone, skill books, and guild points. These items help players progress faster while adding both cosmetic and functional benefits to the game.

This IAP is a limited-time offer, available for 2 days and 21 hours. The countdown timer creates a sense of urgency, pushing players to act quickly before the offer expires.

The Astrologer Skin Pack is priced at ₹2,499.00, offering a 4000% value boost compared to standard in-game purchases. This makes it a highly beneficial deal for those looking to maximize their progress.

9. Event Pack Purchase

The Astrologer Skin Pack - Ice Crystal in Top Heroes: Kingdom Saga offers event-specific bundles that include valuable resources such as diamonds, meat, mega chests with exclusive rewards, guild points, and recruitment tokens. These items help players progress faster or gain a competitive edge in the game.

This offer becomes available when the player reaches castle upgrade level 15 and is typically only accessible for a limited time during special in-game events.

The IAP pricing ranges from free to ₹1,699. Paid bundles advertise a 4500% value boost compared to standard resource prices, emphasizing significant discounts and enhanced value for the user.

The in-app purchase strategy uses psychological techniques such as perceived value (through high discounts), scarcity (by offering limited-time deals), and exclusivity (with event-specific bundles) to encourage users to act quickly.

The tiered pricing model starts with a free reward and offers additional bundles for purchase, catering to users with different spending abilities. This approach aims to increase the likelihood of purchases and boost app revenue.

In-Game Currency

1. Diamonds

Diamonds are the premium currency in Top Heroes: Kingdom Saga that is used to bypass in-game timers. They are particularly valuable for both free-to-play (F2P) and pay-to-win (P2W) players.

The currency is used to speed up building upgrades, hero recruitment, and resource gathering; purchase safety bubbles to protect bases; relocate after raids; and acquire speedups, energy, and stamina in the daily and VIP shops.

Diamonds can be obtained through real-money transactions or earned via in-game achievements, events, daily rewards, and guild activities. F2P players must log in regularly and carefully manage diamonds to maintain progress, while P2W players have the flexibility to accumulate large reserves through purchases.

2. Timber

Timber is a secondary in-game currency used for training troops, constructing and upgrading buildings like barracks and workshops.

Upgrading structures and resource facilities in the player's kingdom with Timber improves their efficiency and increases resource output.

Players can gather timber by assigning heroes to collect from forests on the world map. Upgrading lumber mills within their kingdom increases timber production rates. Participating in events and completing live gameplay quests can also yield timber rewards.

In addition to Timber, Top Heroes: The Kingdom Saga features several other secondary in-game currencies, including Meat, Stone, Ruby, and Recruitment Tokens.

Social Integration

The in-game guild system of Top Heroes: The Kingdom Saga fosters player collaboration and retention by encouraging team-building and cooperative gameplay. Features like "Quick Join" and guild rankings streamline the process, ensuring accessibility.

Language selection options in the guild system enable a more inclusive experience, attracting players globally.

A dedicated Facebook page promotes discounts, reward codes, and updates to incentivize engagement while fostering community interaction with 22K+ followers. This serves as a key platform for visibility and player acquisition.

A structured Discord server supports real-time interaction, player onboarding, and technical help via channels like "Help Desk" and language-specific guides. Regular updates and event announcements keep the community engaged.

In-Game Store

The in-game store of Top Heroes: The Kingdom Saga offers various quantities of Diamond packs, ranging from 80 to 8,000 diamonds, priced from ₹89.00 to ₹1,699.00. First-time purchases double the diamonds, providing a strong incentive for new or infrequent buyers to invest.

Priced at ₹169.00, the option of Ad Privilege Subscription doubles resource rewards from ads, provides additional daily bonuses, and removes ads permanently.

Available for ₹829.00, the Power fund, accessible in the store, offers diamonds as players reach new power milestones.

Daily Special and Daily Packs, available in the game store, feature items like the Pyromancer pack for ₹499.00. These offerings provide significant daily resource boosts to aid player progression.

Accessible in the store for ₹1,699.00, the Growth fund rewards players with up to 40,000 diamonds as their castle levels up, fostering long-term engagement and progression.

Themed packs like Event-Driven deals align with current game events, typically priced around ₹399.00, providing essential resources to help players succeed in event-specific challenges.

In-Game Events

1. Power Rush

The "Power Rush" event in Top Heroes: The Kingdom Saga is a limited-time event where players aim to increase their combat power to unlock rewards.

Players can boost their power during the event to claim items like Legendary Gear, Recruitment Tickets, and resources.

Reaching specific power milestones (e.g., 120,000, 180,000) grants rewards such as energy, speed boosts, and meat crates, with better rewards at higher milestones.

Power increases after the event ends won’t count, so players must enhance their power within the active timeframe.

2. Super Deal- Wheel

The "Super Deal: Wheel" event in Top Heroes: The Kingdom Saga is a spin-based reward system.

Players use Spin Tickets (1 per spin) or Diamonds if tickets run out to spin a reward wheel. Each spin guarantees at least one reward. They are given one free spin every day during the event.

They can accumulate a specific number of spins (e.g., 50, 200, 400, etc.) to unlock milestone rewards such as coins or special items.

The event is active for a set duration, as indicated by a timer, allowing players to plan their spins and maximize rewards.

3. Explorer’s Battle Pass

The "Explorer's Battle Pass" is a progression-based in-game event where players complete daily quests to earn pass points that unlock milestone rewards as they progress along the battle pass.

The event offers resources for gameplay progression, recruitment tickets, gems, and an "Infinite Chest" for every extra 100 points after reaching 450 points.

Players can activate premium privileges to access advanced rewards not available in the free tier.

4. Eliminate Threats

The "Eliminate Threats" event focuses on completing tasks to earn points, unlock rewards, and climb through reward tiers (Bronze, Silver, and Gold).

Points are earned by killing mobs of varying levels on the world map or purchasing diamonds from packs. Higher-level mobs grant more points.

The event resets every 4 hours. The final 15 minutes of each round is a display-only phase where no points can be earned, and tasks for points resume immediately after.

If a leaderboard is active, scoring pauses during the display period. Players can check themes for future rounds and save resources to maximize their score.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $118,532,832

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (31%) : $36,172,539

point

Germany 

🇩🇪 (4%) : $4,723,679

point

France 

🇫🇷 (3%) : $3,545,653

Other Countries:

Japan 🇯🇵 (14%),

South Korea 🇰🇷 (10%)

Downloads: 13,655,743

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (15%) : 2,059,659

point

France 

🇫🇷 (4%) : 602,439

Other Countries:

Japan 🇯🇵 (7%),

Brazil 🇧🇷 (7%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $13.06

Tier-1 East: $17.44

Global: $8.68

Top Creatives

Creative 1

CREATED

Dec 20, 2024

IMPRESSION

8,552,391

Impressions by country

USA (79%), 

Canada (3%), 

Australia (3%), 

France (2%), 

UK (2%) 

Other countries

Saudi Arabia  (3%), 

Hong Kong  (1%) 

Creative tags

GameToyWaterPoolHead

COLORS

#FFFFFF
#708090
#483D8B
#4169E1
#191970

Monetization Network:

100%

Creative 2

CREATED

Nov 28, 2024

IMPRESSION

6,599,255

Impressions by country

USA (75%), 

Australia (4%), 

France (2%), 

UK (2%), 

Canada (2%) 

Other countries

Saudi Arabia  (5%), 

Japan  (2%) 

Creative tags

VehicleGameWaterFireFood

COLORS

#556B2F
#696969
#4682B4
#483D8B
#4169E1

Monetization Network:

100%

Creative 3

CREATED

Oct 31, 2024

IMPRESSION

2,123,794

Impressions by country

USA (59%), 

Canada (3%), 

France (2%), 

Germany (1%) 

Other countries

Saudi Arabia  (16%), 

UAE  (5%) 

Creative tags

HeadBoxVehicleToyBook

COLORS

#483D8B
#2F4F4F
#696969
#4682B4
#FFFFFF

Monetization Network:

100%

Top Creatives (Competitors)

1. Evony: The King's Return

CREATED

Oct 30, 2024

IMPRESSION

4,234,680

Impressions by country

UK (16%), 

Canada (11%), 

Australia (9%), 

Germany (3%) 

Other countries

India  (20%), 

Israel  (9%) 

Creative tags

AnimalRoadVehicleCityWeapon

COLORS

#808080
#C0C0C0
#696969
#000000
#D2B48C

Monetization Network:

100%

2. Whiteout Survival

CREATED

Nov 27, 2024

IMPRESSION

33,754,001

Impressions by country

USA (57%), 

UK (6%), 

Canada (4%), 

Australia (3%), 

France (2%) 

Other countries

Pakistan  (6%), 

UAE  (3%) 

Creative tags

NatureSnowHeadFaceSkiing

COLORS

#E6E6FA
#DCDCDC
#C0C0C0
#A9A9A9
#AFEEEE

Monetization Network:

100%

3. Last War:Survival

CREATED

Dec 10, 2024

IMPRESSION

4,719,911

Impressions by country

USA (63%), 

UK (7%), 

Canada (5%), 

Australia (4%), 

Germany (1%) 

Other countries

Israel  (4%), 

UAE  (3%) 

Creative tags

BridgePersonWaterCharacterGiant

COLORS

#A9A9A9
#FFFFFF
#C0C0C0
#BC8F8F
#5F9EA0

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

Downloads of Top Heroes: Kingdom Saga increased by 28.6% in the last 14 to 30 days.

arrow

Over the last 30 to 60 days, downloads rose by 36.6%.

arrow

In the last 60 to 90 days, downloads grew by 11.8%.

2. Change in Revenue

arrow

In the last 14 to 30 days, the revenue of Top Heroes: Kingdom Saga increased by 8.0%.

arrow

Over the last 30 to 60 days, revenue grew by 9.6%.

arrow

During the last 60 to 90 days, revenue increased by 4.5%.

3. Change in Monetization Networks

arrow

In the last 14 to 30 days, AppLovin increased by 34.8%, and Facebook experienced a growth of 13.9%.

arrow

Over the last 30 to 60 days, Facebook grew by 12.6%, and AppLovin had a growth of 13.1%.

arrow

In the last 60 to 90 days, AppLovin demonstrated a growth of 6.5%, and Facebook had a 47.0% increase.

4. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA grew by 15.4%, Australia saw a 13.3% increase, the UK grew by 5.0%, Canada increased by 13.3%, and France saw a 16.6% rise.

arrow

Over the last 30 to 60 days, France experienced no change, the USA increased by 12.6%, and Germany, Australia, and Canada saw a 10.0% rise, and the UK had a 7.2% increase.

arrow

In the last 60 to 90 days, the USA saw a growth of 46.5%, the UK grew by 9.3%, and Canada, France, Australia, and Germany each experienced a 50.0% increase.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

In the last 14 to 30 days, the number of new creatives for Top Heroes: Kingdom Saga increased by 10.9%.

arrow

Over the last 30 to 60 days, the number of new creatives grew by 40.4%.

arrow

In the last 60 to 90 days, there was a 16.1% increase in the number of new creatives.

2. Change in Monetization Networks

arrow

In the last 14 to 30 days, Facebook saw an 11.6% increase.

arrow

Over the last 30 to 60 days, AppLovin grew by 9.0% and Facebook experienced a 14.1% increase.

arrow

In the last 60 to 90 days, Facebook grew by 6.2% and AppLovin saw a 15.3% increase.

3. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA saw a 9.4% growth, and the UK, Canada, and France experienced the same growth of 13.3%.

arrow

Over the last 30 to 60 days, the USA registered a 15.7% increase, while France and the UK each saw growth of 40.0%, and Canada and Australia experienced a 10.0% increase.

arrow

In the last 60 to 90 days, Canada had no change, the USA demonstrated a 6.2% growth, the UK grew by 42.8%, Australia saw a 50.0% increase, and France registered a 25.0% growth.

Push Notifications

Top Heroes: Kingdom Saga sends 2 to 3 push notifications daily to drive user engagement and monetization through strategically timed and targeted messages that capitalize on user behavior and game mechanics.

The messages are designed to entice users to make purchases by offering deals that increase the game resources, like diamonds, at a perceived higher value.

By rewarding users for their consistent play, such as through a login streak, the game reinforces positive behavior, increasing the likelihood of turning daily interactions into a habit.

Notifications that focus on specific game functionalities like upgrading buildings or participating in new events serve to educate new users and re-engage existing users.

By providing solutions such as stamina packs when players are low on gameplay resources, the game ensures that the player's experience remains uninterrupted.

Invoking a sense of duty in the messages appeals to the player's role-playing and loyalty towards their in-game community, enhancing emotional engagement.