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Jackpot Party Casino Slots Newsletter

Jackpot Party Casino Slots Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

App Overview

  1. Core Functionality
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Jackpot Party Casino Slots Strategy

Executive Summary

Fun Features:

Variety of Slot Games

Progressive Jackpots

Special Events & Tournaments

Big Win Party Prizes

Lightning Leagues

Monetization

Initial IAP

Explosion Puzzle Sale

Diamond & Deluxe Pass

Level Up Bundle

Jackpot Party Sale

Reveal a Deal

Relic Hunt Sale

Top Monetization Networks

User Acquisition

Revenue of $1,347,842,914

Top Tier-1 countries in revenue: USA, Canada, Australia, France, UK

Total downloads of 33,922,485

Top Tier-1 countries in downloads: USA, Canada, Australia, France, UK

UA Strategy

Downloads: Downloads of Jackpot Party Casino Slots decreased by 0.93% over the last 14 to 30 days, grew by 1.58% in the last 30 to 60 days, and decreased by 2.93% in the last 60 to 90 days.

Revenue: Revenue for Jackpot Party Casino Slots increased by 0.23% in the last 14 to 30 days, increased by 0.91% in the last 30 to 60 days, but decreased by 2.04% in the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, Facebook, Chartboost, YouTube, and Vungle saw increases of 8.9%, 2.0%, 1.8%, and 3.6% respectively. In the last 30 to 60 days, Facebook and Chartboost increased by 11.8% and 6.0% YouTube grew by 3.0% and Vungle increased by 4.9%. During the 60 to 90 days, Facebook, and Chartboost, grew by 1.4% and 1.7% while Unity and YouTube experienced a decrease of 7.0% and 5.0% respectively.

Popular Markets: In the last 14 to 30 days, the USA, Canada, Australia, and the UK experienced respective increases of 11.8%, 1.5%, 1.2% and 1.9%. In the last 30 to 60 days, the USA and Canada both saw growth rates of 10.0% while Australia grew by 8.5%. Over the last 60 to 90 days, the USA, Canada, and Australia grew by 2.3%, 11.8% and 7.5% respectively.

Creative Strategy

Unique/New Creatives: Jackpot Party Casino Slots saw a 47.33% decrease in new creatives tested during the last 14 to 30 days, followed by a 25.0% decrease in the last 30 to 60 days, and a 16.32% drop in the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, Unity experienced a 3.6% increase, and Facebook grew by 5.0%. Over the last 30 to 60 days, Facebook ensured a positive growth of 8.5% YouTube experienced an increase of 6.1% and Vungle saw a growth of 2.5%. During the last 60 to 90 days, both Facebook and Chartboost sustained the same growth of 1.5%, while YouTube saw a positive growth of 1.8%.

Popular Markets: Over the last 14 to 30 days, the USA registered a growth of 1.7%, Canada witnessed an increase of 7.4% and Australia saw a negative growth of 4.6%. In the last 30 to 60 days, the USA and the UK both experienced an increase of 1.6%, Canada had a decline of 2.7% and Australia rebounded with an uptick of 8.5%. During the last 60 to 90 days, the USA demonstrated an increase of 4.5%, Canada witnessed a positive growth of 1.9% and the UK experienced an increase of 1.5%.

Jackpot Party Casino Slots - Game Overview

Jackpot Party Casino Slots is a premier social casino game, featuring over 200 free slot machine titles such as Zeus, Planet Moolah, and Bier Haus. It delivers an authentic Vegas experience with unique bonus features, free coins, and daily rewards. Available on Android, iOS, and Windows, it provides an accessible and immersive gaming experience for players across various platforms.

Gameplay

Jackpot Party Casino Slots is a popular social casino game developed by SciPlay.

The game boasts over 200 slot games, ranging from classic favorites to the latest releases, including themed slots like "Jungle Wild" and unique offerings such as "Dancing Drums" and "Zeus II".

Beyond slots, Jackpot Party Casino Slots enriches the gaming experience with live dealer options and classic table games, such as blackjack and roulette, offering real-time gameplay with actual dealers.

Players can win progressive jackpots, which are cash payouts linked across multiple games. Additionally, free spin features allow players to gain extra spins without using their in-game currency​.

New slots at Jackpot Party Casino Slots often introduce features, such as advanced video slot technologies. These innovations include immersive graphics, high-quality sound effects, interactive bonus rounds, and complex storylines that keep players engaged.

The casino offers numerous promotions and bonuses, including a hefty welcome bonus, daily and hourly bonuses, VIP rewards, and special events.

The game facilitates risk-free engagement by offering free versions of its slots and mini-games, ensuring participants can enjoy gaming without financial implications.

Jackpot Party Casino Slots ensures fairness and transparency in its gameplay, with all outcomes determined by a Random Number Generator (RNG) system. This system guarantees that the results of the games are random and unbiased.

The game allows seamless sync across devices (Android, iOS, and Windows), ensuring players can pick up where they left off on any device, without losing their progress.

Fun Features:

Variety of Slot Games

Progressive Jackpots

Special Events & Tournaments

Big Win Party Prizes

Lightning Leagues

Monetization

Monetization Strategy: Jackpot Party Casino Slots

1. Initial IAP (Level 1)

The "Initial IAP" in Jackpot Party Casino Slots offers a limited-time 2x multiplier on in-game currency (coins), strategically placed after 2 to 3 spins upon sign-up to engage new users and encourage extended play sessions swiftly.

Users have a range of options, from purchasing 500 million coins for $4.99 to acquiring 160 billion coins for $249.99, with special deals such as the "Most Popular!" offer of 16 billion coins at $49.99 and the "Best Value!" package offering 160 billion coins at $249.99.

In Jackpot Party Casino Slots, the statement "Reach Pro 1 to earn 20% more coins (indicating that reaching Pro status allows players to earn additional benefits, such as a 20% increase in coin rewards)" is highlighted, encouraging players to buy coins to achieve Pro 1.

Additionally, the IAP utilizes the anchoring effect by presenting higher-priced options, which makes mid-tier purchases more appealing. It also leverages the social proof principle by prominently showcasing the "Most Popular!" option, positively influencing users' decisions.

2. Explosion Puzzle Sale (Level 7)

The Explosion Puzzle Sale is a time-limited IAP available to users upon reaching level 7, offering substantial coin bonuses with multipliers of 2.5x and 3x. This sale enables users to acquire ample amounts of coins at a notably advantageous rate.

Users have the option to purchase a variety of coin packages, ranging from 200 billion coins for $249.99 to 62.5 million coins for $4.99. A popular choice is a package offering 20 billion coins for $49.99, which includes a 2.5x multiplier.

The pricing tiers of this IAP cater to different budgets of players, ensuring accessibility while highlighting the best value and most popular options to influence purchase decisions.

Offering significant coin bonuses with multipliers (2.5x and 3x) boosts the perceived value of these packages. Multipliers leverage the psychological concept of increasing perceived value and reward, encouraging users to see greater benefits in their purchases.

3. Diamond & Deluxe Pass (Level 15)

During the Diamond Diaries event, Jackpot Party Casino Slot offers two special passes: the Diamond Pass for $4.99 and the Deluxe Pass for $9.99. These passes provide players with significant amounts of coins, Honey Bucks, and Bingo Balls to enhance their ability to spin slots and unlock new ones.

The Diamond Pass offers assets valued at up to $90, which include $6 billion in coins for betting, 500 Honey Bucks for opening party prizes, and 200 Bingo Balls for participating in the in-game Bingo Countdown event. Meanwhile, the Deluxe Pass provides assets worth up to $300, featuring $32 billion coins, 1400 Honey Bucks, and 725 Bingo Balls.

The IAP targets users who begin spinning the slot machine and deplete their coins. It offers them the opportunity to strategically acquire additional coins to maintain their engagement and continue betting as they advance through levels, such as level 15.

The initial presentation of the offer as a "Deal" grabs players' attention by suggesting value, and the transition to "Just for You" adds a personalized touch, potentially heightening players' emotional investment in the offer.

By presenting values at $90 and $300, the offers create a perception of high worth, thereby making the $4.99 and $9.99 prices appear reasonable. This anchoring effect reinforces the perceived value of the passes.

4. Level Up Bundle (Level 27)

The Level Up Bundle in Jackpot Party Casino Slots offers users $40,000,000 coins, along with free coins every 30 minutes and a 10x XP boost for quicker progression to level 27.

Priced at $3.99, the bundle delivers significant value, saving users money when compared to purchasing separately. By presenting a bundle with high perceived value, including $40,000,000 coins and a 10x XP boost, users are convinced they are receiving an excellent deal for their money.

Level Up Bundle targets players deeply engaged in the game who are willing to invest money to enhance their betting experience. It appeals to those valuing efficiency and rapid progression, as well as individuals seeking immediate rewards and gratification.

Leveraging psychological triggers such as the fear of missing out (FOMO) and scarcity, the offer presents a limited-time opportunity for users to acquire a valuable bundle at a discounted price, further motivating potential buyers.

5. Jackpot Party Sale (Level 34)

Jackpot Party Casino Slots presents an exclusive IAP named "Jackpot Party Sale!" at level 34, where users can obtain $1,000,000,000 virtual coins for a fee of $4.99.

The Offer is strategically presented to players who have depleted their coin reserves, prompting them to consider purchasing additional coins to prolong their betting activity.

When a player declines the initial offer introduced at level 1, the game reintroduces the same IAP at later stages, such as level 34, to re-engage players who may have developed interest as they progressed through the game.

Key details such as the coin amount and purchase price are strategically highlighted to underscore the value of the offer. Additionally, the use of captivating visuals like "Jackpot Party SALE!" and imagery reminiscent of a mythological figure akin to Zeus serves to captivate users' attention with a sense of fantasy and authority.

6. Reveal a Deal (Level 53)

In Jackpot Party Casino Slots, the Reveal a Deal IAP offers users a choice between three coin packages with varying multipliers and prices, providing benefits such as a 5X multiplier granting 600,000,000 coins for $2.99, a 3X multiplier offering 540,000,000 coins for $3.99, and a 2X multiplier providing 500,000,000 coins for $4.99.

Among the choices, the 5X multiplier provides the highest value for the price, making it the most appealing option for users.

The IAP is showcased with a 14-minute and 52-second countdown timer, signaling its status as a time-limited offer and instilling a sense of urgency.

Displaying multiple options with varying prices and multipliers aids in the anchoring effect, where the $2.99 option appears more favorable due to the contrast provided by the middle option priced at $3.99 for 3X, effectively leveraging the decoy effect to enhance perceived value.

Using terms like "Exclusive Multiplier" and "Reveal A Deal" suggests that this is a special and possibly rare opportunity, playing on the user's fear of missing out (FOMO).

7. Relic Hunt Sale (Level 64)

Jackpot Party Casino Slots offers the Relic Hunt SALE IAP, providing 600,000,000 virtual coins for $2.99, a substantial amount of in-game currency.

This IAP represents a significant discount compared to regular coin prices, encouraging users to purchase due to the high coin quantity for the same cost.

Using terms like Relic Hunt SALE! and “5X multiplier" creates urgency and highlights the value, prompting users to act quickly to take advantage of the deal.

The offer targets impulsive buyers who make quick decisions. By presenting it at level 64, the milestone reward boosts engagement and spending, tapping into players' satisfaction and increasing their likelihood to invest.

In-game currency

1. Coins

Coins serve as the primary in-game currency within Jackpot Party Casino Slots.

Players have multiple ways to acquire additional coins, including rewards, daily bonuses, and advancing through levels.

For those seeking expedited progress or additional resources, there is the option to purchase coins using real currency. Prices range from $4.99 for 250M coins to $249.99 for 80 Billion coins.

Skillful management of coins is essential for players to effectively place bets and progress through the game efficiently.

2. Honey Bucks

Honey Bucks serve as a secondary in-game currency utilized within Jackpot Party Casino Slots.

Players have the opportunity to acquire Honey Bucks through various in-game activities, including completing daily tasks, achieving significant wins on slot machines, and engaging in events like the Honey-Do List and Extra Credits.

The advantages of possessing Honey Bucks encompass the ability to promptly unlock Party Prizes, which encompass rewards such as coins, and other in-game assets.

Honey Bucks also enable access to special features like the Bingo Countdown, an event where players earn rewards and prizes by completing bingo cards. Additionally, they facilitate participation in events such as the Pick’em Party and Epic Collections.

Social Integration

Linking "Jackpot Party Casino Slots" to a Facebook account supports the social aspect, enabling seamless progress synchronization across multiple devices.

A Facebook-linked account provides an added layer of security. In cases where players may encounter issues such as data loss or device change, they can recover their account by logging back into Facebook.

Players can share coin gifts with friends, enhancing the interactive and communal aspects. This social integration fosters a community environment, making the gameplay more connected.

Live-Ops

1. Bingo Countdown

Bingo Countdown is an engaging in-game event where players complete Bingo cards to earn Party Prizes filled with various items like Coins, Honey Bucks, and Pick’ Em Party Passes.

Key to playing, Bingo Balls can be obtained from Party Prizes and the Diamond Pass, essential for participating in Bingo games.

Players encounter three progressive tiers—Bronze, Silver, and Gold. Each tier offers increasing challenges including timers and complex patterns, with rewards improving at each level.

Special sessions known as Jackpot Bingo offer players a chance to complete a Bingo Card and then spin a prize wheel for substantial rewards.

2. Cleo’s Treasures

Cleo's Treasures is a weekly in-game event (challenge) in Jackpot Party Casino Slots, designed to engage players with the scope of winning prizes through consistent daily participation.

Each day, players have the opportunity to collect three types of keys: Silver key, Gold key, and Platinum key.

Players are encouraged to log in daily to maximize their chances of collecting keys and securing treasures.

Participants can track their weekly key collections via a chest icon located next to the gear icon on the upper right-hand corner of the game screen.

The event lasts seven days, concluding with "Treasure Day" on Saturday, where the keys collected throughout the week are used to unlock treasure chests.

3. Pick’em Party

The Pick’em Party is an occasional mini-game that appears as a special in-game event within Jackpot Party Casino Slots.

This event appears in the game, indicated by an additional icon on the right-hand side of the screen.

To participate in the event, players need to tap on the Pick'em Party icon to access the feature. Balloons will pop up on their screen, and they need to tap them to pop as many as possible before the party pooper appears.

If they pop all the balloons before the party pooper, they win the Supreme Party Prize, the biggest Party Prize available. Once the party pooper appears, the feature ends and the coins are added to players’ bankroll.

4. Lightning Leagues

Lightning Leagues is an in-game event in Jackpot Party Casino Slots that allows players to compete in weekly slot machine competitions to earn free coin prizes, boost bonuses, and receive coin store perks.

Players spin on eligible slot machines marked with a Lightning Leagues Medallion to earn Medallions, which grant League Points. The amount of League Points increases with higher bets.

Participants compete in weekly leaderboards. Rankings are updated every Monday, with top players promoted and bottom players potentially demoted.

5. Dash 4 Cash

Dash 4 Cash is a competitive tournament in Jackpot Party Casino Slots where players spin on their favorite slots to accumulate points within a 15-minute timeframe.

Every spin contributes to a player’s score and only spins completed before the "Calculating Results" phase are counted towards the final tally.

The top three finishers in each tournament receive coin rewards, which are displayed in an in-game popup. Players can tap the tournament window to see specific coin prizes and rankings.

Players in the top 5 qualify for the Tournament of Champions, which also lasts 15 minutes and offers higher stakes and better prizes for top performers.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $1,347,842,914

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (88%) : $1,191,830,071

point

Canada  

🇨🇦 (6%) : $79,449,858

point

Australia  

🇦🇺 (1%) : $12,532,809

point

France  

🇫🇷 (1%) : $10,061,702

point

UK  

🇬🇧 (1%) : $5,144,779

Other Countries:

Mexico 🇲🇽 (1%)

Downloads: 33,922,485

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (55%) : 18,560,995

point

Canada  

🇨🇦 (4%) : 1,434,746

point

Australia  

🇦🇺 (3%) : 924,563

point

France  

🇫🇷 (2%) : 537,258

point

UK  

🇬🇧 (2%) : 810,932

Other Countries:

Argentina 🇦🇷 (7%),

Mexico 🇲🇽 (4%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $57.31

Global: $39.73

Top Creatives

Creative 1

CREATED

Feb 22, 2024

IMPRESSION

463,364

Impressions by country

USA (42%), 

Canada (8%), 

Australia (4%), 

UK (4%) 

Other countries

Pakistan  (15%), 

India  (5%) 

Creative tags

HeadComicFaceGame

COLORS

#800080
#E6E6FA
#DCDCDC
#000000

Monetization Network:

100%

Creative 2

CREATED

Feb 05, 2024

IMPRESSION

280,621

Impressions by country

Canada (80%), 

USA (19%) 

Other countries

N.A   

Creative tags

GamblingSlotHeadFace

COLORS

#191970
#483D8B
#000000
#000080

Monetization Network:

77%
21%
2%

Creative 3

CREATED

Mar 19, 2024

IMPRESSION

276,504

Impressions by country

Australia (86%), 

Canada (10%), 

USA (4%) 

Other countries

N.A   

Creative tags

UrbanHeadSlotNightlife

COLORS

#000000
#FFFFFF
#2F4F4F
#FF69B4

Monetization Network:

100%

Top Creatives (Competitors)

1. Lotsa Slots - Casino Games

CREATED

May 15, 2024

IMPRESSION

2,681,626

Impressions by country

USA (53%), 

Germany (8%), 

UK (5%), 

Canada (4%), 

Australia (4%), 

France (3%) 

Other countries

Brazil  (6%), 

Spain  (3%) 

Creative tags

GamblingSlotUrbanClub

COLORS

#000000
#FFFAFA
#FFFF00
#FFFFF0

Monetization Network:

100%

2. Slotomania™ Slots Casino Games

CREATED

Mar 03, 2024

IMPRESSION

1,062,960

Impressions by country

USA (3%), 

France (1%) 

Other countries

Pakistan  (64%), 

Brazil  (7%) 

Creative tags

AdvertisementPosterWeaponPerson

COLORS

#000000
#191970
#2F4F4F
#FFFFFF

Monetization Network:

100%

3.DoubleDown™ Casino Vegas Slots

CREATED

Mar 23, 2024

IMPRESSION

550,437

Impressions by country

USA (76%), 

Canada (14%), 

UK (10%) 

Other countries

N.A   

Creative tags

FaceOutdoorsGameLogo

COLORS

#6495ED
#87CEFA
#4682B4
#2F4F4F

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

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The Jackpot Party Casino Slots experienced a 0.93% decrease in downloads over the last 14 to 30 days.

arrow

In the last 30 to 60 days, there was a growth of 1.58% in downloads.

arrow

Over the last 60 to 90 days, Jackpot Party Casino Slots witnessed a decrease of 2.93% in downloads

2. Change in Revenue

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Jackpot Party Casino Slots saw a 0.23% increase in revenue over the last 14 to 30 days.

arrow

Over the last 30 to 60 days, the revenue of the Jackpot Party Casino Slots experienced an increase of 0.91%.

arrow

In the last 60 to 90 days, the Jackpot Party Casino Slots experienced a 2.04% decrease in revenue.

3. Change in Monetization Networks

arrow

In the last 14 to 30 days, Facebook experienced an increase of 8.9%, Chartboost saw an increase of 2.0%, YouTube demonstrated a positive growth of 1.8% and Vungle had an increase of 3.6%.

arrow

Over the last 30 to 60 days, Facebook showed an increase of 11.8%, Chartboost saw an increase of 6.0%, YouTube had a growth of 3.0% and Vungle experienced an increase of 4.9%.

arrow

In the last 60 to 90 days, Facebook experienced an increase of 1.4%, Chartboost grew by 1.7%, Unity witnessed a decrease of 7.0% and YouTube had a downfall of 5.0%.

4. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA increased by 11.8%, Canada grew by 1.5%, Australia increased by 1.2% and the UK increased by 1.9%.

arrow

In the last 30 to 60 days, the USA grew by 10.0%, Canada also witnessed a similar growth of 10.0% while Australia demonstrated an 8.5% growth.

arrow

In the last 60 to 90 days, the USA grew by 2.3%, Canada experienced an increase of 11.8% and Australia increased by 7.5%.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

Over the last 14 to 30 days, the new creatives of Jackpot Party Casino Slots decreased by 47.33%.

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In the last 30 to 60 days, there was a decrease of 25.0% in the number of new creatives tested.

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Over the last 60 to 90 days, there was a 16.32% downfall in the number of new creatives tested.

2. Change in Monetization Networks

arrow

In the last 14 to 30 days, Unity experienced an increase of 3.6% and Facebook grew by 5.0%.

arrow

Over the last 30 to 60 days, Facebook ensured a positive growth of 8.5%, YouTube experienced an increase of 6.1%, and Vungle saw a growth of 2.5%.

arrow

During the last 60 to 90 days, Facebook and Chartboost sustained the same growth of 1.5%, while YouTube saw a positive growth of 1.8%.

3. Change in Popular Markets

arrow

Over the last 14 to 30 days, the USA registered a growth of 1.7%, Canada witnessed an increase of 7.4% while Australia saw a negative growth of 4.6%.

arrow

The USA witnessed an increase of 1.6% in the last 30 to 60 days, Canada had a decline of 2.7%, the UK experienced an increase of 1.6%, and Australia had an uptick of 8.5% during the same timeframe.

arrow

During the last 60 to 90 days, the USA demonstrated an increase of 4.5%, Canada witnessed a positive growth of 1.9%, and the UK experienced an increase of 1.5%.

Push Notifications

The Jackpot Party Casino Slots sends 2 to 3 push notifications daily to maximize user interaction and retention by leveraging psychological triggers such as instant gratification, routine building, and the allure of free rewards.

Notifications like “Welcome to Jackpot Party!...” are designed to engage users as soon as they open the app, providing a strong incentive (free coins) to start playing immediately.

The game reminds users to interact with the app daily to collect their free bonus coins. This keeps users coming back and helps establish a routine of daily play.

Messages like “Tap to find out what you missed👈" are targeted at users who haven’t opened the app in a while. These notifications aim to rekindle interest by highlighting new updates or bonuses.

By offering varied amounts of free coins, the game tailors its incentives, possibly based on the user’s previous engagement levels, to make the offer more personalized and appealing.

At certain times, notifications also promote features of the game, such as the Jackpot Wheel or special events, which can enhance the gaming experience and facilitate broader exploration of the app’s features.