Gardenscapes Newsletter
Contents
01
Executive Summary
- Monetization
- In-app currency
- Top Monetization Networks
- User Acquisition
- UA Strategy
- How Creative Strategy is changing?
02
Game Overview
- Gameplay
- Fun Features
- Monetization
- In-App Purchases
03
User Acquisition
- Revenue + Revenue in Top Countries: Tier 1
- Downloads + Downloads in Top Countries: Tier 1
- Monetization Networks
04
Top Creatives
05
Top 3 Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Gardenscapes Strategy
Executive Summary
Fun Features:
Storyline-based Gameplay
In-game Characters
Compelling Narrative
Mini Games
Live Events
Monetization
Garden Sale Level 10
Gold Reserve Level 24
Small Coin offer Level 32
Golden Ticket Level 37
Black Friday Level 50
Recurring Golden Ticket Offer Level 72
Social Integration
Top Monetization Networks
User Acquisition
Revenue of $3,427,272,019
Top five countries in revenue: USA, Germany, UK, France and Australia.
Total downloads of 616,940,907
Top countries in downloads: USA, Germany, UK
UA Strategy
Downloads: Gardenscapes experienced a decrease in downloads, with a 4.01% decline in the last 14 to 30 days, an 8.5% decrease in the last 30 to 60 days, and drop of 10% in the last 60 to 90 days.
Revenue: The game demonstrated revenue variability, with a 2.26% increase in the last 14 to 30 days, and a 3.41% decline in the last 30 to 60 days. The last 60 to 90 days displayed a modest 1.9% increase.
Monetization Networks: Facebook consistently grew, by 8.01% in the last 14 to 30 days. Unity maintained strength, showing increases of 14% in the same period and 3.7% in the last 60 to 90 days.
Popular Markets: The USA saw substantial growth (+11%) in the last 14 to 30 days, maintaining prominence in subsequent periods. Germany exhibited remarkable growth (+29%) in the same timeframe, underscoring its strategic significance.
Creative Strategy
Change in Unique/New Creatives: Gardenscapes witnessed a remarkable surge in new creatives, by +86.3% in the last 14 to 30 days, and a +32% increase in the last 30 to 60 days. However, in the last 60 to 90 days, a decline of -52% was observed, signaling a potential shift in creative strategy.
Change in Monetization Networks: YouTube saw substantial growth of +43% in the last 14 to 30 days, while Applovin remained consistently present with a +14% increase in the same period and stability in the subsequent 30 to 60 days.
Change in Popular Markets: Australia surged by +21% in the last 14 to 30 days. The USA demonstrated consistent growth in the last 14 to 30 days (+9.7%) and the subsequent 30 to 60 days (+10%). Germany maintained a presence with a +6.6% increase in the last 30 to 60 days and an additional +5% growth in the last 60 to 90 days.
Gardenscapes is a mobile game from Playrix's Scapes™ series that combines match-3 puzzles, garden restoration, and social networking. Players can swap and match, restore and decorate the garden, and enjoy a novel storyline while solving unique match-3 levels.
Gameplay
Match-3 puzzles: Players solve match-3 puzzles to restore a garden to its former glory.
Narrative: The game features a compelling storyline that drives players forward.
Garden restoration: Players can choose decorations for cleaned-up areas of a massively overgrown garden as they level up.
In-game characters: Players can make friends with dozens of in-game characters, including Austin, the butler.
Pet: Players have a lovely pet that is always there to cheer them up.
Social network: Players can use an in-game social network to keep up with all the latest.
Unique structures: The garden has different areas with unique structures, such as broken fountains and mysterious mazes.
Community: Players can become neighbors with their Facebook friends.
In-app purchases: The game is free to play, but some in-game items can be purchased for real money.
Fun Features:
Storyline-based Gameplay
In-game Characters
Compelling Narrative
Mini Games
Live Events
Monetization
Monetization Strategy: Gardenscapes
1. Gardensale (Level 10)
Strategic Introduction: Gardenscapes introduces the "Garden Sale" offer strategically after players have familiarized themselves with the game, enticing them to explore premium features.
Valuable In-App Purchase: The offer includes 3500 coins and assorted game boosters, enhancing the gameplay experience, and is accompanied by a compelling 40% discount, creating a sense of value for players.
Early Engagement: Aimed at early player engagement, this initial in-app purchase opportunity serves as an enticing glimpse into the world of premium benefits, setting the stage for potential future interactions with the game's monetization features.
2. Gold Reserve (Level 24)
The "Gold Reserve" offer in Gardenscapes stands as a unique opportunity for players to acquire coins accompanied by bonus rewards. This special offer, priced at $3.99, provides players with a valuable reserve of extra coins.
When active, the Gold Reserve dynamically rewards players with bonus coins for each level successfully conquered. These earned coins are securely stored, fostering a sense of achievement and progress as players advance through the game.
Beyond the immediate acquisition of in-game currency, the Gold Reserve offer elevates the overall player experience by offering additional rewards tied to in-game achievements.
3. Small Coin offer: (Level 32)
Priced at $0.99, the "Small Coin Offer" serves as a quick and affordable solution for players facing depleted lives and coins, ensuring uninterrupted gameplay.
Tailored for immediate needs, this offer provides players with a practical pack of 1000 coins, catering to their in-game currency requirements without breaking the bank.
4. Golden Ticket (Level 37)
The "Golden Ticket" in Gardenscapes is a $4.99 exclusive in-game item, granting players access to premium benefits during the limited-time event.
Purchasing the Golden Ticket unlocks an array of premium rewards, including increased lives, upgraded power-ups, a golden profile picture frame, and a golden name. This comprehensive package enhances the player's in-game experience with exclusive elements.
On top of premium rewards, the Golden Ticket provides special perks such as an increased maximum number of lives, upgraded chargeable power-ups in levels, and a distinctive golden profile picture frame featuring the player's name in gold.
5. Black Friday (Level 50)
Gardenscapes introduces special Black Friday offers on level 50, providing players with exclusive coin packages and in-game boosters.
First Offer - $3.99 (70% Off): The primary Black Friday offer includes a generous bundle featuring 6000 coins, various in-game boosters, and a lives pack, all attractively priced at $3.99. The offer emphasizes a compelling 70% discount, adding substantial value for players looking to enhance their Gardenscapes experience.
Second Offer - $1.99 (60% Off): Complementing the first offer, the second Black Friday option presents a package with 2000 coins, along with in-game boosters and lives. Priced at $1.99, this offer provides a 60% discount, offering a more accessible choice for players seeking a budget-friendly yet rewarding Black Friday deal.
6. Recurring Golden Ticket Offer (Level 72)
At level 72 in Gardenscapes, the Golden Ticket offer resurfaces, enticing players with a unique proposition - the chance to purchase the Golden Ticket and retroactively receive rewards for levels they have already completed.
This offer appeals to players by promising rewards for past achievements, adding an extra layer of incentive for acquiring the Golden Ticket.
7. Social Integration
Gardenscapes incentivizes social integration with a straightforward offer—connect with Facebook and instantly receive 1000 coins, promoting community engagement and in-game benefits.
Players are encouraged to invite friends, unlocking substantial rewards upon reaching level 7. This not only strengthens the social fabric of Gardenscapes but also enhances the gaming experience through shared progression and rewards.
In-game currency
1. Coins
Coins and Stars: Gardenscapes features two main currencies—coins for purchasing garden items and stars earned by completing match-3 levels to progress in garden tasks.
Garden Shop Packs: The in-game store, Garden Shop, offers packs with coins and boosters, ranging from $0.99 to $19.99, providing diverse options for players.
Popular Gardener Kit: The Gardener Kit, recognized as the most popular choice, bundles in-game items, highlighting its appeal among Gardenscapes players.
Difficult Levels
Top In-App Purchases
User Acquisition
Revenue: $3,427,272,019
Top Countries Tier:1
USA
🇺🇸 (36%) : $1,243,630,194
Germany
🇩🇪 (10%) : $334,772,890
UK
🇬🇧 (4%) : $129,884,602
France
🇫🇷 (3%) : $93,408,938
Australia
🇦🇺 (2%) : $78,714,290
Downloads: 616,940,907
Top Countries Tier:1
USA
🇺🇸 (10%) : 63,465,413
Germany
🇩🇪 (4%) : 17,707,410
Other Countries:
Brazil 🇧🇷 (6%),
Spain 🇪🇸 (7%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $16.53
Tier-1 East: $13.91
Global: $5.56
Top Creatives
Creative 1
CREATED
Sept 19, 2023
IMPRESSION
51,738,169
Impressions by country
USA (89%),
Germany (4%),
UK (2%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
Creative 2
CREATED
Sept 06, 2023
IMPRESSION
1,481,069
Impressions by country
USA (14%),
Germany (9%),
France (7%),
UK (7%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
Creative 3
CREATED
Nov 02, 2023
IMPRESSION
335,063
Impressions by country
USA (13%),
Germany (12%),
UK (10%),
France (8%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
Top Creatives (Competitors)
1. Royal Match
CREATED
Sep 27, 2024
IMPRESSION
53,795,984
Impressions by country
USA (23%),
UK (9%),
France (7%),
Germany (4%),
Australia (4%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
2. Candy Crush Saga
CREATED
Sep 12, 2023
IMPRESSION
4,140,873
Impressions by country
USA (21%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
3. Candy Crush Soda Saga
CREATED
Sep 01, 2023
IMPRESSION
1,430,682
Impressions by country
USA (100%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
User Acquisition Strategy
.svg)
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Downloads
A 4.01% decrease in downloads was observed in the last 14 to 30 days, indicating a shift in user acquisition dynamics.
Subsequently, a decline of 8.5% in downloads was noted within the last 30 to 60 days.
Over the last 60 to 90 days, there was a further notable decrease of 10% in downloads.
2. Revenue
The revenue landscape displayed variability, with an increase of 2.26% in the last 14 to 30 days. This suggests a positive impact of user acquisition strategies on revenue during this period.
The last 30 to 60 days showed a decline in revenue (-3.41%), indicating a need for further optimization in monetization strategies.
The last 60 to 90 days saw a modest increase of 1.9%, suggesting ongoing efforts to enhance revenue generation.
3. Monetization Networks
Facebook demonstrated consistent growth over the analyzed periods, with the most notable increase in the last 14 to 30 days (+8.01%).
Unity maintained a strong presence in the user acquisition strategy, with increases in the last 14 to 30 days (+14%) and the last 60 to 90 days (+3.7%).
Vungle displayed growth, especially in the last 30 to 60 days (+13%), indicating an exploration of diverse monetization channels.
4. Popular Markets
The USA witnessed substantial growth in the last 14 to 30 days (+11%) and continued to be a focal point in the subsequent periods.
Germany showed remarkable growth in the last 14 to 30 days (+29%), underscoring the strategic importance of this market in recent user acquisition efforts.
The UK, while experiencing growth, showed a relatively steady emphasis across the periods, indicating a sustained focus on this market.
Creative Strategy
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Change in %
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% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Creatives
The last 14 to 30 days witnessed a substantial surge in unique/new creatives, showing an impressive increase of +86.3%.
The subsequent 30 to 60 days maintained a positive momentum with a continued increase of +32%.
The last 60 to 90 days, saw a decline of -52%, indicating a potential shift in creative strategy.
2. Change in Monetization Networks
YouTube emerged as a significant player in the creative strategy, showing a substantial growth in the last 14 to 30 days (+43%).
Applovin demonstrated a consistent presence with growth in the last 14 to 30 days (+14%) and remained stable in the subsequent 30 to 60 days.
Admob, while maintaining relevance, displayed a more modest growth in the last 14 to 30 days (+10%) and a slight increase in the last 60 days (+2.8%).
3. Change in Popular Markets
The creative strategy showed varying degrees of emphasis across popular markets. Notably, Australia experienced a substantial increase in the last 14 to 30 days (+21%).
The USA exhibited positive growth in both the last 14 to 30 days (+9.7%) and the last 30 to 60 days (+10%), emphasizing the strategic importance of this market in the creative strategy.
Germany displayed a consistent presence, with a moderate increase in the last 30 to 60 days (+6.6%) and a further growth of +5% in the last 60 to 90 days.
Push Notifications
News and Updates: Push notifications in Gardenscapes keep players informed about the latest news, updates, and events within the game, ensuring that they are aware of any new features, limited-time events, or special offers.
Community Engagement: Players receive push notifications to engage with the game's community, such as inviting friends to join the game and earn rewards, or participating in special community events and challenges.
Special Events and Offers: Push notifications alert players about special in-game events, limited-time offers, and exclusive rewards, encouraging them to participate and benefit from these opportunities.
Social Network Integration: Gardenscapes features an in-game social network that allows players to connect with friends and neighbors. Push notifications are used to keep players updated on their social interactions within the game, such as new friend requests, messages, or social activities.
Platforms Supported
Platforms Coming Soon
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