01
Executive Summary
02
Game Overview
03
User Acquisition
04
Top Creatives
05
Top Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Cash Tornado™ Slots - Casino Strategy
Special PvE Modes/Levels
Tournaments
Wild Bonuses
Progressive Jackpots
Interactive Mini-Games
Initial IAP Offer Within 15-20 Spins & Level 5
Cash Wheel Offer on Level 10
1st Time Super Sale on Level 15
Piggy Bank Windfall on Level 18
Blossom Blast Mini-Game on Level 30
Coin Coupon on Level 38
Level Dash offer on Level 54
1st Purchase Sale on Level 75
Revenue of $231,161,461.
Top five countries in revenue: USA, Australia, UK, Canada, and Germany.
Total downloads of 12,659,645.
Top five countries in downloads: USA, UK, Australia, Canada, and Germany.
Downloads: The game experienced a declining trend in downloads, with a minor dip (-3.57%), followed by a more significant decrease (-8.90%), but hints at potential stabilization over recent periods, necessitating a focused user acquisition strategy.
Revenue: The revenue landscape mirrored the downloads trend, indicating a need for monetization strategy optimization, particularly during the declining periods, with potential adjustments in the user acquisition strategy.
Monetization Networks: The dynamic shift in monetization network allocation demonstrated an agile approach to adapt to market dynamics, emphasizing AdMob's revenue generation capabilities, effective utilization of Unity's surge, and a well-tuned advertising strategy on Facebook.
Popular Markets: Varied market performance highlighted successful approaches in engaging different segments, including strong growth in Australia, alignment of strategies with the USA's preferences, stability in Germany and the UK, and the potential for localized tactics in Canada.
Change in Unique/New Creatives: Strategy displays adaptability with a 15% decrease in new creatives in the last 14 days, possibly for performance analysis, and a subsequent 37% surge in the last 60 days, indicating innovation.
Change in Monetization Networks: The strategy effectively utilizes monetization networks with a 10.6% growth in Unity and consistent growth on Facebook, including a 16.8% surge in the last 60 to 90 days.
Change in Popular Markets: Australia's consistent growth and the USA's sharp decline (-42%) in the last 14 to 30 days reveal a targeted approach, possibly adjusting resources in response to market dynamics.
Cash Tornado™ Slots – Casino by Zeroo Gravity Games offers an immersive casino experience with captivating slots, explosive jackpots, and loads of free spins. With exciting features like Scatters, Lock & Spin, and Vegas Lightning rounds, players explore Vegas-themed slots, chase wild multipliers, and enjoy thrilling bonuses.
The core of Cash Tornado™ Slots - Casino's gameplay revolves around spinning the slot machine reels. Players initiate spins, either manually or through auto-spin, to reveal various symbols and chase winning combinations.
A dynamic progression system keeps players engaged as they unlock new levels, access higher-stakes slot machines, and earn rewards for completing in-game achievements. This progression adds a layer of excitement and tangible goals to the gameplay.
Cash Tornado™ Slots - Casino boasts a diverse collection of over 180 unique slot machines, each meticulously crafted with captivating visuals and immersive audio.
The game's social aspect enables players to connect with friends, engage in friendly competition on leaderboards, and participate in tournaments at level 35.
Cash Tornado™ Slots - Casino sweetens the gameplay with a range of bonuses. Players can look forward to daily bonuses, mission-based rewards, and weekly surprises, adding an extra layer of excitement and incentives.
Upon completing each level, players are rewarded with free coins, further motivating progression and offering a sense of accomplishment.
Cash Tornado™ Slots - Casino enriches the gaming experience with a variety of mini-games. These include free spins, wild symbols, and scatter symbols, enhancing the excitement and providing players with additional opportunities to secure prizes.
Special PvE Modes/Levels
Level Completion Rewards
Tournaments
Wild Bonuses
Progressive Jackpots
Interactive Mini-Games
1. Initial IAP Offer (Within 15-20 Spins and Level 5)
After players spin the slots around 15-20 times and reach level 5, Cash Tornado™ Slots - Casino introduces the "1st Super Sale" on the home screen, marked by a substantial discount from $69.99 to $9.99.
By showcasing the original price alongside the reduced cost, Cash Tornado™ Slots - Casino taps into the anchoring effect, making the deal seem more valuable. The limited-time nature of the offer leverages players' FOMO (Fear of Missing Out), prompting them to act swiftly.
This discounted IAP offer strategically targets players in the early stages of engagement, aiming to convert free players into paying customers. By offering a high-value package at a lower price point, Cash Tornado™ Slots - Casino establishes a precedent for monetization while players are still exploring the game's features.
2. Cash Wheel Offer (Level 10)
At level 10, Cash Tornado™ Slots - Casino strategically places the "Collect Huge Bonus" cash wheel offer on the home screen, featuring an attention-grabbing wheel icon. The visually appealing design captures players' attention and curiosity.
The cash wheel employs a tiered reward structure. The initial spin grants free rewards to engage players, followed by purchasable spins starting at $1.99 and escalating to $4.99 and $9.99. The latter is highlighted as the "best value," encouraging higher investment.
The offer incorporates psychological principles for persuasion. A "Are you sure?" popup after closing the offer triggers cognitive dissonance, potentially nudging players towards purchase. The framing of the $9.99 option as the best value and the captivating design capitalizes on players' psychological tendencies to enhance conversion rates.
3. In-slot Offer (Ongoing offer)
Cash Tornado™ Slots - Casino strategically places ongoing offers within the gameplay interface of each slot. These offers, situated at the top center, maintain constant visibility to players as they engage with the game.
The offers employ dynamic messaging, transitioning from "Just for You" to "Sale" with a timer. This approach leverages players' curiosity and creates urgency, motivating them to consider time-sensitive discounted deals.
Cash Tornado™ Slots - Casino capitalizes on psychology by personalizing offers with "Just for You," triggering a sense of exclusivity. The rotating content strategy sustains player engagement through curiosity and exploration.
4. 1st Time Super Sale (at level 15)
Upon reaching level 15 and unlocking new game features, Cash Tornado™ Slots - Casino presents its "1st Time Super Sale," a personalized bundle for accomplished players.
This exclusive offer includes a substantial 343,350,000 coins valued at $69.99, now available for just $9.99. To further sweeten the deal, players receive 1000 gems, a 3-day VIP pass, and other undisclosed benefits. The offer's urgency is highlighted by a countdown timer, encouraging players to act swiftly to secure these rewards.
Following the initial presentation, the same offer reappears within 10 minutes, playing on familiarity and psychological triggers. While priced slightly higher, this initial premium offer serves as an introduction to future valuable propositions, enticing players into the world of premium in-game opportunities.
5. Piggy Bank Windfall
After playing a slot and returning to the home screen, Cash Tornado™ Slots - Casino presents an enticing offer: "Your Piggy Bank is Full! Click here to claim."
Upon engagement, players discover a brimming piggy bank representing accumulated coins from gameplay. Breaking the piggy bank requires a $1.99 investment, releasing the stored coins for instant in-game currency.
This "Piggy Bank" approach strategically leverages players' affinity for savings and rewards. The nominal investment intertwines gratification with potential conversion, aligning with modern monetization strategies that prioritize player experience alongside revenue growth.
6. 1st Time Super Sale with 2X coins (level 20)
Upon reaching level 20 and benefiting from a level-up bonus, Cash Tornado™ Slots - Casino reintroduces the "1st Time Super Sale" with doubled rewards – a staggering 686,700,000 coins – all for the consistent price of $9.99.
Doubling the coin bounty while maintaining an accessible price point enhances the offer's appeal, aligning with players' perception of value.
This evolved offer aligns with player progression and reward milestones, creating a narrative of achievement and enticing players to engage and invest in the game.
7. Tiered Ticket Offer (level 25)
At level 25, Cash Tornado™ Slots - Casino introduces the Ticket Offer, presenting players with three ticket tiers – Season Ticket ($4.99), Premium Ticket ($9.99), and Ticket Booth Ticket ($11.99, with a -19% discount).
The inclusion of different ticket tiers caters to player preferences and budgets, expanding the potential player base for monetization.
The nuanced price difference between Premium and Ticket Booth tickets strategically encourages players to opt for the latter, enhancing the perception of value and driving conversions.
8. Blossom Blast Mini-Game offer (Level 30)
At level 30, Cash Tornado™ Slots - Casino introduces the "Blossom Blast" mini-game, where players collect "Picks" from spins to participate and uncover rewards within flowers, driven by luck.
Upon using up their accumulated "Picks," players are presented with the option to purchase more via three offers, each priced at $4.99. This encourages players to extend their "Blossom Blast" experience.
The luck-based mechanics of "Blossom Blast" create emotional highs and lows, heightening player engagement. The consistent $4.99 price point for purchasing "Picks" aligns with contemporary monetization strategies, enticing players to invest in enhancing their gameplay and rewards.
9. Social Connection Incentive
At level 33, Cash Tornado™ Slots - Casino prompts players to "Connect to Facebook" with a compelling offer of 7,200,000 coins and a 50% bonus coin coupon. This incentivizes social engagement and enhances the communal gaming experience.
Following the social connection interaction, the "1st Time Super Sale" reemerges with a 6% increase in coin rewards, now at 729,000,000. The price is astonishingly slashed by 80%, from $9.99 to $1.99, maximizing perceived value and urgency.
Augmented coin offerings and striking price drops strategically magnify value perception, Cash Tornado™ Slots - Casino crafts a player-centric monetization narrative that encourages engagement, spending, and alignment with contemporary gaming strategies.
10. Coin Coupon
A tablet-like interface unfolds, spotlighting a compelling 30% coin bonus coupon across all coin store packages. A time-sensitive 4-day countdown and an accessible "Redeem" button drive swift player action.
Beneath the coin coupon, social connection incentives (Facebook, mobile number binding) and VIP weekly gifts forge a comprehensive engagement strategy, catering to diverse player preferences and fostering long-term involvement.
11. Persistent Allure of Super Sale (Level 40)
At level 40, Cash Tornado™ Slots - Casino keeps players engaged with the recurrent "1st Time Super Sale" offer, maintaining an attractive $1.99 price while continuously increasing coin rewards, and strategically leveraging familiarity and psychology to encourage conversions.
The repeated emergence of the offer, coupled with escalating coin bounties, perpetuates the appeal of this enduring proposition. The $1.99 price point remains a potent incentive for players, fostering a cycle of rewarding conversions and reinforcing revenue prospects.
12. Level Dash offer (Level 54)
At level 54's Level Dash, the "Pearls Link" mini-game offers players enticing coin rewards through engaging gameplay.
Following a free play round, an immediate popup presents a $1.99 offer, augmenting rewards. The popup then reappears with the same price, but a 2x coin value bonus, leveraging the psychology of value and player engagement.
The strategic integration of "Pearls Link," combined with tiered offers, creates an immersive experience, maximizing player engagement and potential revenue while maintaining value-centric pricing.
13. 1st Purchase Sale (Level 75)
Strategic Super Sales: At levels 57 and 63, the recurring "1st Time Super Sale" tempts players with substantial coin rewards (3,000,000,000 and 4,500,000,000) valued at $99.99, yet priced alluringly at $1.99.
Level 75 "1st Purchase Sale": At level 75, Cash Tornado™ Slots - Casino introduces the "1st Purchase Sale" offering an enticing 200% coin boost across all packages, catering to value-conscious and reward-driven players.
Milestone-Aligned Value: By expertly aligning offers with player progression, Cash Tornado™ Slots - Casino orchestrates a monetization symphony that balances psychological triggers, value perception, and engagement, fostering player satisfaction and revenue maximization.
In-game currency
1. Coins
Diverse Packs: Cash Tornado™ Slots - Casino features a wide range of coin packs, priced from $1.99 to $49.99, catering to different budgets and preferences.
New Player Boost: New players enjoy an exclusive bonus of 100% - 180% more coins with any coin pack purchase, enticing them to start their journey with added value.
Personalized Choice: Multiple pack options combined with new player bonuses offer a personalized experience, meeting varied player preferences and encouraging in-game coin purchases.
2. Gems
Supplementary Benefits: Cash Tornado™ Slots - Casino introduces gems as a secondary currency, providing extra advantages within the game's meta layers.
Varied Gem Packs: With six options ranging from $1.99 to $99.99, players can choose gem packs that align with their spending preferences.
Focused Offering: The limited gem pack selection acknowledges player tendencies and provides a tailored range to suit different spending habits.
3. Offers
Dynamic Offer Rotation: Cash Tornado™ Slots - Casino features an evolving array of time-based offers, creating a sense of urgency and excitement for players.
Varied Timeframes: These offers appear periodically, with each having a specific duration. This dynamic rotation adds an element of surprise and anticipation, encouraging players to engage with the game consistently.
Top Countries Tier:1
USA
🇺🇸 (78%) : $180,143,218
Australia
🇦🇺 (6%) : $13,147,236
Canada
🇨🇦 (4%) : $9,805,416
UK
🇬🇧 (3%) : $6,671,513
Germany
🇩🇪 (2%) : $3,988,608
Other Countries:
France 🇫🇷 (1%),
Netherlands 🇳🇱 (1%),
New Zealand 🇳🇿 (1%),
Italy 🇮🇹 (1%)
Top Countries Tier:1
USA
🇺🇸 (50%) : 6,252,008
UK
🇬🇧 (5%) : 602,317
Australia
🇦🇺 (5%) : 639,130
Canada
🇨🇦 (4%) : 554,875
Germany
🇩🇪 (3%) : 427,049
Other Countries:
Argentina 🇦🇷 (3%),
Mexico 🇲🇽 (2%),
Italy 🇮🇹 (2%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $24.71
Global: $18.28
Aug 30, 2024
12,541,456
USA (87%),
Australia (5%),
France (2%)
Israel (3%)
Aug 14, 2024
12,098,197
USA (81%),
UK (6%),
Canada (4%),
Australia (2%),
Germany (2%),
France (1%)
Israel (2%)
Jul 02, 2024
10,844,825
USA (78%),
UK (8%),
Canada (6%),
Australia (5%)
Italy (2%)
Feb 25, 2023
4,902,407
Germany (10%),
Canada (7%),
USA (4%)
Dec 28, 2023
6,961,025
USA (74%),
Canada (11%),
UK (7%),
Australia (5%),
Germany (2%)
N.A.
Sep 11, 2022
1,888,379
USA (100%)
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Downloads
The downward trajectory in downloads over the analyzed periods is a matter of keen observation. Over the last 14 to 30 days, the game experienced a slight decrease of -3.57% in downloads, indicating a minor dip in user acquisition during this period.
In the subsequent 30 to 60 days, the trend continued with a more significant decline of -8.90%, suggesting a need for renewed user acquisition efforts.
However, the last 60 to 90 days showed a smaller decrease of -2.04%, indicating a potential stabilization in downloads during this timeframe.
2. Change in Revenue
The revenue landscape mirrors the downloads trend, underscoring a compelling interplay between the two. Over the last 14 to 30 days, there was a reduction of -1.75% in revenue. Although slight, it suggests that monetization strategies might need optimization.
The following 30 to 60 days showed a larger decline of -2.9%, highlighting the importance of refining monetization approaches.
The last 60 to 90 days displayed a lesser decrease of -1.01%, indicating potential adjustments in the UA strategy.
3. Change in Monetization Networks
The shift in monetization network allocation is indicative of a dynamic exploration to extract optimal revenue streams. The robust growth of AdMob's share over multiple periods underscores its prowess in driving revenue.
Unity's notable surge in the last 14 to 30 days (+12.2%) highlights a deliberate strategy to harness its capabilities effectively. This also showcases an agile approach to adapting to changing market dynamics and opportunities.
The commendable growth of Facebook's share in the last 30 to 60 days (+10.7%) suggests a fine-tuned advertising strategy that's resonating with the audience.
4. Change in Popular Markets
The popularity shifts across different markets reveal intriguing insights. Australia's consistent upward trajectory, particularly its remarkable 24% surge in the last 14 to 30 days, signifies an adept approach to resonate with this player segment.
The robust performance in the USA, with growth of 12.6% and 11% in different periods, underscores a successful alignment of user acquisition strategies with the preferences of this market.
Germany and the UK showcase steadiness, hinting at stable strategies in these regions. Canada's modest gains emphasize the need for localized tactics to enhance engagement.
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Unique/New Creatives
The creative strategy demonstrates a willingness to experiment and adapt. The significant decrease of 15% in new creatives in the last 14 days compared to the previous 30 days suggests a period of consolidation, possibly to analyze the effectiveness of existing creatives.
The subsequent 37% surge in the last 60 days compared to the last 90 days underscores a strategic shift towards innovation and fresh content, likely in response to observed performance trends.
2. Change in Monetization Networks
The varying influence of monetization networks within the creative strategy showcases a pragmatic approach to maximizing revenue potential. Unity's 10.6% growth in the last 14 to 30 days signals a deliberate utilization of this platform's capabilities to drive engagement and conversion.
Facebook's consistent growth across multiple periods, including a substantial 16.8% surge in the last 60 to 90 days, signifies a strategic reliance on this network for sustained user interaction.
3. Change in Popular Markets
The dynamics of popular markets within the creative strategy suggest a targeted approach. Australia's consistent growth of 10.5% in the last 14 to 30 days and a further 25% increase in the last 60 to 90 days underscores a focused effort to engage and retain this audience.
The sharp decline of 42% in the USA during the last 14 to 30 days could indicate a strategic reallocation of resources, aligning with changing market dynamics.
Retention and Engagement: Push notifications serve as a potent tool for player retention. Cash Tornado™ Slots - Casino recognizes this and sends out a substantial number of daily notifications, typically around four to five. This aligns with the high engagement levels typical of slots players.
Diverse and Timely Content: The strength of Cash Tornado™ Slots - Casino's notifications lies in their diverse, playful, and timely content. They are deployed for various purposes, including gifting free coins, promoting in-game events, and announcing the availability of free rewards. These messages are strategically timed, ensuring that players receive a "good morning" and "good night" message for the same bonus, enhancing engagement.
Visual Appeal: Cash Tornado™ Slots - Casino goes beyond text-based notifications, utilizing image notifications that appear in the lock screen, notification center, and occasionally as banners. This visual approach enhances the appeal of notifications, making them more eye-catching and enticing for players.
Value-Added Approach: Cash Tornado™ Slots - Casino ensures that its push notifications have a clear purpose and offer value to players, steering clear of spammy practices. This approach helps maintain a positive player experience and enhances the effectiveness of these notifications in retaining and engaging players.