01
Executive Summary
02
Game Overview
03
User Acquisition
04
Top Creatives
05
Top Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Candy Crush Soda Saga Strategy
Rewarding Progression
Seasonal Quests
Competitive Gameplay
Sodalicious Combos
Collaborative Team Events
Collaborative Team Events Level 8
Super Sweet Deal Level 20
Locked Treasures Level 37
Gumball Goodies Level 54
Special Offer Level 72
Winter Cup Deals Level 86
Milestone Offer Level 100
Revenue of $2,703,206,960
Top five countries in revenue (Tier-1): USA, UK, Germany, France, Australia
Total downloads of 518,276,333
Top countries in download (Tier-1): USA, UK, France
Downloads: Game downloads showed a 3.6% decrease in the last 14 to 30 days, and 8.64% increase in the last 30 to 60 days. However, the last 60 to 90 days saw a decline of 2.31% in downloads.
Revenue: The revenue dynamics have displayed varying trends over time. A drop of -0.07% in the last 14 to 30 days, a -0.21% decrease in the last 30 to 60 days. The last 60 to 90 days saw a -0.69% decrease in revenue.
Monetization Networks: YouTube saw an increase of 18.4% in the last 14 to 30 days. Unity showcased growth of a 9.2% increase in the last 14 to 30 days, +11% in the last 30 to 60 days, and +10.8% in the last 60 to 90 days.
Popular Markets: In the last 14 to 30 days, the USA saw an increase of 7.6%, while France experienced a growth of 8%. The USA continued to show a 6.2% rise in the last 30 to 60 days, alongside the UK, which also grew by 4.2% during this period.
Unique/New Creatives: Candy Crush Soda Saga experienced a surge in new creatives testing (+38.60%) in the last 14 to 30 days, and an increase of (+42.5%) in the last 30 to 60 days. However, a decline (-14.89%) was observed in the last 60 to 90 days.
Monetization Network: YouTube increased by 54% in the last 14 to 30 days, while Admob rose by 9.35%; Unity fell by 14%. In the last 30 to 60 days, Unity increased by 12.3% increase, Ironsource grew by 7.46%, and YouTube increased by 3.71%.
Popular Markets: The USA's market performance was mixed, with a decrease of -56% in the last 14 to 30 days. Conversely, the last 30 to 60 days marked a 13.2% growth and an increase of 6.1% in the last 60-90 days. France's market remained steady, showing no change in the last 30 to 60 days, while the UK experienced a 4.2% increase.
‘Candy Crush Soda Saga’ is an engaging match-three puzzle adventure where players mix and match colorful candies to achieve a series of challenging objectives. Built by King, the same creators behind the popular Candy Crush Saga, this game presents a sweet twist with special candies and plenty of exciting levels.
Candy Crush Soda Saga is a match-three puzzle game where players swipe and match candies to complete objectives.
The game features various elements such as special candies, blockers, boosters, and different level types like soda levels, frosting levels, bubble levels, chocolate levels, honey levels, and bubble gum levels.
Players can create special candies like Color Bombs, Striped Candies, and Wrapped Candies by matching more than three candies in a row.
The main objectives of the game include spreading the soda, popping bottles, releasing the bears, and reaching a target score to progress through the levels.
There are currently over 10,000 levels in the game, each with its unique challenges and goals.
The game also includes monthly season updates with unique quests, exciting gameplay, and competitive features like the Episode Race and the 4 in-a-Row game mode.
Rewarding Progression
Seasonal Quests
Competitive Gameplay
Sodalicious Combos
Collaborative Team Events
1. Golden Offer (Level 8)
The game offers the "Special Deal" at level 8. Players are given a limited-time offer to grab boosters and gold bars. This initial IAP creates a sense of urgency for players to purchase before time runs out.
The regular price is shown with the discounted price of $0.99, encouraging players to take advantage of the savings.
The offer includes in-game currency (gold bars) and various boosters. Some boosters (color candies and candy bombs) are made available for 2 hours.
2. Super Sweet Deal (Level 20)
‘Super Sweet Deal’ at level 20 offers infinite lives for 30 minutes and infinite boosters for 1 hour, encouraging players to play longer sessions immediately after purchase.
The deal provides in-game currency (gold bars), which can be used for future purchases or to navigate difficult levels.
The price of $3.49 suggests a discount on the items if they are purchased in a bundle, offering a value deal for the player.
3. Locked Treasures (Level 37)
Upon reaching level 37, players unlock the IAP offer 'Locked Treasures,' which features bundles of boosters and gold bars at different price points.
The offers are time-sensitive, creating a sense of urgency with a countdown timer to encourage prompt purchases.
The offer is arranged at increasing price points (e.g., $4.99 and $6.99), providing options for different spending capacities and specifying more value at higher spend.
4. Gumball Goodies (Level 54)
“Gumball Goodies” at level 54 intrigues players with a free reward to engage with the feature, creating a habit-forming loop and encouraging regular interaction with the game.
The option to purchase additional turns at the gumball machine for 39 Gold bars serves as a microtransaction, directly contributing to the game's revenue.
The tiered rewards system, differentiating between ‘Free Goodies’ and ‘Premium Goodies’, creates a perceived value increase. The possible prizes motivate players to spend real money for potentially better in-game rewards and indulge in daily logins.
5. Special offer (Level 72)
The ‘Special offer’ at level 72 offer players to purchase in-game currency (gold bars) and boosters, allowing them to gain extra moves or lives.
Players can avail the in-game elements at different price points. From $0.99 for a smaller bundle to $4.99 for a larger bundle, the offer caters to different levels of spender willingness, from casual to more invested players.
6. Seasonal Sales Strategy: Winter Cup Deals (Level 86)
The “Winter Cup Deals” at level 86 indicate a seasonal promotion, tying in with an event or time of year. The offer creates a timely reason for players to make a purchase and tap into the holiday spirit of generosity.
Each tier has a collective offer combining gold bars and time-limited boosts. These are essential for progressing in the game. Moreover, the time restriction encourages players to stick to the game for a long time.
The offer includes pricing options of $1.99, $4.99, and $6.99, giving players choices for premium in-game items at different costs.
7. Milestone Offer (Level 100)
When players reach level 100, they unlock an exclusive IAP offer priced at $4.99.
The offer, available for a limited time, is highlighted by a countdown, urging players to seize the opportunity quickly.
The offer bundles 100 bars of gold with extra boosters, strategically leveraging the player's commitment and engagement at this significant milestone.
8. Social Integration
The game prompts players to join a team for events like ‘4 in a Row’ and ‘Bake a Cake’, fostering a sense of community and cooperation.
These team events encourage players to work together towards common objectives, offering shared rewards such as ‘awesome prizes’ and ‘tons of boosters’.
Social strategies enhance player retention and create opportunities for organic growth through players inviting friends.
Gold Bars
Primary and only in-game currency that is used to purchase in-game elements like extra lives, boosters, moves, tickets, and even unlock episodes.
A single gold bar costs $0.99. 7 packs of gold bars are available in quantities such as 10, 30, 60, 120, 250, 500 and 1200 with the price per bar generally decreasing as the pack size increases.
The range of packs starts from a pack of 10 for $0.99 and goes up to a pack of 1,200 for $8.99.
Bulk purchases offer the most significant discount, such as buying the S Gold Bar package at once, which costs $4.99.
Gold bars can be earned as rewards for completing certain levels or achieving high scores. Players can find gold bars in treasure chests.
Players have the option to exchange gold bars with friends who also play Candy Crush Soda Saga.
Top Countries Tier:1
USA
🇺🇸 (59%) : $1,589,258,237
UK
🇬🇧 (6%) : $146,228,029
Germany
🇩🇪 (5%) : $124,109,795
France
🇫🇷 (4%) : $93,259,795
Australia
🇦🇺 (3%) : $71,977,042
Top Countries Tier:1
USA
🇺🇸 (13%) : 66,788,966
UK
🇬🇧 (3%) : 12,632,083
France
🇫🇷 (3%) : 16,921,215
Other Countries:
India 🇮🇳 (21%),
Brazil 🇧🇷 (7%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $17.7
Tier-1 East: $7.25
Global: $5.2
Sep 29, 2023
1,522,564
USA (93%)
N.A
Aug 30, 2023
1,167,455
USA (100%)
N.A
Oct 06, 2023
1,158,276
USA (87%),
France (1%),
Canada (1%)
N.A
Sept 19, 2023
51,738,169
USA (89%),
Germany (4%),
UK (2%)
N.A
Sep 27, 2023
11,569,363
USA (29%),
UK (19%),
Germany (9%),
France (6%),
Australia (4%)
N.A.
Nov 09, 2023
742,021
Canada (4%),
Australia (3%)
N.A.
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Downloads
There was a 3.6% decrease in game downloads in the last 14 to 30 days..
Downloads increased by 8.64% during the last 30 to 60 days.
The last 60 to 90 days witnessed a downturn of 2.31% in downloads.
2. Change in Revenue
Revenue decreased by -0.07% in the last 14 to 30 days.
The last 30 to 60 days saw a decrease of -0.21%.
The last 60 to 90 days experienced a reduction in revenue of -0.69%.
3. Change in Monetization Networks
YouTube showed an increase of 18.4% in the last 14 to 30 days.
Unity maintained consistency and experienced positive changes in the last 14 to 30 days (+9.2%), 30 to 60 days (+11%), and 60 to 90 days (+10.8%).
In the last 30 to 60 days, the growth of Vungle was 8%.
Google Admob showed a growth of 6.4% in the last 60 to 90 days.
4. Change in Popular Markets
In the last 14 to 30 days, the USA experienced an increase of 7.6%, and France saw an increase of 8%.
The USA showed a rise of 6.2% in the last 30 to 60 days. Besides, the UK also contributed positively, with a growth of 4.2% during the same period.
Over the last 60 to 90 days, the USA continued its positive trend with an increase of 6.4%. UK showed a modest growth of 2.5%, and France also had a positive change, though smaller, at 1.3%.
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Unique/New Creatives
In the last 14 to 30 days, there was a notable increase of 38.60% in the number of unique/new creatives tested.
The last 30 to 60 days saw a raise of 42.5% in testing unique creatives.
During the last 60 to 90 days, there was a decrease of -14.89% in the number of new creatives tested.
2. Change in Monetization Networks
In the last 14 to 30 days, YouTube showed an increase of 54%, while Admob experienced a rise of 9.35%. However, during the period, Unity experienced a fall of 14% in monetization networks.
During the last 30 to 60 days, Unity’s growth was 12.3%, and Ironsource saw an increase of 7.46%. The growth of YouTube was 3.71%.
Unity showed a surge of 6.35% in the last 60 to 90 days, while Fyber saw an increase of 4.5%.
3. Change in Popular Markets
The prominence of the USA as a popular market was evident in the last 30 to 60 days (+13.2%) and the last 60 to 90 days (+6.1%). However, in the last 14 to 30 days, the USA experienced a decrease of -56%.
During the last 30 to 60 days, France remained equal, with the UK’s growth evident at 4.2%.
In the last 60 to 90 days, the growth of France and the UK was 6%.
User Retention: Candy Crush Soda Saga sends 3-4 push notifications, strategically employing rewards, competition, and community participation to enhance player retention and daily activity.
Competition: Messages like "Someone just passed you. Strike back and keep racing!" leverage players' competitive spirit, urging them to return and reclaim their position in the game.
Team Play: Alerts such as "Your teammate ticked a tile on the board!" emphasize the social aspect, encouraging players to contribute to ongoing team activities.
Engagement: Notifications like "Your team made a line or a column! Enjoy your prize!" celebrate player achievements, motivating them to re-engage with the game for rewards.