The Rowan's Starter Bundle in AFK Journey capitalizes on the support hero Rowan, celebrated for his healing and energy-boosting skills to other in-game characters. It’s the first bundle offer introduced after 45 minutes of continuous gameplay.

Availing of this deal allows players to leverage Rowan’s skills like "Fatal Greed," which provides surrounding allies with energy boosts and secure victory through increased game progress speed.

With this pack, players can access in-game assets like Lightbearer, Support Class, Magic and Range, level 1 Rowan Card, Ironwall Echo, and Invite Letter to boost individual player performance and enrich the overall team dynamics.

The specific ‘Purchase’ button on the deal is designed to initiate a streamlined purchase flow that directly highlights Rowan's Starter Bundle for immediate review and confirmation.

The colorful and lively design featuring the character Rowan appeals to players' affinity for narrative and character development.

AFK Journey introduces the ‘Mystic Epic Recruitment’ pack to offer a guaranteed 10 times (x10) Epic Invite Letter which can be used to summon in-game heroes and strengthen the team.

Players receive this pack as a congratulatory reward upon completing in-game hero recruitment.

This time-limited offer concluding in 23 hours, 59 minutes, and 50 seconds has a permanent purchase limit of 1, making it an exclusive purchase.

The price point of ₹89.00 is discounted and specially priced compared to the usual cost of Epic-level rewards in the game.

The countdown timer and purchase limit create urgency and scarcity, while the exclusive reward enhances the offer's desirability and perceived value, making it attractive to hesitant spenders.

On completing the first chapter of the gameplay narratives, the AFK Journey offers two in-app purchase options titled "Classic Gazette" and "Premium Gazette", which are designed to provide players with daily rewards over 30 days.

The "Classic Gazette" offers a value of 3500%, while the "Premium Gazette" provides a 3000% value increase.

Upon activating Classic Gazette, users receive an initial reward of 3000 Diamonds (primary in-game currency) and 120 Summoning Scrolls (an in-game currency used to recruit heroes via a gacha mechanism, which is a core system of the game’s character acquisition). Additionally, they are entitled to daily rewards of 300 Diamonds for 30 days.

At the initial level, the bundle pack of Premium Gazette grants users 450 Summoning Scrolls and 10 Advanced Hero Tokens (lets players participate in summoning events where they can unlock higher-tier heroes). Daily rewards of the bundle offer include 2 Advanced Hero Tokens each day for 30 days.

Priced at ₹449.00, Classic Gazette offers daily rewards at a highly cost-effective rate. While available for ₹1,299.00, Premium Gazette provides premium-level rewards like rare Advanced Hero Tokens, justifying its exceptional value of 3000%.

The daily rewards structure encourages daily logins and consistent engagement with the game, fostering a habit-forming loop that benefits both players and the game's revenue model.

The limited-time nature of the initial activation rewards leverages scarcity, motivating players to act quickly to maximize their benefits.

Three days into their gameplay, AFK Journey players are introduced to the ‘Travelogue Pack’, which offers a choice between two upgrade paths: the “Secret Travelogue” and the “Legendary Travelogue” for a boost in the in-game adventure.

The Secret Travelogue offers in-game rewards (Epic Invite Letters and a selector box for choosing an S-Level character) and an increase in one milestone level. At the same time, the Legendary Travelogue provides an instant boost by increasing the player's milestone level by 20.

Both versions of the Travelogue Pack offer rewards with over 4000% added value, specifically designed to accelerate progression and enhance gameplay by increasing milestone levels.

The pricing of Secret Travelogue is ₹899.00, while that of the Legendary Travelogue costs ₹1,799.00 with the latter deal offering more value for a higher price.

Once the player unlocks the Travelogue Pack in AFK Journey, it remains permanently available in the in-game store and allows the player to purchase it at any convenient time to boost their gaming experience.

The two-tier pricing strategy designed disproportionately for higher rewards caters to different spending thresholds, allowing players to choose based on their willingness to pay.

The “Special Limited Bundle” is an exclusive, time-limited offer designed to provide players of AFK Journey with a bonus of 1200% more value than standard in-game purchases.

Introduced after completing two game zones, this deal offers 300 Gemstones (used to obtain Invite Rolls at the Nobel Tavern, which is essential for recruiting new heroes). and 60 Energy Potions (replenish heroes' energy and continue battling without waiting for energy to regenerate naturally) for free for extended gameplay sessions.

The paid tier grants gold coins and Hero Summoning Cards for building higher-tier heroes and acquiring valuable in-game assets.

Offering free initial rewards motivates players with a taste of the benefits and lowers the psychological barrier to making the purchase. This sampling strategy enhances the perceived value of the paid bundles.

AFK Journey provides two combined offers (Secret Trek and Heroic Trek) under the ‘Bonus Trek Rewards’ after two days of consecutive game login and is designed to initiate an exciting in-game adventure.

Secret Trek allows players to increase their trek level by 20, granting them a 3500%+ value in rewards which include game assets. While "Heroic Trek" offers all the rewards from "Secret Trek" along with rewards, enhancing the value proposition.

Higher trek levels unlock added game content, boost hero stats (attack power, defense capabilities, and resource generation), and enhance the gaming experience.

“Secret Trek" is priced at ₹599.00, while "Heroic Trek" is priced higher at ₹1,299.00. The differentiation between the two lies in the added benefits and level increases offered by "Heroic Trek”.

By highlighting a comparison between the two tiers, players can perceive the higher-priced deal as more valuable, which will motivate them to opt for the more expensive option.

The higher cost of "Heroic Trek" comes with greater rewards. The offer leverages the principle of 'more for more'—where players feel they are getting a proportionately larger reward for their higher investment.

During the Journey's Gift event (a 7-day login event) in AFK Journey, players are encouraged to log in daily for seven days to earn consistent rewards. The event culminates with the opportunity to choose an Epic Hero on its final day.

Over the first six days, players receive Invite Letters as rewards. These letters can be accumulated to unlock heroes of higher rarity within the game.

By gathering more Invite Letters, players expand their selection of recruitable heroes, enriching their strategic possibilities and overall gaming experience.

This event caters to dedicated players who value regular logins to maximize rewards, and it also appeals to collectors seeking specific Epic Heroes to enhance their gameplay strategies.

The Hero Drills event lasts for four days and features multiple stages that require players to win battles for progression.

Players earn 75k Gold Coins by completing stages, which can be exchanged for rewards like Tidal Essence, Temporal Essence, and Omni-Acron.

These rewards are significant in-game items that enhance characters and unlock special features, aiding player progression and customization.

The “All Hero Event” a login reward event allows players to claim daily rewards simply by logging into the game each day.

By logging in consecutively, players earn chances to flip invitation cards, which grant them random S-Level heroes.

S-Level heroes are rare and considered more valuable than A-Level heroes, featuring characters like Cassadee, Vala, Rowan, Atalanta, Temesia, Brutus, and others.

Every 4th, 8th, 12th, and 16th flip guarantees players a random S-Level Celestial or Hypogean hero, enhancing the excitement and reward potential of the event.

The Trial of Abyss in AFK Journey is an advanced live event designed for players who have completed Main Story Chapter 4 and reached AFK Stage 1125. This event is available on servers that have been active for at least 18 days.

Players can earn rewards by clearing floors in the Trial of Abyss. Notable rewards include Forging Stones V, Hero Essences, and other in-game assets.

Success in the event requires careful selection and deployment of heroes. A balanced team composition, typically consisting of two DPS heroes, two Tank heroes, and one Support hero, is recommended.

The event encourages collaboration by granting server-wide rewards when floors (e.g., 330, 370, 410, 450) are first cleared by any player. These rewards, including hero-summoning items, are distributed to all players for a sense of collective achievement and strategic team building.

In AFK Journey, the Primal Lord event features two powerful bosses, Alpha Bear, and Lone Gaze, that appear one at a time per server. These bosses have massive HP and require collective efforts from all players on the server to be defeated within a week.

To participate, players must meet specific Resonance level requirements: at least 90 Resonance and access to Dark Forest Five for Lone Gaze, and over 150 Resonance with Vaduoso Mountains Five unlocked for Alpha Bear. Fast travel to these bosses is available through the Primal Lord button on the map.

Players can challenge the Primal Lord three times daily, with attempts resetting at 00:00 UTC. Rewards, like Equipment Chests, Diamonds, and Hero Essence, are based on the damage dealt.

Once a Primal Lord is defeated, an Eternal Inscription records the top 20 players who dealt the most damage, providing them with exclusive titles and rewards such as Twilight Essence and the coveted Bear Hunter title.

The "Limited Bundle" section in AFK Journey features bundles containing valuable in-game items such as Epic Invite Letters, Diamonds, Hero Essence, Rate Up Invite Letters, and Omni-Acron.

These bundles are categorized into Monthly and Biweekly options, each with distinct refresh rates. The Monthly Bundle refreshes every 29 days, while the Biweekly Bundle refreshes every 5 days.

The Monthly Bundle is priced at approximately 1500 Dragon Crystals (in-game currency), whereas the Biweekly Bundle ranges from 85 to 1250 Dragon Crystals, providing a value equivalent to 650%.

By offering high-value items like Diamonds and Epic Invite Letters, these bundles incentivize players to seek faster progression, thereby encouraging continued purchases.

The cosmetics section enables players to personalize their heroes according to their preferences, featuring a range of options such as the Monolith Set, Shapeshifting Scroll, and Scarlet Vow.

This section, featuring a variety of cosmetics available for exchange with Dragon Crystals (the in-game currency) ranging from 450 to 560, expands dynamically in response to gameplay.

Players have the flexibility to mix and match various cosmetic pieces to achieve their desired hero appearance, enhancing character customization within the game.

The Loyal Patronage section in AFK Journey functions as the game's VIP system, accessible through the Trolley (in-game store), and offers rewards and bonuses exclusively to players who make purchases, providing them with exclusive benefits.

Players can unlock multiple VIP levels by reaching specific spending thresholds. Higher levels offer bonuses like diamonds, character cosmetics, soulstones, and more.

Advancing to higher VIP levels requires players to accumulate Mithril Points. These points are earned by purchasing Dragon Crystals and items such as the Noble Path and Esperia Monthly, and by completing specific quests in the Growth Path.