Contents
01
Creative Strategy
02
Top Creatives
03Creative Analytics
a. Length of Top Creatives
b. Dimension of Top Creatives
c. Network-wise Scene Transitions
04Candy Crush Saga Ads Trained and Produced by Creative.ai
a. Avatar Ad
b. Data-Driven Ad
c. Gameplay Ad
Creative Strategy
Last 14 Days:1.New Creatives: 96
2.Top Monetization Networks:
3.Top Countries:
🇩🇪 Germany: 8%
🇨🇦 Canada: 3%
🇺🇸 USA: 5%
🇬🇧 UK: 2%
🇫🇷 France: 4%
4.Creative Production by Network:
5.Platform:
6.Gameplay vs UGC vs Text Overlay Ad Production: 
7.Holiday Special:
Creatives: 4
Last 30 Days:1.New Creatives: 185
2.Top Monetization Networks:
3.Top Countries:
🇫🇷 France: 8%
🇩🇪 Germany: 2%
🇺🇸 USA: 6%
🇨🇦 Canada: 1%
🇬🇧 UK: 2%
4.Creative Production by Network:
5.Platform:
6.Gameplay vs UGC vs Text Overlay Ad Production: 
7.Holiday Special:
Creatives: 9
Last 90 Days:1.New Creatives: 447
2.Top Monetization Networks:
3.Top Countries:
🇫🇷 France: 11%
🇩🇪 Germany: 4%
🇺🇸 USA: 10%
🇦🇺 UK: 4%
4.Creative Production by Network:
5.Platform:
6.Gameplay vs UGC vs Text Overlay Ad Production: 
7.Holiday Special:
Creatives: 22
Deconstructing Creative Strategy
Top CreativesCreative 1
Created:Jan 15, 2024
Impressions:17,495,297
Impressions by Country: France (13%), Germany (12%), USA (6%), Australia (3%)
Monetization Network:
HookStart SceneMid SceneEnd Scene
The attention-grabbing statement "King games have 200+ million players" is featured to emphasize the popularity of King games.
Length :3 Sec 
Objects detected:LogoTextNumber
Primary colors:BlackWhiteMaroonGold
Creative 2
Created:Sep 09, 2023
Impressions:6,171,430
Impressions by Country: France (23%), USA (12%), UK (6%)
Monetization Network:
HookStart SceneMid SceneEnd Scene
A vibrant color bomb emerges and is promptly activated by the compressor machine Length :4 Sec Objects detected:CandyLogoMachineLight
Primary colors:Slate GreyGainsboroDark Slate BluePhistle
Creative 3
Created:Dec 30, 2023
Impressions:4,744,425
Impressions by Country: France (40%), USA (6%), Germany (4%), UK (1%)
Monetization Network:
HookStart SceneMid SceneEnd Scene
The objective of the game, as displayed, is to collect 40 pieces of each of four different types of candies. A hand is shown pressing the button ‘Let’s Go!’ indicating the start of the game. Length :2 Sec Objects detected:HandCandiesTextNumberButton
Primary colors:PapayawhipBlackLightskyblueWhite
Logo and CTA Placement
After Analyzing 1000+ Creatives:
1. Dynamic Logo Presence:
- 90% of creatives maintain the logo on the top right.
- 10% of creatives maintain the logo on the top or bottom right.
2. End Card Placement:
- In the end card, 70% of creatives opt for placing the Candy Crush Saga logo in the top middle, while 30% consider a centered placement.
- In the end card, 80% employ a "PLAY NOW" CTA at the bottom mid or center.
- The "DOWNLOAD NOW" CTA appears in 20% of creatives, placed at the bottom middle.
Creative Analytics
Length of Top Creatives
Dimension of Top Creatives
Scene Transitions
Candy Crush Saga Ads Trained and Produced by
by Creative.ai
Creative.ai Video Ad Suggestions
Avatar Ad
Trained and Produced by Creative.ai
Data-Driven Ad
Trained and Produced by Creative.ai
Gameplay Ad
Trained and Produced by Creative.ai
Platforms Supported
Platforms Coming Soon
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