Newsletter

Travel Town - Merge Adventure Newsletter

Travel Town - Merge Adventure Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

Game Overview

  1. Gameplay
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Travel Town - Merge Adventure Strategy

Executive Summary

Fun Features:

Town Building and Exploration

Daily Rewards

Customizable Avatars

Unique In-Game Characters

Story-Driven Missions

Monetization

Starter Pack (Level 2)

Grateful Goodie Pack (Level 3)

 Special Offers Pack (Level 3)

Dazzling Dinner Pack (Level 4)

 Out of Energy? Pack (Level 4)

Super Shopper Pack (Level 5)

 Cyber Dreams Pack (Level 6)

Santa’s Surprise Pack (Level 11)

Christmas Gift Pack (Level 12)

Card Path Offer (Level 18)

Top Monetization Networks

User Acquisition

Revenue of $307,060,968

Top Tier-1 countries in revenue: USA, UK Germany, France

Total downloads of 51,377,086

Top Tier-1 countries in downloads: USA, Germany, UK, France

UA Strategy

Downloads: In the last 14 to 30 days, downloads of Travel Town - Merge Adventure increased by 8.96%, rose by 1.90% over the last 30 to 60 days, and grew further by 3.79% during the last 60 to 90 days.

Revenue: In the last 14 to 30 days, Travel Town - Merge Adventure’s revenue increased by 9.24%, grew by 2.04% over the last 30 to 60 days, and rose by 1.16% during the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, AppLovin increased by 81.3% and Facebook grew by 13.3%. Over the last 30 to 60 days, Vungle saw an increase of 20.0% and AdMob increased by 24.2%. During the last 60 to 90 days, Facebook saw an increase of 57.1% while YouTube declined by 25.0%.

Popular Markets: Over the last 14 to 30 days, the UK, France, and Australia each saw an 11.4% increase. In the last 30 to 60 days, France increased by 18.0% and Germany saw an 80.0% growth. During the last 60 to 90 days, the UK grew by 9.5%, while France, Australia, and Canada demonstrated a 49.8% growth.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, the number of new creatives for Travel Town - Merge Adventure increased by 14.7%, grew by 25.11% during the last 30 to 60 days, and further increased by 8.96% over the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, Unity saw a 31.9% increase, and Vungle demonstrated growth of 42.9%. During the last 30 to 60 days, Facebook rose by 13.8% and AdMob increased by 31.6%. Over the last 60 to 90 days, AppLovin increased by 22.0% and Facebook grew by 69.5%.

Popular Markets: Over the last 14 to 30 days, Germany experienced a 50.0% growth, while France saw a decline of 10.7%. During the last 30 to 60 days, Canada and Australia saw a similar growth of 20.0%. In the last 60 to 90 days, Germany grew by 63.6% and the USA increased by 9.0%.

Travel Town - Merge Adventure: Game Overview

Travel Town - Merge Adventure is a puzzle game created by Magmatic Games LTD that blends merging mechanics with town-building features. In the game, players explore the world of Travel Town, combining different items to create more valuable resources. The main objective is to restore the town after a storm by completing quests from the villagers, unlocking new areas, and discovering new items as they advance through the game.

Gameplay

Travel Town - Merge Adventure allows players to merge two identical items to create superior objects, helping generate resources that help in progressing the game.

Players collect coins and other resources by merging to rebuild and improve the town’s appearance and functionality.

The game offers over 500 different items, such as wooden planks and bricks, that players can discover across various levels.

Energy is a key resource needed for merging items, and players must manage it wisely; Diamonds are the premium in-game currency used to buy Energy packs or higher-level items.

Players complete quests from townsfolk that involve merging specific items or gathering resources, which rewards them with diamonds, and Energy.

Travel Town - Merge Adventure includes a social feature where players earn rewards by inviting friends, such as 50 Energy when a friend reaches level 6.

Fun Features:

Town Building and Exploration

Daily Rewards

Customizable Avatars

Unique In-Game Characters

Story-Driven Missions

Monetization

Monetization Strategy: Travel Town - Merge Adventure

1. Starter Pack (Level 2)

The Starter Pack in Travel Town - Merge Adventure provides new players with essential resources like diamonds, energy, and a treasure chest to ensure smooth progression during the early stages of gameplay.

It is available in three pricing tiers: ₹460.00 (50 Diamonds, 50 energy, 1 chest), ₹920.00 (200 Diamonds, 150 energy, 1 chest), and ₹1800.00 (1000 Diamonds, 500 energy, 1 chest). The affordable lower tier encourages first-time purchases, while the middle tier is strategically positioned as the most appealing option.

Players earn diamonds, which can be used to purchase energy to speed up the game’s progress. Diamonds can also unlock treasure chests containing random rewards like more diamonds, energy, or special items such as Mysterious Letters and Wild Pearls to boost progress. Energy helps merge items and complete quests.

This exclusive one-time purchase is introduced at Level 2, a point where players are highly engaged and excited. The limited availability and "purchase once" restriction create urgency and leverage FOMO to drive interest.

A 24-hour countdown timer highlights the time-sensitive nature of the offer, motivating players to act quickly while excitement for the game is high.

2. Grateful Goodie Pack (Level 3)

Travel Town - Merge Adventure offers this Grateful Goodie Pack, a special in-app purchase designed to help players progress by providing essential resources and rewards.

The pack includes 500 Diamonds (premium currency for speeding up progress or purchasing items like energy), 400 Energy (used for completing tasks and merges), one Treasure Chest (containing items like Energy and Diamonds), and one Golden Chest (offering rare and higher-tier rewards like Time Twist Booster).

It becomes available at Level 3, targeting new players who are getting familiar with the game mechanics. The timing encourages early investment in the game.

The pack is a limited-time, one-time offer with a 17-hour timer, costing ₹1,050. It is positioned as a mid-tier purchase to appeal to players seeking a balance between value and cost.

The bundle emphasizes value for money by combining premium rewards like Diamonds, Energies, and Boosters at a single price, creating the impression of a cost-saving option. It also introduces players to in-game purchases, potentially encouraging future transactions.

3. Special Offers Pack (Level 3)

The Special Offers Pack in Travel Town - Merge Adventure is introduced at level 3 and is designed to reward players with both free and paid benefits, helping them enhance their gaming experience by completing levels faster and upgrading their cities.

Players can claim free rewards like 10 energy units or a chest with a 5-minute booster, while the paid tier offers 100 Diamonds and 200 energy for ₹250.00.

The offer uses psychological principles like loss aversion and the endowment effect, encouraging users to value the free rewards and feel invested in the game.

By including a tiered structure and strategically positioned options, such as the free and mid-tier rewards, the pack makes the paid offers appear more valuable and appealing.

4. Dazzling Dinner Pack (Level 4)

Travel Town - Merge Adventure offers the Dazzling Dinner Pack, an in-app designed to boost player progress. It offers a combination of in-game resources like Diamonds, and energies at level 4.

The pack includes 350 Diamonds (premium currency), which help players unlock exclusive items, such as energy, that are hard to obtain otherwise. It also offers 150 energy units, allowing players to complete tasks faster without waiting for regeneration. Additionally, the pack contains chests with a mix of coins and energy, further aiding player progression.

The pack is available as a limited-time offer, making it a one-time deal that creates a sense of urgency and exclusivity. By offering it at level 4, the game ensures players are already invested in the gameplay, which increases the likelihood of purchasing the pack.

By bundling multiple resources—Diamonds, energy, and chests—into one discounted price of ₹700.00, the deal provides a comprehensive set of resources, catering to the player’s needs at this stage of the game.

5. Out of Energy? Pack (Level 4)

The Out of Energy? Pack is an in-app purchase designed for players of Travel Town - Merge Adventure who reach Level 4 or run out of energy. It includes 100 Diamonds (premium currency) and 300 Energy, which are vital for continuing gameplay and progression.

This pack helps players bypass energy shortages, enabling uninterrupted gameplay and providing diamonds for additional strategic options within the game.

Priced at ₹290.00, the bundle provides greater value than buying Diamonds and Energy separately, making it a compelling choice for players who may not have initially planned to make a purchase.

The limited availability (2/2) and countdown timer create a sense of urgency, prompting players to act before the offer expires, which can drive more purchases.

6. Super Shopper Pack (Level 5)

The Super Shopper Pack is an in-app purchase available at Level 5 in Travel Town - Merge Adventure. It includes 200 Diamonds, 600 Energy, and two chests (Pink and Purple), offering valuable resources like Wild Pearls along with Diamonds, and Energy to help players progress.

This pack offers Diamonds for purchasing exclusive features, such as Energy units, Energy for uninterrupted gameplay, and chests that may contain rare items like Time Twist Boosters, helping players progress faster without the need for grinding or waiting.

With a countdown timer (16:09:13), this time-limited pack can only be purchased once. It is offered at Level 5, when the game’s difficulty increases, making it an essential resource for players.

Priced at ₹700.00, this pack delivers premium resources at great value, providing players with significant advantages. The addition of exclusive chests further boosts its worth, making it a smart investment.

7. Cyber Dreams Pack (Level 6)

Travel Town - Merge Adventure offers the Cyber Dreams Pack, featuring 350 Diamonds, 150 Energy, an Epic Chest, and another high-value chest, providing resources for faster progression, prolonged gameplay, and access to rare items.

This limited-time bundle is designed to encourage purchases by delivering high-value rewards that enhance the gaming experience, making rare resources more accessible and saving players time compared to regular gameplay.

The pack includes a countdown timer and a “1/1 availability” tag to create urgency and scarcity, motivating players to act quickly and appealing to those who may have skipped earlier offers or reached a more engaging stage of the game.

Priced at ₹700.00, it combines premium resources into a bundle, increasing perceived value while matching previous pack prices and offering upgraded rewards to drive purchases.

8. Santa’s Surprise Pack (Level 11)

The Santa’s Surprises Pack is a festive in-app purchase from Travel Town - Merge Adventure designed to enhance the holiday gaming experience, offering players valuable resources to progress effectively while embracing the seasonal spirit.

This limited-time bundle includes 350 diamonds, 150 energy, and 2 seasonal chests (containing diamonds and energy), making it particularly attractive for players aiming to upgrade areas or acquire rare items like Guppies and Goldfish.

With a price of ₹ 700.00, it serves as an affordable option, appealing to casual players or those exploring in-app purchases for the first time, delivering substantial value without a significant cost.

The pack becomes available at Level 11, strategically aligning with player progression, and features a 20-hour countdown timer to provide ample decision-making time while subtly encouraging timely action.

The cheerful imagery of Santa holding a gift box invokes feelings of generosity and joy, while the tiered pricing strategy reduces barriers to spending, fostering player engagement and supporting long-term monetization efforts.

9. Christmas Gift Pack (Level 12)

The Christmas Gifts Pack is an exclusive in-app purchase (IAP) available at Level 12, designed with a premium festive theme, featuring a Christmas tree surrounded by gifts to symbolize abundance and luxury.

It offers 500 diamonds, 400 energy, and 2 seasonal chest, providing substantial rewards ideal for rapid progression or unlocking premium content.

With a short availability window of 2.5 hours, the pack leverages scarcity to create urgency, encouraging quick decisions and increasing its perceived value.

Priced at ₹1,050.00, the pack offers nearly double the rewards of the Santa’s Surprises Pack, justifying the higher cost for its premium positioning.

The differentiated pricing and reward structure cater to both casual and dedicated spenders, maximizing appeal to a broader audience and boosting revenue potential.

10. Card Path Offer (Level 18)

The Card Path IAP in Travel Town - Merge Adventure is a limited-time offer available at level 18, and is designed to provide players with valuable rewards that enhance their gameplay experience.

Players start by purchasing the first reward—50 Diamonds for ₹79.00—which unlocks a series of free rewards, including energy and card packs. These card packs provide rare items and decorations to help players enhance their town and customize it faster.

The offer is presented as a "path" with a countdown timer, creating urgency and encouraging players to progress through the rewards quickly.

While the initial purchase has a fixed cost of ₹79.00, all subsequent rewards are free, making the offer feel like a highly valuable bundle.

The design uses psychological principles like the endowment effect and perceived value, motivating players to complete the path by offering a sense of commitment and generous rewards after the initial purchase.

In-Game Currency

1. Energy

Energy is the primary in-game currency that refills over time at a rate of one unit every 1.5 minutes, up to a maximum limit.

The currency is needed to engage in special events like Town Chase, Travel Missions, and daily challenges. It also helps in recharging resources or skipping waiting times, allowing players to speed up their progress and maximize rewards.

Players can acquire Energy in Travel Town - Merge Adventure by completing gameplay challenges, watching Ads (up to four per day), direct purchases with Diamonds, leveling up in the game, and joining daily links shared on social media.

2. Diamond

Diamond is another primary in-game currency in Travel Town - Merge Adventure that can be used to buy Energy, allowing players to bypass wait times for natural energy regeneration, and speed up tasks such as crafting, production, and quest completion.

This currency is essential for acquiring exclusive decorations, building upgrades, and unlocking special mini-games.

Players can earn Diamonds through completing daily challenges, and time-limited events. Additionally, watching up to four ads daily and participating in social media contests offer opportunities to accumulate Diamonds for free. They can also buy Diamonds from the in-game store using real money.

3. Coins

Coin is the secondary in-game currency that is used for various transactions and upgrades within the game.

The currency is needed to purchase and upgrade buildings in the gameplay, unlock new areas and zones, and acquire in-game resources necessary for progression.

Players can earn coins by delivering requested items to townsfolk. Excess or unwanted items on the board can be sold for coins, helping manage inventory space.

Merging coin items on the board to higher levels before collecting increases the coin amount received.

Social Integration

The "Invite Friends" feature requires referred friends to reach Level 6 before the referrer players can unlock their rewards. The strategy ensures higher-quality user acquisition by targeting engaged players instead of casual downloads. It reduces churn while maintaining acquisition ROI.

Travel Town - Merge Adventure integrates Facebook and Instagram with distinct objectives—Facebook for updates and contests (community-driven engagement) and Instagram for visual storytelling and brand aesthetics.

Prominent CTAs like “Join Us!” and “Follow Now!” provide a clear, single-click path to social engagement. These CTAs highlight tangible benefits (rewards, updates, contests), ensuring players see a direct value exchange for their actions.

By rewarding players for bringing new users (explicitly mentioned as "NEW players only"), Travel Town - Merge Adventure prevents reward exploitation and focuses on user base expansion. This viral mechanism, paired with in-game benefits, amplifies organic growth while keeping rewards cost-effective for developers.

In-Game Store

The in-game store in the Travel Town - Merge Adventure allows players to purchase Diamonds in different quantities, ranging from the Tiny Diamond Pack (80 Diamonds for 190.00) to the Gigantic Diamond Pack (8000 Diamonds for 9000.00), with the best value being highlighted as "Best Offer" or "Popular."

Energy can also be bought using Diamonds. Options include an Energy pack (100 Energy for 10 Diamonds) and an Energy Chest (a larger Energy boost for 24 Diamonds).

The store considers two forms of currencies—real money for Diamond purchases and Diamonds for Energy packs, maintaining a dual in-game economy system.

The in-game store highlights special deals with tags like "Popular" and "Best Offer" to guide players toward the most beneficial purchases.

In-Game Events

1. Paradise Dreams

The Paradise Dreams event in Travel Town - Merge Adventure is a time-limited seasonal card collection event where players complete card sets to earn diamonds and a grand prize for finishing the entire ‘seasonal album’.

Cards can be obtained through purchases, events, daily tasks, energy-consuming producers, and missions, with card packs containing cards of different rarities based on the number of stars (higher stars = rarer cards).

Completing card sets unlocks rewards like Jokers, Diamonds, and Chests, while the seasonal album tracks progress with a handy progress bar and a timer showing how much time remains in the season.

Joker cards serve as wildcards that can transform into any missing card, helping players complete sets more quickly and efficiently.

As the season nears its end, cards become harder to find, but events, trading cards, and special ‘card booms’ offer bigger packs with up to 100% more cards to help players finish their collections in time.

2. Reward Runway

The Reward Runway is a mini-event in Travel Town - Merge Adventure where players undertake missions, each with a specific point goal.

The runway visually represents the event's progression, where players unlock rewards by reaching milestones. Players can also preview upcoming prizes on the reward map.

The event is available for a limited time, encouraging players to participate actively during the event period.

Various rewards, such as energy bolts and treasure chests, are shown at different checkpoints. Players need 75 Gift Cards to unlock the first milestone (progress shown at 0/75).

3. Tick Tock Orders

The Tick Tock Orders event in Travel Town - Merge Adventure is a time-limited event where players need to race against the clock, choose the right challenge, and complete orders to earn rewards.

Players must complete a streak of Tick Tock Orders during the Order Sprint event to win a grand prize. Partial progress still grants smaller rewards.

They can adjust the difficulty (Easy, Medium, Huge) of the orders. Harder challenges offer bigger rewards but cannot be changed once chosen.

Players can get the required items from the in-game store for faster order completion.

4. Taffy's Quest

The time-constraint event, ‘Taffy's Quest’ in Travel Town - Merge Adventure is about players assisting Taffy the Monkey by completing specified orders to earn in-game currencies.

Payers need to obtain in-game items by tapping on energy-consuming producers, bursting bubbles, or using special producers.

Some campaigns offer producers as rewards. Players need to merge items from these producers to craft the specific chain items Taffy requires.

They must continue merging items until all required items are collected or the event time expires. Furthermore, utilizing the Power Boost can offer additional help to obtain advanced items more quickly.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $307,060,968

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (42%) : $129,611,710

point

UK 

🇬🇧 (6%) : $16,936,324

point

Germany 

🇩🇪 (5%) : $15,599,249

point

France 

🇫🇷 (3%) : $7,908,530

Other Countries:

South Korea 🇰🇷 (7%),

Japan 🇯🇵 (4%)

Downloads: 51,377,086

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (23%) : 11,724,929

point

Germany 

🇩🇪 (5%) : 2,484,346

point

UK 

🇬🇧 (4%) : 2,220,772

point

France 

🇫🇷 (4%) : 2,091,308

Other Countries:

Brazil 🇧🇷 (8%),

Turkey 🇹🇷 (5%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $9.26

Tier-1 East: $15.57

Global: $5.98

Top Creatives

Creative 1

CREATED

Oct 02, 2024

IMPRESSION

6,654,193

Impressions by country

USA (57%), 

UK (16%), 

Germany (7%), 

France (3%), 

Canada (2%) 

Other countries

Saudi Arabia  (10%), 

UAE  (4%) 

Creative tags

SweetsCandyTextClothingAnimal

COLORS

#F4A460
#F0E68C
#DEB887
#FFA07A
#F5DEB3

Monetization Network:

75%
10%
8%
6%

Creative 2

CREATED

Aug 07, 2024

IMPRESSION

3,878,055

Impressions by country

USA (100%) 

Other countries

N.A   

Creative tags

DessertBrunchBreadSweetsSnack

COLORS

#6495ED
#87CEEB
#B0C4DE
#48D1CC
#66CDAA

Monetization Network:

74%
26%

Creative 3

CREATED

Nov 19, 2024

IMPRESSION

2,822,651

Impressions by country

France (55%), 

Germany (17%), 

UK (5%), 

Australia (4%), 

Canada (2%), 

USA (2%) 

Other countries

Netherlands  (7%), 

Switzerland  (2%) 

Creative tags

FemaleAdultHeadFruitMobile Phone

COLORS

#FDF5E6
#FFE4B5
#FFF8DC
#FFEBCD
#FFEFD5

Monetization Network:

100%

Top Creatives (Competitors)

1. Gossip Harbor®: Merge & Story

CREATED

Jul 17, 2024

IMPRESSION

4,200,381

Impressions by country

USA (12%), 

France (8%), 

Germany (5%) 

Other countries

South Korea  (6%), 

Brazil  (5%) 

Creative tags

GameComicsNatureCreamText

COLORS

#808080
#696969
#87CEEB
#778899
#B0E0E6

Monetization Network:

100%

2. Merge Mansion

CREATED

Aug 16, 2024

IMPRESSION

45,658,658

Impressions by country

 USA (75%), 

UK (8%), 

Canada (5%), 

Australia (4%) 

Other countries

Italy  (1%), 

South Korea  (1%) 

Creative tags

BookComicsFaceSunglassesWoman

COLORS

#BC8F8F
#C0C0C0
#D3D3D3
#F5F5DC
#FAEBD7

Monetization Network:

100%

3. Merge Hotel Empire: Design

CREATED

Oct 23, 2024

IMPRESSION

1,821,659

Impressions by country

USA (14%), 

France (12%), 

UK (7%), 

Australia (5%), 

Canada (4%) 

Other countries

Japan  (10%), 

Spain  (7%) 

Creative tags

CartoonIndoorsFaceGirlHead

COLORS

#D8BFD8
#D3D3D3
#B0C4DE
#696969
#778899

Monetization Network:

54%
34%
12%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

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In the last 14 to 30 days, downloads of Travel Town - Merge Adventure increased by 8.96%.

arrow

Over the last 30 to 60 days, downloads rose by 1.90%.

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In the last 60 to 90 days, downloads grew by 3.79%.

2. Change in Revenue

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In the last 14 to 30 days, the revenue of Travel Town - Merge Adventure increased by 9.24%.

arrow

Over the last 30 to 60 days, revenue grew by 2.04%.

arrow

During the last 60 to 90 days, revenue rose by 1.16%.

3. Change in Monetization Networks

arrow

In the last 14 to 30 days, AppLovin increased by 81.3%, Facebook grew by 13.3%, AdMob experienced a growth of 20.3%, Unity rose by 9.6%, YouTube saw an increase of 15.0%, Fyber grew by 78.5%, and Vungle saw a growth of 11.4%.

arrow

Over the last 30 to 60 days, AppLovin grew by 77.2%, Vungle saw an increase of 20.0%, AdMob grew by 24.2%, YouTube experienced an increase of 50.0%, Unity demonstrated growth of 14.0%, Facebook grew by 10.0%, and Fyber increased by 71.4%.

arrow

During the last 60 to 90 days, Facebook saw an increase of 57.1%, YouTube experienced a decline of 25.0%, AppLovin saw a growth of 53.4%, AdMob increased by 10.9%, Vungle saw an increase of 20.0%, Unity grew by 66.6%, and Fyber experienced a growth of 10.9%.

4. Change in Popular Markets

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In the last 14 to 30 days, the USA grew by 19.2%, Canada rose by 71.4%, Germany increased by 9.0%, and the UK, France, and Australia each saw an 11.4% increase.

arrow

Over the last 30 to 60 days, France increased by 18.0%, Germany saw an 80.0% growth, the USA grew by 14.4%, the UK and Canada increased by 10.0%, and Australia rose by 60.0%.

arrow

In the last 60 to 90 days, the UK grew by 9.5% and the USA and Germany each rose by 50.0%. France, Australia, and Canada demonstrated a 49.8% growth.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

In the last 14 to 30 days, the number of new creatives for Travel Town - Merge Adventure increased by 14.7%.

arrow

During the last 30 to 60 days, there was a growth of 25.11%.

arrow

Over the last 60 to 90 days, the number of new creatives grew by 8.96%.

2. Change in Monetization Networks

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In the last 14 to 30 days, Unity saw a 31.9% increase, AppLovin grew by 25.3%, Facebook rose by 22.4%, AdMob saw a decline of 8.2%, Vungle demonstrated growth of 42.9%, Fyber rose by 28.5%, and YouTube increased by 25.7%.

arrow

During the last 30 to 60 days, Facebook rose by 13.8%, AdMob increased by 31.6%, Unity saw a growth of 85.7%, AppLovin saw a growth of 14.3%, and Fyber experienced an increase of 66.6%. YouTube and Vungle each increased by 20.0%.

arrow

Over the last 60 to 90 days, AppLovin increased by 22.0%, Facebook grew by 69.5%, AdMob saw a growth of 15.7%, Unity increased by 31.2%, Fyber saw an increase of 7.9%, Vungle experienced a growth of 20.0%, and YouTube grew by 49.7%.

3. Change in Popular Markets

arrow

In the last 14 to 30 days, Germany experienced a 50.0% growth, while France saw a decline of 10.7%. The UK recorded a 33.9% increase, the USA saw an increase of 55.8%, and Australia and Canada grew by 25.7%.

arrow

During the last 30 to 60 days, the USA registered a 17.5% increase, the UK grew by 12.8%, Germany demonstrated an increase of 66.6%, France experienced a 16.6% rise, and Canada and Australia saw a similar growth of 20.0%.

arrow

In the last 60 to 90 days, Germany grew by 63.6%, the USA increased by 9.0%, the UK saw a 61.5% growth, and France demonstrated a 12.4% increase. Australia and Canada increased by 24.8%.

Push Notifications

Travel Town - Merge Adventure sends 4 to 5 notifications daily to re-engage players and adopt a casual, friendly tone filled with emojis and phrases like “scenic surprises” and “festive prizes”, creating an approachable atmosphere that resonates with casual gamers.

The mention of events in notifications capitalizes on seasonal or limited-time events and makes the gameplay feel dynamic and exclusive. This encourages users to log in to participate before the events end.

Some notifications highlight social aspects (neighbors and community) and encourage users to interact with others in-game, thereby increasing retention.

Messages are framed in a way to remind users of resource availability, pushing them to resume gameplay. It’s a strategy commonly used to maintain active user cycles.

Notifications highlight in-game rewards and tap into the player’s intrinsic desire for incentives. This approach increases retention by providing immediate value upon return.

Subtle CTAs leveraged in these notifications are action-focused, and concise and guide players toward specific activities without feeling intrusive.

The variety of messages (rewards, events, social invites) coupled with their frequent delivery ensures consistent re-engagement, but it risks notification fatigue, which could annoy users over time if overused.