The ‘Newcomer Exclusive’ is about unlocking premium features such as extensive sleep analysis, hundreds of sleep-inducing sounds, and smart alarm functions.

New users are greeted with this special ‘Newcomer Exclusive’ offer after listening to 2 basic sleep stories to capitalize on their initial engagement.

Discounting annual plans (as indicated by the 50% off on the 12-month subscription) encourages longer-term commitments from users, which ensures a steadier revenue stream.

Providing a support channel (shuteye_support@enerjoy.life) within the IAP narrative emphasizes the commitment to service and user satisfaction, increasing trust and subscription uptake.

The ' Premium Access Plan’, is about a tiered subscription model with a 7-day free trial followed by different durations for subscription plans: 1 month, 12 months, and 3 months.

Users encounter this IAP offer when they attempt to access premium content during the app's usage.

By incorporating a free trial period, the app hooks users, demonstrating the app's value before asking for payment. This encourages higher conversion rates from free to paying users.

Each offering of this IAP has a stated price, with the annual option being highlighted as the "Most Popular," suggesting a cost-saving benefit over monthly plans.

The “Spin and Win” deal offers users a gamified experience to win discounts on app services, including a 'SUPER PRIZE' of 50% off.

The timing of this IAP is every 2 days of continuous app usage and is designed to convert free users into paying customers at a discounted rate.

This gamification incorporates game elements into non-game contexts. By adding the element of fun and creating a sense of luck and reward, the platform increases IAP conversions.

The deal features a countdown timer, labeled as a ‘TIME LIMIT OFFER’, motivating users to act quickly to access all features.

The promotion showcases an exclusive annual subscription rate of ₹233.33 per month, a saving from the usual ₹5600 per annum.

This IAP leverages user engagement periods to maximize revenue, employing a data-driven approach to offer premium features when users are most active and interested

‘Half Price Deal’ offers a 50% discount, branding it as the ‘BEST DEAL OF THE YEAR’, providing the highest value for money within the app's subscription plans.

This standout offer is timed after enjoying 4 sleep sessions on the platform. Users can also expect to see the offer during sales periods or when the app is looking to boost year-end revenue figures.

The deal serves as an example of leveraging time-sensitive promotion to drive conversions.

The ‘Holiday Special’ deal presents a caring gesture. By stating ‘Our way of showing that we care’, the deal unlocks all features for better sleep, directly tying the purchase to a tangible benefit.

The offer is timed after 3 to 4 days of continuous usage.

Pricing is presented both on a micro (daily) and macro (annual) scale, making the cost appear more digestible at ₹7.77/day while also transparently showing the annual total. This dual presentation caters to different user preferences, leading to a higher conversion rate.

The strategy behind this IAP offer leverages emotional appeal and the psychology of care. By presenting the offer as a gift or a token of appreciation, it is likely to resonate with users on an emotional level.