Royal Match Newsletter
Contents
01
Executive Summary
- Monetization
- In-app currency
- Top Monetization Networks
- User Acquisition
- UA Strategy
- How Creative Strategy is changing?
02
Game Overview
- Gameplay
- Fun Features
- Monetization
- In-game currency
03
User Acquisition
- Revenue + Revenue in Top Tier-1 Countries
- Downloads + Downloads in Top Tier-1 Countries
- Monetization Networks
04
Top Creatives
05
Top 3 Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Royal Match Strategy
Executive Summary
Fun Features:
Rewarding Challenges
Mini Games
Strategic Boosters
Vibrant Levels
Live Events
Monetization
Initial IAP offer Level 5
Mini Coin offer Level 17
Team gift offer Level 25
Haunted Pass Level 40
Endless Treasure Bundle Level 60
Jungle Treasure Bundle Level 85
Trick or Treasure Bundle Level 102
Top Monetization Networks
User Acquisition
Revenue of $1,230,832,689
Top five countries in revenue: USA, UK, Germany, Canada, and Australia.
Total downloads of 188,062,419
Top countries in downloads: USA, UK and France
UA Strategy
Revenue: Despite download declines, revenue showcases resilience, with increases of 1.66%, 0.04%, and 1.18% in the last 14 to 30 days, 30 to 60 days, and 60 to 90 days, respectively.
Downloads: A nuanced decline in the last 14 to 30 days (-4.66%), followed by a more substantial downturn (-11.13%) in the subsequent 30 to 60 days, indicating the need for strategic interventions.
Monetization Networks: AdMob's strategic focus is evident with a +10.6% increase in the latest 14 to 30 days, while Unity experiences a significant +18.9% growth in the 30 to 60-day period. Fyber, after a modest rise initially, faces a decline, prompting potential reassessment.
Popular Markets: The USA consistently grows in emphasis, with an 11.2% surge in the latest 14 to 30 days. Germany (+18%) and the UK also show positive growth, emphasizing their strategic significance in user acquisition efforts.
Creative Strategy
Change in Unique/New Creatives: Notable declines in the introduction of new creatives in the last 14 to 30 days (-6.71%), 30 to 60 days (-17.5%), and 60 to 90 days (-54.11%) suggest a potential strategic decision to streamline or refine creative assets for focused effectiveness
Change in Monetization Networks: Unity consistently gains emphasis in the creative strategy, with increases of 5.3%, 6.6%, and 10.6% in the most recent 14 to 30 days, 30 to 60 days, and 60 to 90 days, respectively. AdMob experiences a decline (-3.22%) in the 30 to 60-day period, suggesting a potential reevaluation, while Fyber displays varying emphasis.
Change in Popular Markets: The USA sees a notable decline (-36%) in creative emphasis in the most recent 14 to 30 days, indicating a potential shift in targeting or adaptation. Germany and France show consistent growth, emphasizing strategic focus, with the UK intensifying creative efforts over time, as seen in increases of 3.3%, 10.7%, and 8.3% in successive periods.
Royal Match is a free puzzle game developed by Dream Games, Ltd. The objective of the game is to help King Robert build the most beautiful royal castle. Achieving this goal entails completing various tasks, navigating through vibrant levels, and collecting chests filled with rewarding treasures.
Gameplay
The core gameplay of Royal Match revolves around a match-3 puzzle mechanic, where players need to complete targets to beat levels.
The game offers an easy-to-grasp match-3 core gameplay that appeals to a broad audience, with added layers of base progression systems.
Players solve match-3 puzzles to earn in-game currency, which can be used to build and decorate a castle, creating a tangible feeling of progression.
The game also introduces new mechanics as players advance to keep the gameplay fresh and interesting, and offers various power-ups and boosters like rockets, TNT, and royal hammers to enhance the gaming experience.
Additionally, Royal Match regularly adds new levels and live events to keep players engaged and coming back for more. Currently, there are 4000+ levels in Royal Match.
Overall, the game's core gameplay involves match-3 puzzles, base construction, and a progression system that keeps the experience engaging and dynamic.
Fun Features:
Rewarding Challenges
Mini Games
Strategic Boosters
Vibrant Levels
Live Events
Monetization
Monetization Strategy: Royal Match
1. Initial IAP offer (Level 5)
When players exhaust their in-game coins and seek to acquire boosters or lives, Royal Match strategically introduces a coin offering.
Upon triggering this feature, players are seamlessly redirected to the in-game store, where a variety of coin packs are available at different price points.
Of notable interest is the highlighted "Special Offer", a premium package priced at $2.99. This exclusive offer not only provides a substantial 2000 coins but also includes a selection of boosters that significantly enhance the overall gaming experience.
By presenting this offer prominently, Royal Match entices players with a compelling value proposition, fostering both engagement and potential in-game purchases. The tiered pricing of the coin packs caters to diverse player preferences and spending capacities, ensuring a tailored and inclusive monetization approach.
2. Mini Coin offer (Level 17)
During gameplay in Royal Match, when a player depletes their allocated 5 lives and wishes to continue, they have the option to purchase an additional life using in-game coins.
However, in instances where the player's coin balance is insufficient, Royal Match strategically introduces a tailored coin offer.
This offer is specifically designed to address the need for additional lives, providing players with an opportunity to buy lives by acquiring the necessary coins through an in-app purchase. This dynamic approach not only facilitates continued gameplay but also serves as an effective monetization strategy.
3. Team gift offer (Level 25)
Tiered Structure: Royal Match introduces a Team Gift Offer comprising Gold, Silver, and Bronze tiers, each catering to different team budgets with price points at $40, $20, and $10, respectively.
Collaborative Benefits: Team members or friends within a team can collectively avail of the offer, fostering a sense of teamwork. Each tier comes with distinct perks, encouraging strategic decision-making based on team needs.
Social Engagement: This innovative feature enhances social dynamics within the game, providing not only a collaborative gameplay experience but also serving as a monetization strategy aligned with player engagement and shared progression.
4. Haunted Pass (Level 40)
Royal Match introduces the "Haunted Pass," a captivating battle pass feature that becomes accessible at level 40. This exclusive pass unveils 30 steps of rewarding challenges and bonuses for players to explore over the course of a month.
As players naturally progress, they are granted free rewards, enhancing their gameplay experience and providing incentives for continuous engagement.
To unlock additional rewards and exclusive perks, players have the option to activate the Haunted Pass at a cost of $10. This optional activation adds a layer of choice for players who wish to elevate their gaming experience and fully capitalize on the pass's benefits.
5. Endless Treasure Bundle (Level 60)
Royal Match introduces the enticing "Endless Treasure" bundle offer at level 60, providing players with an opportunity to access a wealth of in-game rewards. Players are presented with an initial set of free rewards that they can claim, enhancing their gameplay experience without any cost.
To unlock a continuous stream of rewards and additional perks, players can opt to purchase the "Endless Treasure" bundle for $3.99. This strategic monetization offer adds value for players looking to amplify their in-game benefits.
The offer is time-limited, introducing a sense of urgency for players to seize this opportunity and maximize their rewards within a specified timeframe. This time-sensitive element adds a layer of excitement and encourages prompt player engagement.
6. Jungle Treasure Bundle (Level 85)
At level 85, Royal Match unveils another enticing offer, the "Jungle Treasure" bundle, building on the success of the Endless Treasure. This offer introduces a fresh theme and a new set of rewards for players to explore.
Just like its predecessor, the Jungle Treasure bundle initiates with a set of free rewards that players can claim, enhancing their gaming experience without any upfront cost.
To enjoy a continuous influx of unique rewards and exclusive perks aligned with the new theme, players have the option to purchase the "Jungle Treasure" bundle for $3.99. This consistent price point maintains accessibility and familiarity for players who appreciated the initial offer.
7. Trick or Treasure Bundle (Level 102)
Royal Match introduces the captivating "Trick or Treasure" bundle at level 102, embracing the spirit of Halloween with a thematic twist. This offer brings a festive and spooky theme to the game.
As with previous bundles, players receive an initial set of free Halloween-themed rewards to enhance their gameplay and celebrate the season.
To continue the Halloween-themed adventure and unlock an array of special rewards, players can opt to purchase the "Trick or Treasure" bundle for $3.99. This familiar pricepoint maintains accessibility and aligns with the established structure of similar bundles.
In-game currency
1. Coins
In Royal Match, coins stand as the primary hard currency, forming the cornerstone of the game's monetization strategy. This singular currency simplifies the in-game economy, offering players a straightforward means of purchasing various items and enhancing their gameplay experience.
Buying Additional Moves: Coins in Royal Match empower players to extend their gameplay by purchasing additional moves, providing strategic flexibility during challenging levels.
Acquiring Boosters: The versatility of coins extends to acquiring a range of boosters that offer unique advantages, enhancing players' ability to overcome obstacles and clear the levels.
Refilling Lives: Coins also play a crucial role in refilling lives, ensuring uninterrupted gaming sessions for players who wish to continue their immersive experience.
The adoption of a single-currency approach simplifies the in-game economy, promoting transparency and clarity for players. This simplicity allows users to easily understand the value of their purchases and the benefits associated with spending coins.
Top In-App Purchases
User Acquisition
Revenue: $1,230,832,689
Top Countries Tier:1
USA
🇺🇸 (57%) : $70,507,241
UK
🇬🇧 (5%) : $61,432,070
Germany
🇩🇪 (5%) : $59,083,588
Canada
🇨🇦 (3%) : $35,198,780
Australia
🇦🇺 (3%) : $33,264,006
Other Countries:
Japan 🇯🇵 (8%),
South Korea 🇰🇷 (3%)
Downloads: 188,062,419
Top Countries Tier:1
USA
🇺🇸 (17%) : 32,194,248
UK
🇬🇧 (4%) : 6,519,178
France
🇫🇷 (3%) : 5,267,939
Other Countries:
India 🇮🇳 (12%),
Brazil 🇧🇷 (6%)
Top Monetization Networks (Last 30 days)
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RpD
Tier-1 West: $16.89
Tier-1 East: $11.6
Global: $6.54
Top Creatives
Creative 1
CREATED
Sep 27, 2024
IMPRESSION
53,795,984
Impressions by country
USA (23%),
UK (9%),
France (7%),
Germany (4%),
Australia (4%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
Creative 2
CREATED
Oct 02, 2023
IMPRESSION
43,113,208
Impressions by country
USA (56%),
Australia (4%),
Canada (4%),
UK (3%)
Other countries
Japan (27%),
Turkey (2%)
Creative tags
COLORS
Monetization Network:
Creative 3
CREATED
Jul 29, 2024
IMPRESSION
29,611,836
Impressions by country
Canada (15%),
Australia (12%),
France (7%),
UK (6%),
Germany (3%)
Other countries
Turkey (20%),
Italy (15%)
Creative tags
COLORS
Monetization Network:
Top Creatives (Competitors)
1. Candy Crush Saga
CREATED
Sept 12, 2023
IMPRESSION
4,140,873
Impressions by country
USA (21%)
Creative tags
COLORS
Monetization Network:
2. Candy Crush Soda Saga
CREATED
Sep 01, 2023
IMPRESSION
1,430,682
Impressions by country
USA (100%)
Creative tags
COLORS
Monetization Network:
3. Gardenscapes
CREATED
Sept 19, 2023
IMPRESSION
51,738,169
Impressions by country
USA (89%),
Germany (4%),
UK (2%)
Creative tags
COLORS
Monetization Network:
User Acquisition Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Downloads
The last 14 to 30 days reveal a modest decline of 4.66% in downloads, signaling a nuanced shift in user acquisition dynamics. This follows a more pronounced downturn of 11.13% in the subsequent 30 to 60 days, suggesting a need for strategic interventions to address the declining trend.
The 60 to 90-day period shows a decline of 7.79%, indicating ongoing optimization efforts in user acquisition.
2. Change in Revenue
Despite the decline in downloads, the revenue landscape exhibits resilience. In the latest 14 to 30 days, there's a commendable 1.66% increase in revenue, showcasing effective monetization strategies.
The subsequent 30 to 60 days maintain a positive trajectory with a marginal 0.04% increase in revenue, underlining the robustness of the monetization approach.
The last 60 to 90 days show a positive trend, with a 1.18% increase in revenue, emphasizing the sustained effectiveness of the monetization strategies over time.
3. Change in Monetization Networks
AdMob remains a focal point in the monetization strategy, with a significant 10.6% increase in the latest 14 to 30 days. This underscores a deliberate focus on maximizing AdMob's potential.
Unity sees a substantial increase in the 30 to 60-day period (+18.9%), indicating a strategic shift to leverage Unity's capabilities for enhanced monetization.
Fyber, despite a moderate increase in the first period, experiences a decline in subsequent periods, suggesting a need for reassessment or adjustment in its role within the monetization mix.
4. Change in Popular Markets
The USA consistently showed growth in emphasis, with notable increases in user acquisition focus in all periods. The last 14 to 30 days witnessed an 11.2% surge, highlighting the strategic importance of the U.S. market in the latest user acquisition efforts.
Germany exhibited consistent growth in emphasis, particularly in the most recent 14 to 30 days (+18%), emphasizing the strategic significance of the German market in the latest user acquisition strategies.
The UK displayed positive growth in emphasis, suggesting a successful alignment of user acquisition efforts with the preferences of the UK audience, especially in the most recent period.
Creative Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Creatives
The most recent 14 to 30 days witnessed a notable decline of 6.71% in the introduction of new creatives, indicating a potential temporary reduction in creative diversity.
This decline continued into the subsequent periods, with a sharper decrease of 17.5% in the 30 to 60 days and a significant drop of 54.11% in the last 60 to 90 days.
This reduction could be a deliberate effort to streamline or refine creative assets or a strategic decision to focus on a select set of creatives that have proven effectiveness.
2. Change in Monetization Networks
Unity's consistent increase in emphasis over the analyzed periods underscores its role as a focal point in the creative strategy. The most recent 14 to 30 days saw a 5.3% increase, followed by a 6.6% increase in the subsequent 30 to 60 days and a further 10.6% increase in the last 60 to 90 days.
AdMob experienced a decline in focus in the 30 to 60-day period (-3.22%), suggesting a potential reevaluation of its role in the creative strategy.
Fyber displayed varying emphasis, with a decrease of 2% in the most recent period, a marginal increase of 1.5% in the 30 to 60 days, and a more substantial 6.4% increase in the last 60 to 90 days.
Vungle's role in the creative strategy remained relatively stable, with a moderate 6% increase in the most recent period and a more significant 14.6% increase in the subsequent 30 to 60 days.
3. Change in Popular Markets
The most recent 14 to 30 days saw a notable decline in emphasis on the USA (-36%) in the creative strategy, suggesting a potential shift in targeting or creative adaptation for this market.
Germany and France exhibited consistent growth in emphasis in the most recent 14 to 30 days, with increases of 9% and 7%, respectively. This indicates a strategic focus on these markets in the latest phase of the creative strategy.
The UK showed a marginal increase of 3.3% in emphasis in the most recent period, followed by more substantial increases in the subsequent periods (10.7% and 8.3%). This indicates a strategic intensification of creative efforts in the UK over time.
Push Notifications
Retention and Engagement: Push notifications in Royal Match play a pivotal role in enhancing player engagement and retention. By providing timely (4-5 times a day) and relevant updates, notifications keep players informed about in-game events, new features, and limited-time offers, encouraging them to return to the game.
Strategic Messaging: The push notifications are carefully crafted to deliver concise and compelling messages. These messages include alerts about daily rewards, special events, and exclusive offers, leveraging persuasive language to entice players. Strategic messaging ensures that notifications are not only informative but also captivating, sparking player interest.
Event Reminders: Push notifications in Royal Match serve as event reminders, prompting players to participate in limited-time events, challenges, or special promotions. These reminders are designed to create a sense of urgency and excitement, motivating players to log in and partake in the festivities or opportunities within the game.
Personalized and Targeted Communication: Royal Match utilizes personalized and targeted push notifications, taking into account individual player preferences, progress, and in-game behavior. This tailored approach ensures that players receive notifications that align with their interests and playing patterns, maximizing the relevance of the communication.
Platforms Supported
Platforms Coming Soon
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