01
Executive Summary
02
Game Overview
03
User Acquisition
04
Top Creatives
05
Top Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Klondike Adventures: Farm Game Strategy
Engaging Storyline
Dynamic Weather & Seasonal Events
Production and Crafting System
Energy Management Mechanics
Animal Rearing and Farming
Quest-Based Progression
Special Offer
Golden Seal Offer
Out of Energy Pack
Energy Reserve Pack
Pyrotechnics Set Offer
Premium Upgrade Set
Fast-Track Boost Pack
Treasure Rush Offer
Revenue of $690,436,493
Top Tier-1 countries in revenue: USA, Germany, UK, Australia, Canada
Total downloads of 122,276,350
Top Tier-1 countries in downloads: USA, Germany
Downloads: Over the last 14 to 30 days, downloads of Klondike Adventures: Farm Game increased by 0.32%, decreased by 6.53% in the last 30 to 60 days, and grew by 2.82% during the last 60 to 90 days.
Revenue: In the last 14 to 30 days, the revenue of Klondike Adventures: Farm Game increased by 13.46%, declined by 30.44% over the last 30 to 60 days, and rose by 33.80% during the last 60 to 90 days.
Monetization Networks: In the last 14 to 30 days, Vungle increased by 24.2%. Over the last 30 to 60 days, Chartboost and Mintegral each grew by 30.0%. During the last 60 to 90 days, AppLovin's increase was 63.6% and Chartboost saw a growth of 25.0%.
Popular Markets: Over the last 14 to 30 days, the USA grew by 9.2%. During the last 30 to 60 days, France grew by 20.0%. In the last 60 to 90 days, France remained the same with no change.
Unique/New Creatives: In the last 14 to 30 days, the number of new creatives for Klondike Adventures: Farm Game decreased by 2.44%, declined by 16.5% over the last 30 to 60 days, and saw a further decline of 24.58% during the last 60 to 90 days.
Monetization Networks: During the last 14 to 30 days, AppLovin increased by 10.9%. Over the last 30 to 60 days, AppLovin grew by 10.0%. In the last 60 to 90 days, AppLovin demonstrated a growth of 12.0%.
Popular Markets: Over the last 14 to 30 days, the USA saw a growth of 56.2%. During the last 30 to 60 days, the USA registered a 10.6% increase. In the last 60 to 90 days, the USA had a 4.0% decline.
Klondike Adventures: Farm Game, developed by VIZOR APPS LTD, is a casual strategy game that combines city-building and farming elements, offering players an engaging mix of exploration, resource management, and storytelling. The primary objective is to build and develop a successful city by establishing farms, factories, and essential infrastructure while venturing into surrounding areas to gather resources and hidden treasures.
Players must efficiently manage resources by farming crops, raising animals, and mining materials, which are essential for constructing buildings, fulfilling orders, and crafting items needed for progression.
The game allows players to build and upgrade various structures, including farms, factories, and homes while expanding their territory by removing obstacles like snow, rocks, and trees to unlock new areas.
Players can invite friends to join Klondike Adventures: Farm Game and earn valuable rewards such as energy reserves and emeralds, enhancing their gameplay experience.
Completing orders on the Order Board is a key way to earn energy reserves and coins, with orders requiring specific crafted or gathered items, encouraging strategic resource management.
Players can embark on expeditions to discover new locations, uncover hidden treasures, and face unique challenges, often receiving exclusive rewards and resources in return.
Energy is a crucial resource used for digging, chopping, and foraging, which regenerates over time, and players can optimize energy use through efficient strategies or by using energy-boosting items.
The game features multiple currencies, including coins for purchasing items and upgrading buildings, Emeralds as a premium currency for special items and speeding up production, and Energy, which is essential for gameplay and can be replenished through various means.
Engaging Storyline
Dynamic Weather & Seasonal Events
Production and Crafting System
Energy Management Mechanics
Animal Rearing and Farming
Quest-Based Progression
1. Special Offer
The Special Offer in Klondike Adventures: Farm Game is designed to increase player engagement and monetization in the game's early stages. It provides a tiered reward system with in-game resources like energy units and coins, helping players progress faster by clearing obstacles, exploring new areas, and completing orders without waiting for energy regeneration.
This offer appears when the player reaches Level 2, typically after completing the tutorial and beginning more advanced tasks. Since progression depends on fulfilling orders and producing goods, this IAP serves as an early incentive to enhance gameplay.
The first two rewards (15 Energy and 100 coins) are free, while the third option—1,000 Energy Units—is available for ₹55.00. The pricing makes the paid energy pack seem like a valuable deal compared to standard in-game purchases.
The "foot-in-the-door" effect encourages spending by first offering free rewards. Once players claim the free energy and coins, they feel more invested in the game and are more likely to consider purchasing the premium energy pack.
The low-cost entry strategy keeps the price affordable at ₹55.00, making it a low-risk purchase for new players. This increases the chances of first-time buyers converting into repeat spenders, contributing to long-term revenue growth.
2. Golden Seal Offer
Klondike Adventures: Farm Game offers the Golden Seal Offer, a premium in-app purchase (IAP) linked to the Lucky Streak event, allowing players to earn twice the rewards for collecting Coins and completing event-related tasks.
Players can unlock exclusive items like Dynamite, Hourglass, Tribal Chicken, Energy Reserves, Nutrient Solution, and Purebred Cow, along with free rewards such as Honey, Golden Gear, Trowel, Lucky Bullet, and more. This helps in faster progression and easier resource collection during the event.
The IAP is event-specific and appears at the start of the Lucky Streak event. It remains active only while the event is running, ensuring players can maximize rewards within the given timeframe.
The Golden Seal costs ₹539.00 and offers 2x rewards, making it an attractive mid-tier purchase. It is designed for players who want better rewards but do not wish to commit to a full subscription.
The offer follows FOMO (fear of missing out) by creating urgency due to its limited-time nature. It also applies a tiered reward system, where free players get some rewards, but paying players receive greater and exclusive benefits, encouraging higher engagement and spending.
3. Out of Energy Pack
The Out of Energy Pack in Klondike Adventures: Farm Game is an in-app purchase (IAP) designed to provide players with 2,000 energy units when they run out of energy during gameplay. This offer helps users continue their tasks without waiting for energy regeneration, allowing them to progress faster.
This IAP is triggered when a player exhausts their available energy, ensuring it appears at the exact moment they need it most. It is not a fixed-time offer but rather a situational IAP, meaning players can receive it multiple times whenever they deplete their energy reserves.
The Out of Energy Pack is priced at ₹109.00, making it a low-cost, high-utility purchase compared to regular in-game energy packs. By offering a bulk energy refill at an affordable price, this IAP stands out as a quick solution for players who want to continue playing without delays.
The psychology behind this IAP leverages the loss aversion principle, where players feel the immediate impact of running out of energy and are more likely to purchase to avoid frustration. The urgency effect is also in play, as the offer appears when the player's progress is temporarily halted.
4. Energy Reserve Pack
In the Klondike Adventure game, the Energy Reserve Pack IAP allows users to store and purchase 1300 energy units at a discounted price. This helps players progress faster without waiting for energy to regenerate or spending more on regular energy packs.
Users receive this IAP when they collect 1300 energy in the reserve. It is triggered based on in-game activity rather than appearing at fixed intervals.
The IAP is priced at ₹55.00, offering a significant discount compared to regular energy purchases. This makes it a valuable deal, encouraging users to buy it instead of standard-priced energy packs.
The IAP uses psychological triggers like ownership and urgency. Since players collect energy before purchasing, they feel a need to buy it to avoid losing their stored energy. The limited-time countdown pushes them to make quick decisions before the offer expires.
5. Pyrotechnics Set Offer
The Pyrotechnics Set offer in Klondike Adventures: Farm Game provides users with two dynamite items. These help players clear obstacles quickly without using extra in-game resources like energy or waiting for standard gameplay mechanics to collect enough energy.
Users receive this IAP when they reach a stage where explosives are needed, usually when facing difficult obstacles that require more energy reserves to clear and continue progressing in the game.
The IAP is priced at ₹109.00 for two pyrotechnic items. It is a premium offer, likely offering a discount compared to purchasing the items separately or obtaining them through regular gameplay. The key benefit is instant access, allowing players to skip the effort of collecting these tools.
The IAP uses engaging visuals and a friendly raccoon character to create excitement. The limited-time availability encourages quick decision-making, making users feel the urgency to buy before the offer disappears.
6. Premium Upgrade Set
The Premium Upgrade Set in Klondike Adventures: Farm Game is a subscription-based in-app purchase (IAP) designed to enhance gameplay by providing continuous benefits to users.
Players who subscribe to this IAP receive faster energy recovery, an increased maximum energy bar by 20 points, and double the number of coins when sending orders, helping them progress more efficiently.
This is a monthly subscription, meaning users need to renew it every month to maintain these advantages, ensuring sustained benefits throughout their gameplay.
The pricing for this IAP is ₹1,700.00 per month, making it a premium option compared to one-time purchases. However, it offers long-term value by providing ongoing boosts rather than temporary advantages.
The subscription model encourages player retention, as users are more likely to remain engaged to maximize the benefits of their purchase. The doubled energy recovery and coin rewards make it appealing to serious players looking for a consistent and efficient gaming experience.
7. Fast-Track Boost Pack
The Fast-Track Boost Pack in Klondike Adventures: Farm Game provides 500 energy reserves and 25 emeralds at a highly discounted price, helping players complete tasks and progress faster in the game.
Emeralds help in speeding up production, purchasing missing resources, and unlocking premium features, while energy is necessary for exploring, clearing obstacles, and performing key actions. This offer is especially useful for players who want faster progression without long waiting times.
This offer is available for a limited time, as shown by the countdown timer. Players may receive it when they run low on energy or after certain in-game activities, making it a strategic incentive to keep them engaged.
The pricing is ₹35.00 instead of ₹420.00, offering an 1100% bonus, making it one of the most valuable purchases in the game. The significant price drop encourages players to take advantage of the deal.
The IAP is designed to trigger impulse purchases by offering a big reward at a small cost. The countdown timer adds urgency, pushing players to decide quickly. Unlike subscriptions, this offer provides immediate benefits for instant progress.
8. Treasure Rush Offer
The Treasure Rush Offer in Klondike Adventures: Farm Game provides players with two purchase options that grant them valuable in-game resources. The first option offers 50 emeralds and 750 energy for ₹55.00, while the second option includes 150 emeralds, 1500 energy, and a dynamite item for ₹159.00.
This limited-time offer is displayed with a countdown timer, suggesting that it appears at specific moments in the game, such as when players need additional resources or after completing certain actions. The frequency of its appearance may depend on the player’s activity and in-game status.
The pricing of this IAP is highly discounted compared to the original rates. The first pack, originally priced at ₹660.00, is now available for ₹55.00, offering an 1100% bonus. Similarly, the second pack, valued at ₹4,590.00, is available for ₹159.00, giving players a 900% bonus. This extreme discount makes the offer highly attractive and difficult to ignore.
The significant discount, coupled with a time-limited availability, encourages players to make a quick purchase decision before the offer expires. The use of an animated raccoon wearing a crown, surrounded by treasure, adds a psychological appeal by associating the offer with exclusivity and high value.
In-Game Currency
1. Coins
The primary in-game currency in Klondike Adventures: Farm Game is Coins. They serve as the main form of currency.
Coins are primarily acquired through completing orders on the Order Board, manufacturing Gold Bars in the Crucible and selling them, fulfilling Merchant Ship orders, completing quests, and selling items such as treasures to the Trader.
Additionally, coins can be earned by leveling up, selling unneeded items, or growing efficient crops like Beans and Cucumbers. Emeralds can also be used to buy Coins.
Coins are used to trade at settlements and complete specific tasks or orders. The currency is also needed for obtaining items from the market or for specific in-game exchanges, like pig feed in Wind's Song.
2. Emerald
Emeralds are a secondary in-game currency in Klondike Adventures: Farm Game. These rare currencies hold significant value and are typically used sparingly due to their limited availability.
The currency can be earned through completing quests, trading items with the Trader, fulfilling orders for the Merchant Ship, and participating in micro-goals in temporary locations. Additionally, players who log in consecutively for 20 days can receive Emeralds as a reward.
Emeralds are used to acquire permanent structures like hothouses, heated garden beds, and special housing (e.g., inns or hotels). They also provide extra production slots for factories and can speed up production times, offering a faster gameplay experience.
3. Energy
In Klondike Adventures: Farm Game, Energy is another secondary in-game currency used to clear obstacles, complete orders, and progress through gameplay tasks.
Energy can be acquired through multiple sources: by using the Cauldron to create energy from sweets, completing quests and trader orders, collecting berry syrup from the Campfire, or finding it in treasures during expeditions.
Players can also obtain Energy by watching ads, playing mini-games in the Sweet Shop, and finding energy in hidden boxes scattered across the land.
The currency can be used during periodic events that reduce energy costs. If the player's energy exceeds the maximum capacity, excess energy is wasted, so it is important to manage it wisely by using it or storing it effectively.
Social Integration
Klondike Adventures: Farm Game encourages players to engage with the community on platforms like Facebook, Instagram, YouTube, and Gameram. This integration boosts visibility, expands the game community, and enhances player interaction.
The game includes a referral system where players are incentivized to invite friends to join. The mechanism enhances user acquisition by leveraging players' social networks for organic growth.
Users are motivated to follow the game's official Facebook page in exchange for 3000 coins. The strategy helps increase social media following, and engagement, and boost user retention and brand visibility.
The in-game store of Klondike Adventures: Farm Game offers various packs, including Small, Basic, Super, and Giant, containing in-game currencies like Coins and Emeralds.
The Emeralds are available in varied quantities such as the Basic Pack (250 Emeralds), Super Pack (550 Emeralds), and Giant Pack (2,100 Emeralds), with prices ranging from ₹425 to ₹8,499. These packs provide items like Dry Ice, Energy, and Tools.
Players can buy Energy using Emeralds in various quantities, such as 500 Energy for 45 Emeralds, 250 Energy for 30 Emeralds, and 100 Energy for 13 Emeralds.
The primary in-game currency, Coins, is available in various packs. For example, the Basic Pack offers 5,000 Coins for 50 Emeralds, while the Super Pack provides 15,000 Coins for 150 Emeralds. In addition to Coins, these packs also include valuable items like Chicken Feed, Hay, and Golden Gears.
Some special Items can be purchased in packs, like the Giant Pack, which includes Hourglasses, Instant Fertilizers, and other helpful resources. These packs are priced between ₹1,389 and ₹8,499.
1. Garden Alliance
The Garden Alliance event allows players to team up with partners, complete gardening-related tasks, and earn jackpot prizes.
Players invite partners, collect Gardener's Tokens by clearing objects, and use those tokens in the mini-game to obtain Growth Essences.
The event encourages larger plant arrangements to earn more rewards, boosting the growth of plants with the collected Growth Essence.
2. Lucky Streak
The Lucky Streak in Klondike Adventures: Farm Game is a time-limited lucky tokens collectible event.
Players must cut out objects, collect Lucky Tokens, and progress through the stages to earn rewards.
The event rewards include in-game items such as animals, boosters, and other resources that aid in gameplay.
Unlocking the Golden Seal grants access to even more valuable gameplay resources during the event.
3. Dreamer’s Road
Dreamer’s Road is a limited-time themed event where players engage in gameplay activities to progress and earn exclusive rewards.
Players are tasked with the ‘Holiday Project’ for 25 points, ‘Get rid of Thorns’ for 50 points, and ‘Load the Empty Wagons’ for 50 points.
Completing these tasks will help players unlock a special holiday-themed animal, the ‘Cute Piglet,’ which will further assist in obtaining Jewelry Boxes and decorating the Station.
The event lasts for a specific period (6 days and 0 hours). Players earn gift boxes that contribute to unlocking gameplay resources, with the first milestone at 50 gift boxes, moving up to 1000 gift boxes.
Top Countries Tier:1
USA
🇺🇸 (46%) : $319,766,234
Germany
🇩🇪 (8%) : $52,431,309
UK
🇬🇧 (6%) : $38,084,442
Australia
🇦🇺 (3%) : $17,731,689
Canada
🇨🇦 (3%) : $21,845,612
Other Countries:
Japan 🇯🇵 (7%),
South Korea 🇰🇷 (4%)
Top Countries Tier:1
USA
🇺🇸 (13%) : 15,764,829
Germany
🇩🇪 (4%) : 4,823,753
Other Countries:
India 🇮🇳 (7%),
Russian Federation 🇷🇺 (6%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $15.7
Tier-1 East: $12.12
Global: $5.65
Dec 19, 2024
16,985,326
France (2%),
UK (1%)
Ukraine (53%),
Pakistan (19%)
Dec 17, 2024
11,943,499
USA (15%),
France (1%)
India (45%),
Brazil (10%)
Dec 13, 2024
9,382,602
USA (24%)
India (29%),
Brazil (9%)
Jan 22, 2025
1,296,946
USA (43%),
UK (9%),
Australia (6%),
Canada (6%),
France (2%)
N.A
Nov 05, 2024
4,182,430
USA (3%)
N.A
Feb 20, 2025
3,797,764
USA (13%),
France (2%)
N.A
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Downloads
In the last 14 to 30 days, downloads of Klondike Adventures: Farm Game increased by 0.32%.
Over the last 30 to 60 days, downloads decreased by 6.53%.
In the last 60 to 90 days, downloads grew by 2.82%.
2. Change in Revenue
n the last 14 to 30 days, the revenue of Klondike Adventures: Farm Game increased by 13.46%.
Over the last 30 to 60 days, there was a 30.44% decline in its revenue.
During the last 60 to 90 days, revenue rose by 33.80%.
3. Change in Monetization Networks
In the last 14 to 30 days, Vungle has increased by 24.2%, Mintegral saw an increase of 19.1%, and AppLovin demonstrated a growth of 12.0%.
Over the last 30 to 60 days, AppLovin increased by 53.7% and Vungle experienced a 18.0% growth. Chartboost and Mintegral each grew by 30.0%.
In the last 60 to 90 days, AppLovin's increase was 63.6%, and Chartboost saw a growth of 25.0%, while Vungle and Mintegral each experienced an increase of 66.6%.
4. Change in Popular Markets
In the last 14 to 30 days, the USA grew by 9.2%.
During the last 30 to 60 days, the USA increased by 30.0% and France grew by 20.0%.
In the last 60 to 90 days, France remained the same while the USA had an 11.1% growth.
Change in %
% change = ((new value - old value) / old value) * 100
1. Change in Unique/New Creatives
In the last 14 to 30 days, the number of new creatives for Klondike Adventures: Farm Game decreased by 2.44%.
Over the last 30 to 60 days, the number of new creatives decreased by 16.5%.
During the last 60 to 90 days, there was a decline of 24.58% in the number of new creatives.
2. Change in Monetization Networks
During the last 14 to 30 days, AppLovin has increased by 10.9%.
Over the last 30 to 60 days, AppLovin grew by 10.0%.
In the last 60 to 90 days, AppLovin demonstrated a growth of 12.0%.
3. Change in Popular Markets
In the last 14 to 30 days, the USA saw a growth of 56.2%.
Over the last 30 to 60 days, the USA registered a 10.6% increase.
The USA had a 4.0% decline in the last 60 to 90 days.
Klondike Adventures: Farm Game sends 3 to 4 notifications daily to boost player engagement, retention, and acquisitions through timely rewards and offers.
Regular notifications about weekly and daily rewards keep players engaged and prompt them to log in frequently.
By notifying players when new tasks are available, the game encourages continuous participation, ensuring users stay active and invested in their progress.
Notifications regarding in-game events, missing characters or new content, create a personalized experience that re-engages players, enticing them to return for new developments.
The game alerts players about time-sensitive offers (e.g., expiring in an hour). It is designed to create urgency and motivate players to take immediate action and purchase in-game items or complete tasks.
The CTAs used in the notifications, such as "Look" and "Claim," are direct and action-oriented. These guide players to explore new rewards, tasks, or limited-time offers with a sense of anticipation.