Homescapes - Newsletter
Contents
01
Executive Summary
- Fun Features
- Monetization
- Top Monetization Networks
- User Acquisition
- UA Strategy
- Creative Strategy
02
Game Overview
- Gameplay
- Fun Features
- Monetization
- In-App Purchases
03
User Acquisition
- Revenue + Revenue in Top 5 Countries
- Downloads + Downloads in Top 5 Countries
- Monetization Networks
04
Top Creatives
05
Top Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Homescapes Strategy
Executive Summary
Fun Features:
Storyline-based Gameplay
In-game Characters
Compelling Narrative
Mini Games
Live Events
Monetization
Gold Reserve Level 12
Special Offer Level 23
Fall Pass Offer Level 26
Road of Treasures Bundle Level 42
Special Offer Level 76
Holiday Pass Offer Level 77
Electrifying Offer Level 88
Top Monetization Networks
User Acquisition
Revenue of $3,029,881,038
Top Tier-1 countries in revenue: USA, Germany, UK, France, Canada and Australia.
Total downloads of 590,594,415
Top Tier-1 countries in downloads: USA, Germany
UA Strategy
Downloads: In the last 14 to 30 days, there was a decrease of 4.7% in the downloads, while the last 30 to 60 days witnessed a rise of 2.7%, and during the last 60 to 90 days, there was a notable increase in downloads, up by 6.8%.
Revenue: Homescapes' revenue declined by 5.05% in the last 14 to 30 days, with a 7.3% decrease in the last 30 to 60 days, and a modest increase of 0.54% over the last 60-90 days.
Monetization Networks: Facebook achieved an 11.6% increase in the recent 30 to 60 days, Remerge peaked with a 14.7% increase in the last 14 to 30 days, Unity rebounded from a 12.5% decline in the last 30-60 days to a 20% increase in the last 14 to 30 days.
Popular Markets: In the USA, there was a 2.2% decline in the last 14 to 30 days. The UK witnessed a 7.5% increase in the last 60 to 90 days, while Germany saw a 7.5% increase in the last 60 to 90 days.
Creative Strategy
Unique/New Creatives: In the recent 14 to 30 days, Homescapes experienced a 22.7% increase, followed by a substantial 66.3% increase in the last 30 to 60 days, and a notable rise of 29% in the last 60 to 90 days.
Monetization Networks: Unity consistently showed positive results, with a 7.5% increase in the last 60 to 90 days, while Applovin saw a 17.7% increase in the recent 14 to 30 days and sustained positive growth throughout.
Popular Markets: The USA consistently grew positively with a 6.6% increase in the recent 30 to 60 days, while Germany maintained positive growth throughout, and France saw a 5.4% increase in the last 60 to 90 days.
Homescapes, a free-to-play puzzle game by Playrix, integrates match-3 puzzles with mansion renovation and home decorating. Players complete vibrant match-3 levels to renovate rooms, unlock family story chapters, and decide on interior design.
Gameplay
Homescapes is an engaging game where players solve match-3 puzzles to earn coins for home renovation.
The main objective of the game is to help Austin renovate his home by completing match-3 levels and making interior design decisions.
The game includes various in-game characters, each with their own personality and backstory.
With over 12,000+ levels, players can earn rewards like coins, boosters, and extra lives.
As the players advance, they unlock new areas in the house to renovate, each requiring a specific number of stars to complete.
The game also features a social element where players can connect with friends and see their progress.
Occasionally, special events and challenges are held, offering unique rewards for participation.
Fun Features:
Storyline-based Gameplay
In-game Characters
Compelling Narrative
Mini Games
Live Events
Monetization
Monetization Strategy: Homescapes
1. Gold Reserve (Level 12)
Upon finishing level 12 in Homescapes, players gain access to the Gold Reserve—a unique deal enabling them to purchase coins at a discounted rate.
Within this offer, players earn extra coins for each completed level, safely stored in a designated in-game safe.
Once the coins in the safe reach the specified amount, players can acquire them for $2.99.
2. Special Offer (Level 23)
In Homescapes, players receive a special offer when they reach level 23.
This package comprises 1500 coins and powerful boosters—rainbow ball, double planes, bomb, and rocket.
Priced at $2.99 with a 50% discount, the offer includes strategic items to ease navigation through challenging levels.
3. Fall Pass Offer (Level 26)
In Homescapes' Thanksgiving event, players get extra bonuses through the Fall Pass from level 26 until the season concludes.
The Fall Pass, priced at $6.59 with a 60% discount, enriches the gaming experience with bonuses like coins, extra lives, boosters, gifts, and rewards.
Specifically, the Fall Pass increases maximum lives from five to eight, optimizing players' gameplay.
4. Road of Treasures Bundle (Level 42)
At level 60, Homescapes introduces the Road of Treasures bundle, providing access to diverse in-game rewards.
Players can unlock continuous rewards by purchasing the treasure bundle for $0.99, which offers time-limited boosters, and coins.
This strategic monetization offer adds value for players looking to enhance in-game benefits.
5. Special Offer (Level 76)
Homescapes provides similar in-app purchase (IAP) options designed for various game levels.
The initial special offer, available at level 23, offers 1500 coins and boosters for $2.99, with a 50% discount.
As players progress to level 76, the same offer becomes even more appealing, featuring a 90% discount at $0.99, along with 5000 coins and boosters. This upgraded offer surpasses the initial one, making it an attractive choice for players looking for increased value.
6. Holiday Pass Offer (Level 77)
In the game Homescapes, the Holiday Pass is a special feature that lets players unlock exclusive rewards and outfits connected to specific in-game events and seasons.
When players activate the Holiday Pass, it improves their experience during special events, and they can also get special bonuses and discounts.
This pass, available for $9.99, provides coins, boosters, and rewards necessary to complete the event.
Additionally, players receive 8 lives instead of the usual 5 until the event ends, along with extra energy for the event.
7. Electrifying Offer (Level 88)
Players can access this electrifying offer during the Expedition Fever event in Homescapes. This limited-time event involves clearing obstacles in the expedition to earn rewards.
The event includes a distinctive set of match-3 levels and special tasks, providing players with an opportunity to win prizes and improve their gaming experience.
This offer presents rewards with two attractive discounts 80% and 85%.
Players have the option to collect these rewards for $0.99 and $2.99.
8. Social Integration
Homescapes integrates robust social features, promoting player interaction and engagement.
The Team Features enable a communal gaming experience, allowing players to send lives, engage in real-time chats, and foster friendly competition.
Notably, the "Help Your Teammate" function encourages collaboration by allowing members to assist each other at challenging levels.
In-game currency
Homescapes uses coins as its primary in-game currency, allowing players to buy boosters, gain extra moves or time in levels, and replenish lives.
Simple Currency System: The game features a simple system with coins as the sole in-game currency.
Earn Through Gameplay: Players can earn coins through gameplay and various activities, playing a crucial role in the game's economy.
Purchase Options: Additionally, players have the option to buy coins with real money from the in-game store.
Coin Packages: The Homescapes Bank offers different coin packages, ranging from $0.99 to $99.99.
Difficulty Curve
Top In-App Purchases
User Acquisition
Revenue: $3,029,881,038
Top Countries Tier:1
USA
🇺🇸 (43%) : $54,965,292
Germany
🇩🇪 (6%) : $185,242,574
UK
🇬🇧 (4%) : $115,607,181
France
🇫🇷 (3%) : $86,963,500
Canada
🇨🇦 (3%) : $84,383,731
Australia
🇦🇺 (2%) : $60,066,844
Downloads:590,594,415
Top Countries Tier:1
USA 🇺🇸
🇺🇸 (12%) : 70,192,921
Germany
🇩🇪 (3%) : 16,260,455
Other Countries:
India 🇮🇳 (14%),
Russia 🇷🇺 (8%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $14.53
Tier-2 East: $12.23
Global: $5.13
Top Creatives
Creative 1
CREATED
Oct 19, 2023
IMPRESSION
1,445,627
Impressions by country
France (15%),
Australia (1%)
Other countries
Spain (47%),
Italy (30%)
Creative tags
COLORS
Monetization Network:
Creative 2
CREATED
Aug 06, 2023
IMPRESSION
756,000
Impressions by country
France (16%),
Australia (1%)
Other countries
Spain (48%),
Italy (31%)
Creative tags
COLORS
Monetization Network:
Creative 3
CREATED
Aug 19, 2023
IMPRESSION
602,997
Impressions by country
France (16%),
Australia (1%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
Top Creatives (Competitors)
1. Royal Match
CREATED
Sep 27, 2024
IMPRESSION
53,795,984
Impressions by country
USA (23%),
UK (9%),
France (7%),
Germany (4%),
Australia (4%)
Other countries
N.A
Creative tags
COLORS
Monetization Network:
2. Project Makeover
CREATED
Sep 21, 2023
IMPRESSION
292,224
Impressions by country
UK (19%)
Other countries
Chile (74%),
Turkey (7%)
Creative tags
COLORS
Monetization Network:
User Acquisition Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Downloads
The last 14 to 30 days experienced a decrease of 4.7%.
The last 30 to 60 days showed a rise of 2.7%.
During the last 60 to 90 days, there was a notable increase in downloads, up by 6.8%.
2. Change in Revenue
Revenue declined by 5.05% in the last 14 to 30 days.
There was a 7.3% decrease in the last 30 to 60 days.
In the past 60 to 90 days, there has been a small increase of 0.54%.
3. Change in Monetization Networks
Facebook showed an 11.4% increase in the last 14 to 30 days and 11.6% in the last 30 to 60 days.
Remerge saw a 14.7% increase in the last 14 to 30 days.
Unity experienced a decline of 12.5% in the last 30 to 60 days but rebounded with a 20% increase in the last 14 to 30 days.
Applovin consistently had a positive impact, with a 20% increase in the last 14 to 30 and last 60 to 90 days.
YouTube saw a 7.7% increase in the last 14 to 30 days.
4. Change in Popular Markets
The USA experienced a 5% increase in the last 30 to 60 days but faced a decline of 2.2% in the last 14-30 days.
The UK achieved a 7.5% increase in the last 60 to 90 days.
Germany observed a 7.5% increase in the last 60 to 90 days but saw a decline of 5.7% in the last 30-60 days.
Creative Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Unique/New Creatives
Over the last 14 to 30 days, there was a notable growth of 22.7%, reflecting a positive trend.
Subsequently, in the last 30 to 60 days, a substantial increase occurred, marking an impressive 66.3% increase.
In the last 60 to 90 days, there was a further notable rise of 29%.
2. Change in Monetization Networks
Unity consistently demonstrated positive performance, achieving a 7.5% increase in the last 60 to 90 days.
Applovin experienced a notable 17.7% increase in the last 14 to 30 days and maintained positive growth throughout the period.
3. Change in Popular Markets
The USA consistently achieved positive growth, registering a 6.6% increase in the last 30 to 60 days.
Germany saw a steady rise, marked by a substantial 3.3% growth in the last 60 to 90 days.
France experienced a 5.4% increase in the last 60 to 90 days.
Push Notifications
Notification Frequency: Homescapes sends 2-3 notifications daily.
Life Refills: Alert players when their lives are refilled, creating a sense of urgency to engage with the game.
In-Game Events: Inform players about ongoing or upcoming in-game events to encourage participation and engagement.
Limited-Time Offers: Send notifications about time-limited offers to motivate players to take advantage before they expire.
Daily Rewards: Remind players to claim their daily gifts or rewards, encouraging daily engagement.
Platforms Supported
Platforms Coming Soon
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