Newsletter

Dice Dreams™️ Newsletter

Dice Dreams™️ Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

Game Overview

  1. Gameplay
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Dice Dreams™️ Strategy

Executive Summary

Fun Features:

Gacha-Based Reward System

PvP Mechanics

Progressive Kingdom Building

Real-time Social Interaction

Dynamic Seasonal Themes & Events

Monetization

Piggy Bank Offer

First Timer Pack

Genie Offer

Dream Pass Offer

Trick or Treat Offer

Dragon Pack

Magical Pack

Tasty Pack

Above the Clouds Offer

Top Monetization Networks

User Acquisition

Revenue of $339,266,728

Top Tier-1 countries in revenue: USA, Germany, UK, Canada, France, Australia

Total downloads of 46,564,185

Top Tier-1 countries in downloads: USA, Germany, UK, France

UA Strategy

Downloads: Dice Dreams™ downloads rose by 2.43% in the last 14 to 30 days, by 0.84% in the last 30 to 60 days, but dropped by 5.45% in the last 60 to 90 days.

Revenue: Dice Dreams™'s revenue grew by 0.12% in the last 14 to 30 days, by 3.30% in the last 30 to 60 days, but fell by 0.52% in the last 60 to 90 days.

Monetization Networks: Facebook's growth was 16.1% in the last 14 to 30 days, 10.4% in the last 30 to 60 days, and 56.9% in the last 60 to 90 days. YouTube's growth was 12.1%, 9.4%, and 66.1% over the same periods, while AppLovin saw growth of 57.1%, 76.5%, and 10.9%.

Popular Markets: The USA's growth was 14.1% in the last 14 to 30 days, 9.4% in the last 30 to 60 days, and 65.0% in the last 60 to 90 days. Germany grew by 13.8% and 20.0% in the first two periods, while the UK saw growth of 78.6% and 71.5%. Over the last 60 to 90 days, France experienced 19.9% growth and Canada grew by 12.6%.

Creative Strategy

Unique/New Creatives: The number of new creatives for Dice Dreams™ dropped by 41.42% in the last 14 to 30 days, increased by 1.09% in the last 30 to 60 days, and grew by 15.87% in the last 60 to 90 days.

Monetization Networks: YouTube saw a 54.3% increase in the last 14 to 30 days, grew by 65.2% in the last 30 to 60 days, and had a 9.2% increase in the last 60 to 90 days; Facebook experienced a 25.9% rise in the last 30 to 60 days, while AppLovin decreased by 35.0% but grew by 14.0% in the last 60 to 90 days.

Popular Markets: Germany grew by 25.6% in the last 30 to 60 days and 9.3% in the last 60 to 90 days, while Canada saw 49.9% growth in the last 30 to 60 days and 50.2% in the last 60 to 90 days, with France increasing by 9.9% in the last 30 to 60 days.

Dice Dreams™️ - Game Overview

Dice Dreams™ is a casual mobile game in which players roll dice to earn coins and build their own kingdoms. The game blends strategy and luck as players expand their kingdoms by upgrading buildings, completing missions, and raiding other players. As players advance through levels, they unlock new territories, face tougher challenges, and earn exciting rewards.

Gameplay

Dice Dreams™ combines board game elements with city-building mechanics.

Players rebuild and upgrade kingdoms, each with unique themes and stages, by constructing and enhancing buildings using coins.

The core mechanic involves rolling a six-sided die (D6) that triggers actions like earning coins, attacking, defending, and gaining special rewards such as jackpots and free rolls.

In Dice Dreams™, the in-game currency primarily consists of gold coins, which players use to build and upgrade their kingdoms.

Interactive gameplay allows players to steal resources, such as coins, from others. Players can choose a target building in another player's kingdom and use a slingshot to launch their character at it, causing damage and taking away valuable resources.

Players can defend against attacks by rolling dice to store up to three shields, protecting their kingdoms from raids.

Dice Dreams™️ includes a strong social integration system that allows players to invite friends through a unique link shared on social media or private messages.

Players can connect their Facebook accounts to see which friends are playing. This integration facilitates easier interactions and competition among friends.

Fun Features:

Gacha-Based Reward System

PvP Mechanics

Progressive Kingdom Building

Real-time Social Interaction

Dynamic Seasonal Themes & Events

Monetization

Monetization Strategy: Dice Dreams™️

1. Piggy Bank Offer

The Piggy Bank offer in Dice Dreams™️ allows players to accumulate extra rolls over time, giving them immediate access to a large number of rolls. This feature enhances gameplay by facilitating more dice rolling and kingdom building, which is essential for advancing in the game.

Available to players after reaching level 20 (Kingdom 1), the Piggy Bank fills up as players earn rolls through activities like rolling dice, completing levels, or participating in events. The offer reappears once it reaches its roll capacity again.

Players can purchase these 222 rolls stored in the Piggy Bank for ₹390.00, making it a one-time offer that provides better value than regular roll purchases or other in-app options.

This in-app purchase leverages the principles of accumulation and scarcity, rewarding players as players see their rolls build up over time, which enhances their sense of accomplishment.

The low price point positions it as a small investment for a significant in-game advantage, appealing to players' loss aversion by creating a fear of missing out if players do not make the purchase.

2. First Timer Pack

The First Timer Pack in Dice Dreams™️ is an introductory offer for players at Kingdom 1, featuring a bundle of rolls and coins.

Purchasing this pack provides players with 80 rolls, essential for generating resources like gold coins, which help in building and upgrading their kingdom. The 300K coins allow players to upgrade existing structures, enhancing overall kingdom strength.

Aimed at new players, this one-time offer is available for several days, giving players time to consider the purchase while they explore the initial phases of gameplay.

Priced at ₹190.00, the pack offers a 340% discount, making it an attractive deal for hesitant players. The significant discount creates a sense of urgency, encouraging first-time purchases by lowering the barrier to entry.

3. Genie Offer

The Genie Offer in Dice Dreams™️ is an in-app purchase that provides players with a substantial bundle of in-game resources, including 1,300 rolls, 1.3 million coins, 50 attack cards, and 20 million shields.

By purchasing this offer, players receive a significant number of rolls that are essential for generating coins and building their kingdom. The 1.3 million coins help in upgrading structures, while the attack cards and shields enhance players' abilities to attack and defend.

This offer is available based on a player's progress in the game and is linked to specific milestones, such as completing kingdom upgrades (Kingdom 2).

Priced at ₹1,950.00, the Genie Offer represents a high-value bundle compared to regular purchases, combining resources that are not typically offered together.

The offer uses urgency through a visible countdown timer and employs value bundling to encourage quick purchases. The price also taps into commitment bias, as invested players are more likely to make larger purchases to support their progress.

4. Dream Pass offer

Dice Dreams™ offers this IAP Dream Pass that gives players access to exclusive rewards and boosts that free players cannot access, enhancing the overall gaming experience with premium content.

Players who purchase the Dream Pass benefit from receiving double the coins and dice compared to free rewards. They can also unlock additional rewards by completing in-game tasks, which offers a sense of progression and achievement.

Typically, this offer becomes available when players reach specific milestones, such as advancing to Kingdom 3. The Dream Pass is priced at ₹290.00, highlighting its value as a purchase.

The Dream Pass uses principles of reward motivation and progression to attract players. By providing exclusive rewards and a tiered reward system, it appeals to the player's desire to achieve more in the game.

5. Trick or Treat Offer

In Dice Dreams™, the Trick or Treat offer is a special IAP themed around Halloween, providing festive rewards that start with free items and progress to paid bundles.

Players first receive free rewards, like dice rolls, and can then buy a bundle for ₹95.00, which includes 30 rolls, 48K coins, and 1 steal card, unlocking even more rewards.

After purchasing, players can keep receiving additional free rewards in the queue, making it a progression-based offer.

The player receives this offer at Kingdom 4 (level 101), and it is available for a limited time (1 day and 19 hours), creating a sense of urgency for quick purchases.

The offer uses psychology by first offering free rewards, then introducing paid bundles with valuable items, making the paid option feel like a natural next step in the player's progress.

6. Dragon Pack

The Dragon Pack provides players with a valuable boost by offering 180 rolls and attack cards. This enhancement improves their ability to progress quickly in the game Dice Dreams™.

The Dragon Pack, available after reaching Kingdom 3 when upgrading the kingdom increases the game's complexity, primarily benefits players by providing rolls and attack cards tailored to that complexity.

The rolls assist in resource accumulation for building and upgrading kingdoms, while the attack cards offer opportunities to gain more rewards and attack opponents. Priced at ₹480.00, it offers mid-tier value, making it more accessible than higher-priced packs like the Genie Offer.

Key principles used include scarcity and urgency, with a countdown timer encouraging quick decision-making, and progress-based rewards that tap into players' sense of accomplishment, motivating them to maintain momentum.

The inclusion of rolls and attack cards is aimed at players who want to gain an advantage quickly without having to wait for resources to accumulate.

7. Magical Pack

The Magical Pack is a special in-game offer available for a limited time. It provides players with exclusive rewards that enhance their gameplay and progression.

The pack includes 240 dice, which allow players to roll and move forward in the game in Dice Dreams™, unlocking new levels or rewards, and 25 attack cards, which enable players to strategically attack other players' kingdoms.

Aimed specifically at players who have reached the Kingdom 2 milestone, this offer targets more experienced or engaged users, ensuring they can progress quickly without losing momentum.

The price of the Magical Pack is set at ₹690. This pricing is designed to offer high value, as it combines essential gameplay items at a reasonable cost, giving users more for their money compared to purchasing items individually.

The inclusion of a countdown timer (with only 1 day remaining) creates a sense of urgency. This time-limited availability taps into the Fear of Missing Out (FOMO), motivating players to take advantage of the deal before it expires.

8. Tasty Pack

The IAP available in Kingdoms is designed to help players advance quickly in the game.

This pack provides players with 220 dice rolls, which are essential for unlocking additional rewards and making significant progress within the game Dice Dreams™.

The Tasty Pack appears after the Magical Pack, indicating it serves as a follow-up purchase for players who have already engaged with the previous offer. This strategy targets users who are more likely to make additional purchases due to their prior involvement.

Priced at ₹480, the Tasty Pack is positioned as a more affordable option after the Magical Pack, which is priced at ₹690. Also, the pricing strategy makes the second offer more appealing to users who may have hesitated to spend more on the higher-priced item.

A countdown timer (00:04:51) creates urgency, motivating players to quickly seize the discounted offer. This tactic plays on the Fear of Missing Out (FOMO), encouraging immediate purchasing decisions to ensure they don’t miss out before the opportunity ends.

9. Above the Clouds Offer

The Above the Clouds IAP from the game Dice Dreams™ offers users various rewards, such as 125K coins, jackpot rolls, and attack cards, which are essential for game progression and kingdom strengthening.

This IAP provides both free and paid options, with the free option offering basic rewards like 125K coins, while the paid tier includes 180K coins and extra benefits for ₹290.

By structuring the offer this way, users can access additional rewards for a relatively small fee, encouraging them to choose the paid version.

The principle of anchoring is utilized in the statement "Price stays the same, deals get better," which provides increased value without raising costs, making the offer more attractive to players.

Additionally, the offer triggers FOMO (Fear of Missing Out), as the locked options create curiosity and desire, motivating players to purchase to unlock higher rewards.

In-game currency

1. Coins

Coins are the primary in-game currency in "Dice Dreams™," which players can acquire by participating in tournaments, completing trails or treasure hunts, inviting friends, and progressing through kingdom levels.

In the in-game store, coin packages are available for purchase, ranging from ₹290 for 190,000 coins to ₹9,600 for 17,000,000 coins.

Coins are also earned through dice rolls, with specific icons such as the Coin Icon for basic earnings, and the Jackpot Icon for slightly higher but less frequent payouts. Progressing to higher game stages increases the coin amounts received from these icons.

Other coin acquisition methods are through the attack and steal effects. Successfully attacking another player's structure or stealing from their stash based on the dice roll results boosts coin earnings, without depleting one's own roll reserves.

Coins are utilized primarily for constructing and upgrading buildings within a player's kingdom. Each construction or upgrade brings players closer to advancing to the next kingdom level, which opens up access to special prizes and further gameplay opportunities.

2. Rolls

Rolls in "Dice Dreams™, are considered a secondary in-game currency and are priced from ₹190 for 30 rolls to ₹9,600 for 3,000 rolls.

Players can acquire rolls through regular gameplay. Players can also gain additional rolls by completing game challenges or through daily login rewards.

Each roll of the dice can trigger game effects such as attacking other players' kingdoms, defending one's own kingdom, or obtaining more coins.

Social Integration

Dice Dreams™ features a "Teams" section where players can join, create, or search for teams. Teams can be public or private, and creating a team requires in-game currency, suggesting a progression or status element.

Players are invited to like the game's Facebook page to receive the latest updates, join contests, and access special rewards.

The 'Invite Friends' feature rewards players with a 'heart' for each new friend who joins via social platforms, leveraging personal invites to expand the game's community. Collecting hearts and filling the progress bar rewards players with grand prizes, including in-game currency, which accelerates gameplay.

Players can share milestones like completing or restoring a kingdom on social platforms to earn 10 free rolls.

The game integrates with social media, enabling easy sharing and connectivity, while rewarding players with free rolls or coins for linking their accounts, and keeping them informed about each other's activities.

In-game store

1. Coins

The in-game store of Dice Dreams™ offers a tiered pricing structure with various packages of coins, each labeled with the total coins and their price. The tiers range from 190,000 coins for ₹290 to 17,000,000 coins for ₹9,600.

Each package shows a percentage indicating the additional value compared to smaller packages, helping players assess which package offers more 'value for money'.

Specific packages are highlighted as 'Most Popular' and 'Best Value', guiding players towards the choices preferred by others or offering the most additional value.

2. Rolls

The offering ‘Rolls’ available in the in-game store range from 30 to 3,000 rolls, with prices increasing proportionally, allowing players to choose based on their willingness to spend.

Each tier shows a percentage increase in value, e.g., "140% more" for the highest tier, emphasizing the extra value received with larger purchases. This facilitates higher spending per transaction.

The "Best Value" tag on the highest tier and the "Most Popular" tag on the mid-tier option guide users towards choices that might offer them more benefits or are favored by others.

3. First Timer Special

The "First Timer Special," deal is designed to attract new players to make their first purchase by providing them with an appealing deal.

Displaying the price in local currency (₹850.00) tends to increase relatability and transparency in pricing, which helps reduce the friction for purchase decisions.

The package offers a combination of multiple in-game currencies and items (360 rolls, 850K gold coins, and 10x steal cards) at a set price.

The countdown timer adds urgency to the promotion and encourages players to make a purchase decision quickly, leveraging a strategic marketing technique to boost sales.

In-game Events (LiveOps)

1. Halloween Mission

The "Halloween Mission" in "Dice Dreams™” is a thematic LiveOps event during which players are required to roll dice and aim to hit a Halloween-themed symbol depicted on the dice. The frequency with which players hit this symbol directly impacts their progress within the event.

Points are awarded based on how often the symbol is hit: 10 points for hitting it once, 20 points for hitting it twice in a single roll, and 40 points for hitting it three times.

The ultimate goal for players is to accumulate enough points to reach a final prize threshold, which is set at 25,000 dice for this event.

The event allows players to "bet higher for more," implying that increasing their stake could lead to larger rewards.

2. Building Craze

The "Building Craze" event involves collecting blue hammers from the building bar during gameplay to win grand prizes.

The primary goal is to fill up the progress bar by collecting 8 blue hammers. Completing the bar rewards players with the grand prize including 700K coins, 120 rolls, and other bonuses.

The "Building Craze" event requires players to use their regular gameplay actions like building their kingdom and adds a layer of strategy to the game as players must decide how to best utilize their rolls and resources to collect blue hammers.

3. All Star Mission

The "All Star Mission" event focuses on players earning special icons (stars) through specific gameplay actions and filling the progress bar.

Players earn stars by engaging in "Attack" and "Steal" actions, with each action providing two stars.

They have the option to bet higher amounts for the chance to earn more stars, enhancing the scope for larger rewards.

The event is integrated into the regular gameplay loop, allowing players to engage in the standard game mechanics of ‘attacking’ and ‘stealing’ while also participating in the special event.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $339,266,728

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (61%) : $208,326,019

point

Germany  

🇩🇪 (12%) : $40,308,377

point

UK  

🇬🇧 (6%) : $21,145,787

point

Canada  

🇨🇦 (3%) : $8,543,771

point

France  

🇫🇷 (3%) : $11,121,380

point

Australia  

🇦🇺 (2%) : $5,402,771

Other Countries:

Netherlands 🇳🇱 (2%),

Downloads: 46,564,185

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (36%) : 16,603,812

point

Germany  

🇩🇪 (8%) : 3,477,329

point

UK  

🇬🇧 (6%) : 2,599,412

point

France  

🇫🇷 (5%) : 2,520,644

Other Countries:

Romania 🇷🇴 (4%),

Lebanon 🇱🇧 (3%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $10.99

Tier-1 East: $3.25

Global: $7.29

Top Creatives

Creative 1

CREATED

Jun 03, 2024

IMPRESSION

7,306,643

Impressions by country

USA (98%) 

Other countries

N.A.   

Creative tags

HeadFacePhonePeopleFemale

COLORS

#FF4500
#000000
#FFE4B5
#FFFFFF
#778899

Monetization Network:

72%
28%

Creative 2

CREATED

Jun 03, 2024

IMPRESSION

2,961,686

Impressions by country

USA (97%) 

Other countries

Portugal  (1%) 

Creative tags

GamePlay AreaTextHand

COLORS

#FFFFFF
#191970
#000000
#483D8B
#00008B

Monetization Network:

79%
21%

Creative 3

CREATED

Jun 10, 2024

IMPRESSION

2,540,277

Impressions by country

USA (96%) 

Other countries

Poland  (2%), 

Russian Federation  (1%) 

Creative tags

HeadFacePeopleHappyIndoors

COLORS

#008080
#000000
#B8860B
#483D8B
#4B0082

Monetization Network:

83%
17%

Top Creatives (Competitors)

1. MONOPOLY GO!

CREATED

Jun 18, 2024

IMPRESSION

11,450,237

Impressions by country

USA (98%) 

Other countries

N.A   

Creative tags

GameHeadTextPlay AreaDice

COLORS

#FFFFFF
#FFA07A
#A9A9A9
#2F4F4F
#F0FFF0

Monetization Network:

87%
12%

2. Coin Master

CREATED

Jun 03, 2024

IMPRESSION

2,530,626

Impressions by country

UK (22%), 

France (6%), 

USA (5%), 

Canada (4%), 

Germany (4%), 

Australia (3%) 

Other countries

Brazil  (34%), 

Chile  (9%), 

Poland  (7%) 

Creative tags

MobilePigNatureSkyGrass

COLORS

#6495ED
#87CEFA
#E6E6FA
#556B2F
#AFEEEE

Monetization Network:

97%
1%
1%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

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In the last 14 to 30 days, Dice Dreams™ saw a 2.43% increase in downloads.

arrow

Over the last 30 to 60 days, downloads increased by 0.84%.

arrow

In the last 60 to 90 days, downloads of Dice Dreams™ decreased by 5.45%.

2. Change in Revenue

arrow

Dice Dreams™'s revenue increased by 0.12% over the last 14 to 30 days.

arrow

In the last 30 to 60 days, Dice Dreams™ has experienced a revenue growth of 3.30%.

arrow

However, revenue decreased by 0.52% in the last 60 to 90 days.

3. Change in Monetization Networks

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In the last 14 to 30 days, Facebook experienced a 16.1% increase, YouTube saw a 12.1% growth, Mintegral grew by 11.4%, AppLovin demonstrated growth of 57.1%, and Adikteev Rtb had a 22.1% increase.

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Over the last 30 to 60 days, YouTube had a 9.4% growth, Mintegral saw an increase of 14.9%, Adikteev Rtb demonstrated a growth of 10.0%, while AppLovin’s growth was 76.5%, and Facebook grew by 10.4%.

arrow

In the last 60 to 90 days, Facebook grew by 56.9%, AppLovin by 10.9%, Mintegral by 10.0%, Adikteev Rtb by 50.0%, and YouTube experienced a 66.1% increase.

4. Change in Popular Markets

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Over the last 14 to 30 days, the USA demonstrated a growth of 14.1%, Germany saw an increase of 13.8%, the UK saw a growth of 78.6%, Canada experienced a growth of 42.9%, and France grew by 11.4%.

arrow

In the last 30 to 60 days, Germany saw an increase of 20.0%, the USA grew by 9.4%, the UK increased by 71.5%, while France and Canada remained consistent.

arrow

Over the last 60 to 90 days, France had a 19.9% growth, the UK increased by 61.6%, Germany registered a 79.9% growth, Canada grew by 12.6%, and the USA had a 65.0% increase.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

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In the last 14 to 30 days, the number of new creatives for Dice Dreams™ decreased by 41.42%.

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Over the last 30 to 60 days, the number of new creatives increased by 1.09%.

arrow

There was a 15.87% increase in the number of new creatives in the last 60 to 90 days.

2. Change in Monetization Networks

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Over the last 14 to 30 days, YouTube had a 54.3% increase, and Adikteev Rtb saw a 23.6% growth.

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In the last 30 to 60 days, Facebook experienced an increase of 25.9%, YouTube saw a growth of 65.2%, AppLovin had a decrease of 35.0%, Beeswax had a growth of 69.8%, and Adikteev Rtb demonstrated an increase of 29.9%.

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Over the last 60 to 90 days, AppLovin saw an increase of 14.0%, Facebook’s growth was 2.0%, while YouTube had a 9.2% increase.

3. Change in Popular Markets

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Over the last 14 to 30 days, the USA had a 34.3% growth, Australia grew by 16.1%, Canada experienced an increase of 25.7%, and the UK demonstrated an increase of 2.5%.

arrow

In the last 30 to 60 days, Germany registered an increase of 25.6%, the UK grew by 7.7%, Canada had a growth of 49.9%, France had a growth of 9.9%, and the USA experienced a growth of 14.0%.

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Over the last 60 to 90 days, the UK grew by 62.6%, France had a growth of 19.9%, Canada experienced a 50.2% increase, the USA grew by 33.9%, and Germany registered a 9.3% growth.

Push Notifications

Dice Dreams™ sends notifications 1 to 2 times each day with the intent to prompt users to act quickly and capitalize on their immediate attention to boost interaction rates.

Notifications leverage an incremental reward system that encourages daily logins, ensures users regularly interact with the game to claim their rewards, and thus keeps engagement levels high.

“Finish Your Building!” focuses on the near completion of tasks, encourages players to complete pending activities, and guides players back to the game, aiming to increase session lengths and ensure ongoing participation.

The game fosters a sense of community and interdependence by alerting players to events within their network.

Messages with a direct call to action urge players to defend their territory. This stimulates immediate engagement and creates a loop where players frequently check in to secure their in-game progress.

Notifications like “OH NO THEY DIDN'T! Revenge now!” tap into players' emotional responses to in-game events, specifically targeting the natural desire for retribution which can increase the app's session time as players react to provocations.

Introducing unexpected elements, or dramatic updates about other players, keeps the gameplay experience unpredictable and often leads players to explore the game more thoroughly in anticipation of new surprises.