Newsletter

Remini- AI Photo Enhancer Newsletter

Remini- AI Photo Enhancer Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

App Overview

  1. Core Functionality
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Remini - AI Photo Enhancer Strategy

Executive Summary

Fun Features:

Age Progression Videos

Create AI Avatar

Movie-Grade Enhancement

Influencer-Style Portraits

Vintage Photos Revamp

Monetization

Mega Discount Offer

80% Off

Free Trial

Enhancement Upgrade

Win-Back Offer

Premium Editing Offer

Top Monetization Networks

User Acquisition

Revenue of $112,574,876

Top Tier-1 countries in revenue: USA, UK, Canada, Germany, Australia, France

Total downloads of 380,400,493

Top Tier-1 countries in downloads: USA

UA Strategy

Downloads: Over the last 14 to 30 days, Remini-AI Photo Enhancer saw a 0.91% decrease in downloads, followed by a 2.77% decline in the next 30 to 60 days. However, there was a 4.37% increase in downloads in the last 60 to 90 days.

Revenue: Remini-AI Photo Enhancer experienced a 4.81% decrease in revenue in the last 14 to 30 days, a 4.49% drop during the last 30 to 60 days, and a 6.70% decline over the last 60 to 90 days.

Monetization Networks: Over the last 30 days, Facebook maintained its position as a leading monetization platform. In the last 30 to 60 days, it witnessed a growth of 10.1%, and in the last 60 to 90 days, it saw an increase of 5.2%.

Popular Markets: In the last 14 to 30 days, the USA grew by +13.7%, France by +8.0%, Germany by +7.0%, Australia by +11.0%, and the UK by +1.9%. For the last 30 to 60 days, the USA increased by +8.0%, France by +1.5%, Germany by +11.2%, Australia by +10.0%, and the UK by +10.0%. In the last 60 to 90 days, growth rates were +2.5% for the USA, +1.4% for both France and Germany and +2.5% for Australia.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, Remini-AI Photo Enhancer saw an 8.24% decrease in new creatives, followed by a 5.61% drop in the last 30 to 60 days. However, there was a 17.55% increase in new creatives over the last 60 to 90 days.

Monetization Networks: Facebook has maintained the leading monetization platform over the last 90 days.

Popular Markets: Over the last 14 to 30 days, the USA saw a +3.2% growth, the UK +2.3%, and France +5.0%. In the last 30 to 60 days, the USA demonstrated an increase of +12.5%, France +10.0%, the UK +1.6%, and Germany +6.2%. For the last 60 to 90 days, the USA experienced a 7.6% decline, but France grew by +6.6% and Germany by +3.3%.

Remini- AI Photo Enhancer - App Overview

Remini- AI Photo Enhancer is an AI-powered photo and video enhancement app designed to unblur images, restore old photos, enlarge images, fix colors, and enhance faces. The app has been used to enhance over 100 million photos and videos, indicating its widespread adoption and success.

Core Functionality

Remini- AI Photo Enhancer revolutionizes users' old, pixelated, blurred, or damaged photos and videos into high-definition photos and videos.

Remini- AI Photo Enhancer can remove unwanted objects from photos, providing an additional editing feature and fixing the red-eye effect caused by Flash, offering another editing tool.

The platform uses noise reduction networks to suppress unwanted grain and patterns while preserving the natural appearance of subtle elements like skin, clouds, and water​.

Techniques like Super-Resolution and Deblurring are used to increase resolution and reduce blur, reconstruct missing pixels, and restore sharp edges and fine details.

The app enhances sharpness and details, ensuring that text, foliage, intricate patterns, and other fine details are more pronounced post-enhancement​.

Remini allows users to add text, stickers, frames, and other effects to photos and videos, and uses advanced Color Correction features to fine-tune the colors of their photos using this feature manually.

Including unblur and sharpener, denoiser, old photos restorer, image enlarger, color fixer, face enhancer, API integration for product enhancement, Remini- AI Photo Enhancer is a mobile app for on-the-go usage and an Adobe plugin for streamlined workflow.

Fun Features:

Age Progression Videos

Create AI Avatar

Movie-Grade Enhancement

Influencer-Style Portraits

Vintage Photos Revamp

Monetization

Monetization Strategy: Remini- AI Photo Enhancer

1. Mega Discount Offer

Remini - AI Photo Enhancer encourages users to upgrade to its Pro Subscription plan through discounted yearly rates, offering access to premium features such as More AI Photos, More AI Filters, Upscaler x2, No Ads, Unlimited Photo Enhancements, Face Retouch, Background Enhance, Colors.

Users may encounter this offer after installation or after app usage for a day, with reminders appearing once or twice daily to prompt consideration of the upgrade.

The annual subscription plan is available at ₹4999, offering users a significant 90% discount compared to the standard rate. In contrast, users may opt for the weekly plan at ₹990 per week, without any discount, highlighting the substantial cost-saving advantage of selecting the annual subscription.

By employing discounts and persuasive design techniques grounded in behavioral economics and consumer psychology, Remini - AI Photo Enhancer aims to both increase revenue and enhance user satisfaction.

2. 80% Off

Remini- AI Photo Enhancer offers discounts on its Lite version featuring additional AI Photos, AI Filters, Upscaler x2, an ad-free experience, unlimited photo enhancements, face retouching, background enhancement, color options, desktop access, and video enhancement.

Users receive this offer once or twice daily after editing one image, encouraging them to subscribe to the Lite version for access to discounted features.

The in-app purchase (IAP) offers two pricing options: ₹57.50 per week or ₹290 per week. Opting for the former amounts to ₹2990 annually and provides an 80% discount, while the latter does not offer any discount, emphasizing the benefit of selecting the reduced-rate Lite Subscription.

Remini-AI Photo Enhancer strategically engages users by targeting those who have already experienced the app's benefits and are interested in unlocking additional features through subscription.

3. Free Trial

With the "Free Trial Offer" from Remini-AI Photo Enhancer, users can enjoy exclusive access to premium features that enhance their app experience for one week.

Users who decline the initial Pro and Lite subscription offer after using the app for one day are provided with a Free Trial, ensuring they have experienced the app and its features before being offered the option to upgrade to the premium subscription.

The offer is priced at ₹4999 per year, representing the subscription fee for accessing premium features once the free trial period concludes, providing users with access to these features at a discounted rate through a yearly commitment.

Remini-AI Photo Enhancer uses a freemium model, providing essential features for free while encouraging users to upgrade to a paid subscription for access to premium features, leveraging a free trial to showcase their value and automatic renewal for continuous revenue.

4. Image Enhancement Upgrade

Remini-AI Photo Enhancer offers users the chance to remove ads and enhancement restrictions by purchasing an upgrade within the app, granting them uninterrupted access to all image enhancement features and a completely ad-free experience.

The in-app purchase (IAP) activates whenever a user attempts to enhance an image and encounters ads or restrictions, making itself available each time the user interacts with the image enhancement tool.

The timing of the offer is designed to meet users' needs, simplifying the process of upgrading and eliminating the need to navigate menus to remove ads and restrictions.  

By presenting the offer as a solution to users' specific challenges within the app, Remini-AI Photo Enhancer enhances the perceived value of the in-app purchase (IAP).

5. Win-Back Offer

Users who opt for this “Win-Back” offer from Remini - AI Photo Enhancer can enjoy unlimited access to the app's features for enhancing photos, without any daily usage limits or encountering advertisements, thus improving user satisfaction and usability.

After users decline the initial discounted Lite and Pro subscription offers, along with the free trial, the app repeats this IAP after three days to re-engage users and offer them enhanced discounts.

Users are presented with three subscription options: $4.99 for one month, $9.99 for three months (with a 30% discount), and $29.99 for twelve months (with a 50% discount), aiming to enhance the appeal and affordability of the subscription for hesitant users.

The pricing strategy employs the decoy effect, utilizing the middle option (3 months at a 30% discount) as a decoy to enhance the perceived value of the longest-duration option (12 months at a 50% discount).

The presentation of benefits above the cost in the UI adds a personal element and emphasizes the value users will receive from the subscription, making it more compelling.

6. Premium Editing Offer

Remini- AI Photo Enhancer provides a “Premium Editing Offer” which is a promotional deal that provides an exclusive toolkit for enhancing images, including background enhancers and various color/filter options.

Subscribers gain access to a regularly updated filter library, enhancing their editing capabilities over time.  

Users expressing interest in premium filters or enhanced background options are directed to the Pro subscription page, leveraging their curiosity to explore additional content and increasing the perceived value of the subscription through the presentation of exclusive features.

In-app Advertisements:

In addition to offering in-app purchases, the Remini - AI Photo Enhancer app incorporates in-app advertisements (IAA) that appear when users attempt to enhance or save an image, providing users with the option to choose between viewing advertisements or opting for in-app purchases.

The app strategically designs and positions advertisements to optimize user engagement and generate revenue, maintaining a balanced approach that prioritizes both user experience and monetization objectives.

By offering users the choice between engaging with advertisements or opting for in-app purchases, Remini - AI Photo Enhancer ensures flexibility and respects users' preferences while achieving its revenue goals.

Offering users the choice to watch ads instead of upgrading leverages the principle of delayed gratification, targeting those willing to endure short-term inconvenience for access to enhanced features without payment, potentially boosting revenue through ad views.

Subscription Model of Remini- AI Photo Enhancer

Remini Pro

The Remini Pro subscription plan serves as an intermediary option, catering to users who desire additional features beyond those offered in the free version.

The Remini Pro subscription stands out for its ability to offer both affordability and access to a wide range of high-quality premium content and tools, making it an attractive choice for users.

This plan gives users desktop access and unlocks various features including more AI photos, extra AI filters, double upscaling, an ad-free experience, unlimited photo enhancements, face retouching, background enhancement, color adjustment, and video enhancement.

The pricing for the Remini Pro plan is set at ₹95.00 for one week, deviating from the ₹990.00/week rate.

Remini Lite

The Remini AI Photo Enhancer offers a Lite subscription plan encompassing various features such as sharpening, color enhancement, face beautification, and background enhancement, ensuring comprehensive photo enhancement capabilities.

Users selecting this plan enjoy all the advantages provided in the pro subscription version, except desktop access and video enhancement, ensuring a robust array of tools for refining their images.

For those seeking an economical option, the Lite plan is available at ₹95.00 for the initial week and ₹290.00 per subsequent week.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $112,574,876

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (49%) : $54,965,292

point

UK  

🇬🇧 (4%) : $3,893,951

point

Canada  

🇨🇦 (2%) : $2,159,447

point

Australia  

🇦🇺 (2%) : $1,772,030

point

Germany  

🇩🇪 (2%) : $1,646,897

point

France  

🇫🇷 (1%) : $1,472,942

Downloads: 380,400,493

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (5%) : 19,824,627

Other Countries:

India 🇮🇳 (31%),

Indonesia 🇧🇷 (13%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $2.09

Global: $0.3

Top Creatives

Creative 1

CREATED

Sep 27, 2023

IMPRESSION

3,457,282

Impressions by country

USA (29%), 

France (7%), 

UK (2%) 

Other countries

N.A   

Creative tags

HeadFaceHandPhotographyPortrait

COLORS

#FFFFFF
#EEE8AA
#000000
#F5DEB3
#FFF8DC

Monetization Network:

78%
13%
9%

Creative 2

CREATED

Nov 06, 2023

IMPRESSION

2,480,186

Impressions by country

USA (5%), 

France (5%), 

Germany (3%) 

Other countries

N.A   

Creative tags

FaceBoyPhotographyPersonPortrait

COLORS

#000000
#FFFAFA
#E6E6FA
#F8F8FF
#F0F8FF

Monetization Network:

100%

Creative 3

CREATED

Nov 22, 2023

IMPRESSION

2,110,077

Impressions by country

France (6%), 

Germany (3%), 

USA (2%) 

Other countries

N.A   

Creative tags

FaceHeadPortraitClothingSelfie

COLORS

#000000
#FFFAFA
#F8F8FF
#F5F5F5
#CD853F

Monetization Network:

100%

Top Creatives (Competitors)

1. Picsart AI Photo Editor

CREATED

Oct 16, 2023

IMPRESSION

969,814

Impressions by country

USA (37%), 

France (10%), 

Germany (10%), 

Australia (4%), 

UK (3%), 

Canada (2%) 

Other countries

Brazil  (13%), 

Italy  (9%) 

Creative tags

HeadFaceNaturePhotographyPortrait

COLORS

#FFFFFF
#000000
#D3D3D3
#B0C4DE
#ADD8E6

Monetization Network:

100%

2. DaVinci- AI Image Generator

CREATED

Mar 10, 2024

IMPRESSION

2,448,108

Impressions by country

USA (100%) 

Other countries

N.A   

Creative tags

HeadFaceArtPhotographyPortrait

COLORS

#000000
#FFFFFF
#2F4F4F
#696969
#8B4513

Monetization Network:

100%

3. Facetune AI Photo/Video Editor

CREATED

Jan 03, 2024

IMPRESSION

2,977,925

Impressions by country

USA (76%), 

Canada (20%), 

Australia (4%) 

Other countries

N.A.   

Creative tags

HeadFacePhotographyPortraitHair

COLORS

#FFFFFF
#DCDCDC
#D3D3D3
#AFEEEE
#40E0D0

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

Over the last 14 to 30 days, downloads of Remini-AI Photo Enhancer decreased by 0.91%.

arrow

In the last 30 to 60 days, there was a decrease of 2.77% in downloads.

arrow

Over the last 60 to 90 days, there was a increase of 4.37% in downloads.

2. Change in Revenue

arrow

There was a 4.81% decrease in revenue during the last 14 to 30 days.

arrow

Over the last 30 to 60 days, revenue of Remini-AI Photo Enhancer experienced a drop of 4.49%.

arrow

In the last 60 to 90 days, a decrease of 6.70% in revenue was observed.

3. Change in Monetization Networks

arrow

Facebook continued to be a top monetization platform during the last 30 days.

arrow

In the last 30 to 60 days, Facebook observed a positive growth of 10.1% while demonstrating an increase of 5.2% in the last 60 to 90 days.

4. Change in Popular Markets

arrow

The USA observed a +13.7% growth in the last 14 to 30 days an 8.0% increase in the last 30 to 60 days and a 2.5% uptick in the last 60 to 90 days.

arrow

France saw a positive growth of 8.0% in the last 14 to 30 days, +1.5% in the last 30 to 60 days, and +1.4% in the last 60 to 90 days.

arrow

Germany witnessed a 7.0% increase in the last 14 to 30 days, +11.2% in the last 30 to 60 days, and +1.4% in the last 60 to 90 days.

arrow

For Remini- AI Photo Enhancer, Australia consistently showed a +11.0% growth in the last 14 to 30 days, a +10.0% in the last 30 to 60 days, and a +2.5% in the last 60 to 90 days.

arrow

The UK had an increase of 1.9% in the last 14 to 30 days and a +10.0% growth in the last 30 to 60 days.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

Over the last 14 to 30 days, new creatives of Remini- AI Photo Enhancer experienced a significant decline of 8.24%.

arrow

In the last 30 to 60 days, there was a decrease of 5.61% in new creatives.

arrow

There was a 17.55% increase in unique or new creatives during the last 60 to 90 days.

2. Change in Monetization Networks

arrow

Facebook has maintained the leading monetization platform over the last 90 days.

3. Change in Popular Markets

arrow

Over the last 14 to 30 days, the USA registered a growth of +3.2%, the UK witnessed an increase of 2.3%, and France saw a growth of +5.0%.

arrow

The USA witnessed an increase of 12.5% in the last 30 to 60 days, France had a growth of +10.0%, the UK experienced an increase of 1.6%, and Germany had an uptick of 6.2% during the same timeframe.

arrow

During the last 60 to 90 days, the USA demonstrated a downfall of 7.6%, France witnessed a positive growth of 6.6%, and Germany had a +3.3% growth.

Push Notifications

The Remini-AI Photo Enhancer app sends 1 to 2 push notifications daily to encourage users to engage actively, utilizing attention-grabbing messages like "This weekend, all photo enhancements are on us" and "Get 20% off on Remini-AI's Premium Plan".

The app gives references to user's past activities or preferences to show their relevance to their specific needs.

Messages like "Hey Tanusree! Noticed some old photos in your gallery..." and "Caught you scrolling through memories, Tanusree!" directly address the user, creating a personal connection and making the engagement feel more individualized.

By offering all photo enhancements for free over a weekend, Remini-AI Photo Enhancer offers immediate value and teases the premium experience, encouraging users to explore further.

The app leverages push notification elements to reward loyal users with exclusive content, such as early access to new features or special discounts. This is a way to show gratitude to users’ loyalty and incentivize continued engagement.

Leveraging personalized engagement and clear, benefit-driven calls to action, Remini-AI Photo Enhancer guides users through targeted notifications, from rediscovering memories in HD clarity to grabbing limited-time offers.