Newsletter

Picsart AI Photo Editor Newsletter

Picsart AI Photo Editor Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

App Overview

  1. Core Functionality
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Picsart AI Photo Editor Strategy

Executive Summary

Fun Features:

200+ Designer Fonts

60+ million Stickers

Remove Object Tool

AI Image Generator

Sketch Effects

Monetization

7-Day Free Trial

Remove BG Pro Access

Gold Filter Enhancements

Picsart Sticker Upgrade

Exclusive Download Option

Exclusive Retouch with Picsart Gold

Top Monetization Networks

User Acquisition

Revenue of $413,445,744

Top Tier-1 countries in revenue: USA, Germany, UK

Total downloads of 1,250,018,114

Top Tier-1 countries in downloads: USA

UA Strategy

Downloads: Over the last 14 to 30 days, downloads of Picsart AI Photo Editor increased by 0.92%, followed by a 5.41% decrease in the last 30 to 60 days, and there was a 3.3% decrease in downloads over the last 60 to 90 days.

Revenue: During the last 14 to 30 days, revenue for Picsart AI Photo Editor increased by 5.82% , followed by a drop of 7.11% in revenue over the last 30 to 60 days, and a decrease of 1.17% in revenue over the last 60 to 90 days.

Monetization Networks: Facebook continued to be a top monetization platform during the last 90 days.

Popular Markets: The USA observed an 11.9% growth in the last 14 to 30 days, and a 12.6% increase in the last 30 to 60 days, while Germany experienced a 10% rise in the last 14 to 30 days and a 4.16% decrease in the last 30 to 60 days; France saw a 16.6% increase in the last 30 to 60 days, and the UK encountered a 7.1% growth in the last 60 to 90 days, whereas Canada demonstrated a 17.6% growth in the last 14 to 30 days and a 3.3% increase in the last 60 to 90 days.

Creative Strategy

Unique/New Creatives: Over the last 14 to 30 days, there was an increase of 3.7% in new creatives for Picsart AI Photo Editor, followed by a decrease of 26% in the last 30 to 60 days, and a further decrease of 7.39% in the final 60 to 90 days.

Monetization Network: Facebook remained a leading monetization platform over the past 90 days.

Popular Markets: The USA saw a 15% growth in the last 30 to 60 days and a 7.8% increase in the last 60 to 90 days, while Germany experienced a 6.5% increase in the last 14 to 30 days, and a 12.5% decline in the final 60 to 90 days. Canada observed a 23.5% increase in the last 14 to 30 days and a 3.3% rise in the last 60 to 90 days, and Australia maintained a consistent 20% growth in the last 14 to 30 days, with the UK witnessing a 13.7% increase during the same timeframe.

Picsart AI Photo Editor - App Overview

The Picsart AI Photo Editor is designed to allow users to express their creativity through editing photos and videos. It enables transforming text into art, enhancing images, applying unique AI effects, and easily removing backgrounds. With its intuitive interface and diverse editing options, PicsArt fosters artistic exploration and skill development.

Core Functionality

Picsart AI Photo Editor provides a wide range of AI-powered editing tools, allowing users to enhance their content and improve its visibility creatively.

Users can utilize advanced editing tools like the Background Eraser and Remove Object tool to effortlessly erase and replace backgrounds, as well as eliminate unwanted elements from their images.

Picsart AI Photo Editor offers a variety of creative features, such as incorporating text with 200 designer fonts, and selfie enhancements like the hair color changer and makeup stickers.

Picsart AI Photo Editor helps users convert text into images via the AI Image Generator and generates unique, customizable images and GIFs automatically.

The application empowers users to effortlessly create and enhance videos using the user-friendly video editor, complete with a rich music library to elevate their IG Stories, TikToks, and Reels.

A diverse array of features is available to users, encompassing precise cropping, trendy video effects, and filters, seamless trimming and merging capabilities, and the option to compile cherished moments into visually captivating video collages.

Picsart Draw provides users access to a suite of drawing tools, including customizable brushes and layers, facilitating the creation of sketches on images and the application of transparent clothing effects.

The Picsart Gold subscription offers continuous access to exclusive new content and top features, ensuring users enjoy an ad-free editing experience.

Fun Features:

200+ Designer Fonts

60+ million Stickers

Remove Object Tool

AI Image Generator

Sketch Effects

Story Maker and Templates

Stylized Photo Filters

Customizable Brushes and Layers

Pro DrawingTools

Monetization

Monetization Strategy: Picsart AI Photo Editor

1. 7-Day Free Trial

Picsart app offers new users a 7-day Free Trial immediately after signing up, granting access to a suite of premium tools like a one-tap background remover, exclusive effects, AI tools, and a no-ads experience.

The deal transparently discloses the monthly and yearly subscription costs, with the yearly option offering significant savings. This ensures users are fully informed about the financial commitment required after the trial.

The free trial period incentivizes users to engage with the product's premium offerings for 7 days, establishing an initial commitment without financial risk. This experience leads to habitual use of the enhanced features as users seek to maintain the app experience they have become accustomed to.

2. Remove BG Pro Access

The ‘Remove BG Pro Access’ in Picsart is designed to offer advanced editing tools like the Background Eraser, an AI-powered smart selection tool for precise blurring, and the Remove Object tool for removing unwanted objects.

As users engage in background adjustments or sticker additions within Picsart, they are presented with the 'Remove BG Pro Access' promotion, which highlights the premium tools available through the Picsart Gold subscription.

The promotional deal offers a choice between a monthly subscription at $12.99 and an annual subscription at $57.0, averaging $4.75 monthly. A 7-day free trial is available before any payment.

The promotion leverages the principle of loss aversion by suggesting users shouldn't let a bad background spoil their photos—implying that not upgrading can result in a loss of image quality.

3. Gold Filter Enhancements

Picsart's 'Gold Filter Enhancements' is a promotional deal that offers an exclusive toolkit for quick cartooning with Magic effects, artistic Sketch effects, and AI Filters like Anime, Clarendon, Valencia, X-Pro II, Lo-Fi, and Earth Face. This deal grants access to a regularly updated filter library with the convenience of one-tap applications and customizations for standout images.

When users try to explore premium filter options, try out or preview filters marked for Gold members, the app guides them to the Picsart Gold subscription page, capitalizing on their interest in accessing more content.

Presenting a range of advanced Picsart filters only accessible through the subscription creates a sense of scarcity and exclusivity, making the deal more attractive.

The visual contrast between the standard and the enhanced photo versions serves as an anchor, making the improved image's appeal stronger. Users are more likely to perceive the value of premium features when they see a direct comparison between the before and after states.

4. Picsart Sticker Upgrade

‘Picsart Sticker Upgrade’ centers around Picsart Gold subscription, providing users with access to more than 60 million stickers, the option to create custom stickers, and enhanced editing tools for personalizing images with stickers.

Users are introduced to the deal of upgrading stickers when they engage with the Picsart sticker feature, particularly when they select stickers marked for Gold users or when they attempt to create their own stickers. The timing of the offer's appearance varies based on user interaction with the app's features.

The use of visually distinct markers like crowns on premium stickers Picsart makes them more noticeable, increasing the desire for these items.

Free stickers provide immediate gratification, but the allure of premium stickers that promise higher quality or uniqueness plays on the desire for delayed but more rewarding gratification.

5. Exclusive Download Option

After completing their photo or video edits, users are directed to explore the benefits of the Premium Gold subscription. This ‘Exclusive Download Option’, available upon subscription, facilitates the saving and sharing of users’ creations across various social media platforms.

By offering a free trial and showcasing the IAP during pivotal moments of user interaction, Picsart taps on a moment when the user's investment in their creation is highest, making it an effective prompt for conversion to a paid subscription.

The strategy behind this deal is based on behavioral and decision-making principles. The app offers premium features at the point of export or sharing, leveraging the user's desire to maintain the quality of their work without watermarks and with high resolution.

6. Exclusive Retouch with Picsart Gold

Availing of the ‘Exclusive Retouch’ promotion will allow users to unlock advanced tools like retouching makeup, cartooning effects, and exciting AI Filters, expanding their creative palette.

Upon attempting to utilize advanced retouching options, such as hair color modification or makeup stickers, Picsart strategically offers the ‘Exclusive Retouch’ deal, directing users toward its subscription page, thereby encouraging the acquisition of the Picsart Gold membership.

The use of the phrase "Enjoy it without limits." taps into the psychological desire for freedom and unlimited possibilities, appealing to the perceived constraints of the free plan.

The design and copywriting style of this offer target users' desires to enhance their photos and social media presence, capitalizing on the trend of sharing polished images online.

Subscription Model of Picsart AI Photo Editor

Picsart Plus

The Picsart Plus subscription plan is positioned as an intermediary solution, designed for users seeking enhanced functionalities beyond what is available in the free version, yet not requiring the comprehensive toolset featured in the Picsart Pro plan

The USP of the Picsart Plus subscription is its balance between affordability and access to a range of high-quality, premium content and tools.

This plan can be used on up to five devices through the mobile app with unlimited access to the web platform.

With the Picsart Plus plan, users can access millions of stock photos, high-resolution videos, retouching tools, and a vast selection of stickers, effects, and filters.

The pricing for the Picsart Plus plan is set at $11.99 per month for those opting for a monthly subscription, and an annual subscription is available for $55.99.

Picsart Pro

The Picsart has a Pro subscription plan that offers a range of features for advanced creative work, combining advanced AI tools.

The plan provides a fully configurable editing solution for marketing, printing, and e-commerce projects. It can be customized to feature Picsart branding or a white-label option.

The Picsart Pro subscribers can develop custom features within the platform. It supports third-party platform integration, enterprise-grade security, dedicated support, and a personal account manager with a centralized billing option.

The Pro subscription option includes industry-leading AI tools like Remove Background, Upscale, Enhance, and advanced generative AI capabilities with access to premium content on up to ten devices.

For the Picsart Pro plan, an annual subscription costs $71.99, offering a cost-effective solution for long-term users, whereas the monthly subscription costs $13.99.

Picsart Gold

The Picsart Gold subscription plan offers an all-inclusive package for both amateur and professional creators looking to enhance their photo and video editing capabilities.

Picsart Gold subscribers gain access to over 3,000 exclusive items, including premium stickers, fonts, frames, collages, and masks. For those using Picsart for business, the Gold subscription provides access to stock photography in addition to retouching tools and video editing functionality.

The USP of the Gold subscription is its ad-free editing environment, allowing for smoother and uninterrupted creative workflows​.

The Picsart Gold subscription is available globally through the Picsart app and website for $57.00 annually, translating to $4.75 per month. Alternatively, users can opt for a monthly subscription at $12.99 or a weekly option at $4.99.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $413,445,744

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (44%) : $180,132,514

point

Germany  

🇩🇪 (4%) : $14,573,921

point

UK  

🇬🇧 (3%) : $11,893,420

Other Countries:

Japan 🇯🇵 (6%),

China 🇨🇳 (5%)

Downloads: 1,250,018,114

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (8%) : 101,996,251

Other Countries:

India 🇮🇳 (25%),

Indonesia 🇧🇷 (9%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $1.43

Tier-1 East: $0.62

Global: $0.33

Top Creatives

Creative 1

CREATED

Oct 16, 2023

IMPRESSION

969,814

Impressions by country

USA (37%), 

France (10%), 

Germany (10%), 

Australia (4%), 

UK (3%), 

Canada (2%) 

Other countries

Brazil  (13%), 

Italy  (9%) 

Creative tags

HeadFaceNaturePhotographyPortrait

COLORS

#FFFFFF
#000000
#D3D3D3
#B0C4DE
#ADD8E6

Monetization Network:

100%

Creative 2

CREATED

Dec 02, 2023

IMPRESSION

952,613

Impressions by country

USA (9%), 

Germany (5%), 

France (3%) 

Other countries

Indonesia  (13%), 

Poland  (4%) 

Creative tags

HeadFaceSkyNaturePhotography

COLORS

#000000
#FFFFFF
#CD5C5C
#9400D3
#87CEFA

Monetization Network:

100%

Creative 3

CREATED

Jan 10, 2024

IMPRESSION

915,885

Impressions by country

USA (27%), 

Germany (4%), 

France (13%), 

UK (2%), 

Australia (1%), 

Canada (1%) 

Other countries

Brazil  (13%), 

Italy  (12%) 

Creative tags

HandNaturePersonElectronicsNail

COLORS

#000000
#2F4F4F
#FFFFFF
#7FFFD4
#DCDCDC

Monetization Network:

100%

Top Creatives (Competitors)

1. DaVinci- AI Image Generator

CREATED

Mar 10, 2024

IMPRESSION

2,448,108

Impressions by country

USA (100%) 

Other countries

N.A   

Creative tags

HeadFaceArtPhotographyPortrait

COLORS

#000000
#FFFFFF
#2F4F4F
#696969
#8B4513

Monetization Network:

100%

2. Remini- AI Photo Enhancer

CREATED

Sep 27, 2023

IMPRESSION

3,457,282

Impressions by country

USA (29%), 

France (7%), 

UK (2%) 

Other countries

N.A.   

Creative tags

HeadFaceHandPhotographyPortrait

COLORS

#FFFFFF
#EEE8AA
#000000
#F5DEB3
#FFF8DC

Monetization Network:

78%
13%
9%

3. Facetune AI Photo/Video Editor

CREATED

Jan 03, 2024

IMPRESSION

2,977,925

Impressions by country

USA (76%), 

Canada (20%), 

Australia (4%) 

Other countries

N.A.   

Creative tags

HeadFacePhotographyPortraitHair

COLORS

#FFFFFF
#DCDCDC
#D3D3D3
#AFEEEE
#40E0D0

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

Over the last 14 to 30 days, downloads increased by 0.92%.

arrow

In the last 30 to 60 days, there was a decrease of 5.41% in downloads.

arrow

Over the last 60 to 90 days, there was a decrease of 3.3% in downloads.

2. Change in Revenue

arrow

There was a 5.82% increase in revenue during the last 14 to 30 days.

arrow

Over the last 30 to 60 days, revenue experienced a drop of 7.11%.

arrow

In the last 60 to 90 days, there was a decrease of -1.17% in revenue.

3. Change in Monetization Networks

arrow

Facebook continued to be a top monetization platform during the last 90 days.

4. Change in Popular Markets

arrow

The USA witnessed an 11.9% growth in the last 14 to 30 days and faced a 12.6% increase in the last 30 to 60 days.

arrow

Germany saw a growth of 10% in the last 14 to 30  days, and a 4.16% decline in the last 30 to 60 days.

arrow

France witnessed a 16.6% increase in the last 30 to 60 days, and the UK experienced a 7.1% growth in the last 60 to 90 days.

arrow

Canada showed a 17.6% growth in the last 14 to 30 days and a 3.3% increase in the last 60 to 90 days.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

Over the last 14 to 30 days, new creatives experienced an increase of 3.7%.

arrow

In the last 30 to 60 days, there was a decrease of 26% in new creatives.

arrow

During the last 60 to 90 days, there was a decrease of 7.39%

2. Change in Monetization Networks

arrow

Facebook remained a leading monetization platform over the past 90 days.

3. Change in Popular Markets

arrow

In the last 30 to 60 days, the USA experienced a 15% growth and a 7.8% increase in the last 60 to 90 days.

arrow

In the last 14 to 30 days, Germany experienced a 6.5% increase, while encountering a 12.5% decline in the last 60 to 90 days.

arrow

Canada experienced a 23.5% increase in the last 14 to 30 days, and 3.3% in the last 60 to 90 days.

arrow

Australia maintained a steady growth of 20% in the last 14 to 30 days, and the UK witnessed a 13.7% increase during the same timeframe.

Push Notifications

The Picsart AI Photo Editor app sends 2 to 3 daily push notifications to prompt users to engage actively, utilizing attention-grabbing phrases like "Enhance your photos" and "Upgrade to access."

Notifications are strategically timed to align with user activity, offering congratulations on milestones or inspiring creative pursuits, showcasing a deep comprehension of user behavior.

The app delivers personalized notifications by addressing users by name and acknowledging their achievements, including messages such as "Great work yesterday."

The app sends notifications promoting its premium features, like unlocking advanced editing tools and exclusive features, while also acknowledging users' accomplishments within the app, aiming to boost retention rates and drive in-app purchases or subscriptions.

Users receive notifications with clear call-to-action prompting them to explore new filters, unlock premium tools, or continue their creative process, thereby boosting the effectiveness of these notifications.