Newsletter

Muscle Booster Newsletter

Muscle Booster Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

App Overview

  1. Core Functionality
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

Muscle Booster Strategy

Executive Summary

Fun Features:

Library of 200+ workouts

Audio Prompts and Guides

Weight-loss Tracker

Workout Timer

3D Model Muscle Illustration

Smart Reminder System

Monetization

Unlimited Access Plan

Exclusive Bundle Deal

One-time Offer

90% Off Workout Creator

Year-Round Fitness Deal

Meal Planner Promo

Top Monetization Networks

User Acquisition

Revenue of $111,983,247

Top Tier-1 countries in revenue: USA, Germany, UK, France, Canada, Australia

Total downloads of 75,832,604

Top Tier-1 countries in downloads: USA, France, Germany, UK

UA Strategy

Downloads: In the last 14 to 30 days, Workout Planner Muscle Booster’s downloads experienced a 4.49% increase, followed by a 23.7% decrease in the last 30 to 60 days, concluding with a 24% increase over the last 60 to 90 days

Revenue: Workout Planner Muscle Booster's revenue saw a rise of 12.76% in the last 14 to 30 days, followed by an 18.1% decrease in the last 30 to 60 days, and an 8.3% increase in the last 60 to 90 days.

Monetization Networks: Facebook remained a top monetization platform during the last 90 days.

Popular Markets: In the last 30 to 60 days, the USA grew by 15.9% following a 6.2% decline in the last 14 to 30 days. Germany increased by 14.2% in the last 60 to 90 days. France rose by 13% in the last 30 to 60 days, the UK maintained a steady growth of 6.66% in the last 60 to 90 days, and Canada showed a 7% decline in the last 30 to 60 days.

Creative Strategy

Unique/New Creatives: Over the last 14 to 30 days, Workout Planner Muscle Booster witnessed a notable 14.3% decline in new creatives, followed by a 33.3% decrease in the last 30 to 60 days, and experienced a 9.75% increase in new creatives over the last 60 to 90 days.

Monetization Network: Facebook remained a leading monetization platform over the past 90 days..

Popular Markets: France experienced a 2.49% decline in the last 60 to 90 days, while Germany exhibited growth of 11.1% over the last 14 to 30 days, the USA saw a 1.98% increase within the last 30 to 60 days, the UK maintained steady growth of 5% in the last 60 to 90 days, and Canada witnessed a 12.6% increase during the same timeframe.

Muscle Booster - App Overview

The Workout Planner Muscle Booster is designed for men to enhance their health and appearance, offering an alternative to personal training to help them attain a remarkable physique. The app's training algorithm delivers tailored guidance on sets, rep ranges, and rest intervals, assisting users in efficiently reaching their fitness goals, especially in fat loss.

Core Functionality

Workout Planner Muscle Booster offers quick and convenient gym workouts suitable for users with busy schedules. With sessions lasting 30-50 minutes, individuals can easily fit them into their daily routines.

The app employs a personalized fitness programming algorithm to customize a workout plan specific to individual fitness objectives, integrating cardio, strength, and recovery exercises based on personal goals and data.

The application provides weekly workout plan updates, adapting to user progress and feedback, and assists in optimizing training routines by providing direction on sets, rep ranges, and rest intervals.

Muscle Booster provides access to a diverse library of over 200 workouts designed for muscle gain, weight loss, and different environments, such as gym and at-home routines, while also generating personalized meal plans to align with individual goals.

Workouts include audio and video instructions to assist users, along with a weight-loss tracker and workout timer, all conveniently accessible within the health and fitness app.

The integration of Workout Planner Muscle Booster with HealthKit (a platform for accessing and sharing health and fitness data on iPhone and Apple Watch )enables effortless sharing of nutrition, exercise, fitness data, and body measurements between the two platforms.

The workout plan encompasses a diverse range of sessions, encompassing gym workouts, home exercises, weight lifting, bodyweight routines, calisthenics, HIIT (High-Intensity Interval Training), and strength training, among others, designed to optimize fitness outcomes.

Fun Features:

Library of 200+ workouts

Audio Prompts and Guides

Weight-loss Tracker

Workout Timer

3D Model Muscle Illustration

Smart Reminder System

Monetization

Monetization Strategy: Muscle Booster

1. Unlimited Access Plan

On completing four workout sessions, Muscle Booster rewards users with an offer to the Unlimited Access Plan, enhancing their fitness journey with a personalized workout program, expert guidance, and a robust library of exercises.

The deal offers three subscription tiers for personalized fitness: a 1-month option at ₹499.00 ($19.99), a 3-month 'POPULAR' plan at ₹906.97 ($29.99) (billed quarterly), and a 'BEST VALUE' 12-month plan at ₹1,204.50 ($59.99 billed annually), equating to approximately ₹100.38 ($4.99) per month, providing savings compared to the monthly plans.

The 'POPULAR' label on the 3-month plan taps into users’ desire to go with the crowd, suggesting it's a widely chosen option that they might want to join in on.

The use of colors and size differentiates the plans. The ‘BEST VALUE’ plan is more visually prominent, likely to draw attention and suggest the deal as the recommended choice.

2. Exclusive Bundle Deal

The offer labeled as ‘Exclusive Bundle Deal’ is a curated collection of four digital health guides: a Cardio Training Guide, an Essential Guide to Healthy Eating, The Ultimate Daily Mobility Routine, and Your Guide to Healthy Sleep.

After two days of using the free trial of the app, users receive this Bundle Deal as a one-time offer which is aimed at incentivizing user commitment by providing high-value content at a reduced cost.

Presented at a discounted rate of ₹538.00 ($25.80), reduced from the original price of ₹1,280.00 ($59.99), this bundle is available at an attractive discount of 57%.

Displaying the original price slashed next to a discounted price emphasizes the value of the deal, leading users to see it as a gain. This is aimed at increasing satisfaction and potentially fostering loyalty and further purchases.

3. One-time Offer

The Muscle Booster app introduces an interesting ‘ONE-TIME OFFER’ one day after users decline the Super Saver Plan, granting the app's premium health and fitness offerings for just ₹15.32 ($9.99) per week.

The ‘ONE-TIME OFFER’ simplifies the pricing, translating the annual fee into a manageable weekly expense, making premium features more accessible.

By opting in, users can access all of the app's features at a fraction of the usual cost, rather than the regular yearly price of ₹1,204.50 ($59.99).

The deal considers the anchoring effect, where the initially presented higher price becomes the reference point, making the discounted annual fee seem particularly low in comparison. The strategy creates a perception of high value for the cost, increasing uptake and revenue for the app.

4. 90% Off Workout Creator

The Muscle Booster app introduces users to a customized workout creator at a 90% discount when they show interest in creating a tailored workout plan.

The ‘CREATE WORKOUT’ promotion highlights economical customization, allowing users to craft their workout by choosing the type, duration, and focus areas for a unique fitness plan.

A 90% discount on customized workout plans taps into users' value for savings and personalization, enhancing loyalty and engagement.

The pricing for the first month is ₹46.63 ($9.99). After the initial month, the service continues at ₹499.00 ($19.99) monthly, providing ongoing access to personalized workout plans.

5. Year-Round Fitness Deal

Muscle Booster's year-long fitness deal is about unlimited access to a personalized fitness program at a 79% discount off the regular annual price.

Users are introduced to this deal two days after they refuse the 7-day free trial, and it is introduced as a strategic move to convert evaluators into paid subscribers.

The promotional deal offers a compelling reason to subscribe and aims to re-engage users who might have hesitated at first.

With a 79% discount anchored on the annual plan, this pricing model aims to attract users seeking a cost-effective solution to their fitness goals, promoting the interest of long-term savings over short-term expenditures.

6. Meal Planner Promo

The ‘Meal Planner’ is offered to users seeking personalized diets, promoting progress in their journey toward positive body transformation.

The app offers a 30-day trial for just ₹46.63 ($9.99), allowing users full access to its meal planning option at a minimal initial cost, with a standard rate of ₹499.00 ($19.99) for the following months.

The introductory price is set to welcome new users, presenting an affordable entry point to premium features.

The promo utilizes the commitment and consistency principle. initiating a trial makes users more inclined to maintain their subscription for consistent health progress, thereby increasing app revenue through customer retention.

Subscription Model of Muscle Booster

Muscle Booster Premium

Muscle Booster offers a subscription option, Muscle Booster Premium, to support users’ fitness journey with workout plans based on individual fitness parameters, target muscle groups, and available equipment.

The USP of the app lies in its ability to combine personalized workout routines with targeted dietary recommendations. The inclusion of training videos and the app's ability to update plans based on user progress contributes to its appeal among those dedicated to their fitness goals​.

Prices range from $9.99 per week to $59.99 per year, allowing users to opt for weekly, monthly, or yearly workout packages.

The premium package provides workout options, including cardio, strength training, morning workouts, home workouts, gym workouts, and muscle exercises to cater to different user preferences.

Users also get access to over 2500 recipes, with calculated calories and nutritional profiles for every meal, aiding in achieving fitness goals.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $111,983,247

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (53%) : $59,106,756

point

Germany  

🇩🇪 (4%) : $4,042,722

point

UK  

🇬🇧 (4%) : $4,900,3055

point

France  

🇫🇷 (4%) : $4,672,838

point

Canada  

🇨🇦 (3%) : $3,605,120

point

Australia  

🇦🇺 (2%) : $2,571,350

Other Countries:

China 🇨🇳(7%),

Japan 🇯🇵(3%)

Downloads: 75,832,604

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (21%) : 15,534,2668

point

France 

🇫🇷 (4%) : 3,335,115

point

Germany 

🇩🇪 (3%) : 2,522,824

point

UK 

🇬🇧 (3%) : 2,469,362

Other Countries:

Brazil 🇧🇷(8%),

Mexico 🇲🇽(7%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $3.02

Tier-2 East: $2.61

Global: $1.48

Top Creatives

Creative 1

CREATED

Dec 23, 2023

IMPRESSION

758,585

Impressions by country

France (10%), 

USA (10%), 

Germany (8%), 

Canada (4%), 

UK (3%) 

Other countries

Italy  (21%), 

Brazil  (16%) 

Creative tags

HeadFaceMaleAdultBody Part

COLORS

#000000
#FFFFFF
#2F4F4F
#808080
#C0C0C0

Monetization Network:

100%

Creative 2

CREATED

Dec 16, 2023

IMPRESSION

412,561

Impressions by country

USA (9%), 

France (8%), 

Germany (6%), 

Canada (5%) 

Other countries

Brazil  (20%), 

Italy  (14%) 

Creative tags

HeadFaceWorking OutHandAdult

COLORS

#000000
#FFFFFF
#2F4F4F
#808080
#696969

Monetization Network:

100%

Top Creatives (Competitors)

1. JustFit

CREATED

Oct 19, 2023

IMPRESSION

1,649,283

Impressions by country

USA (37%), 

UK (10%), 

Canada (8%), 

Germany (6%), 

Australia (5%), 

France (4%) 

Other countries

Netherlands  (10%), 

Switzerland  (8%) 

Creative tags

Working OutFitnessPilatesStretchKneeling

COLORS

#FFFAF0
#F8F8FF
#FFFFFF
#000000
#DC143C

Monetization Network:

100%

2. Peloton

CREATED

Dec 28, 2023

IMPRESSION

1,296,239

Impressions by country

USA (100%) 

Other countries

N.A.

Creative tags

ElectronicsWorking OutPhoneGymText

COLORS

#000000
#E6E6FA
#2F4F4F
#191970
#F5F5F5

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

Over the last 14 to 30 days, downloads increased by 4.49%.

arrow

In the last 30 to 60 days, there was a decrease of 23.7% in downloads.

arrow

Over the past 60 to 90 days, there was an increase of 24% in downloads.

2. Change in Revenue

arrow

There was a 12.76% increase in revenue during the last 14 to 30 days.

arrow

Over the last 30 to 60 days, revenue experienced a drop of 18.1%.

arrow

In the last 60 to 90 days, there was an increase of 8.3% in revenue.

3. Change in Monetization Networks

arrow

Facebook continued to be a top monetization platform during the last 90 days.

4. Change in Popular Markets

arrow

The USA witnessed a 15.9% growth in the last 30 to 60 days and faced a 6.2% decline in the last 14 to 30 days.

arrow

Germany saw a growth of 14.2% in the last 60 to 90 days, along with 5.7% growth in the last 14 to 30 days.

arrow

France witnessed a 13% increase in the last 30 to 60 days, while the UK maintained a consistent positive growth of 6.66% in the last 60 to 90 days.

arrow

Canada showed a 2.5% positive growth in the last 60 to 90 days but faced a 7% decline in the preceding 30 to 60 days.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

Over the last 14 to 30 days, new creatives experienced a significant decline of -14.3%.

arrow

In the last 30 to 60 days, there was a decrease of 33.3% in new creatives.

arrow

During the last 60 to 90 days, there was an increase of 9.75%.

2. Change in Monetization Networks

arrow

Facebook remained a leading monetization platform over the past 90 days.

3. Change in Popular Markets

arrow

In the last 14 to 30 days, France experienced an 11.3% increase, while encountering a 2.49% decline in the last 60 to 90 days.

arrow

Germany showed growth of 11.1% over the last 14 to 30 days, whereas the USA experienced a 1.98% increase specifically within the last 30 to 60 days.

arrow

The UK maintained a steady growth of 5% in the last 60 to 90 days, and Canada witnessed a 12.6% increase during the same timeframe.

Push Notifications

Workout Planner Muscle Booster sends one to two push notifications daily to effectively promote the brand, services, and benefits of the app to users.

The app sends notifications to remind users of upcoming events, classes, or promotions at the gym or fitness studio, keeping them updated and involved with the latest offerings.

Motivational notifications are aimed at encouraging users to stick to their fitness routines, achieve their body goals, and stay motivated on their fitness journey.

Muscle Booster sends personalized notifications based on user preferences, workout history, and fitness goals, ensuring users receive tailored information to enhance their fitness experience.