Me+ Daily Routine Planner Newsletter
Contents
01
Executive Summary
- Fun Features
- Monetization
- Top Monetization Networks
- User Acquisition
- UA Strategy
- Creative Strategy
02
App Overview
- Core Functionality
- Fun Features
- Monetization
- In-App Purchases
03
User Acquisition
- Revenue + Revenue in Top Tier-1 Countries
- Downloads + Downloads in Top Tier-1 Countries
- Monetization Networks
04
Top Creatives
05
Top Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
Me+ Daily Routine Planner Strategy
Executive Summary
Fun Features:
Habit and Mood Tracker
Daily Routine Planner
Customizable Icons
Friendly Reminders
Professional Planning Template
100+ Self-care Schedules
Monetization
7-day Free Trial
Newcomer Discount at 50% Off
Exclusive Gift
Special offer at 50% off
Newcomer Gift
Top Monetization Networks
User Acquisition
Revenue of $12,909,056
Top Tier-1 countries in revenue: USA, UK, Canada, Australia, Germany, France
Total downloads of 13,952,992
Top Tier-1 countries in downloads: USA, UK, Australia, France, Canada, Germany
UA Strategy
Downloads: In the last 14 to 30 days, the downloads of Me+ Daily Routine Planner saw a significant growth of 37.79% followed by an increase of 22.5% in the last 30 to 60 days, and 3.85% in the last 60 to 90 days
Revenue: Over the last 14 to 30 days, the revenue of Me+ Daily routine Planner has shown an increase of 33% followed by a 15.7% increase in the last 30 to 60 days, and a 1.25% increase in the last 60 to 90 days.
Monetization Networks: In the last 14 to 30 days, Facebook experienced a rise of 11.6%, 11.5%, and 6.4% in the respective 14 to 30 days, 30 to 60 days, and 60 to 90 day periods, while Unity and Fyber both experienced a consistent decline of 22.2% in the last 60 to 90 days.
Popular Markets: The United States recorded a 15.2% rise in the last 14 to 30 days, with an 11.6% increase in the last 30 to 60 days, while the United Kingdom saw a 15.8% surge in the last 14 to 30 days, followed by a 19.4% increase in the 30 to 60 days. France experienced an 11.2% increase in the last 30 to 60 days, Canada maintained its growth with an 11.1% increase in the last 60 to 90 days, and Germany saw a 10% increase in the last 14 to 30 days.
Creative Strategy
Unique/New Creatives: There was a 15.8% decrease in new creatives for Me+ Daily Routine Planner in the last 14 to 30 days, followed by a notable 53.16% decline in the last 30 to 60 days, with a 12.7% increase in the new creatives over the last 60 to 90 days.
Monetization Network: Facebook maintained stability in the last 14 to 30 days and experienced an 11.3% increase in the last 30 to 60 days, followed by continued growth of 12.9% in the last 60 to 90 days, while both Unity and Fyber witnessed declines of 6.1% and 9%, respectively.
Popular Markets: The USA observed a 3.6% rise in the last 14 to 30 days, followed by a 5.7% increase in the last 30 to 60 days, while the UK recorded a 10% increase in the last 60 to 90 days and a 4.26% rise in the last 14 to 30 days. France saw an 18.5% increase in the last 14 to 30 days and a 15% rise in the last 30 to 60 days, and Germany experienced a 12.3% increase in the last 14 to 30 days.
The Me+ Daily Routine Planner app is designed to facilitate the development of healthy habits and daily self-care routines, promoting physical and mental well-being, weight management, and more. Users can set personalized goals, track moods, engage in meditation, create checklists, and customize their experience for optimal effectiveness.
Core Functionality
The Me+ Daily Routine Planner app enables users to create daily and morning routines using personalized icons and color schemes.
Within the app, users can seamlessly track their self-care plans, daily habits, and mood fluctuations, fostering a comprehensive approach to wellness management.
Me+ Daily Routine Planner allows users to set friendly reminders in their daily planner, which assists in managing to-do lists and maintaining productivity throughout the day.
The app integrates evidence-based self-care guidance to facilitate habit formation and encourage the adoption of healthy routines facilitative to overall well-being.
With the Habit Tracker functionality, users can monitor their progress toward established goals and objectives.
Me+ Daily Routine Planner offers users access to various content, such as self-care tips from TikTok influencers, a community of first-time moms, resources for developing habits, and personalized routines.
The app offers meditation sessions, workout routines, personalized self-affirmations, motivational quotes, and ambient soundscapes.
Fun Features:
Habit and Mood Tracker
Daily Routine Planner
Customizable Icons
Friendly Reminders
Professional Planning Template
100+ Self-care Schedules
Monetization
Monetization Strategy: Me+ Daily Routine Planner
1. 7-day Free Trial
The 7-Day Free Trial of ME+ Daily Routine Planner offers access to an advanced daily routine planning tool designed to enhance productivity and work on self-development. With this trial offer, users can unlock features like a custom routine planner and habit tracker for the first 7 days.
The trial period offer is introduced to users when they try to access the app’s premium content, like self-care schedule planners and personal planning templates.
The pricing strategy showcases a tiered model where longer commitments are rewarded with lower monthly rates.
The pricing and interface design consider psychological principles like Decoy pricing and anchoring effect.
A free trial incentivizes users to invest time in the app, which can lead to a commitment to continue using it through paid plans.
2. Newcomer Discount at 50% Off
Users are introduced to this Newcomer Discount at 50% off when they want to build a custom self-care schedule with colorful icons Me+ Daily Routine Planner offers.
With this 50% deal on the yearly subscription plan, users can unlock a professional planning template, boost their energy through healthy habits, and use a self-care tracker to maintain their morning routines.
The monthly breakdown of the pricing indicates that the deal breaks down to $9.99 a month, making it an affordable choice.
The deal focuses on the value proposition, using 'MORE SELF-CARE, MORE HAPPINESS, MORE POWER' to suggest the benefits of the offer.
The 'Seize Now' CTA induces urgency, compelling users to act immediately to not miss the opportunity. Moreover, mentioning the offer's limited nature to newcomers aims to boost conversion rates by leveraging the scarcity principle.
3. Exclusive Gift
Me+ Daily Routine Planner offers the ‘Exclusive Gift’ deal to save 50% on the annual subscription plan.
The platform offers the deal when users want to unlock the premium MBTI (Myers-Briggs Type Indicator) test, offering them an economical option for finding routines and habits that suit them best.
The monthly equivalent cost is highlighted as $9.99, which shows users the affordability on a per-month basis while emphasizing the savings from annual billing.
The deal appeals to the user's desire for self-improvement, suggesting that subscribing will aid in making daily 1% improvements.
The design features 50% off on a piggy bank placed in the center of the screen, making it the focal point. It reinforces the idea of saving money and investing in oneself.
4. Special offer at 50% off
After using the app’s routine planner for two days, new users are introduced to this ‘Special Offer at 50% Off’ to incentivize upgrades among existing users.
Opting for this deal grants full access to the Me+ Daily Routine Planner’s premium features at half the original annual subscription membership. This includes access to daily routine planners, warm reminders, and mood and progress trackers.
The promotional offer shows the total discounted price as $29.99/year, which is half of the standard rate of $59.99/year.
The discount and its presentation are based on principles of scarcity and urgency, encouraging users to take immediate action to capitalize on the offer. The vibrant design and display of the discount percentage play into the psychological impact of getting a 'Special Offer.'
The aim is to increase revenue by attracting more subscribers and securing a year’s subscription upfront, thereby enhancing user retention and ensuring a steadier income stream for the app.
5. Newcomer Gift
Newcomer Gift is a discount on the Me+ Daily Routine Planner’s yearly subscription plan. It allows users to access all premium features of the app, including habit tracking and advanced analytics, for a fulfilling life.
Me+ Daily Routine Planner introduces Newcomer Gift as a welcome incentive immediately after new users start trying the platform’s offerings.
The original annual price is listed as $59.99, but the offer for new users is $29.99 per year. This 'Best Deal' is priced to make the longer-term commitment more appealing compared to a monthly subscription.
The terms indicate that the total amount is charged immediately, not at the end of the 12-month period. The offer leverages immediate charging to secure revenue upfront.
Highlighting the discounted rate with a strike-through on the original price and presenting it as a 'gift' plays on common psychological triggers such as the fear of missing out (FOMO) and the excitement of getting a deal.
Subscription Model of Me+ Daily Routine Planner
Me+ Premium Membership
The ME+ Daily Routine Planner offers a subscription plan, Me+ Premium Membership, designed to help users establish and track daily habits, mood, and overall progress with their routines.
The app's philosophy, "Excellence is not an act, but a habit," differentiates the platform. It aims to help users cultivate good habits, such as regular exercise and room tidying, that are integrated into their lifestyle for a more complete and wholesome life.
Me+ Daily Routine Planner provides two main subscription tiers: a monthly plan priced at $9.99 and an annual plan at $39.99. Subscribing to either the monthly or yearly plans grants unlimited access to VIP features, including detailed habit racking and personalization options.
With premium access to the app’s content, users can access tools like a daily routine planner, mood and progress tracker, and personalized reminders. These features are designed to help users manage their day better and focus on self-development.
Users can build their self-care schedule with icons and colors of their choice. The app also offers a professional planning template and allows users to find routines that best fit their personality through the MBTI test.
The app promotes physical and mental health improvement, weight loss, anti-aging benefits, increased concentration, and mood enhancement. Such a broad range of potential benefits appeals to a wide audience looking for comprehensive health and wellness solutions.
Top In-App Purchases
User Acquisition
Revenue: $12,909,056
Top Countries Tier:1
USA
🇺🇸 (74%) : $9,473,137
UK
🇬🇧 (6%) : $695,198
Canada
🇨🇦 (4%) : $511,959
Australia
🇦🇺 (4%) : $486,089
Germany
🇩🇪 (1%) : $148,000
France
🇫🇷 (1%) : $129,431
Other Countries:
Brazil 🇧🇷 (1%),
Mexico 🇲🇽 (1%)
Downloads: 13,952,992
Top Countries Tier:1
USA
🇺🇸 (54%) : 7,515,574
UK
🇬🇧 (3%) : 792,665
Australia
🇦🇺 (4%) : 396,709
France
🇫🇷 (3%) : 358,555
Canada
🇨🇦 (3%) : 475,859
Germany
🇩🇪 (2%) : 289,119
Other Countries:
Brazil 🇧🇷 (3%),
India 🇮🇳 (2%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $1.16
Global: $0.93
Top Creatives
Creative 1
CREATED
Jan 21, 2024
IMPRESSION
2,699,041
Impressions by country
USA (58%),
Canada (6%),
Australia (2%),
France (1%)
Other countries
Brazil (12%),
India (10%)
Creative tags
COLORS
Monetization Network:
Creative 2
CREATED
Dec 25, 2023
IMPRESSION
1,940,570
Impressions by country
USA (42%),
Canada (14%),
France (9%),
UK (7%),
Australia (2%)
Other countries
Brazil (12%),
Italy (10%)
Creative tags
COLORS
Monetization Network:
Creative 3
CREATED
Nov 07, 2023
IMPRESSION
1,820,935
Impressions by country
USA (10%),
France (8%),
Canada (5%),
Germany (5%),
UK (4%),
Australia (4%)
Other countries
Brazil (12%),
Chile (11%)
Creative tags
COLORS
Monetization Network:
Top Creatives (Competitors)
1. Calm
CREATED
Oct 18, 2023
IMPRESSION
4,006,544
Impressions by country
France (35%),
UK (31%),
Germany (11%),
Australia (7%),
Canada (7%),
USA (2%)
Other countries
Netherlands (3%),
Finland (2%)
Creative tags
COLORS
Monetization Network:
2. Muscle Booster
CREATED
Dec 23, 2023
IMPRESSION
758,585
Impressions by country
France (10%),
USA (10%),
Germany (8%),
Canada (4%),
UK (3%)
Other countries
Italy (21%),
Brazil (16%)
Creative tags
COLORS
Monetization Network:
User Acquisition Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Downloads
In the last 14 to 30 days, downloads experienced a surge of 37.79%.
During the last 30 to 60 days, there was a 22.5% increase in downloads.
In the last 60 to 90 days, there was an uptick of 3.85% in downloads.
2. Change in Revenue
Revenue saw a significant 33% increase in the last 14 to 30 days.
There was a notable 15.7% increase in revenue during the last 30 to 60 days.
In the last 60 to 90 days, revenue experienced a 1.25% increase.
3. Change in Monetization Networks
During the last 14 to 30 days, Facebook witnessed an 11.6% increase.
Over the last 30 to 60 days, Facebook observed an 11.5% increase, followed by a 6.4% increase in the last 60 to 90 days.
Unity and Fyber experienced an identical decline of 22.2% during the last 60 to 90 days.
4. Change in Popular Markets
In the last 14 to 30 days, the USA saw a 15.2% increase, followed by an 11.6% increase in the last 30 to 60 days.
The UK witnessed a 15.8% increase in the last 14 to 30 days, and a 19.4% increase in the last 30 to 60 days.
France experienced an 11.2% increase in the last 30 to 60 days, while Canada maintained its growth with an 11.1% increase in the last 60 to 90 days.
Australia observed a 16.6% increase in the last 60 to 90 days, and Germany saw a 10% increase in the last 14 to 30 days.
Creative Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Unique/New Creatives
New creatives experienced a 15.8% decline in the last 14 to 30 days.
In the last 30 to 60 days, there was a 53.16% decline in the new creatives.
A 12.7% increase in the new creatives was noted in the last 60 to 90 days.
2. Change in Monetization Networks
Over the last 14 to 30 days, Facebook witnessed Facebook remained stable in the last 14 to 30 days and saw an 11.3% increase in the last 30 to 60 days.
In the last 60 to 90 days, Facebook's growth continued with a 12.9% increase.
Both Unity and Fyber saw declines of 6.1% and 9%, respectively.
3. Change in Popular Markets
In the last 14 to 30 days, the USA saw a 3.6% rise, followed by a 5.7% increase in the last 30 to 60 days.
The UK had a 10% increase in the last 60 to 90 days and a 4.26% rise in the last 14 to 30 days.
France experienced an 18.5% increase in the last 14 to 30 days and a 15% rise in the last 30 to 60 days.
Germany experienced a 12.3% increase in the last 14 to 30 days and a 2.5% decrease in the last 60 to 90 days.
Push Notifications
The Me+ Daily Routine Planner app sends notifications to users every day, usually around 2 to 3 times, to remind them to start their day well and keep track of their progress.
The app strategically sends notifications to coincide with users' routines, aiming to provide a motivational boost and ensure relevance.
Users receive reminder notifications to review their progress and engage with different parts of the app to help them stay on track with their goals.
The app notifies users about a promotional offer, like the opportunity to win an Apple Watch, to motivate them to engage with the app's content and potentially take part in contests or activities focused on rejuvenating their living spaces.
The application provides personalized notifications by addressing users by their names and acknowledging their efforts with phrases such as 'keep up the great work,' consequently boosting feelings of recognition and motivation.
