JustFit Newsletter
Contents
01
Executive Summary
- Fun Features
- Monetization
- Top Monetization Networks
- User Acquisition
- UA Strategy
- Creative Strategy
02
App Overview
- Core Functionality
- Fun Features
- Monetization
- In-App Purchases
03
User Acquisition
- Revenue + Revenue in Top Tier-1 Countries
- Downloads + Downloads in Top Tier-1 Countries
- Monetization Networks
04
Top Creatives
05
Top Creatives (Competitors)
06
User Acquisition Strategy
07
Creative Strategy
08
JustFit Strategy
Executive Summary
Fun Features:
Equipment-free Workouts
Personalized Recommendations
Science-backed Virtual Coach
Daily Progress Tracker
Limitless Workout Varieties
Monetization
7-day Free Trial
Newcomer Gift
Spin Win
40% Off
Tuesday Discount
Progressive Discount Offer
Top Monetization Networks
User Acquisition
Revenue of $34,627,804
Top Tier-1 countries in revenue: USA, Canada, UK, Australia, Germany, France
Total downloads of 15,695,399
Top Tier-1 countries in downloads: USA, UK, Canada, France, Germany, Australia
UA Strategy
Downloads: JustFit's downloads fell by 2.44% in the last 14 to 30 days and dropped by 4.21% in the last 30 to 60 days. There was a 2.95% decline in downloads in the last 60 to 90 days.
Revenue: Over the last 14 to 30 days, JustFit experienced a 4.60% increase in revenue, but faced a 1.47% decrease in the last 30 to 60 days. There was a downturn of 4.20% in the app’s revenue during the last 60 to 90 days.
Monetization Networks: Facebook saw a growth of 10.9% over the last 14 to 30 days and continued to grow by 9.9% in the last 30 to 60 days. Fyber also demonstrated impressive growth of +19.4% in the last 14 to 30 days and an 11.2% rise in the last 30 to 60 days.
Popular Markets: The USA showed a positive growth of 6.8%, and Germany saw an 18.5% increase in the last 14 to 30 days. Over the last 30 to 60 days, the USA saw a 16.6% increase, and France observed a 14.2% increase.
Creative Strategy
Unique/New Creatives: In the last 14 to 30 days, new creatives decreased by 14.37%, and experienced a decline of 37.69% in the last 30 to 60 days. There was a positive growth of 15.02% in new creatives in the last 60 to 90 days.
Monetization Network: In the last 14 to 30 days, Facebook's growth was equal and in the last 30 to 60 days, it grew by 10.8%. During the last 60 to 90 days, Facebook saw a 5.3% increase, while Fyber experienced a decline of 16.67%.
Popular Markets: Germany experienced a growth of +22.4% and France saw an increase of 24.3% over the last 14 to 30 days. During the same period, the UK faced a decline of 8.1%.
JustFit is a fitness app designed primarily for women, offering a range of at-home workouts that require minimal equipment. The app caters to users of all fitness levels, from beginners to advanced, focusing on offering personalized exercise plans.
Core Functionality
The JustFit app provides users access to a comprehensive range of workouts across various categories, including Cardio, HIIT, Strength, Toning, and even relaxed sessions designed for bed exercises.
Users have the option to choose from a diverse range of workout categories and exercises, customized to align with their individual preferences and fitness goals.
JustFit delivers personalized workout plans designed to meet individual needs, enabling users to focus on specific training areas, weight loss, or muscle gain.
Functioning as a thoughtfully designed virtual coach, the app assists users in navigating their fitness journey while closely monitoring daily progress.
Workouts can be seamlessly accessed at home without the need for any equipment, ensuring convenience for users to engage in physical activity at their preferred time.
JustFit offers an auto-renewing subscription priced at $69.99/year, providing unlimited access to VIP features. Users can easily manage subscriptions and disable auto-renewal through account settings.
Fun Features:
Equipment-free Workouts
Personalized Recommendations
Science-backed Virtual Coach
Daily Progress Tracker
Limitless Workout Varieties
Monetization
Monetization Strategy: JustFit
1. 7-day Free Trial
Before initiating workout sessions, the app offers a 7-day free trial, designed to engage beginners and women aged 20-25, providing them with an immediate experience of the app's benefits.
The offer provides users with the selection of three subscription plans – a $22.99/month 1-month option, a $6.75/month yearly plan (equivalent to $80.95 annually), and an $11.48/month 3-month plan (amounting to $34.43) – accommodating individual preferences for monthly, quarterly, or yearly commitments.
Significantly, the annual plan provides users with a notably reduced monthly rate, rendering it an appealing option for those looking for long-term value and cost savings.
2. Newcomer Gift
After accomplishing two workout sessions, the app presents an exclusive offer: a 57% discount on the subscription plan.
The Premium subscription, priced at a budget-friendly $2.49/month or $29.99/year discounted from $69.99/year, provides enhanced accessibility and unlocks personalized workout plans tailored to individual fitness needs.
The inclusion of the motivational message "Make Yourself Proud!" aims to establish an emotional connection, inspiring users to pursue their fitness goals. Additionally, the term "Newcomer Gift" serves as a bonus incentive, fostering reciprocity, appreciation, and loyalty from users.
3. Spin Win
The JustFit app introduces diverse discounts through a "Spin and Win" offer, strategically incorporating game mechanics into the platform to foster heightened participation and interaction, thereby enhancing user engagement.
Users are drawn to the surprise element in the Lucky draw, appreciating the opportunity for discounts beyond the standard 10% or 20%, thus improving the overall appeal of the subscription.
The Jackpot Prize, offering an impressive 57% discount on the premium subscription, serves as a compelling incentive for users to upgrade to the premium tier.
4. 40% Off
JustFit provides the same 7-day free trial, introduced two days after declining the initial free trial offer, along with an appealing 40% discount, serving as an additional incentive for users to transition into paid subscriptions.
This exclusive offer is crafted to win back users who may have initially hesitated to subscribe, presenting a compelling proposition to encourage their commitment.
With a 40% discount applied, the annual plan is attractively priced at $5.83 per month, down from the original $69.99 per year, ensuring affordability and further motivating users to opt for a long-term commitment.
5. Tuesday Discount
The Tuesday Discount, offered after completing three days of workout sessions, is crafted to re-engage users who have previously declined offers, providing them with a significantly reduced subscription cost.
Labeling it as a Tuesday Discount creates a perception of scarcity and urgency, emphasizing a time-limited opportunity within the promotion.
The noteworthy discount of $2.49/month or $29.99/year from the original $69.99/year amplifies the perceived value of the subscription, prompting a positive emotional response.
6. Progressive Discount Offer
The app offers a 57% discount on the premium subscription initially as a newcomer gift; if the offer is declined, a follow-up option provides an extra 50% off, ensuring affordability for the premium subscription.
The final deal, priced at $46.99 (originally $79.99), stands as a compelling offer, emphasizing substantial savings and enhancing the premium subscription's appeal to users.
The inclusion of a "Special Gift" serves as an additional incentive, contributing to a positive user experience and further motivating users to consider and ultimately subscribe, tapping into the persistence effect.
Subscription Model of JustFit
JustFit Premium
The JustFit app provides a subscription, JustFit Premium, allowing users to elevate their fitness journey with exclusive access to premium features. This enriches their overall experience through a premium offering.
The subscription provides users unlimited access to diverse workouts, spanning Cardio, HIIT, Strength, Toning, and Lazy exercises, accommodating a broad spectrum of fitness preferences.
The auto-renewing annual subscription priced at $69.99/year simplifies the payment process, delivering users a hassle-free and seamless experience when renewing their subscription, and ensuring continuous and uninterrupted access to premium features for ongoing engagement.
Top In-App Purchases
User Acquisition
Revenue: $34,627,804
Top Countries Tier:1
USA
🇺🇸 (71%) : $24,878,247
Canada
🇨🇦 (7%) : $2,314,917
UK
🇬🇧 (6%) : $2,173,807
Australia
🇦🇺 (4%) : $1,193,570
Germany
🇩🇪 (2%) : $584,840
France
🇫🇷 (2%) : $490,547
Downloads: 15,695,399
Top Countries Tier:1
USA
🇺🇸 (54%) : 8,451,820
UK
🇬🇧 (11%) : 1,630,236
Canada
🇨🇦 (5%) : 782,735
France
🇫🇷 (3%) : 441,644
Germany
🇩🇪 (3%) : 414,715
Australia
🇦🇺 (3%) : 397,238
Other Countries:
India 🇮🇳(2%),
Netherland 🇳🇱(1%)
Top Monetization Networks (Last 30 days)
RpD
Tier-1 West: $2.61
Global: $2.21
Top Creatives
Creative 1
CREATED
Oct 19, 2023
IMPRESSION
1,649,283
Impressions by country
USA (37%),
UK (10%),
Canada (8%),
Germany (6%),
Australia (5%),
France (4%)
Other countries
Netherlands (10%),
Switzerland (8%)
Creative tags
COLORS
Monetization Network:
Creative 2
CREATED
Nov 13, 2023
IMPRESSION
1,414,216
Impressions by country
USA (34%),
UK (11%),
Canada (8%),
Australia (6%),
Germany (6%),
France (4%)
Other countries
Netherlands (12%),
Switzerland (7%)
Creative tags
COLORS
Monetization Network:
Creative 3
CREATED
Jan 12, 2024
IMPRESSION
1,030,308
Impressions by country
USA (37%),
UK (11%),
Canada (8%),
Germany (7%),
France (4%),
Australia (3%)
Other countries
Switzerland (9%),
Netherlands (8%)
Creative tags
COLORS
Monetization Network:
Top Creatives (Competitors)
1. Peloton
CREATED
Dec 28, 2023
IMPRESSION
1,296,239
Impressions by country
USA (100%)
Other countries
N.A.
Creative tags
COLORS
Monetization Network:
2. Workout Planner Muscle Booster
CREATED
Dec 23, 2023
IMPRESSION
794,994
Impressions by country
USA (10%),
France (10%),
Germany (8%),
Canada (4%),
UK (3%)
Other countries
Italy (21%),
Brazil (16%)
Creative tags
COLORS
Monetization Network:
User Acquisition Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Downloads
In the last 14 to 30 days, there was a 2.4% dectrease in downloads.
Over the last 30 to 60 days, a downfall of 4.21% was observed.
In the last 60 to 90 days, downloads showed a decline of 2.95%.
2. Change in Revenue
Over the last 14 to 30 days, the revenue experienced a 4.06% increase.
In the last 30 to 60 days, there was a 1.47% decrease in revenue.
In the last 60 to 90 days, there was a downfall of 4.20% in revenue.
3. Change in Monetization Networks
Facebook demonstrated a positive growth of 10.9% in the last 14 to 30 days. Over the last 30 to 60 days, it experienced a 9.9% increase.
Fyber saw an increase of 19.4% in the last 14 to 30 days and an uptick of 11.2% in the last 30 to 60 days.
Facebook had a rise of 4.8% in the last 60 to 90 days and Fyber grew by +10.0% in the same timeframe.
4. Change in Popular Markets
In the last 14 to 30 days, the USA showed a positive growth of 6.8% while Germany observed an increase of 18.5%.
Over the last 30 to 60 days, the USA had a 16.6% increase, Germany experienced a 15% positive growth and Canada maintained a 3.0% rise.
The UK has maintained a positive growth rate of 12.2% in the last 30 to 60 days.
France observed an increase of 14.2% in the last 30 to 60 days and a rise of 7.5% in the last 60 to 90 days.
Germany had a 14.29% increase in the last 60 to 90 days with the UK experiencing a +5.0% growth.
Creative Strategy
Change in %
% change = ((new value - old value) / old value) * 100
How is Strategy changing?
1. Change in Unique/New Creatives
In the last 14 to 30 days, there was a decrease of 14.37% in the creatives.
Over the last 30 to 60 days, a downfall of 37.69% was observed.
In the last 60 to 90 days, there was an increase of 15.02% in new creatives.
2. Change in Monetization Networks
Over the last 14 to 30 days, Facebook was the top monetization network.
Facebook demonstrated a growth of +10.8% in the last 30 to 60 days.
In the last 60 to 90 days, Facebook experienced a rise of 5.3% while Fyber had a decline of 16.67%.
3. Change in Popular Markets
Germany witnessed a growth of +22.4% in the last 14 to 30 days and France demonstrated an increase of 24.3% in the same timeframe.
The USA experienced an increase of 7.9% during the last 30 to 60 days.
Over the last 30 to 60 days, Germany observed a positive change of 23.0% and France increased by 22.8%.
The UK saw a rise of 10.0% in the last 30 to 60 days while it experienced a decline of 8.1% in the last 14 to 30 days.
Australia had a negative growth of 16.67% in the last 60 to 90 days.
The USA experienced a rise of 5.7% during the last 60 to 90 days and Canada saw a decline of 11.11%.
Push Notifications
JustFit sends 2 to 3 push notifications daily, guiding users towards their fitness goals.
These notifications include reminders for upcoming workouts, opportunities to extend memberships at discounted rates, and motivational boosts to keep users engaged and motivated.
Each message is personalized, addressing users by name for a more intimate experience.
To enhance user experience and commitment, JustFit promotes its premium subscription, offering users exclusive benefits and continued access to its fitness programs.
The designed CTAs prompt users to take specific actions, such as upgrading to premium for extended benefits, setting personalized fitness goals, or participating in scheduled workout sessions. Each CTA is meant to increase the user-app interaction.
