Newsletter

DaVinci - AI Image Generator Newsletter

DaVinci - AI Image Generator Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

App Overview

  1. Core Functionality
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

DaVinci - AI Image Generator Strategy

Executive Summary

Fun Features:

Instant Art Creation

Diverse Art Styles

AI Tattoo Generation

Realistic Photo Generation

Custom Avatar Creation

Personalized Artwork

Monetization

DaVinci ART+

3-Day Free Trial

95% Discount Offer

Exclusive Styles

Unlimited Artwork Creation

SpeedBoost Upgrade

Special Gift

DaVinci STORE+

Top Monetization Networks

User Acquisition

Revenue of $7,672,760

Top Tier-1 countries in revenue: USA, UK, Australia, Canada, Germany, France

Total downloads of 12,229,536

Top Tier-1 countries in downloads: USA, UK, Canada, Australia, France, Germany

UA Strategy

Downloads: The downloads of DaVinci—AI Image Generator saw a 0.91% increase in the last 14 to 30 days, a 1.74% decline in the last 30 to 60 days, and a 2.03% drop in the last 60 to 90 days.

Revenue: DaVinci—AI Image Generator saw a 0.14% decrease in revenue in the last 14 to 30 days, a 0.84% increase during the last 30 to 60 days, and a 4.97% growth over the last 60 to 90 days.

Monetization Networks: In the last 14 to 30 days, Unity saw an 8.1% increase, AdMob experienced a 4.8% growth, and Facebook observed a 2.3% rise. Over the last 30 to 60 days timeframe, Facebook led with a 14.2% increase, followed by AdMob's +12.5% growth, and Unity's 9.7% rise. In the last 60 to 90 days, the growth was led by Facebook with a 13.3% increase, followed by AdMob at 10.0%, and Unity with a 4.5% rise.

Popular Markets: In the last 14 to 30 days, the USA observed a growth of +8.6%, while Canada showed a rise of 3.7%. During the last 30 to 60 days, the USA experienced an increase of 11.3%, and Canada observed a rise of 8.3%. In the last 60 to 90 days, the USA encountered a rise of 6.7%, Canada faced a downfall of 10.0%, and Australia observed a +3.0% growth.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, there was a 76.92% decrease in new creatives, a 91.90% uptick in the last 30 to 60 days, and a 40% increase over the last 60 to 90 days.

Monetization Network: In the last 14 to 30 days, AdMob experienced a growth of +13.4%, while Facebook saw an increase of 4.4%. During the last 30 to 60 days, Unity observed a rise of 10%, with Facebook growing by 11.2% and AdMob demonstrating a growth of 9.5%. In the last 60 to 90 days, growth was visible, with AdMob at +2.1%, Unity at +3.5%, and Facebook at +3.0%.

Popular Markets: In the last 14 to 30 days, Canada experienced a rise of 14.5%. During the last 30 to 60 days, the USA saw a growth of +11.9%, with Canada growing by +7.3%. In the last 60 to 90 days, Canada maintained a steady growth of +4.3%, the USA increased by 5.0%, and Australia experienced a significant decrease of 16.6%.

DaVinci - AI Image Generator - App Overview

DaVinci AI Image Generator is an innovative app designed to transform prompts into diverse AI-generated artworks, offering features like AI Art Generator for unique drawings, various art styles for personalized expression, and high-resolution output. This state-of-the-art AI Photo Generator app utilizes the latest artificial intelligence technology to create unique artworks, custom designs, lifelike images, and AI avatars based on user descriptions.

Core Functionality

DaVinci- AI Image Generator app uses AI to convert users’ text descriptions into art or modify their selected images according to the specified style or instructions.

The platform integrates AI models, including DaVinci's custom model (DaVinci XL), Stable Diffusion, DALL·E 3, and Midjourney, to offer diverse styles of artwork and photorealistic images.

Users can transform their prompts and images into stunning AI-generated art by entering prompts and selecting art styles.

The platform uses an AI Tattoo Generator for custom designs, an AI Photo Generator for lifelike images, and an AI Avatar Generator for personalized avatars.

DaVinci-AI Image Generator supports direct sharing of creations from the app to other platforms for wider visibility.

Its interface is user-friendly, allowing users of all skill levels to generate visuals with just a few clicks. Moreover, the platform supports a variety of languages, including English and Spanish.

The app is available on multiple platforms, including iOS, Android, and macOS, ensuring wide accessibility for users with different devices.

Fun Features:

Instant Art Creation

Diverse Art Styles

AI Tattoo Generation

Realistic Photo Generation

Custom Avatar Creation

Personalized Artwork

Monetization

Monetization Strategy: DaVinci - AI Image Generator

1. DaVinci ART+

DaVinci- AI Image Generator app offers an all-inclusive "DaVinci ART+" after signing up that unlocks premium features like fast processing, unlimited artwork creation, access to 30+ styles, and 2x resolution artwork, enhancing their creative user experience.

Users can acquire yearly access at ₹74.04 ($0.89) per week, significantly lower than the weekly rate of ₹690 ($8.28), fostering a perception of superior value, enhancing satisfaction and loyalty, and driving longer subscription commitments.

The offer encourages users to assess its value, utilizing the option of choice to create a sense of exclusivity and enhance long-term subscriber retention.

2. 3-Day Free Trial

The "3-Day Free Trial" offer provides users with an opportunity to explore the app's features and capabilities without incurring any charges for a limited period.

The initial DaVinci ART+ offer presents a low-priced yearly access option compared to the weekly plan, encouraging users to pursue long-term savings. To boost the weekly plan for ₹690 ($8.28) per week, a 3-Day Free Trial is available, with users subscribing to the higher-priced weekly option.

The DaVinci - AI Image Generator app's tactic of requiring a subscription before trial access aims to cultivate initial commitment, elevate perceived premium feature value, and boost user retention post-trial.

Within the offer, the app prominently highlights its premium features, directing users' attention toward the benefits provided rather than the associated subscription cost.

3. 95% Discount Offer

DaVinci - AI Image Generator app offers this "95% Discount Offer" after using the app for a day, granting access to premium features at a discounted rate, aiming to prompt early subscription to premium features during their initial app experience.

The subscription option is available at a weekly rate of ₹37.50 ($0.45), totaling ₹1950 ($23.39) annually, with a discount of up to 95% from the standard subscription fee, providing a financially feasible and user-friendly alternative to a single large annual payment.

The term "Save up to 95%" featured in the offer's interface fosters a perception of value and urgency among users, urging them to seize the opportunity by underscoring the substantial potential savings.

4. Exclusive Styles

Users can access around 20 to 25 artistic styles for free when generating artwork. For additional variety, over 30 more styles are available with a subscription, allowing users to explore a wider range of options for creating AI-generated art.

When users try to access locked styles, the app guides them to the subscription page, capitalizing on their interest in accessing more content and positioning the subscription as a solution.

The app strategically uses the scarcity principle to increase the perceived value of the subscription by offering limited free access to certain features like the styles, encouraging users to see it as valuable for accessing more artistic styles.

5. Unlimited Artwork Creation

When users want to create artwork, they have the option to choose between viewing up to two ads daily or upgrading to the Pro version, which provides enhanced features and benefits for creating artwork.

By limiting ad views, the app indirectly encourages users to consider upgrading to the Pro version, as users see it as a way to avoid ads and access all features without any limitations.

When users opt for DaVinci Pro, they unlock a range of enhanced features including faster processing, access to over 30 styles, and the ability to create artwork at double the resolution, alongside the associated benefits of this package.

6. SpeedBoost Upgrade

When using the standard version of the DaVinci - AI Image Generator app, users may experience delays beyond their expectations during artwork creation, which typically takes 3 to 4 minutes. For a significant 3X speed enhancement, users are prompted to consider upgrading to DaVinci Pro.

The design of this IAP capitalizes on users' impatience and preference for efficiency by leveraging phrases such as "Tired of waiting?" to resonate with their frustration over slow processing times.

The interface may employ persuasive design strategies, such as prominently featuring the upgrade to Pro option during user delays, facilitating their consideration and execution of the upgrade.

7. Special Gift

The "Special Gift" offer entails a reduction in the subscription cost. By labeling it as such, the DaVinci - AI Image Generator app aims to convey to users that this discount is a gesture of appreciation for consistent app usage, typically extending beyond two days.  

The offer targets users who registered with the DaVinci - AI Image Generator app within the last one or two days, intending to encourage their ongoing participation, thereby fostering prolonged usage and loyalty among the users.

The presence of the percentage symbol in the interface signifies a deduction from the regular subscription fee, and users generally consider this offer more advantageous than a fixed amount discount.

8. DaVinci STORE+

The "DaVinci STORE+" offer provides access to premium features such as AI capabilities (like AI Avatar generator, and AI Tatoo Generator), fast processing, an ad-free experience, and high-quality output.

Users are offered a discounted price for yearly access, amounting to ₹56.73 ($0.68)per week, which is considerably lower than the standard weekly rate. This encourages users to perceive the offer as more valuable and cost-effective.  

The discounted pricing strategy highlights the superiority of the yearly access option, motivating users to opt for longer subscription periods to gain access to premium features at a reduced cost.

9. In-app Advertisements:

In addition to its in-app purchases, the DaVinci AI Image Generator app incorporates in-app advertisements (IAA).  

Depending on user actions, such as initiating image creation following a prompt, advertisements may appear at various stages of the app interaction, tailored to enhance user experience.

The DaVinci - AI Image Generator app meticulously designs and places advertisements to enhance user engagement and drive revenue, ensuring a balanced approach between user value and monetization goals.

Subscription Model of DaVinci - AI Image Generator

DaVinci Pro

The DaVinci - AI Image Generator app offers a subscription model DaVinci Pro, granting users access to its array of premium features.

The app offers two main subscription options: a monthly plan for $14.99 and an annual plan for $59.99, both granting users access to Fast Processing, 50 Credits per day, and Unlimited access without any restrictions.

Subscribers also gain access to various art forms, such as digital artworks, tattoo designs, logo designs, hyper-realistic AI-generated photos, AI-generated avatars, and an AI Headshot Generator feature for professional headshots.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $7,672,760

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (66%) : $5,049,577

point

UK  

🇬🇧 (7%) : $490,462

point

Australia  

🇦🇺 (4%) : $341,169

point

Canada  

🇨🇦 (4%) : $318,295

point

Germany  

🇩🇪 (1%) : $102,808

point

France  

🇫🇷 (1%) : $63,996

Downloads: 12,229,536

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (44%) : 5,426,231

point

UK 

🇬🇧 (6%) : 697,144

point

Canada  

🇨🇦 (4%) : 511,601

point

Australia  

🇦🇺 (3%) : 360,533

point

France 

🇫🇷 (2%) : 238,854

point

Germany 

🇩🇪 (2%) : 246,301

Other Countries:

Brazil 🇧🇷 (6%),

India 🇮🇳 (5%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $0.85

Global: $0.63

Top Creatives

Creative 1

CREATED

Mar 10, 2024

IMPRESSION

2,448,108

Impressions by country

USA (100%) 

Other countries

N.A.   

Creative tags

HeadFaceArtPhotographyPortrait

COLORS

#000000
#FFFFFF
#2F4F4F
#696969
#8B4513

Monetization Network:

100%

Creative 2

CREATED

Jan 04, 2024

IMPRESSION

2,214,022

Impressions by country

USA (79%), 

Canada (16%), 

Australia (5%) 

Other countries

N.A.   

Creative tags

HeadFaceArtPortraitPhotography

COLORS

#000000
#2F4F4F
#696969
#6A5ACD
#483D8B

Monetization Network:

99%

Creative 3

CREATED

Jan 18, 2024

IMPRESSION

1,826,016

Impressions by country

USA (88%), 

Australia (8%), 

Canada (4%) 

Other countries

N.A.   

Creative tags

HeadFaceAdultWomanArm

COLORS

#000000
#FFFFFF
#2F4F4F
#696969
#E6E6FA

Monetization Network:

99%
1%

Top Creatives (Competitors)

1. Picsart AI Photo Editor

CREATED

Dec 23, 2023

IMPRESSION

2,350,756

Impressions by country

Germany (5%), 

USA (3%), 

France (3%) 

Other countries

India  (87%) 

Creative tags

PhoneHeadPersonPhotographyText

COLORS

#000000
#A9A9A9
#C0C0C0
#B0C4DE
#FFFFFF

Monetization Network:

100%

2. Remini- AI Photo Enhancer

CREATED

Sep 27, 2023

IMPRESSION

3,457,282

Impressions by country

USA (29%), 

France (7%), 

UK (2%) 

Other countries

N.A.   

Creative tags

HeadFaceHandPhotographyPortrait

COLORS

#FFFFFF
#EEE8AA
#000000
#F5DEB3
#FFF8DC

Monetization Network:

78%
13%
9%

3. Facetune AI Photo/Video Editor

CREATED

Jan 03, 2024

IMPRESSION

2,977,925

Impressions by country

USA (76%), 

Canada (20%), 

Australia (4%) 

Other countries

N.A.   

Creative tags

HeadFacePhotographyPortraitHair

COLORS

#FFFFFF
#DCDCDC
#D3D3D3
#AFEEEE
#40E0D0

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

In the last 14 to 30 days, DaVinci—AI Image Generator has experienced a 0.91% increase in downloads.

arrow

During the last 30 to 60 days, there was a 1.74% decrease in downloads.

arrow

In the last 60 to 90 days, there was a downfall of 2.03% in downloads.

2. Change in Revenue

arrow

Revenue of DaVinci-AI Image Generator saw a 0.14% decrease in the last 14 to 30 days.

arrow

There was a 0.84% increase in revenue during the last 30 to 60 days.

arrow

In the last 60 to 90 days, revenue experienced a 4.97% increase.

3. Change in Monetization Networks

arrow

During the last 14 to 30 days, Unity witnessed an 8.1% increase, while Admob experienced positive growth of 4.8%, and Facebook saw a rise of 2.3%.

arrow

Facebook observed a 14.2% increase over the last 30 to 60 days, followed by AdMob, which witnessed a 12.5% rise, and Unity, which had a positive growth of 9.7%.

arrow

In the last 60 to 90 days, Unity grew by +4.5%, AdMob by +10.0%, and Facebook by 13.3%.

4. Change in Popular Markets

arrow

Over the last 14 to 30 days, USA registered a growth of +8.6% while Canada faced a positive growth of 3.7% in the last 14 to 30 days.

arrow

The USA witnessed an increase of 11.3% in the last 30 to 60 days, while Canada had an uptick of 8.3% during the same timeframe.

arrow

During the last 60 to 90 days, Canada demonstrated a downfall of 10.0%, the USA witnessed a positive growth of 6.7%, and Australia had a +3.0% growth.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

Over the last 14 to 30 days, the new creatives experienced a decrease of 76.92%.

arrow

During the last 30 to 60 days, there was an increase of 91.90% in new creatives.

arrow

New creatives grew by +40% in the last 60 to 90 days.

2. Change in Monetization Networks

arrow

AdMob's growth has been +13.4% over the last 14 to 30 days, while Facebook's increased by 4.4% during the same timeframe.

arrow

Unity observed a substantial increase of 10% in the last 30 to 60 days, along with Facebook, which grew by 11.2%. Over the last 30 to 60 days, AdMob had a positive growth of 9.5%.

arrow

AdMob experienced positive growth of 2.1% in the last 60 to 90 days. Over the same timeframe, Unity demonstrated a 3.5% increase, and Facebook observed a +3.0% growth.

3. Change in Popular Markets

arrow

In the last 14 to 30 days, Canada saw a rise of 14.5%.

arrow

The USA had a growth of +11.9% in the last 30 to 60 days, while Canada grew by +7.3% during the same period.

arrow

Canada maintained a steady growth of +4.3% over the last 60 to 90 days. In the same timeframe, Australia witnessed a 16.6% decrease, while the USA experienced a 5.0% increase.

Push Notifications

DaVinci- AI Image Generator sends 2 to 3 notifications per week, balancing the need to keep users informed and fostering a steady level of app interaction.

The app sends a mix of notifications ranging from new feature introductions like 'Smart Crop' to special promotions like discount codes (e.g., ARTLOVE for 20% off), ensuring users' engagement with fresh and relevant content.

Tailoring notifications to align with the users’ preferences and past interactions, DaVinci- AI Image Generator ensures that the content is engaging, allowing for increased user retention.

Personalizing messages with the user’s name, "Hey Tanusree...", and referencing specific user behaviors, like periods of inactivity, make the communication feel more direct. This personalized approach aims to rekindle user interest.

The app keeps its community excited and engaged by teasing upcoming features, such as with their "Sneak Peek Alert!" messages. By sparking curiosity about what’s next, the platform maintains user interest over time.

To drive action, DaVinci-AI Image Generator includes clear calls-to-action within each notification, guiding users on what steps to take next, whether it’s to explore a new feature, redeem a promo code, or revisit the app for fresh inspiration.