Newsletter

JustFit Newsletter

JustFit Newsletter

Contents

01

Executive Summary

  1. Fun Features
  2. Monetization
  3. Top Monetization Networks
  4. User Acquisition
  5. UA Strategy
  6. Creative Strategy

02

App Overview

  1. Core Functionality
  2. Fun Features
  3. Monetization
  4. In-App Purchases

03

User Acquisition

  1. Revenue + Revenue in Top Tier-1 Countries
  2. Downloads + Downloads in Top Tier-1 Countries
  3. Monetization Networks

04

Top Creatives

05

Top Creatives (Competitors)

06

User Acquisition Strategy

07

Creative Strategy

08

JustFit Strategy

Executive Summary

Fun Features:

Equipment-free Workouts

Personalized Recommendations

Science-backed Virtual Coach

Daily Progress Tracker

Limitless Workout Varieties

Monetization

7-day Free Trial

Newcomer Gift

Spin Win

40% Off

Tuesday Discount

Progressive Discount Offer

Top Monetization Networks

User Acquisition

Revenue of $34,627,804

Top Tier-1 countries in revenue: USA, Canada, UK, Australia, Germany, France

Total downloads of 15,695,399

Top Tier-1 countries in downloads: USA, UK, Canada, France, Germany, Australia

UA Strategy

Downloads: JustFit's downloads fell by 2.44% in the last 14 to 30 days and dropped by 4.21% in the last 30 to 60 days. There was a 2.95% decline in downloads in the last 60 to 90 days.

Revenue: Over the last 14 to 30 days, JustFit experienced a 4.60% increase in revenue, but faced a 1.47% decrease in the last 30 to 60 days. There was a downturn of 4.20% in the app’s revenue during the last 60 to 90 days.

Monetization Networks: Facebook saw a growth of 10.9% over the last 14 to 30 days and continued to grow by 9.9% in the last 30 to 60 days. Fyber also demonstrated impressive growth of +19.4% in the last 14 to 30 days and an 11.2% rise in the last 30 to 60 days.

Popular Markets: The USA showed a positive growth of 6.8%, and Germany saw an 18.5% increase in the last 14 to 30 days. Over the last 30 to 60 days, the USA saw a 16.6% increase, and France observed a 14.2% increase.

Creative Strategy

Unique/New Creatives: In the last 14 to 30 days, new creatives decreased by 14.37%, and experienced a decline of 37.69% in the last 30 to 60 days. There was a positive growth of 15.02% in new creatives in the last 60 to 90 days.

Monetization Network: In the last 14 to 30 days, Facebook's growth was equal and in the last 30 to 60 days, it grew by 10.8%. During the last 60 to 90 days, Facebook saw a 5.3% increase, while Fyber experienced a decline of 16.67%.

Popular Markets: Germany experienced a growth of +22.4% and France saw an increase of 24.3% over the last 14 to 30 days. During the same period, the UK faced a decline of 8.1%.

JustFit - App Overview

JustFit is a fitness app designed primarily for women, offering a range of at-home workouts that require minimal equipment. The app caters to users of all fitness levels, from beginners to advanced, focusing on offering personalized exercise plans.

Core Functionality

The JustFit app provides users access to a comprehensive range of workouts across various categories, including Cardio, HIIT, Strength, Toning, and even relaxed sessions designed for bed exercises.

Users have the option to choose from a diverse range of workout categories and exercises, customized to align with their individual preferences and fitness goals.

JustFit delivers personalized workout plans designed to meet individual needs, enabling users to focus on specific training areas, weight loss, or muscle gain.

Functioning as a thoughtfully designed virtual coach, the app assists users in navigating their fitness journey while closely monitoring daily progress.

Workouts can be seamlessly accessed at home without the need for any equipment, ensuring convenience for users to engage in physical activity at their preferred time.

JustFit offers an auto-renewing subscription priced at $69.99/year, providing unlimited access to VIP features. Users can easily manage subscriptions and disable auto-renewal through account settings.

Fun Features:

Equipment-free Workouts

Personalized Recommendations

Science-backed Virtual Coach

Daily Progress Tracker

Limitless Workout Varieties

Monetization

Monetization Strategy: JustFit

1. 7-day Free Trial

Before initiating workout sessions, the app offers a 7-day free trial, designed to engage beginners and women aged 20-25, providing them with an immediate experience of the app's benefits.

The offer provides users with the selection of three subscription plans – a $22.99/month 1-month option, a $6.75/month yearly plan (equivalent to $80.95 annually), and an $11.48/month 3-month plan (amounting to $34.43) – accommodating individual preferences for monthly, quarterly, or yearly commitments.

Significantly, the annual plan provides users with a notably reduced monthly rate, rendering it an appealing option for those looking for long-term value and cost savings.

2. Newcomer Gift

After accomplishing two workout sessions, the app presents an exclusive offer: a 57% discount on the subscription plan.

The Premium subscription, priced at a budget-friendly $2.49/month or $29.99/year discounted from $69.99/year, provides enhanced accessibility and unlocks personalized workout plans tailored to individual fitness needs.

The inclusion of the motivational message "Make Yourself Proud!" aims to establish an emotional connection, inspiring users to pursue their fitness goals. Additionally, the term "Newcomer Gift" serves as a bonus incentive, fostering reciprocity, appreciation, and loyalty from users.

3. Spin Win

The JustFit app introduces diverse discounts through a "Spin and Win" offer, strategically incorporating game mechanics into the platform to foster heightened participation and interaction, thereby enhancing user engagement.

Users are drawn to the surprise element in the Lucky draw, appreciating the opportunity for discounts beyond the standard 10% or 20%, thus improving the overall appeal of the subscription.

The Jackpot Prize, offering an impressive 57% discount on the premium subscription, serves as a compelling incentive for users to upgrade to the premium tier.

4. 40% Off

JustFit provides the same 7-day free trial, introduced two days after declining the initial free trial offer, along with an appealing 40% discount, serving as an additional incentive for users to transition into paid subscriptions.

This exclusive offer is crafted to win back users who may have initially hesitated to subscribe, presenting a compelling proposition to encourage their commitment.

With a 40% discount applied, the annual plan is attractively priced at $5.83 per month, down from the original $69.99 per year, ensuring affordability and further motivating users to opt for a long-term commitment.

5. Tuesday Discount

The Tuesday Discount, offered after completing three days of workout sessions, is crafted to re-engage users who have previously declined offers, providing them with a significantly reduced subscription cost.

Labeling it as a Tuesday Discount creates a perception of scarcity and urgency, emphasizing a time-limited opportunity within the promotion.

The noteworthy discount of $2.49/month or $29.99/year from the original $69.99/year amplifies the perceived value of the subscription, prompting a positive emotional response.

6. Progressive Discount Offer

The app offers a 57% discount on the premium subscription initially as a newcomer gift; if the offer is declined, a follow-up option provides an extra 50% off, ensuring affordability for the premium subscription.

The final deal, priced at $46.99 (originally $79.99), stands as a compelling offer, emphasizing substantial savings and enhancing the premium subscription's appeal to users.

The inclusion of a "Special Gift" serves as an additional incentive, contributing to a positive user experience and further motivating users to consider and ultimately subscribe, tapping into the persistence effect.

Subscription Model of JustFit

JustFit Premium

The JustFit app provides a subscription, JustFit Premium, allowing users to elevate their fitness journey with exclusive access to premium features. This enriches their overall experience through a premium offering.

The subscription provides users unlimited access to diverse workouts, spanning Cardio, HIIT, Strength, Toning, and Lazy exercises, accommodating a broad spectrum of fitness preferences.

The auto-renewing annual subscription priced at $69.99/year simplifies the payment process, delivering users a hassle-free and seamless experience when renewing their subscription, and ensuring continuous and uninterrupted access to premium features for ongoing engagement.

Top In-App Purchases

FeatureComparisonTable
logo

User Acquisition

Revenue: $34,627,804

analytics

Top Countries Tier:1

point

USA  

🇺🇸 (71%) : $24,878,247

point

Canada  

🇨🇦 (7%) : $2,314,917

point

UK  

🇬🇧 (6%) : $2,173,807

point

Australia  

🇦🇺 (4%) : $1,193,570

point

Germany  

🇩🇪 (2%) : $584,840

point

France  

🇫🇷 (2%) : $490,547

Downloads: 15,695,399

analytics

Top Countries Tier:1

point

USA 

🇺🇸 (54%) : 8,451,820

point

UK 

🇬🇧 (11%) : 1,630,236

point

Canada 

🇨🇦 (5%) : 782,735

point

France 

🇫🇷 (3%) : 441,644

point

Germany 

🇩🇪 (3%) : 414,715

point

Australia 

🇦🇺 (3%) : 397,238

Other Countries:

India 🇮🇳(2%),

Netherland 🇳🇱(1%)

Top Monetization Networks (Last 30 days)

RpD

Tier-1 West: $2.61

Global: $2.21

Top Creatives

Creative 1

CREATED

Oct 19, 2023

IMPRESSION

1,649,283

Impressions by country

USA (37%), 

UK  (10%), 

Canada  (8%), 

Germany  (6%), 

Australia  (5%), 

France  (4%) 

Other countries

Netherlands  (10%), 

Switzerland  (8%) 

Creative tags

Working OutFitnessPilatesStretchKneeling

COLORS

#FFFAF0
#F8F8FF
#FFFFFF
#000000
#DC143C

Monetization Network:

100%

Creative 2

CREATED

Nov 13, 2023

IMPRESSION

1,414,216

Impressions by country

USA (34%), 

UK (11%), 

Canada (8%), 

Australia (6%), 

Germany (6%), 

France (4%) 

Other countries

Netherlands  (12%), 

Switzerland  (7%) 

Creative tags

HeadPilatesBookFaceWorking Out

COLORS

#FFFFFF
#FFFFF0
#000000
#87CEEB

Monetization Network:

100%

Creative 3

CREATED

Jan 12, 2024

IMPRESSION

1,030,308

Impressions by country

USA (37%), 

UK (11%), 

Canada (8%), 

Germany (7%), 

France (4%), 

Australia (3%) 

Other countries

Switzerland  (9%), 

Netherlands  (8%) 

Creative tags

TextClothingFitnessFemaleHead

COLORS

#DEB887
#EEE8AA
#F8F8FF
#000000
#D2B48C

Monetization Network:

100%

Top Creatives (Competitors)

1. Peloton

CREATED

Dec 28, 2023

IMPRESSION

1,296,239

Impressions by country

USA (100%) 

Other countries

N.A.

Creative tags

ElectronicsWorking OutPhoneGymText

COLORS

#000000
#E6E6FA
#2F4F4F
#191970
#F5F5F5

Monetization Network:

100%

2. Workout Planner Muscle Booster

CREATED

Dec 23, 2023

IMPRESSION

794,994

Impressions by country

USA (10%), 

France (10%), 

Germany (8%), 

Canada (4%), 

UK (3%) 

Other countries

Italy  (21%), 

Brazil  (16%) 

Creative tags

HeadMaleBody PartArtAdult

COLORS

#FFFFFF
#2F4F4F
#808080
#C0C0C0
#D3D3D3

Monetization Network:

100%

User Acquisition Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Downloads

arrow

In the last 14 to 30 days, there was a 2.4% dectrease in downloads.

arrow

Over the last 30 to 60 days, a downfall of 4.21% was observed.

arrow

In the last 60 to 90 days, downloads showed a decline of 2.95%.

2. Change in Revenue

arrow

Over the last 14 to 30 days, the revenue experienced a 4.06% increase.

arrow

In the last 30 to 60 days, there was a 1.47% decrease in revenue.

arrow

In the last 60 to 90 days, there was a downfall of 4.20% in revenue.

3. Change in Monetization Networks

arrow

Facebook demonstrated a positive growth of 10.9% in the last 14 to 30 days. Over the last 30 to 60 days, it experienced a 9.9% increase.

arrow

Fyber saw an increase of 19.4% in the last 14 to 30 days and an uptick of 11.2% in the last 30 to 60 days.

arrow

Facebook had a rise of 4.8% in the last 60 to 90 days and Fyber grew by +10.0% in the same timeframe.

4. Change in Popular Markets

arrow

In the last 14 to 30 days, the USA showed a positive growth of 6.8% while Germany observed an increase of 18.5%.

arrow

Over the last 30 to 60 days, the USA had a 16.6% increase, Germany experienced a 15% positive growth and Canada maintained a 3.0% rise.

arrow

The UK has maintained a positive growth rate of 12.2% in the last 30 to 60 days.

arrow

France observed an increase of 14.2% in the last 30 to 60 days and a rise of 7.5% in the last 60 to 90 days.

arrow

Germany had a 14.29% increase in the last 60 to 90 days with the UK experiencing a +5.0% growth.

Creative Strategy

Change in %

% change = ((new value - old value) / old value) * 100

How is Strategy changing?

1. Change in Unique/New Creatives

arrow

In the last 14 to 30 days, there was a decrease of 14.37% in the creatives.

arrow

Over the last 30 to 60 days, a downfall of 37.69% was observed.

arrow

In the last 60 to 90 days, there was an increase of 15.02% in new creatives.

2. Change in Monetization Networks

arrow

Over the last 14 to 30 days, Facebook was the top monetization network.

arrow

Facebook demonstrated a growth of +10.8% in the last 30 to 60 days.

arrow

In the last 60 to 90 days, Facebook experienced a rise of 5.3% while Fyber had a decline of 16.67%.

3. Change in Popular Markets

arrow

Germany witnessed a growth of +22.4% in the last 14 to 30 days and France demonstrated an increase of 24.3% in the same timeframe.

arrow

The USA experienced an increase of 7.9% during the last 30 to 60 days.

arrow

Over the last 30 to 60 days, Germany observed a positive change of 23.0% and France increased by 22.8%.

arrow

The UK saw a rise of 10.0% in the last 30 to 60 days while it experienced a decline of 8.1% in the last 14 to 30 days.

arrow

Australia had a negative growth of 16.67% in the last 60 to 90 days.

arrow

The USA experienced a rise of 5.7% during the last 60 to 90 days and Canada saw a decline of 11.11%.

Push Notifications

JustFit sends 2 to 3 push notifications daily, guiding users towards their fitness goals.

These notifications include reminders for upcoming workouts, opportunities to extend memberships at discounted rates, and motivational boosts to keep users engaged and motivated.

Each message is personalized, addressing users by name for a more intimate experience.

To enhance user experience and commitment, JustFit promotes its premium subscription, offering users exclusive benefits and continued access to its fitness programs.

The designed CTAs prompt users to take specific actions, such as upgrading to premium for extended benefits, setting personalized fitness goals, or participating in scheduled workout sessions. Each CTA is meant to increase the user-app interaction.