Contents
01
Creative Strategy
02
Top Creatives
03Creative Analytics
a. Length of Top Creatives
b. Dimension of Top Creatives
c. Network-wise Scene Transitions
04Brawl Stars Ads Trained and Produced by Creative.ai
a. Avatar Ad
b. Data-Driven Ad
c. Gameplay Ad
Creative Strategy
Last 14 Days:1.New Creatives: 119
2.Top Monetization Networks:
3.Top Countries:
🇫🇷 France: 12%
🇩🇪 Germany: 6%
🇺🇸 USA: 6%
4.Creative Production by Network:
5.Platform:
6.Gameplay vs UGC vs Text Overlay Ad Production: 
7.Holiday Special:
Creatives: 7
Last 30 Days:1.New Creatives: 194
2.Top Monetization Networks:
3.Top Countries:
🇫🇷 France: 13%
🇺🇸 USA: 7%
🇩🇪 Germany: 7%
🇨🇦 Canada: 1%
4.Creative Production by Network:
5.Platform:
6.Gameplay vs UGC vs Text Overlay Ad Production: 
7.Holiday Special:
Creatives: 10
Last 90 Days:1.New Creatives: 514
2.Top Monetization Networks:
3.Top Countries:
🇺🇸 USA: 12%
🇩🇪 Germany: 7%
🇫🇷 France: 11%
🇨🇦 Canada: 1%
4.Creative Production by Network:
5.Platform:
6.Gameplay vs UGC vs Text Overlay Ad Production: 
7.Holiday Special:
Creatives: 29
Deconstructing Creative Strategy
Top CreativesCreative 1
Created:September 02, 2023
Impressions:14,587,177
Impressions by Country: USA (95%)
Monetization Network:
HookStart SceneMid SceneEnd Scene
A hand emerges to handpick the next lineup of Brawl Star characters, tailored to the user's desires.
Length :4 Sec 
Objects detected:HandBirdTextJacket
Primary colors:Midnight blueSteelblueTealBlack
Creative 2
Created:March 28, 2024
Impressions:10,309,518
Impressions by Country: France (12%), Germany (8%)
Monetization Network:
HookStart SceneMid SceneEnd Scene
As the game is displayed at the bottom of the screen, an individual outlines the three goals of playing Brawl Stars. Length :3 Sec Objects detected:HeadFacePersonGamePhone
Primary colors:DimgreyDarkslategreyWhiteDarkslateblue
Creative 3
Created:November 19, 2023
Impressions:4,638,789
Impressions by Country: France (14%), Germany (4%), UK (1%)
Monetization Network:
HookStart SceneMid SceneEnd Scene
A colorful game character named OTIS from Brawl Stars is seen standing in front of a blurred mosaic of monochromatic comic-style panels. Length :5 Sec Objects detected:StarTextCreature
Primary colors:RoyalblueDimgreyBlackDarkgrey
Logo and CTA Placement
After Analyzing 1000+ Creatives:
1. Dynamic Logo Presence:
- 90% of creatives maintain the logo on the top right.
- 10% of creatives maintain the logo on the top middle.
2. End Card Placement::
- In the end card, 60% of creatives opt for placing the Brawl Stars logo in the left middle, while 40% consider a top-middle placement.
- In the end card, 75% employ a "DOWNLOAD NOW" CTA at the bottom middle/left.
- The "Meet The Cartoon Brawlers!" CTA appears in 15% of creatives, consistently positioned at the bottom left.
- The "Meet your fav in Brawl Stars" CTA is present in 10% of creatives, ensuring a consistent presence at the interface's bottom left.
Creative Analytics
Length of Top Creatives
Dimension of Top Creatives
Scene Transitions
Brawl Stars Ads Trained and Produced by
by Creative.ai
Creative.ai Video Ad Suggestions
Avatar Ad
Trained and Produced by Creative.ai
Data-Driven Ad
Trained and Produced by Creative.ai
Gameplay Ad
Trained and Produced by Creative.ai
Platforms Supported
Platforms Coming Soon
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